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Your Guide to Growing Your Business with a Strong Digital Presence

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If you own a business, you probably spend a great deal of time developing a strategy for attracting and retaining customers. Maintaining a strong digital presence is a cornerstone of any long-term marketing strategy — but long-term business owners and new entrepreneurs alike often struggle to align the parts of their strategy into a cohesive whole.

Fortunately, there are a few shortcuts to success here. Consider the following ideas and get in touch with us for help developing a personalized strategy.

5 Ideas for Amplifying Your Digital Presence

You’ve likely started a blog, searched for “how to improve SEO ranking“, and tinkered with your social media pages for months to years. If you feel that your strategy has stalled or is no longer working for you, it’s time to choose a new direction. Consider these five ideas for raising the bar and attracting more potential customers to your product or services.

1. Produce Standout Content

It’s not enough to produce words on a page. Is your content authoritative, engaging, and helpful to the reader? Ensure that it’s free of grammatical errors and careless typos before publishing it.

For your long-term plan, you should aim to develop your content strategy. Plan posts around a theme for the upcoming weeks and months, and curate content that speaks directly to your potential customers, builds a voice for your brand, and documents what they can expect from you in the future. Document everything for your team — even if you think you’ll remember.

2. Increase Your SEO Knowledge

Search engine optimization can be tricky and frustrating. The best practices for improving your Google SEO ranking also change rapidly. Ensure that the basics are in place by optimizing your content for SEO including plugging in keywords, building backlinks, and investigating SEO tools that will help you do your job.

3. Expand Your Social Media Presence

If you want potential customers to find you in the digital space, you have to spend time there. Do you have active social media accounts? Make sure to interact with people who ask questions, post new content regularly, and have conversations with other professionals who are in the same industry.

4. Be Competitive

When you were first building your business, you probably thoroughly researched market trends, identified your target audience, and looked closely at the competition. The same principles can carry over to the digital space. Consider what your competitors are doing, how they’re doing it, and whether their strategies are working.

If you don’t feel like they’re targeting the right demographic, for example, build your campaign with a target for that specific audience. If their website looks outdated and they don’t post content on the most-used social media platforms, don’t make the same mistakes.

5. Know Your Audience

Finally, it’s crucial to know who you’re speaking to when you’re creating content in the digital realm. Modern marketing is all about creating value, identifying customer personas, and cutting out the fluff to speak directly to what people want. You’re the solution to their problem — and you don’t want to waste time talking to the wrong group of people who may never consider buying your product or trying your services in the first place.

Analyze what’s working (and what’s not) about your current strategy and consider rebuilding or working with a professional to hone your digital strategy.

Work With Unwired Web Solutions

At Unwired Web Solutions, we take pride in honing our services for each of our client’s goals. Whether you need help learning how to improve SEO ranking numbers, identifying your target audience, or generating an entire marketing campaign from scratch, we can help. Get in touch with us to make a plan for your next steps today!

Should You Still Be Blogging?

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Blogging is still relevant, despite evolving technologies and methods for sharing information. Writing blog posts is a cost-effective way of reaching massive audiences, but success takes time.

SEO blogging strategies will not lead to overnight wealth or revenue. Small businesses and entrepreneurs need to take a targeted approach to blog creation, boiling down to market research and consumer insight.

Digital and content management firms like Unwired Web Solutions can help create and manage new and existing blogs. The service specializes in using content creation strategies to manifest brand authority and awareness. While blogging is only one tool, it is highly effective.

The Sustainability of Blogging

The rise of social media called into question the legitimacy of blogging and its usefulness in the modern age. The first blogs were created about three decades ago, leaving many business owners and entrepreneurs to believe that blogging is an ancient art and medium — at least ancient in technological terms.

Blogging statistics do not agree with the “ancient” assumption. With over 600 million active blogs globally, the activity is very much alive and well. Unwired Web Solutions understands the sustainability of blogs and can help your business develop one that is relevant and active.

The Future of Blogging

The idea that social media could ever envelop blogging is absurd. Both media are different, appealing to various aspects of consumerism and consumption.

Social media is for the quick sharing of snippets or informational nuggets. The platforms appeal to those looking to connect with larger groups or brands. While social platforms improve brand engagement, the channels can lack the intimacy and thoroughness of blogs.

Blogs are for longer-form content, but authors may also share shorter informational tidbits. Also, blogs allow authors to create focused communities with more personal engagement.

Blogging still requires a blog content strategy. Building an audience is about information sharing and consistency. Unwired Web Solutions can manage your content creation efforts and improve consumer engagement if given the chance.

The Profitability of Blogging

From a business perspective, blogging is profitable, especially when using it for consumer outreach. However, a company must also realize that competition is fierce. Most businesses have blogs, meaning that you are competing with others for the same consumer pool.

It would be best if you differentiate yourself from the crowd. Helpful SEO blogging tips include:

  • Finding a niche
  • Researching niche consumers
  • Targeting long-tail keywords
  • Backlinking to authoritative sites

If your business does not have an existing blog, it will take time to create one. Thankfully, you can work with services like Unwired Web Solutions to improve your content strategy and production rate.

The Continued Relevance of Blogs and Content

Is blogging still relevant? Yes, it is. People still search for long-form information relevant to their search terms. They want to find content with an unbiased spin, content that puts their needs before profit.

As a business owner, it may seem strange to invest so much time and energy in a project that is primarily for the consumer’s benefit, and not a direct line to revenue. Still, blogging does contribute to your company’s bottom line.

When consumers find a brand that invests in their knowledge, they grow to trust that business. Trust builds loyalty, and loyalty builds revenue.

The Benefit of Working With Content Management Professionals

Creating a blog is a time-consuming endeavour. Business owners may want to hire blog content writing services to help create a profitable blog from scratch or improve an existing blog. Unwired Web Solutions is a leading digital marketing and content creation agency. If you are ready to take your blog to the next level, contact UWS and find out how its team can help.