Unwired Web Solutions

Success... Optimized.

How Infographics Can Benefit Your Content Strategy

by

A marketing strategy can include various types of content. But for your content marketing strategy to be successful, it needs to align with your brand’s message and identity. One great way to set your brand apart from others is through infographics. At Unwired Web Solutions, we offer content marketing services that include infographic design to help drive traffic and sales to your business. 

Infographics can be an aesthetically pleasing way to share information and data in a more compelling, engaging way with consumers. They can tell a story that captivates readers in a way that words alone may fail to accomplish. But if that isn’t reason enough to utilize infographics, how about if we told you that infographics had seen the biggest increase in usage among B2B marketers in the last four years?

A Powerful Strategy

Marketers are now listing infographics as one of their most powerful strategies. For many customers, visuals can speed up the rate at which information is processed. So, the quicker your customer can process information, the faster they can make buying decisions. The mind processes information in pictures much faster than it does in words. This can help your business communicate its end goal quickly and more effectively, resulting in a higher investment return. 

Infographics can increase your content exposure if done well with valuable information. Not every infographic requires original ideas, but if the information is useful enough, others may share it. By sharing your infographic, your business can get promoted, increasing your reach for potential customers. 

To improve the likelihood of getting your infographic shared, you may want to:

  • Send it in your monthly newsletter 
  • Submitted to infographic sites 
  • Enable highly visible social sharing buttons
  • Share it with related influencers
  • Post snapshots or specific sections on social media

Build Brand Credibility

One of the great things about infographics is that they can build your brand credibility. Creating exciting and informative graphics can help people learn more about your business and be seen as more oven authority. Positioning yourself as an expert in your industry can help you become a thought leader and build credibility for your brand. You can become this trustworthy source by creating original, informational infographics that are packed with valuable resources and relevant images.

If someone sees an infographic on social media or a third party site, they should be able to tell it came from your company because of its unique branded design. Take the time to customize every aspect of your infographic including colors and fonts to align with your branding. By doing so, you can build brand awareness and raise your credibility among your audience. When done right, your customers see your infographic and know it’s you.

How To Create An Effective Infographic

Improve SEO

Many people don’t realize that infographics can also help to improve SEO. As an effective tool for driving more traffic to your site and improving your return on investment, an infographic can prove to be invaluable for many businesses.

Used exclusively online for various purposes, including email marketing, social media ads, and blog posts, Infographics are one of the most versatile types of content that can significantly improve visibility. They’re easy to create, share, and utilize across many different platforms. When done right, they can help to increase engagement and conversions. For SEO purposes, always add alt text, a title, and a description of the infographic. If these infographics get shared enough, people may link to them from their own sites and pages, improving your chances of more successful SEO.

High-Quality Backlinks

Getting ranked in Google’s organic search results requires a lot of marketing strategies, including link building. But, these links must come from relevant, quality websites with authority to propel your business forward in the search. So, if you can get a trusted website to include a link to your site, you will rise in Google ranks.

Even sites that may not be accepting post contributions may be interested in publishing an infographic as an alternative. Other sites may be interested in including a link to your infographic in a piece that’s already published, if relevant to their content. This would mean you will get high-quality backlinks and strengthen your domain authority while driving user engagement for their site. So, it is a win-win.

Complex Concepts

Infographics can be helpful for people to understand complex concepts by using visual aids such as charts, diagrams, or graphs. They can use both images and text to explain these concepts. infographics should strike a balance by using relevant data to create an attractive visual while using text that tells a compelling story.

Infographics can also help readers easily digest text heavy content and make it easier to understand for visual learners. Users who may have quickly clicked off of your page previously may now take time to look at your infographic and engage with the image. Google will take note of the amount of time someone has spent on your page and their interactions which can help you gain ranking in search engine results.

Easy To Track

As with any marketing effort, you need to invest time and resources to track how well your infographics perform. With the right tracking in place, you can easily determine how your infographic marketing efforts have improved and scaled your business. 

To better understand how your infographics are performing, you must create a landing page for each infographic. This way, you can use an analytics platform to determine traffic sources, page visits, and the user’s site behaviour.

Overall, infographics are a great option to add to your content marketing strategy. Our team at Unwired Web Solutions offers content marketing services that include infographic creation. We understand what makes a great infographic and how it can greatly impact marketing for a business.

