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How Hiring an SEO Service For Your Business Will Benefit You?

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Unwired Web Solutions: How Your Business Benefits From Local SEO Services

Search Engine Optimization is a robust phrase for a universal concept: community. While local SEO services understand the intricacies of digital strategy — keywords, relevance, relational advertising, unique and evergreen content, etc. — they also know that promoting and establishing a brand’s authority is about creating user relationships.

A company cannot buy trust and popularity; it must invest in it. Like all successful investments, a company must analyze the value of various social media, demographics, and audiences. They must cater their digital marketing strategy to the correct algorithms, platforms, and people.

SEO is a complex and time-consuming process, but it is lucrative when correctly applied to digital marketing efforts. Executives do not have the time to work on SEO strategy, which is why it is better to trust the process to professionals who make it their business to know best practices.

Advantages of Hiring Local SEO Services

Unlike most commercial enterprises, SEO services do not need to focus on logistics, interdepartmental conflicts, product research and development, supply channels, etc. An SEO company has only one purpose: cultivating content and digital practices to ensure the business reaps the rewards.

1. Saves Money

Executives often underestimate the expense of in-house SEO services. Depending on the size of the operation, in-house SEO might require a dedicated team. A team equates to more employees, salaries, benefits, etc.

If a company does not use a dedicated team, current employees will need to split their time between tasks. Forcing a workforce to split their time can lead to burnout and production slowdowns.

Alternatively, a business can hire an SEO service. By outsourcing SEO work, the company eliminates additional expenses of in-house staff, only needing to pay for the services rendered. Also, an organization’s employees can focus on production, not promotion.

2. Provides Experience

Many people understand the SEO basics, but that does not make them experts. Having a grasp of fundamental principles does not equate to proficiency.

Organizations and their management teams often confuse theoretical and experiential knowledge. When executives or managers know SEO terminology and principles, they assume they can successfully implement a strategy.

SEO services have more than a fundamental and theoretical understanding of SEO concepts and best practices. The professionals working with these firms have experience with SEO strategy. They likely have portfolios and referrals to prove their knowledge and success.

When a business hires an SEO service, they are hiring qualified professionals. The professionals can help companies maximize and prioritize their budgets for actual results, not hopes.

3. Secures Advantage Over Competitors

A company needs to identify and understand its competition. Differentiation is the name of the game. To find business success, a company must invest in its unique attributes and capitalize on competitors’ weaknesses.

SEO is competitive, and much of modern business relies on effective digital strategy. A quality SEO service knows the stakes when creating a campaign.

Seasoned SEO professionals are kings of analytics and research. Given the time and resources, they will learn everything about a company’s competition, from strategy to pitfalls.

Learning about the competition means SEO professionals can guide clients, helping them identify a niche and establish authority. SEO services ensure a company has the tools and foundation to build a brand and create loyalty.

4. Achieves Better Results

Many organizations invest in beautiful website designs but fret over the lack of financial and social results. A beautiful, well-designed website is not a golden ticket to success, especially in the congested marketplace that is the internet.

Site design is about more than visual appeal. A company needs to invest in content and strategy. An SEO firm can assess business websites and pages to ensure SEO integration and future conversions.

Trust Unwired Web Solutions With All Your SEO Needs

Is your business in need of a trusted SEO company in Canada? Contact Unwired Web Solutions for a custom SEO strategy and leave your competition in the digital dust.

How UWS Helps With SEO and Customer Engagement?

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How UWS Helps With SEO and Customer Engagement

If you have a professional website, you need a search engine optimization strategy. One of the most basic forms of digital marketing, SEO takes advantage of search engine algorithms to boost your online visibility. Of course, creating and implementing a comprehensive strategy is a big undertaking, which is why you should hire an SEO company in Cambridge.

These third-party professionals are your dedicated digital marketing department, ensuring you’re always on top of the latest internet trends. Most importantly, SEO experts can explain how the strategy works, allowing you to make the best marketing choices for your enterprise.

