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Are Keywords Still Relevant In SEO

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If you’re wondering whether keywords are still relevant in SEO, the answer is a resounding “yes!” Though Google has made changes to how they rank websites, organic and local keywords are still one of the primary ways to show your site is relevant to a particular search. To rank well in Google today, you need to have a strong keyword strategy in place. In this blog post, we’ll take a look at some of those SEO strategies and discuss how they may help with your website ranking. 

What Are Keywords?

Keywords are words or phrases targeted in an SEO strategy to rank higher in search engine results pages (SERPs). When someone searches for a term online, Google displays the websites they believe are the most relevant to that query. The better your website ranks for relevant keywords, the more likely potential customers will see you.

Choosing Keywords

When it comes to choosing keywords, there’s no one-size-fits-all approach. Every business is different and will have different needs when it comes to its keyword strategy. However, some general rules of thumb can help you choose the right keywords:

  • Start with your business name and product names. Chances are, you’ll want to target your business name and product names as keywords since people are likely to search for them online.
  • Think about what people might search for when looking for your products or services. When brainstorming potential keywords, think about the phrases people might use in a Google search. For example, if you sell shoes, some possible keywords might be “women’s shoes,” “men’s shoes,” “kids’ shoes,” “shoe sale,” etc.
  • Use keyword research tools to help you find keywords that are relevant to your business. Several different keyword research tools are available online, such as Google AdWords Keyword Planner and Moz’s Keyword Explorer. These tools can help you find keywords relevant to your business and have a good amount of search traffic.

How To Use Keywords In Your SEO Strategy

Once you’ve chosen the right keywords for your website, you need to start using them in your SEO strategy. Here are some tips for using keywords effectively:

  • Use keywords throughout your website. Include them in your website copy, titles, descriptions, and alt tags. This will help Google understand what your website is about and will help you rank higher for relevant keywords.
  • Don’t stuff keywords. In the past, some businesses would stuff their website with as many keywords as possible in an attempt to rank higher in Google. However, this is no longer effective and can actually hurt your ranking. Instead of stuffing keywords, use them sparingly and focus on creating quality content.
  • Target long-tail keywords. Long-tail keywords are longer, more specific keyword phrases. They tend to have less search traffic than shorter, more general keywords, but they can be easier to rank for. For example, a long-tail keyword for a shoe store might be “women’s black leather dress shoes.”
  • Use keyword variations. In addition to targeting main keywords, you should also target variations of those keywords. This includes singular and plural forms of the keyword, as well as misspellings. For example, if you’re targeting the keyword “shoes,” you should also target “shoe,” “shoes,” and “sho.”

Achieve High Rankings

Though it is more challenging to achieve high rankings than a few years ago, following general rules along with using the right keywords will put any business on the path of better visibility through search engines. SEO analysis tools are available that can help fine-tune a website for an effective SEO strategy, but overall, there is no magic formula for a good SEO strategy. It involves grounded data and experience along with a solid strategy, including relevant content and website marketing. 

Unwired Web Solutions can help businesses make sure they are taking advantage of all aspects of ranking opportunities as well as keeping up with frequent changes made by Google. We offer SEO services, local SEO services, website design, content marketing, and social media marketing. 

At Unwired Web Solutions, we navigate the various decisions you need to make to enjoy excellent SEO on all your web pages, as well as keep up with frequent changes made by Google. Our team of SEO specialists does the leg work necessary to research your industry and relevant search engine strategies used by your competitors. Whether you are looking for local SEO services or help with organic SEO, we can help! Contact us today!

SEO Strategies to Better Your Conversion Rates

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A website for your business is essential in the current market. Whether you focus on Google for business Canada or more specific tools on the backend, your design matters. Many business owners fail to put enough foresight into their web design, leaving valuable customers behind.

Web design should focus on a sales funnel or the sale conversion. You want customers to come to your pages seeking information and clicking through to a solution. If your pages are not designed properly, your sales funnel will not work as effectively as it should. Page and content design come down to the effective implementation of SEO strategies.

1. Dynamic Content

While Google Business Profile optimization can result in more local listings and interest, it is not enough to compel consumers to buy what you are selling. What you should do is create pages with dynamic content.

Dynamic content is not stagnant. When customers visit a page with dynamic content, they are greeted by content that caters to their preferences, interests, and behaviour, allowing for a more personal experience.

2. Visuals and Videos

Visuals and videos are excellent ways to improve conversion rates. While the videos and visuals can motivate sales conversions, they also encourage consumers or web visitors to spend more time on your website. The longer someone spends on your website, the more likely they will commit to a purchase or some other activity, like signing up for a newsletter or customer loyalty program.

