Blog Content Archives - Unwired Web Solutions

July 14, 2023 by David Henderson

If you own a business, you probably spend a great deal of time developing a strategy for attracting and retaining customers. Maintaining a strong digital presence is a cornerstone of any long-term marketing strategy — but long-term business owners and new entrepreneurs alike often struggle to align the parts of their strategy into a cohesive whole.

Fortunately, there are a few shortcuts to success here. Consider the following ideas and get in touch with us for help developing a personalized strategy.

5 Ideas for Amplifying Your Digital Presence

You’ve likely started a blog, searched for “how to improve SEO ranking“, and tinkered with your social media pages for months to years. If you feel that your strategy has stalled or is no longer working for you, it’s time to choose a new direction. Consider these five ideas for raising the bar and attracting more potential customers to your product or services.

1. Produce Standout Content

It’s not enough to produce words on a page. Is your content authoritative, engaging, and helpful to the reader? Ensure that it’s free of grammatical errors and careless typos before publishing it.

For your long-term plan, you should aim to develop your content strategy. Plan posts around a theme for the upcoming weeks and months, and curate content that speaks directly to your potential customers, builds a voice for your brand, and documents what they can expect from you in the future. Document everything for your team — even if you think you’ll remember.

2. Increase Your SEO Knowledge

Search engine optimization can be tricky and frustrating. The best practices for improving your Google SEO ranking also change rapidly. Ensure that the basics are in place by optimizing your content for SEO including plugging in keywords, building backlinks, and investigating SEO tools that will help you do your job.

3. Expand Your Social Media Presence

If you want potential customers to find you in the digital space, you have to spend time there. Do you have active social media accounts? Make sure to interact with people who ask questions, post new content regularly, and have conversations with other professionals who are in the same industry.

4. Be Competitive

When you were first building your business, you probably thoroughly researched market trends, identified your target audience, and looked closely at the competition. The same principles can carry over to the digital space. Consider what your competitors are doing, how they’re doing it, and whether their strategies are working.

If you don’t feel like they’re targeting the right demographic, for example, build your campaign with a target for that specific audience. If their website looks outdated and they don’t post content on the most-used social media platforms, don’t make the same mistakes.

5. Know Your Audience

Finally, it’s crucial to know who you’re speaking to when you’re creating content in the digital realm. Modern marketing is all about creating value, identifying customer personas, and cutting out the fluff to speak directly to what people want. You’re the solution to their problem — and you don’t want to waste time talking to the wrong group of people who may never consider buying your product or trying your services in the first place.

Analyze what’s working (and what’s not) about your current strategy and consider rebuilding or working with a professional to hone your digital strategy.

Work With Unwired Web Solutions

At Unwired Web Solutions, we take pride in honing our services for each of our client’s goals. Whether you need help learning how to improve SEO ranking numbers, identifying your target audience, or generating an entire marketing campaign from scratch, we can help. Get in touch with us to make a plan for your next steps today!

May 26, 2023 by David Henderson

One of the most effective SEO blogging tips points to the importance of visuals as a communication tool. People can have difficulty retaining information solely through text. Also, they may avoid text-filled sites because the pages provide little opportunity for skimming — a preferred reading method of searchers. While visuals are necessary for website development, especially for the attractiveness of a page, they can also contribute to a consumer’s or visitor’s understanding of the content. That said, selecting visuals, pictures and videos, requires research and time. The process cannot be haphazard, especially if you want to experience any real benefits like consumer connection.

The Importance of Visuals in Content Creation

Visuals help convey a message or tell a story. The images or videos must connect to the textual information on the page, or they serve no purpose — other than nonsensical decoration. If you create a page about the latest style trends and include pictures of outdated fashion or images that have nothing to do with fashion, how does it complement your text or add value to the reader? That is not to say there isn’t a place for pictures that seem off the mark at first viewing; for instance, while a piece about current fashion may not seem like the appropriate place for an image depicting older trends or fads, it might work if the section it appears in discusses the history of fashion.

The point is to consider the implications of visuals and how they add value rather than detract from them. Visuals are important because they complement text and aid in understanding. As you search through possible images or videos to add to your content, consider how visuals benefit your pages and select them under those contexts.

1. They Create Connections

Visuals are aides; they help people make connections to the text. A series of visuals should tell the story of the text like a picture book. While they may not hold as much detail as the surrounding paragraphs, a visitor should understand elements of the text by simply looking at or reviewing the imagery on the page. As the visitor reads the text to gain further context, the videos and pictures should help bolster the textual argument.

2. They Break Up Monotony

In blog content strategy, marketers understand that large blocks of text are inhibitive to conversions or actions. Most web users want to get to the meat of an argument or sales pitch as quickly as possible, so when confronted with large swaths of text, a consumer is likely to click away.

Including images in a longer piece helps to make the text appear more digestible or approachable, as does writing in shorter paragraphs of only a few sentences. As a web designer or content creator, your job is to keep people on a page as long as necessary. Visuals draw people in and possibly down a page; they can also encourage visitors to stick around long enough to read the pitch or story.