SEO Drives Website Traffic

Search engine algorithms constantly crawl webpage text for keywords and phrases. This software then ranks pages according to undisclosed criteria. The goal of search engine algorithms is to offer internet users the most relevant answers to their queries.

SEO takes advantage of this system by identifying and using keywords that put your links in front of potential customers. For example, consumers interested in home improvement may search “hardware store near me.” By using “hardware store near me” in your content, your website will appear in those searches.

Of course, SEO isn’t as simple as stuffing keywords into your landing pages. Instead, it must be carefully implemented for maximum effect. Naturally incorporated keywords appeal to algorithms, boosting your rank and bringing more visitors to your website.

Trust Builds Your Customer Base

You can use SEO to target consumers at various stages in their purchasing journey. For example, “paint store near me” is a great targeting phrase for people at the end of the paint-buying process. However, you can build trust and encourage return visits by targeting consumers in the awareness and consideration stages of their purchasing journeys as well.

For example, you can target individuals in the awareness stage by creating a webpage about signs your house needs a new coat of paint. You can then create a blog about the best types of exterior paint to appeal to consumers in the consideration stage.

This strategy does two things: builds familiarity and establishes authority. The more consumers see your name, the more familiar your business becomes; the more helpful your content, the more consumers see your brand as an authority. Both factors build trust and bring customers back when they’re ready to purchase.

Customer Engagement Informs SEO Strategy

The best SEO uses data to target a specific audience. Customer engagement yields lots of fruitful data, making it a crucial resource for businesses. The first step to effectively using customer engagement is understanding the four types:

  • Social
  • Contextual
  • Emotional
  • Convenience

Social engagement occurs between consumers — essentially, it’s word of mouth. The better the customer experience, the more social engagement you’ll see as people talk positively about your brand.

Contextual engagement looks at customer behaviour within the context of your business. For example, you can create customized email offers based on previous purchases.

Emotional engagement recognizes that most consumer decisions have an emotional factor, even if it’s subconscious. When you build an emotional rapport with customers, they’re more likely to choose your branding in the future.

Convenience engagement illustrates that consumers are more likely to take the easy option. By lowering the threshold for conversions, you can encourage site visitors to act on impulse. A great example is the “one-click buy” button.

An SEO Company in Cambridge Offers Expertise

Do you want to boost your website conversions, but you’re unsure where to start? Unwired Web Solutions can help with our digital marketing expertise. We offer SEO, web design, social media marketing and content marketing services, ensuring we create a campaign that fits your unique needs. For more information, contact us online or give us a call today.

5 Benefits Of Hiring an SEO Company

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Understanding the 5 Primary Benefits of Hiring an SEO Company

Search engine optimization is something most businesses know they need to compete in the digital landscape. Still, many do not know enough about the concept to pull it off alone effectively. An SEO company in Kitchener understands the intricacies of best web practices and can help a business successfully incorporate such practices into its digital operations, but the company must first seek out assistance. If you are unsure of the need for an SEO service, consider the five primary benefits of hiring these experts in web design and marketing. 

1. Audience Identification

While there is a lot that goes into effective SEO, identifying target markets is a significant aspect of it. To choose appropriate keywords and topics for pages and blog posts, a business needs to determine its key demographics. Does the company want to attract middle-aged, style-focused, politically active urbanites, or is it after young, chic, artistic city dwellers? 

Knowing the people who represent your business is critical to SEO success. An experienced web design firm will know how to dig into your analytics and identify your core market. 

2. Competition Research

While identifying a target audience is crucial to business and SEO success, identifying and understanding your competition is also critical. When looking at search engine rankings, you will often find that the advertisers with the most clout and fastest content development strategies make it to the top listings the most. For small businesses to make a dent in rankings, they need to be ahead of the competition. 

SEO firms can help businesses get ahead by diving into the topics competitors cover and identifying weak points in their strategy. Perhaps the firm can identify a keyword or set of phrases a competitor is using inadequately or not at all. Analyzing the competition often provides insights into your own strategy and potential improvements. 

