Unwired Web Solutions

Success... Optimized.

Unlock the Power of Local SEO to Attract More Local Customers

by

Most business owners understand that SEO refers to Search Engine Optimization and that it helps websites and brands find an audience. Local SEO strategies take typical SEO to another level with hyper-focused geographical targeting.

Local SEO or Map SEO is about focusing on your brand’s direct, real-world market. For example, the strategies help your business show up on results for “near me” keywords and searches. For example, if you own a salon, you want it to appear when someone searches for “salons near me”; local SEO helps with that.

5 Benefits of Local SEO 

Local SEO is pivotal to local business success. While having a neighbourhood presence helps maintain a stable supply of customers, you need to publicize your company for growth and further profitability.

While it is easy to overlook the benefits of local SEO, especially if a company prides itself on low-technology interference. Avoiding the marketing benefits of local SEO is a mistake for small businesses.

There are many benefits for small and large businesses to using local SEO. Business owners should be aware of its top five advantages.

1. Local Reviews

One of the primary focuses of SEO services for local businesses is collecting and encouraging local reviews. Local reviews not only help to bolster performance in search engine rankings, but they are also a way to reach your target audience.

When people look for reviews of local businesses, they prefer to offer their patronage to brands that already possess local appeal. Local reviews represent your real-world geographic audience, which is beneficial to other curious locals and your future marketing efforts.

2. Business Growth

Focusing on local SEO strategies aims to promote your business within a specific geographic region. Targeted promotion should bolster business growth and profitability in the area.

Through targeted campaigns, SEO services help the local community see your business and brand. The efforts can help highlight businesses that get washed out in the strip mall fatigue of the suburbs and city.

3. Better Conversion Rates

Strategies for local SEO optimization also help promote the online efforts of a business. For example, most companies today invest in websites and social media. Local SEO strategies can highlight a brand’s online presence to the local community, helping it take full advantage of a service. For example, local restaurant business pages can include digital menus or online ordering options.

4. Beat Competition

Business is all about beating or outperforming the competition. If you own a restaurant or small retail operation, you want consumers to visit your establishment more than other local small businesses. Local SEO can give you a competitive advantage, especially over small business owners who have yet to capitalize on SEO strategies.

Combining traditional and digital marketing strategies means capitalizing on the best of both worlds. There is value in utilizing each marketing strategy.

5. Enhanced Traffic

Traffic is the key to any successful business. The more people you get looking at your service, the more potential customers or clients you have. Local SEO focuses not only on a target geographic region but also on enhancing the quality of the traffic visiting your business and site.

Nearly 50% of all Google searches request local information. By focusing advertising and marketing efforts locally, you improve the quality of your website and business visitors.

SEO Services for Local Businesses

Are you ready to take your business to the next level and embrace digital marketing and SEO efforts? If so, you can contact Unwired Web Solutions to discuss local SEO strategies and other digital marketing efforts. The company can help you with everything, from website design to content creation and SEO.

Common Mistakes To Avoid When Implementing Local SEO Services

by

Localizing your search engine optimization is a powerful business tool, as it helps you target interested internet users in your area. However, companies tackling local SEO strategies for the first time are vulnerable to certain pitfalls, potentially undermining their efforts. To get the most out of your digital marketing, avoid these common SEO mistakes.

Not Localizing Keywords

Keywords play a huge role in who sees your website links. Well-researched keywords can boost your rankings with applicable queries, leading customers to your online shop.

However, if your services are limited to a specific area, it doesn’t make sense to cast a wide net; doing so will result in a high bounce rate as visitors realize you aren’t located nearby. Therefore, localizing keywords is an essential part of strategies for local SEO optimization.

One of the best ways to localize your keywords is to include the name of a city or county, as users often use these words to narrow their search. For best results, use these keywords in meta tags as well as webpage content.

Not Creating a Google My Business Listing

Web directories are the internet’s phonebook; they contain the names and contact information of businesses active online. You’re probably already familiar with several:

  • Facebook
  • Nextdoor
  • Yellow Pages
  • Better Business Bureau
  • Yelp

Google My Business is the biggest and most important of them all, as it influences rankings on Google search engine results pages. Creating a listing is free, so there’s no excuse to skip this critical step. Once registered, you’ll have access to Google Reviews, and your links will show up on Google Maps.

Not Putting Contact Information on Your Website

While much of learning how to do SEO for website pages involves researching your audience, developing keywords and analyzing the results, it also includes simple tasks, such as listing your contact information. As obvious as this may seem, companies can get caught up in generating content and forget to provide their addresses, email addresses and phone numbers.

To avoid this blunder, put all your information in a footer visible on every webpage. To further encourage contact, you can embed a text box where visitors can directly input their message. It’s also a good idea to prominently display links to your social media accounts at the top or bottom of web pages.