3. Mobile-Friendly Design

Gone are the days of just using desktop computers. People now have access to ever-increasing portable technology, including laptops, tablets, and smartphones.

Nowadays, people are more likely to search for local businesses and products on a mobile device than on their desktop or laptop computers. To reach these tech-savvy consumers, you need to optimize your website for mobile devices.

If your site is not optimized for mobile platforms, the pages will appear wonky and cumbersome. In some cases, a website will not even appear on a user’s phone. Therefore, failing to optimize your website for all devices means losing some customers and possibly not even showing up in search results.

4. Speed

When was the last time you sat in front of your computer or phone screen and waited longer than 10 or 20 seconds for a webpage to load? Most people won’t even wait that long.

If you want to improve sale conversions, you need to do everything you can to improve your site’s load time. One of the easiest ways to improve the speed of your site is to limit the number of videos and high-quality images on the page. Text loads faster than other attributes. Still, that doesn’t mean you should eliminate all videos and pictures.

Developing a quality website and tying in the most valuable SEO strategies is about finesse and experience. For those business owners with little to no experience in the world of web design, you might consider hiring a web design firm.

5. Quality Content

There was a time when anyone could make it to the top of the Google search results, regardless of their content. During those days, someone could fill a page with high-value keywords and weak content, driving traffic to their website.

Now, Google analytics and algorithms are too advanced. If you want to rank well in search results and drive traffic to your website, you need to provide quality content, which means well-researched, written, and actionable pieces. The pieces should include long-tail keywords and internal links to relevant pages.

Building out a quality website can be intimidating, but you do not have to do it alone. Contact Unwired Web Solutions for help creating quality websites and content that converts.

What Is The Difference Between PPC And SEO

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When it comes to online marketing, there are two main strategies: PPC and SEO. Both have their own benefits, but what is the difference between them? This blog post will discuss the difference between PPC and SEO and how you can decide which one is right for your business.

The digital marketing space is full of undiscovered potential to help grow your business. From social media management to content marketing, you can choose from a wide variety of effective digital marketing services to help your business thrive. 

Today we will focus on two specific areas of digital marketing: search engine optimization (SEO) and pay-per-click (PPC) advertising. Both of these digital marketing techniques are used by marketers to improve their online presence and boost sales. 

Pay-Per-Click

PPC, or pay-per-click, is a type of online advertising where businesses can display paid ads on search engine result pages. The benefit of PPC is that it allows companies to get their website in front of potential customers who are actively searching for their products or services. However, the downside of PPC is that it can be expensive, and businesses need to continuously monitor their campaigns to make sure they are getting a positive return on investment. If you company targets entire countries or runs international campaigns, those costs can quickly spiral. 

Search Engine Optimization

SEO, or search engine optimization, is a type of online marketing that focuses on driving organic traffic to a website. The benefit of SEO is that it can help you build long-term brand awareness and establish your website as an authority in your industry. However, SEO takes time and effort to rank high in the search engine results pages, and businesses need to be patient before they see any significant results.

So, which is right for your business? Ultimately, it depends on your unique business needs and what you hope to achieve with your online marketing strategy. If you have a limited budget and are looking for immediate results, then PPC may be the better option. However, SEO is the better choice if you want to achieve long-term success and don’t mind investing time and effort into your marketing campaigns.

What Type Is Your Business?

If you are a start-up organization, you may not have the budget for paid advertising. But, if you have little competition, your marketing SEO strategy could boost your online visibility in organic and local searchers over time. SEO won’t break the bank, and when you start ranking, your traffic should stay consistent. 

If your business has a niche market, you may be able to find a keyword that is relevant with low competition and good monthly search volume. If you can get in there fast and improve your SEO strategy, you may be able to get a decent ranking for the keyword before anyone else gets the chance. 

eCommerce websites that are looking to compete in a saturated market may struggle to outrank in organic search results. Product content optimization and social media marketing may help get potential customers to your site, but it can be challenging to get those sales with such high competition. PPC paid ads could help start a brand awareness campaign for these types of businesses. 

If your organization has a generous advertising budget, you can go ahead and get your PPC ads live now! You will see results instantly, and you can even target specific audiences, unlike paying for billboards that are only relevant to 10 out of 100 passers-by. 

Can You Use PPC And SEO At The Same Time?

