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Choosing the right colours and design for your website is a critical part of running a successful web page. Colour psychology plays a role in selecting the best hues for your website. If you want to know how to make a user-friendly website, work with a web designer such as the ones at Unwired Web Solutions to choose the best colour scheme for your page. Here’s what you need to know about how to choose the right colour palette for your website based on colour psychology.

Learn What Colours Are Used in Your Industry

Different hues are best suited for certain industries. For example, blue is considered a trustworthy colour and is often used for banking and medical websites. Red, on the other hand, is seen as passionate and vibrant, so it is better suited for dating and fashion webpages web pages. There is no hard and fast rule on which colour you must use, but understanding what attracts your customers and makes your company appear as an expert in its industry is crucial for success.

Combine the Right Colours

Most websites use three colours for a sleek and streamlined appearance. Following the 60-30-10 rule, you select one colour to be the primary hue and use and use it for 60% of the web page. Use a secondary colour as an accent and use it for 30% of the page. Finally, use a third hue as a smaller accent and use it sparingly for contrast.

Knowing which colours go well together is vital. Use a colour wheel to see what shades pair best together and have a good contrast. Even two websites that utilize the same colours can look drastically different based on the overall layout and design of the page. You can use the same colours as other companies within the same industry, but your website will look different based on the layout you choose.

Consider Your Target Audience

Various target demographics have different opinions when it comes to colour, so you need to consider the needs of your niche market when selecting hues for your website. Blue is by far the most popular colour with 57% of men and 35% of women naming it as their favourite hue. Brown and orange are the least popular colours.

Teenage users prefer websites with black designs. Senior citizens often prefer websites with muted tones, while young children are attracted to bright, bold primary colours. Blue is best if you are catering to both genders, but if you are a company that manufactures feminine products, pink and purple are popular, while black and gray are best suited for male audiences.

Remember the Meanings Associated With Different Colours

Is no secret that various colours promote different feelings within you. Blue often evokes feelings of calm and tranquillity, while red is representative of passion and fire. Yellow is usually associated with caution and evokes a strong emotional response. Other hues have the same ability to affect how people feel, so you must consider how you want your niche market to react when they engage with your website. If you want to grab attention, using a bright, bold hue is often the best option. A calmer, more muted colour is best if you want to promote feelings of peace and tranquillity.

Build a Better Website With Unwired Web Solutions

Building a dynamic website is one of the most important elements of running a business, and the colour design you choose has a huge impact on the success of your webpage. Working with Unwired Web Solutions is a great way to design a stellar website, and we also help with SEO to boost your ranking on search engines. Contact us today to get started creating a user-friendly website.

When discussing user-friendly website design, you are primarily discussing the visual appeal and usability of a site. While many things can contribute to successful design, such as images, videos, colour schemes, and more, the primary factor is typography. The colour, size, and style of text throughout a page will determine its legibility and, ultimately, the clarity of its message. Understanding how to choose the proper typography settings is essential and crucial to the success of any website or online message.

Choosing the Correct Font and Typography Settings

Typography refers to a font and its style and placement on a page. Some people can go overboard with font settings, switching things up every heading or paragraph, even within paragraphs. Changing typefaces too often can confuse the reader and muddle your message. If you want to avoid confusion and strengthen your site design, consider four tips for choosing typography settings.

1. Keep Styles to a Minimum

Fonts can evoke emotions, from fun to seriousness. The styles can be overwhelming, especially in specific contexts; for instance, using a script font with flourishes for a children’s website is too serious and likely to be hard to read. Script fonts are usually better for printed items, like wedding invitations.

As a web designer or administrator, you want to select a font that is legible in various sizes. Also, please choose one or two fonts and stick to them. Using too many fonts can distract from your message and confuse the reader. If you must use more than one font, use one for headings and another for filler text. Occasionally, you might want to offset text within the content. While you can use another font for this, it is better to use the same font and italicize it.

2. Choose a Font for All Devices

Some fonts are not well-suited to all devices. When designing a website, you need to keep accessibility and versatility in mind. A webpage should offer a similar user experience across various devices, from phones and tablets to laptops and desktops. You need to test font choices on several devices to ensure all users can access and read the message.

3. Determine Line Length

A user-friendly web design will consider the best line length for users on various devices. For example, a suitable line length for a mobile phone is between 30 and 40 characters, while a desktop can manage 50 to 75 characters. Considering the variance between mobile and desktop devices, an ideal line length is between 40 and 60 characters, it is not too short or wide.

Font style might play a role in the line length. If you use a frilly font, you might not fit as much information in a single line of text, forcing the eye to travel back and forth more than necessary. Opting for a standard font will almost always provide a better reading experience.

4. Avoid Red and Green Text

Colour blindness affects a large portion of the population. Men are especially susceptible to the condition, and the most common form of colour blindness affects the interpretation of green and red. Many businesses will use red or green to indicate necessary fields in forms, making the process difficult for those with colour blindness. If you want to use colour to denote specific fields in texts or forms, accompany the colour shifts with symbols.

Understanding How Typography Affects User Experience

Typography can affect user experience in many ways, primarily readability and understanding. A busy font or a page that uses multiple fonts to convey a single message can confuse the reader and encourage higher bounce rates. As you delve into the world of typography, consult Unwired Web Solutions, a professional marketing firm based in Canada. The service can help you create and share your site, ensuring positive user engagement.