Creating Multiple Listings

Creating listings on multiple web directories is good business, as it ensures your enterprise shows up whenever internet users search those catalogues. However, having multiple listings in the same directory undermines your efforts.

For one thing, directories have strict rules about multiple listings and may remove all of them if discovered. There’s also the issue of listings with incorrect or inconsistent information that needs to be clarified for internet users.

Unfortunately, duplicate listings are rarely purposeful — they can appear because of human error, updates to business information or automation glitches. As a result, it’s crucial to search directories for duplicate listings and remove them routinely.

Not Optimizing Website Images

Anyone providing SEO services for local business owners will tell you that image optimization is just as important as optimizing written content. Search engine algorithms consider images and their metadata for rankings; taking this extra step can put you ahead of the competition.

One of the best ways to optimize your images is to ensure they’re mobile-friendly. The majority of mobile users research purchases on their devices first, and mobile-friendly sites allow customers to navigate your web pages easily.

You should also optimize alt tags to increase the likelihood of images appearing in searches. Alt tags describe images and ideally contain keywords.

Unwired Web Solutions provides local business SEO services to help owners boost their online visibility. Our team of experts can create custom strategies to help you reach your business goals. To learn more, visit us online or give us a call.

Keyword Optimization for Content: Best Practices and Common Mistakes to Avoid

by

If you’re a business owner or someone who uses a website to gain clients, it’s easy to wonder if you’re choosing the right keywords to attract visitors and adequately represent your products and services. Are you performing the correct keyword research for content optimization, paying attention to keyword density in content writing, and learning all you can about where to place headers for SEO visibility?

Fortunately, there are a few tips you can use to perform keyword research with confidence. Read through the following guide to learn more about common mistakes you may encounter when optimizing keywords for content.

Common Mistakes in Keyword Research for Content Optimization

Understanding the details surrounding SEO can feel muddy and unclear as you’re learning the ropes. It helps to focus on a few guidelines rather than trying to tackle the entire topic at once. Here are a few common mistakes to look out for when you begin your keyword research:

1. Not Picking Keywords With Enough Search Volume

At times, the keywords that sound right just don’t work well. Fortunately, there’s a quick way to check on how your keywords are performing. Keyword volume metrics, for example, reflect how many times per month somebody searched for that particular keyword.

It takes some understanding and finesse to pick the perfect keywords, so don’t be discouraged if you find that your keywords aren’t performing as well as you’d like. Learning more about which keywords are working and which aren’t being searched for is a great first step in your research.

2. Not Researching Keywords Often Enough

Once you’ve found keywords that you think will drive traffic to your site, you may be tempted to move on to different tasks. However, keyword research must be performed consistently if you want to outperform your competition — it’s never a one-and-done event if you want to stay relevant in the digital realm.

Because search terms and language evolve quickly, you need to keep up by updating your keywords and keeping a close eye on your content optimization for SEO. For example, if one of your products or services relates to a holiday or local event, updating your service pages with keywords that relate to this topic would help potential customers find your site when they searched for those terms.

3. Not Researching Customer Questions First

What brings people to your website? A very common mistake that both first-time and experienced business owners make is writing or blogging about what they think they should tell their customers rather than focusing on what their customers want to learn. It’s a subtle distinction, but it’s a crucial one.

Focus on what questions your customers are asking — whether it’s finding a local restaurant with vegan options or sourcing a particular product with expedited shipping — and include these terms in your keywords to widen your net. Look at reviews, develop customer personas, and talk to your customers themselves to ask how they found you.

4. Not Focusing on a Wide Variety of Keywords

It seems simple that your keywords should reflect the majority of your customer’s purchases. However, with this strategy, you’re neglecting to include the wide variety of long-tail keywords and keyword phrases that may help bring customers to your website. Using partial keywords, or keyword phrases that are very similar to your keyword, may be a more optimal choice.

Let Us Help You Find the Right Keywords

At Unwired Web Solutions, we understand the importance of optimal keyword placement and the urgency of creating clear, concise marketing copy. Get in touch with us to discuss your project, concerns about your website, or questions about increasing customer engagement with smart, targeted keyword placement. We look forward to helping you solve any issues related to keyword research for content optimization!

The Impact of Voice Search on Content Creation and How to Optimize For It

by

Voice search is a rapidly growing trend, and it is having a major impact on how people search for information online. Voice search optimization is different from traditional text-based SEO in a number of ways. For example, voice searches are often longer and more conversational, and they are more likely to be used for everyday tasks, such as finding directions or checking the weather.

This shift to voice search is having a major impact on content marketing. In order to rank well in voice search results, it is important to create content that is optimized for voice search.

What Is Voice Search?

Voice search is a technology that allows users to search for information by speaking into a device. This is in contrast to traditional text-based search, where users type in their queries. Voice search is becoming increasingly popular, as it is more convenient and efficient than typing.