 “Yes!” PPC and SEO are two different digital marketing techniques that can be used together to complement each other and improve your online visibility. SEO is the process of optimizing your website and content to rank higher in search engine results pages (SERPs). This involves improving your website’s architecture, on-page content, and off-page link profile. PPC is a form of online advertising that allows you to bid on keywords to place ads at the top of the SERPs.

The benefits of running SEO and PPC together include:

  • Conversion and keyword data from PPC can be fed into organic search
  • High-cost keywords can be moved from PPC into organic search
  • A/B testing of ad copy or landing pages can be fed into organic SEO strategies
  • Keyword strategies can be tested with PPC before committing to long-term SEO strategies

SEO and PPC can be a powerful combination for businesses looking to improve their online visibility when used together. SEO will help you rank higher in the SERPs, while PPC will help you get more leads and sales by placing your ads in front of potential customers. So, if you’re looking to improve your online presence, be sure to use both SEO and PPC!

If you’re still unsure which online marketing strategy is right for you, contact us today for a free consultation. We would be happy to help you determine which strategy is best suited for your business. Our content optimization services in Canada are unmatched for our clients, and we continue to help businesses grow through organic and local SEO. Contact us today for more information. 

Why Image Optimization Matters

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If you’re like most business owners, you’re always looking for ways to improve your website’s performance. And if you’re not already using image optimization techniques, then you’re definitely missing out on some major benefits! Image optimization can make a big difference in the speed and performance of your site. So why not give it a try? You may be surprised at how much of a difference it makes. In this post, we’ll take a look at why image optimization matters, and we’ll give you some tips on how to get started. So read on to find out more!

Whether you are building your own website or working with a website builder like Unwired Web Solutions, you need to understand why image optimization is important. But before we even dive into how to do image optimization, it is important to talk about what it is. 

What Is Image Optimization?

There are two main aspects of image optimization. The first is resizing images while maintaining quality, and the second involves image optimization for SEO with relevant keywords. But why is this so important?

Page Speed – Oversized images that are not optimized can make a website slow and clunky. Users will not wait for your website to load if it takes too long. By optimizing your image sizes, you can speed up the loading time and reduce the number of people who will exit quickly. 

User experience – Google takes user experience into account when ranking sites. If your website is bogged down with large images that take a long time to load, your users will not be getting the best experience. Sites are expected to load quickly, so making sure your images are correctly optimized is one of the best ways to meet user expectations. 

SEO – Image optimization can help ensure that your site ranks in searches on Google. It can also be beneficial to the overall SEO of your website. 

How To Optimize Images

As previously mentioned, images should be optimized for both aesthetics and SEO. When optimizing your images, you want to make sure that they still look good after they’ve been compressed. This means avoiding any drastic reductions in quality – you don’t want your images to look pixelated or blurry. All images should be optimized for web viewing while still maintaining their quality. They should also be named appropriately for SEO purposes.  

The following are a list of ways you can take your images to the next level in optimization:

File type

When creating an image for your website, you will have to choose a file type to save it. Some of the most common include JPEG, PNG, and GIF. JPEGs will work for most images on your site except for those with a transparent background. This type of file option is ideal because they allow for higher quality images with smaller file sizes. PNGs are ideal for images that don’t have a lot of color, are transparent, or don’t have a lot of text. However, PNGs will require larger file sizes. 

GIFs are a little different as they are great for animation. They can compress images into smaller file sizes, much like JPEGs, but the color range is more limited, making it a poor choice for photography. 

Image Name

Most people don’t give a second thought to what they name their images, but in terms of SEO, it matters a lot. Google will crawl the file names of your images to make sure they are what you say the image is. 

It is vital to name your images with descriptive and keyword-rich phrases in mind. For example, if you leave your image named “dsc184293.jpg,” it will be a missed SEO opportunity. Instead, name the image after the photograph, such as “red-high-heel-shoes.jpg”. 

File Size

It is unnecessary to have large files on your website, and it will have a negative effect on your site’s performance. Since most people will not wait longer than 3 seconds for an image to load on a website, resizing and compression is a vital step in uploading images to your site. You will want to make sure your photos have been reduced in size while preserving the quality of your images. 

Alt Images Tags

The alt image tags, also called alt attributes, are the text alternatives to your photos when they fail to load on your website. They are also used to describe what your images are all about to people with visual impairments. Also used by search engines, your alt image tags can help your organic ranking. 

Be sure always to use plain, descriptive language. If your image is of a product with a model or serial number, include it in the description. Including a keyword in the alt image tag is also a great way to help with SEO. 