3. Website Improvements

When you look at your website, what do you see and experience? Are you dealing with slow load times or static pages? An SEO firm can help you identify weak points in your web design and make corrections to improve performance.  

Load time, file size, images, content, keywords, meta tags, and more play a role in how search engines view and rank your website. A skilled web design firm can help your business get the recognition and views it deserves through page and image optimization for SEO. 

4. Experience

The main reason you should use a web design and SEO company is their experience. Most people understand that anyone can develop the fundamental skills to build and establish a website with time. Still, developing those skills takes a significant amount of time, which most businesses cannot afford. 

Working with a seasoned SEO company means you are getting access to people who know the fundamentals and have excelled at web design. Working with an SEO firm is the best way to ensure your digital marketing efforts are seen and effective. 

5. Website Usability

SEO and web standards are constantly changing and evolving. Usability and accessibility concerns are essential to business operations. Modern consumers want mobile-friendly designs and instant gratification. While you cannot always promise a gratifying experience, with the help of an SEO firm, it is possible to ensure usability and accessibility, providing a streamlined and confident consumer experience. 

When was the last time you updated your company’s website? Web development and SEO practices are constantly evolving and moving forward; if your website and its pages are stagnant, you need to start making changes, especially if you want to improve performance. Contact Unwired Web Solutions to discuss strategy options, web design techniques, and content marketing efforts. The company’s seasoned professionals can help you determine what’s next for your business. 

Top Reasons Why Your Site Isn’t Indexed on Google

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Having a website and making it visually appealing with easy functionality is only part of having an online business. You can create the best online experience for your customer, but if they can’t find your site, then what is the point? Unwired Web Solutions is an SEO company in Kitchener that can help get your website found. 

If Google doesn’t index your site, you are not alone. Many sites are sitting idle because of various potential issues that are preventing Google from indexing. It is vital to know some of the most common problems causing your customers not to find your website. Our team has narrowed down the top reasons why this may be happening. 

Your Site Is Not Mobile-Friendly

It is now mandatory to have a mobile-friendly website if you want to be indexed by Google. Since introducing its mobile-first indexing, you will lose rankings and traffic if your website is not optimized for viewing on a smartphone or tablet.

If your website is not mobile optimized, it doesn’t have to be complicated. You can add responsive design principles such as CSS media queries or fluid grids. These easy fixes can make sure that users find what they need without experiencing any navigation problems.

To find out if this is what may be causing your website not to be indexed by Google, try running your site through Google’s Mobile-Friendly Testing Tool.

Your Site Loads Slowly

Google is less likely to want to feature slow loading sites in the top results of their index. If your site takes too long to load, it could be due to various factors. Having too much content on a page for a user’s browser to handle could be a reason for slow loading time. It could also be due to an old-fashioned server with limited resources.

Many tools can help to let you know if your website is loading at a fast enough pace. Google Page Speed Insights is a helpful tool that could also identify what website sections need urgent attention. This tool can analyze a web page against five performance best practices such as minimizing connections, leveraging browser caching, reducing payload size, and more.

 

Your Content Needs Updating

Many people don’t realize how important well-written content is on a website. To succeed on Google, you must have minimal content that doesn’t have any significant issues and meets your competition levels. Content that is less than 1000 words does not do as well as content that is more than 1000 words.

The information on your website should be informative and needs to answer questions, provide information, or have a point of view that differs from other sites in the same niche as yours. If your content doesn’t meet these standards, Google will likely find another site with better quality content.

Good quality content should also incorporate SEO practices by adding relevant keywords throughout the text. Hiring an SEO company in Kitchener can ensure that your content is written correctly and can be indexed by Google.

Text isn’t the only thing that needs to be optimized for Google. Image optimization for SEO is also extremely important and can make or break your website views. If you have images on your website, they also need to be optimized, just like written content. 

Your Site Isn’t Engaging

Believe it or not, Google can tell if your site is user-friendly and engaging. Your website will rank higher in search results if it’s easy for your customers to find what they’re looking for and navigate around your website without feeling frustrated.