Voice search works by using a microphone to record the user’s voice. The audio is then converted into text, which is then processed by a search engine. The search engine then returns a list of results that are relevant to the user’s query.

Voice search is available on a variety of devices, including smartphones, tablets, and smart speakers. It is also becoming increasingly integrated into other devices, such as cars and televisions.

The Impact of Voice Search on SEO and Content Marketing

Voice search is having a major impact on SEO and content marketing. For example, long-tail keywords are becoming more important. Voice search content queries tend to be longer and more conversational than traditional text-based search queries. This means that long-tail keywords, which are more specific and less competitive, are becoming more important for SEO.

Additionally, content needs to be more conversational. Voice search queries are often spoken in a natural, conversational way. This means that content needs to be written in a way that is easy to understand and sounds natural when spoken aloud.

Content also needs to be relevant to the user’s intent. Voice search queries are often very specific, and users are looking for information that is relevant to their needs. This means that voice search marketing content needs to be relevant to the user’s intent in order to rank well in voice search results.

How to Optimize Your Content for Voice Search

There are a number of things you can do to optimize your voice search content marketing. Here are a few tips:

  • Use long-tail keywords. Long-tail keywords have more detail than short-tail keywords. This means that they are more likely to be used in voice searches.
  • Use conversational, natural language. When you are writing content for voice search, it is important to use conversational language. This means using natural-sounding phrases and avoiding jargon.
  • Use keywords in your titles and headers. The titles and headers are the first things that people will see when they are searching for information, so they are naturally some of the most important places to use keywords.

Why Hire Unwired Web Solutions for Voice Search Optimization Services

If you are not sure how to create a voice search content strategy, or if you don’t have the time to do it yourself, you can hire a professional SEO company like Unwired Web Solutions. We can help you identify the areas where your content can be improved and implement the necessary changes.

We have a team of experienced SEO experts ready to help you improve your website’s ranking in search engines. We’ll work with you to understand your business goals and develop a customized SEO strategy that will help you achieve them. Contact us today for a free consultation.

The Impact of Website Speed on SEO and How to Improve It

by

In the modern economy, website speed is more important than ever before. There are a number of factors that can affect website speed optimization, including the size of your website, the type of hosting you use, and the amount of traffic you receive. Fortunately, there are also a number of things you can do to improve your website’s speed.

What is Page Speed? What is SEO?

Page speed is the time it takes for a web page to load on a user’s device. It is measured in seconds and can be affected by a number of factors, including the size of the page, the type of connection the user has, and the distance between the user and the server.

SEO stands for search engine optimization. It is the process of improving a website’s ranking in search engine results pages (SERPs). There are a number of factors that can affect website speed SEO, including the quality of its content, the number of backlinks it has, and its page speed.

How Does Page Speed Impact SEO?

Google has said that page speed is a ranking factor, and websites that load slowly are penalized in search results. This means that if you want your website to rank well in search engines, you need to make sure it loads quickly.

How to Optimize Website Speed (Front End)

The first strategies you may consider involve images and code. Find a consultant or expert who knows how to diagnose and reduce the size of your images quickly. Minifying your code also removes unnecessary whitespace and comments, which can make your files smaller and load faster.

Network and Hosting Strategies

Additional strategies include using a content delivery network (CDN) that delivers your website’s content from the closest server to the user. This can help to improve your website’s speed for users all over the world. You may also need to use a faster web host. If you’re on a shared hosting plan, you may be able to improve your website’s speed by moving to a dedicated or VPS hosting plan.

More Website Speed Optimization (Plugins, Updates, Compatibility)

Here are some final tips for improving your website’s speed:

  • Use a caching plugin: Store static files, such as images and CSS files, on your server. This can help to improve your website’s speed by reducing the number of requests it makes to the database.
  • Avoid using too many plugins: Plugins can add a lot of weight to your website, so it’s important to only use the plugins you really need.
  • Regularly update your software: Outdated software can be a security risk and slow down your website. Make sure you regularly update your core, plugins, and themes.
  • Test your website on different devices: Make sure your website loads quickly on all devices, including desktops, laptops, tablets, and smartphones.

By following these tips, you can improve your website’s speed and improve your chances of ranking well in search engines.

Why Hire Unwired Web Solutions for Website Speed Optimization Service

If you need help with your website’s speed, or if you don’t have the time to do it yourself, you can hire a professional SEO company like Unwired Web Solutions. We can help you identify the areas where your website can be improved and implement the necessary changes.

We have a team of experienced SEO experts who can help you improve your website’s speed and ranking in search engines. We’ll work with you to understand your business goals and develop a customized SEO strategy that will help you achieve them.

Contact Us Today

To learn more about how we can help you improve your website’s speed and ranking in search engines, contact us today. We’ll be happy to answer any questions you have and schedule a free consultation.