Having interactive content on your website is it great way to boost your SEO and to create a valuable user experience. These visual content pieces can help draw users’ eyes to the key points while telling the brand’s story. Contact us today to hear more about infographics and how they can help your business grow.

How To Bring Content and Commerce Together

by

Content marketing services of Canada experts believe that content marketing has continued to grow in popularity and effectiveness with over 70% of marketers worldwide. Content can have a tremendous impact on the consumer, helping to educate, inform, and entertain as it drives sales. As meaningful content continues to become important in eCommerce, marketing specialists continue to come up with unique ways to intertwine the two.

While commerce and content may sound like separate items, it is crucial that they work together and are held on one single platform to deliver consistent results. Content marketing is the process of creating and sharing information to attract an audience. By making content available in the same space as the commerce, consumers can easily view products and find your information all in one location.

Shopping Habits Evolving

Consumer shopping habits are constantly evolving, and more than ever, they want to get to know their brand and do their research before purchasing a service or item. Brands are no longer competing based on price alone, as competition now also relies on their relationships with their customers. This means a brand must connect with its customers on all levels, including social media, through content and through interactive customer support.

It is no surprise that the brands that engage with their customers have seen a considerable rise in popularity in recent years. Marketing experts agree that the brands who connect with their customers and build loyal relationships through content will win in the end.

Different Types of Content

Content in commerce can include blog pages, social media posts, and even information directly on product pages. This is an excellent way to differentiate products or services from the competition. But, detailed stories and descriptions about a product are no longer enough. Content such as demonstration videos, unboxing of the product, and even short case studies of the product itself will help connect with the consumer. The more unique information you can provide your consumers, the better.

By providing content around the industry you serve, your customers will get to know you as a source of knowledge and insight. This will not only build trust in your consumer, but it will give you a chance to gather customer data such as phone numbers and emails in exchange for helpful content. Having reliable content full of rich information will also help ensure that your consumers share this information, thus sharing your company info. Ultimately your customers will be doing your advertising for you!

Consistency is the Key

Content marketing needs to be concise and consistent. This means you must never stop publishing. Choose how many times you will publish each week and keep it consistent if you have a blog. Your consumers will come to know when to look for new updated information from you.

Be sure to keep your content not only educational but also fun. Content marketing is vast and can include blogs, podcasts, videos, quizzes, and much more. By incorporating various types of content marketing, you can keep your customer interested longer and create interaction. 

At Unwired Web Solutions, our Canadian content marketing services can help with creating high-quality, consistent content that will keep your customers engaged. Contact us today to hear more about our services and how we combine SEO practices with content to help your site rise in ranking.

How Omnichannel Marketing Is Building Brand Loyalty

by

Online marketing approaches can change quickly, so it is essential to stay on top of the trends to give your business a step up above the competition. With an abundance of platforms for your business to be found on, it is only expected that the newest trend in marketing involves tying them all together and making it a personalized experience. Our content marketing services Canada experts believe this new type of marketing can help to build brand loyalty.

Omnichannel marketing is an integrated approach that gives customers a personalized experience across various platforms. This can include Facebook, Instagram, email, SMS, and even brick-and-mortar. 

A Personalized Approach

It is not only highly personalized, but it is also consistent, updated regularly and based on the customer’s needs. It offers customers a seamless experience across all channels and presents the information at the right time. In other words, it is a way to deliver curated content, offers, and recommendations based on their preference, at the exact moments they are most likely to buy. 

By keeping in lock-step with the shopper at every stage of the buying process across every platform, you can help drive sales. Unlike segmentation that directly advertises to customers based on other customers like them, omnichannel offers a marketing approach designed specifically for them. This creates a unique shopping experience created with a specific customer in mind. 

Omnichannel marketing is so effective because shoppers want a personalized experience. Experts have found that more and more, people feel that they want to be known by the brands they support. People remember brands that engage with them. With so many choices now in the marketplace, it is vital to connect with customers on a personalized level. 

While some shoppers tend to be wary of brands collecting their data, they also appreciate it when it saves them time shopping. A recent Google study found that 32% of shoppers want retailers to remember past sizes they have ordered, while 33% would appreciate recommendations based on past purchases. 

