Content marketing services of Canada experts believe that content marketing has continued to grow in popularity and effectiveness with over 70% of marketers worldwide. Content can have a tremendous impact on the consumer, helping to educate, inform, and entertain as it drives sales. As meaningful content continues to become important in eCommerce, marketing specialists continue to come up with unique ways to intertwine the two.

While commerce and content may sound like separate items, it is crucial that they work together and are held on one single platform to deliver consistent results. Content marketing is the process of creating and sharing information to attract an audience. By making content available in the same space as the commerce, consumers can easily view products and find your information all in one location.

Shopping Habits Evolving

Consumer shopping habits are constantly evolving, and more than ever, they want to get to know their brand and do their research before purchasing a service or item. Brands are no longer competing based on price alone, as competition now also relies on their relationships with their customers. This means a brand must connect with its customers on all levels, including social media, through content and through interactive customer support.

It is no surprise that the brands that engage with their customers have seen a considerable rise in popularity in recent years. Marketing experts agree that the brands who connect with their customers and build loyal relationships through content will win in the end.

Different Types of Content

Content in commerce can include blog pages, social media posts, and even information directly on product pages. This is an excellent way to differentiate products or services from the competition. But, detailed stories and descriptions about a product are no longer enough. Content such as demonstration videos, unboxing of the product, and even short case studies of the product itself will help connect with the consumer. The more unique information you can provide your consumers, the better.

By providing content around the industry you serve, your customers will get to know you as a source of knowledge and insight. This will not only build trust in your consumer, but it will give you a chance to gather customer data such as phone numbers and emails in exchange for helpful content. Having reliable content full of rich information will also help ensure that your consumers share this information, thus sharing your company info. Ultimately your customers will be doing your advertising for you!

Consistency is the Key

Content marketing needs to be concise and consistent. This means you must never stop publishing. Choose how many times you will publish each week and keep it consistent if you have a blog. Your consumers will come to know when to look for new updated information from you.

Be sure to keep your content not only educational but also fun. Content marketing is vast and can include blogs, podcasts, videos, quizzes, and much more. By incorporating various types of content marketing, you can keep your customer interested longer and create interaction. 

At Unwired Web Solutions, our Canadian content marketing services can help with creating high-quality, consistent content that will keep your customers engaged. Contact us today to hear more about our services and how we combine SEO practices with content to help your site rise in ranking.