The Image Process

Images are a key part of website design, but creating great photos is only the first step. Image optimization is an essential part of the image process associated with website design. 

By following these tips, you can help to ensure that your images are helping your website rather than hindering it. Optimizing your images for both aesthetics and SEO purposes is a crucial part of any successful website. So, don’t wait any longer, start optimizing your images today or contact us for help!  We are rated as the top SEO company in Kitchener and can help with all aspects of web design. 

How To Create A Solid SEO Plan For 2022

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As more people than ever turn to the online world to access information, shop online, or stay in touch with friends and family, SEO is becoming more important than ever. But many business owners don’t understand how SEO strategies can help benefit modern businesses. Here at Unwired Web Solutions, we can help implement an SEO strategy that can help get your business found online. As part of our SEO plan, we are able to offer content optimization and like to think of ourselves as content marketing Canada experts! So, we have got you covered for any SEO or content marketing needs!

SEO Marketing Strategy

An SEO marketing strategy involves the process of planning and implementing specific steps to get better organic rankings for a website. It is also commonly known as an SEO approach. The easiest way to think of an SEO marketing strategy is like a digital road map that marketers create to drive traffic to sites that will ultimately help a business get maximum return on investment.

As online engagement continues to rise in 2022, businesses need to focus on their SEO strategies to stay ahead of their competition. We have put together our top ways to create a solid SEO plan for the year ahead. These strategies have shown results in helping many businesses increase their organic visibility, fulfill their target audiences’ needs, and improve the quality of traffic to their website.

Use Keywords With Proven Results

When starting an SEO strategy, the best place to start is by looking at keywords that have proven demand. There are many ways to gather keyword suggestions. One of the most popular is Google’s Keyword Planner. Here you can get search volume and traffic estimates for the keywords you’re considering.

Target Long-Tail Keywords In Posts

A long-tail keyword is a phrase generally made from three to five words and is more specific than generic terms. These keywords can help to allow you to target niche demographics.

An effective SEO strategy includes integrating long-tail keywords in posts because they have a lower search volume and can offer lower competition. They can also easily be ranked on search engines which will make your site more visible to potential customers.

Post Unique Keyword Oriented Content

For content optimization, consider using keyword-rich paragraphs to your website that potential customers may be searing for. Pages are a great place to include keywords and long-tailed keywords that web crawlers can see and quickly know what your site is all about.

When writing content for your website, no matter if it is for a blog or a static page, always keep in mind your most important keywords. Your primary keywords should be used at least every 200 words, and they should be placed in eye-catching and significant positions such as the title tag, H1 tag, and other headings.

Create A Great User Experience

Excellent user experience is not only vital for the happiness of your customer, but it can also affect your SEO ranking. Google’s algorithm has consistently taken user experience into account, but they are changing their views on content creation for user experience. This has a new, profound impact on how web content is planned, with the focus shifting from creating content around keywords to producing content for users. Google now understands when web pages can answer a search query that poses a question. So, make sure that your website is user-friendly and answers any questions your customers may have.

Use Multiple Media Types On Your Blog

Speaking of user experience, people want to see content in many different ways. This includes not only written content but also multiple other media types. Adding videos, GIFs, infographics, and audio to your website will automatically increase your website’s engagement rate and time that your customers are staying on your site. Google Analytics will see how much time is spent on your site, and you will be rewarded with a higher ranking.

Maintain Quality Links To Your Page

Backlinks have long been considered a hidden secret for SEO, but look out for spammy ones that can do more harm than good. Only ask for links back from top-quality sites, relevant websites, or popular influencers. Never pay for a backlink, as these sites are usually considered spam from an SEO standpoint.

Planning An SEO Strategy

When trying to plan your SEO strategy for 2022, start by looking at your competitors These are websites that you would be battling against in the search engine results pages. To outrank any of your competitors, you must first address their domain authority and identify any of their weak spots. See if you can figure out their keyword focus and compare it to your own. This can tell you if you are on the right track or give you some ideas for your keyword strategy. Also, take a look at their media. Are they using images, infographics, or videos to entice their customers? The better you know your competition, the more prepared you will be to create your SEO strategy.

SEO Doesn’t Need To Be Hard

Overall, improving your SEO this year doesn’t have to be that hard. By following these simple steps, you can be on the right track to improving your web presence and building an overall excellent online presence for your target customers.

For SEO marketing, contact our team at Unwired Web Solutions today. A member of our team will be happy to sit down and discuss an SEO strategy that will help put you on Google’s radar. Through content optimization, backlinks, and user experiences, we can help grow your online presence. Contact us today!