Grow Locally

Omnichannel marketing is a way of helping eCommerce merchants grow locally. It also holds an enormous opportunity for brands to increase a customer’s likelihood to continue shopping after an initial purchase. With a personalization strategy, brands can tap into shopper predictions and preferences that help persuade them to continue with multiple purchases. For example, a discount can be sent to a shopper in the way they prefer to interact. One shopper may receive a discount via email, while another may get it through SMS. 

Focus On Customer Experiences

With the massive shift towards digital over the past couple of years, companies are requiring a new level of collaboration between eCommerce and brand leaders. With omnichannel marketing, it is essential that the marketing for a brand is not disjointed across different platforms or in brick-and-mortar locations. By shifting focus to customer experiences and understanding your buyer persona, you will deliver the right message to the right user through the proper channels. 

Omnichannel marketing is growing rapidly, and one of the most advanced tools is mobile location data combined with first- and third-party audience data. For example, with geofencing marketing or mobile GPS, your cell phone will know you have just stepped into a shop. These customers can now be targeted during the “moment of truth” as they make the decision whether to buy the product. Just be warned this technology can have the ability to turn some consumers off. Be sure to get shopper consent by using store WiFi or when a user downloads an app. It is then that it will make sense to the customer that they would receive an offer or suggestions because they are an active participant. 

With technology expanding at a rapid pace, it is vital to keep your business up to date on the latest in marketing strategies. Our content marketing services Canada experts are always looking for the latest developments to help keep your business ahead of the competition. Contact us today for help building your customer brand loyalty. 

How Black Hat Techniques Could Be Destroying Your SEO

by

If you have never heard of black hat techniques, you are not alone. Most people do not know the name of these techniques, but they are still guilty of using them whether they realize it or not. While most SEO and website owners don’t intentionally deceive search engines, ignorance is no excuse. Using these unethical strategies to get ahead in search ranking will inevitably get you penalized. Turn to our team of content marketing services Canada specialists if you believe there are black hat techniques on your site that may be hindering your objectives. 

Appearing in search results is vital for business growth, but there is a right and a wrong way to climb the ranking ladder. The dark art of black hat SEO is a practice against search engine guidelines that are often used to get a site ranking higher in search results. Instead of earning the right to rank highly with search engines, black hat techniques use back door ways to trick the search engines into driving more traffic to your site. 

The purpose of search engines like Google is to provide the best results when someone searches. They want to provide results that meet their requests and ensure a great search experience. They want their products to include the most accurate information for the customer without having any spam. 

Search engine algorithms have gotten more sophisticated over time, which is why you should never use black hat SEO techniques at all costs. They will eventually recognize and penalize those engaging in black hat SEO which would be damaging to your site. 

Keyword Stuffing

One of the most common types of black hat SEO techniques is keyword stuffing. Those creating their own websites often don’t understand the correct placement of keywords or how to use them. Stuffing keywords into the text on the page or filling content with irrelevant keywords will not only create a bad experience for users, it may also cause your page to rank for unrelated queries.  

Conduct regular keyword searches to find out what people are searching for, but don’t overuse them in your content. Try to concentrate on creating valuable content that focuses on topics over keywords. 

Poor Quality Content

Content is one of the most important factors in SEO. Google recently changed its algorithms to help find sites that offer great content while keeping the customer engaged. It recognizes sites that also provide original content. At one time, it could not acknowledge content that had been copied from other websites. However, Google and other search engines can now easily find sites that merely copy content from others to try and gain ranking status. 

Try and offer quality content with helpful information that will keep your customer engaged. Many businesses provide writing services to help with the text on your site. 

Link Farms

This may not seem like a bad idea to people just starting with their business, but Google will find you and punish you if you use a link farm. Link farms are collections of websites that are developed solely for the purpose of link building. Search engines rank websites by looking at the number of links that point to the site. The more links pointing give it credibility. 

People can pay a fee to a link farm and have a bunch of links pointed to their website. These link farms generally offer low-quality content and lots of links which makes them easily found by Google. While it may be tempting to pay for links to point at your website when you are a new business, having no links is better than getting punished by Google for being associated with a link farm. Once you have fantastic content, data, graphics and other valuable content on your site, you will naturally acquire backlinks over time. 

These are just a few examples of black hat SEO techniques that could likely damage your presence in search engines rather than improve it. By working with reputable content marketing services Canada experts, you can be assured that your site only utilizes white hat SEO techniques. These types of SEO techniques will enhance your ranking with search engines rather than hinder it. 

For more information on how we can help with your SEO, contact our team today!