3. They Are Memorable

If nothing else, visuals are or should be memorable. You want people to keep your product, service, or message in mind long after they leave your website; visuals can help with that. If a video or image is unique to the content and effective, a person might keep it in mind for days, weeks, or even months after they close their internet window.

4. They Capture Attention

Ultimately, marketers and web designers use visuals to capture visitor attention without distracting from a message. When a visual works well, it should draw a person’s attention to the textual content of a page and help push them down the page to the call to action.

Unfortunately, the visual aspect of a content creation strategy is challenging, often requiring the guidance of an experienced professional or service. Contact Unwired Web Solutions for your visual and content marketing needs.

April 12, 2023 by David Henderson

Blog posts are a great way to engage with your target audience and drive traffic to your website, but if the posts don’t practice the best habits for search engine optimization, they won’t rank highly and draw customers to your website. Knowing how to write an engaging blog post is essential for growing your company and engaging with your customers. Using best SEO practices is important for creating dynamic blog posts.

Analyzing Your Audience

Before you can begin crafting a dynamic blog post, you must understand the needs of your target audience. Your post must be relevant to your business and brand. The most important element of SEO writing is valued, so you must also ensure that your content offers readers valuable information. Each post must answer any questions readers may have about that particular topic.

For example, if you run a marketing agency, your blog posts should relate to advertising in some way. Readers may want to know about current trends in the industry, the most effective advertising tools or various techniques used to create a comprehensive marketing strategy. These may all be good topics because they offer valuable information and meets the needs of readers.

Choosing the Right Topic and Keywords

Search engines use complex algorithms to determine which websites rank highly. Topics and keywords are two of the most important pieces of this algorithm. Once choosing a topic, select related keywords that are frequently searched. Keywords such as “marketing strategies” or “most effective advertising tools” may be great for marketing companies. Tools such as KWFindef and Moz Keyword Explorer can help you find keywords that will boost your blog post.

Use keywords naturally throughout your content, but avoid keyword stuffing. If search engines think you use keywords too often throughout a blog post, they will automatically mark your post as spam. As a general rule, use keywords once in the title, introduction and conclusion, and use them once in a header and a couple of times in the body of the post. Keywords should fit into your content naturally if you stick to the topic.

Formatting High-Quality Content

Another element of SEO is the format. Ensuring your blog has a solid structure with an introduction, headers and conclusion is a great way to boost its ranking on search engines.

Start with a unique, engaging title that compels interest and brings traffic to your website. Create a dynamic introduction that explains exactly what the article is about, and follow up with short body paragraphs that support your point. End with a conclusion that summarizes the article and includes a call to action that tells readers what to do with the information they learned from the post.

To break your post up and make the information easier to process, include bullet lists, headers, images and videos in the content. Not only do these elements make the content look visually appealing, but they also grab attention and present information in a unique way to keep readers engaged.

The quality of your content also matters when it comes to crafting engaging blog posts. Make sure your article meets the following criteria for high-quality content:

Informative
Fresh
Relevant
Engaging

Optimizing Blog Posts

Once you create your post, you can optimize it for search engines by optimizing the URL. Use relevant keywords that explain exactly what the article is about, and use hyphens to separate each word. Remove any unnecessary words from the URL and avoid keyword stuffing.

Creating a meta description and title tag also helps with SEO. A meta description is a short, catchy summary that describes the article in a nutshell. It typically consists of two sentences and fewer than 169 characters for optimal results. A title tag is an alternate title for HTML and SERP code that lists the subject of your post and the publishing website. Most search engines only display the first 50 to 60 characters of a title tag, so shorter is better for title tags.

Linking to other websites boosts your credibility and gives readers additional information about the subject. Include both internal and external links in your posts to rank highly on search engines.

Creating Engaging Blog Posts To Grow Your Business

SEO blogging is essential for ranking highly on search engines and drawing traffic to your website. If you follow these best SEO writing practices, you can craft blog posts that resonate with your readers and boost your business.

February 22, 2023 by David Henderson

Blogging is still relevant, despite evolving technologies and methods for sharing information. Writing blog posts is a cost-effective way of reaching massive audiences, but success takes time.

SEO blogging strategies will not lead to overnight wealth or revenue. Small businesses and entrepreneurs need to take a targeted approach to blog creation, boiling down to market research and consumer insight.

Digital and content management firms like Unwired Web Solutions can help create and manage new and existing blogs. The service specializes in using content creation strategies to manifest brand authority and awareness. While blogging is only one tool, it is highly effective.

The Sustainability of Blogging

The rise of social media called into question the legitimacy of blogging and its usefulness in the modern age. The first blogs were created about three decades ago, leaving many business owners and entrepreneurs to believe that blogging is an ancient art and medium — at least ancient in technological terms.