Google doesn’t want to index sites with confusing navigation or ones that are just plain hard to use because there are too many distractions. If you have an eCommerce website and only have one product listed per category instead of several, this could also be why your content isn’t ranking well with Google.

Google wants to index sites that people enjoy sharing. If you can “wow” your readers with your content and have them share your blogs, you will rank better on Google. If your website is getting a lot of clicks and attention, Google knows it is something that people want.

All Domain Properties Are Not Added To GSC

You may have more than one variation of your domain, and this may be causing problems for you to be indexed on Google. Some older sites may have migrated from http:// to https:// But these variations may not have been added and verified in Google Search Console.

You will need to make sure that you’re not missing any of your domain variations when adding them to Google Search Console. You will also need to verify your ownership of all the domain properties to make sure that you are tracking the correct ones.

Sitemap for Top Reasons blog

You Are Not Using A Sitemap

If you have a website, you need a sitemap. A sitemap is a list of all the pages on your site, which is one way for Google to find out what content you have. This tool can help to ensure that every page gets crawled and indexed by Google Search Console.

An informative sitemap can tell Google what the important pages of your site are and what you want to submit regularly for crawling and indexing. It is important to note the HTML sitemaps are depreciated in Google Search Console. XML sitemaps are now the preferred format.

It Can Be Challenging

Understanding why your site is not being indexed by Google can be a challenge. However, it is well worth solving if you want your customers to find you. Technical SEO, content, and links are all important in maintaining your site’s performance on Google. You will want to make sure you are getting your site out there in the correct manner.

Unwired Web Solutions can help make sure each page of your website is optimized for Google. The better Google can crawl, index, and rank your site, the better results you will see. Contact us today to learn how we can help get your indexed on Google, which means more potential customers coming your way!

Consider Search Intent with Keywords

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Using the right keywords is vital to driving traffic to a site. But there is a common misconception that high-volume keywords are the best to use for ranking, and this isn’t always the case.  Any SEO company will tell you that a keyword with a high search volume doesn’t always mean you should automatically use it.

First and foremost, ranking for keywords that helps to bring value to your business is what you should be striving for. This means figuring out the search intent of your potential customers. Start by asking yourself “will the people who search for this keyword be likely to buy what I am selling?”

Figuring out the search intent for keywords can quickly show you a simple way to turn traffic from this keyword into a viable lead. For example, if people are searching a specific keyword that brings traffic to your website but the search volume is originating from another country, these people are less likely to purchase your product or service. This clearly means their intent for using this keyword is not to buy the product in your area. 

Put yourself in the shoes of your customers to figure out search intent. If you don’t think you would use the keyword to search for your product or service, chances are, your customers wouldn’t either. The intention behind the keyword is just as important as the keyword itself. 

Low Competition Keywords

Finding low competition keywords can be helpful when running a new website with little or no domain authority. Having less competition with keywords can help you rank more quickly. The process here is to find a keyword that your customers may be using to find your business, yet with a lower competition rate. You will still want to think about the search intent but look at those words that everyone else may not be using. 

Content Gaps

Content gaps are keywords that don’t rank or that you are missing on your website, but your competitors are utilizing. Content gaps are easily found with the help of SEO tools.

Once you find these content gaps, you can fill them by creating and publishing content that uses the keywords efficiently to close the gap. This can provide you with an immediate boost in search engine ranking. Keep in mind that you will still need to verify the difficulty of ranking for a keyword by using keyword research tools that provide you with a keyword difficulty score.

Hire An SEO Company

Keywords are often best left up to SEO experts that have the tools and knowledge to help find the best ones to drive traffic to your website. After all, you want potential customers to find your business quickly and easily so that they can buy your products or services.

An expert SCO company such as Unwired Web Solutions can help find the best keywords for your website. By utilizing professionals who have the tools and knowledge to find the best keywords, your business can see a rise in conversions. Contact us today to learn how we can help get your keywords performing for your site, ultimately bringing in more customers and sales.