Blogging statistics do not agree with the “ancient” assumption. With over 600 million active blogs globally, the activity is very much alive and well. Unwired Web Solutions understands the sustainability of blogs and can help your business develop one that is relevant and active.

The Future of Blogging

The idea that social media could ever envelop blogging is absurd. Both media are different, appealing to various aspects of consumerism and consumption.

Social media is for the quick sharing of snippets or informational nuggets. The platforms appeal to those looking to connect with larger groups or brands. While social platforms improve brand engagement, the channels can lack the intimacy and thoroughness of blogs.

Blogs are for longer-form content, but authors may also share shorter informational tidbits. Also, blogs allow authors to create focused communities with more personal engagement.

Blogging still requires a blog content strategy. Building an audience is about information sharing and consistency. Unwired Web Solutions can manage your content creation efforts and improve consumer engagement if given the chance.

The Profitability of Blogging

From a business perspective, blogging is profitable, especially when using it for consumer outreach. However, a company must also realize that competition is fierce. Most businesses have blogs, meaning that you are competing with others for the same consumer pool.

It would be best if you differentiate yourself from the crowd. Helpful SEO blogging tips include:

Finding a niche
Researching niche consumers
Targeting long-tail keywords
Backlinking to authoritative sites

If your business does not have an existing blog, it will take time to create one. Thankfully, you can work with services like Unwired Web Solutions to improve your content strategy and production rate.

The Continued Relevance of Blogs and Content

Is blogging still relevant? Yes, it is. People still search for long-form information relevant to their search terms. They want to find content with an unbiased spin, content that puts their needs before profit.

As a business owner, it may seem strange to invest so much time and energy in a project that is primarily for the consumer’s benefit, and not a direct line to revenue. Still, blogging does contribute to your company’s bottom line.

When consumers find a brand that invests in their knowledge, they grow to trust that business. Trust builds loyalty, and loyalty builds revenue.

The Benefit of Working With Content Management Professionals

Creating a blog is a time-consuming endeavour. Business owners may want to hire blog content writing services to help create a profitable blog from scratch or improve an existing blog. Unwired Web Solutions is a leading digital marketing and content creation agency. If you are ready to take your blog to the next level, contact UWS and find out how its team can help.

August 30, 2021 by David Henderson

Having a blog could be essential for your business. Many experts agree that it is vital for website content optimization. But when you put time and effort into a blog, you want people to read it. So how do you grow your blog and not only make it enjoyable and informative to your readers but to increase your number of visitors?

Should You Spend Time Writing Blog?

When starting a business, you may wonder if you should spend time building a blog and crafting content. While it may seem like a time-consuming job, having a business blog can be beneficial. One of the most important reasons to have a blog is to help drive traffic to your products, upping your customer numbers. Continual content using specific SEO keywords can help with ranking in Google. Aside from using keywords, inbound links and backlinks are a Google ranking factor that can be placed within blog content.

Blogs can also position you as an expert in your industry. It is a place where you can inform your consumers about your products and/or services. The more information you can share, the more it will inspire trust in your consumers and turn traffic into leads.

Make it User-Friendly

One of the most important things to remember when creating a blog is making it a user-friendly experience. Customers do not want to read articles on a website that is difficult to navigate, so make sure your blog and website as a whole are easy to use. Navigation should be simple, and a search box should be included so your customers can easily find what they are looking for.

Page speed is essential so your customers don’t get impatient, but it is now something that Google considers when ranking websites. Ensure your blog is running at top speed to ensure your potential customers can find you in a search.

The Importance of Social Media

If you have a blog, social media should be an integral part of the marketing behind it. By promoting your blog on social media profiles, you reach more potential customers by driving more traffic to your website. Utilize all social media platforms available from Twitter to Pinterest and Facebook.

Social media platforms are not only a place to share your blog content, but they can also be a way for your readers to share your content as well. This is just another way for your content to reach more people. While it may sound simple, crafting engaging content that provides readers with a value they want to share with others involves taking time and marketing skills.

An SEO Strategy

Writing for a blog requires a particular skill set, and part of this skill is knowing how to incorporate search engine optimization within the content. An SEO strategy within a blog can help users discover your content. Using keywords as part of your SEO strategy will enable web browsers to find your blog.

Another challenge in creating a blog is making sure your readers come back each time you publish an article. Tools that enable readers to subscribe to an email list are a great way to help ensure those people will return to your blog again. Interactive pop-ups are a crucial component in helping to gather potential customer information.

Nurture Your Blog

Growing a blog can take a lot of nurturing. This means building engagement by replying to comments. If a reader has taken the time out to leave a comment, a proper response should be made. By building a rapport with the commenter, they’re more likely to return to your blog in the future.

It is essential to know the many ways to help grow a blog, or you may find yourself writing to an empty audience. Our team at Unwired Web Solutions can help to grow your blog and ensure that it benefits your business, converting readers into customers. Contact us today to learn more about our services, including website content optimization