February 16, 2023 by David Henderson

A social media strategy relies on several components, including goal-setting, audience identification, and content creation. Doing any one of these things well does not necessarily equate to marketing success. No, a successful social media campaign must successfully implement all components of a strategy and balance those against realistic outcomes.

Unwired Web Solutions is a digital marketing firm. With experience in web design and content creation, the service is beneficial to novice and experienced business owners.

5 Steps To Create a Social Media Strategy

Social media marketing relies on several techniques to achieve profitability or other advertisement objectives, like brand awareness. As with any marketing effort, it is a multi-faceted approach to consumer outreach and engagement.

Unwired Web Solutions is no stranger to social media campaigns, and it aims to help business owners and entrepreneurs through its service offerings and team experience. The fundamentals of a social media effort include five manageable steps.

1. Set Achievable and Realistic Goals

Too many business owners expect rapid results from marketing efforts. Most campaigns take time and testing before resulting in worthwhile profits.

When working with your digital marketing partner to create your first social media campaign, settle your expectations. What do you want to achieve? Maybe you want to hit your first 100 followers; that is a reasonable goal, especially for a small business with no existing social media presence.

The goals will vary based on business size and experience. A digital marketing partner like Unwired Web Solutions can help you create a realistic plan.

2. Identify Your Target Audience

Every effective social media strategy requires an audience. You want to research your specific consumer. It is not enough to say your audience is women; you need to get specific. For example, your target market is middle-class married women between the ages of 25 and 35 with children and a white-collar finance career. The more specific, the better.

A research partner can help. Unwired Web Solutions has experience with audience research and consumer analysis; the company can provide in-depth analysis of your target demographic.

3. Create a Content Strategy

Never post social media content on a whim; always think everything through. Companies get into a lot of trouble when they decide to wing it, resulting in significant consumer backlash.

Content strategy is a plan for content creation. It involves a development schedule and platforms you want to use. A digital marketing service can help you analyze your best options for social media campaigns and efforts.

4. Optimize Your Posts

Search Engine Optimization is not only for websites, pages, and blog posts. Social media channels and profiles can be optimized to improve visibility and perceived authority. For example, an optimized profile will include the business name, contact information, operating hours, and anything else your customers would want to know. You can also use keywords in profiles to improve SEO listings. Finally, you should use hi-res images.

Optimizing social media posts takes work, but it is well worth the effort, especially when your content starts ranking higher with users. Unwired Web Solutions can help your business create optimized content across various media channels, including social media platforms.

5. Measure and Analyze Success

As with everything in digital marketing, you need to check the data of your social media accounts and campaign efforts. Analytics is the only way to know if your efforts are worthwhile or if you need to tweak something to improve its performance.

Contact Unwired Web Solutions for Guidance

Are you looking for partners in social media marketing in Canada? Unwired Web Solutions is a leading digital marketing agency in the region. Contact the UWS team to discuss your social media efforts and how they can help.

May 18, 2022 by David Henderson

Effectively Market With Social Media

Effective marketing takes many forms, but social media is one of the most powerful tools available. Businesses can create strong relationships and gather valuable information by using social media to connect with existing and potential customers. Social media platforms are a great way to communicate with wider audiences. Still, they also provide substantial information about your company and its products and insight into the competition. Learn more about using social media platforms to benefit your business and who to contact for content optimization services in Canada.

Grow Your Audience With Social Media Marketing

Social media marketing is an ultra-effective way to grow your audience. Using social media platforms, you can connect and develop relationships, fostering brand loyalty. You can also create content specific to your audience and share it on social media to reach even more people. With social media marketing, you can create a stronger connection with your customers and increase the chances of making a sale.

Employ Social Media To Promote Products and Services

Social media can be a powerful way to market and sell products and services in today’s market. By using social media correctly, businesses can reach their target audience and increase sales from the very social media platform where they connect with customers. Using product content optimization, companies can increase their ranking in search results.

With so many different effective platforms, businesses can quickly reach a large audience in multiple ways to pedal their goods. Companies can create various pages, including Facebook pages or Twitter feeds, or link to other platform pages. Additionally, businesses can use social media to run their marketing campaigns and distribute ad content.

Learn About Competitors Through Social Media

Businesses typically want to be aware of what their competition is doing in the market. Social media monitoring tools are one way that allows you to track the posts and tweets of specific individuals or companies and can give you a wealth of information about what they’re up to currently.

Social media is also an efficient way to learn about your competitors and keep up with their latest developments. By simply using social media for its intended purpose, you can connect with them directly and even ask them questions. This information can help you better compete in the market.

Increase Brand Awareness With Social Media Marketing

You can also use social media to increase brand awareness to help reach new customers. You or your team will have to work on creating a social media strategy, identifying your target audience, and developing marketing materials that will resonate. Typically increasing brand awareness also includes consistent content creation and following metrics to see if your strategies are successful.

Content Creation

Social media marketing has become one of the most popular ways to reach out and connect with customers. However, creating content that is both engaging and useful can be difficult. The right mix of topic, tone and imagery can help your company stand out from the competition.

Quality Metrics

Many different metrics have been used to qualify the effectiveness of social media marketing; it depends on what you are trying to measure. The most common include interaction rate, likes, shares, and comments. Additionally, it is crucial to track the budget allocated to social media marketing to optimize results.

Social media can be an incredibly effective marketing tool when used correctly. By creating a solid social media strategy and targeting the right audience, businesses can see a significant return on investment. It is also essential to keep in mind that social media is constantly evolving, so companies need to be willing and committed to adapting their strategy.

Contact the professionals at Unwired Web Solutions today for more information about using social media as an effective marketing tool and expert SEO services.

January 27, 2022 by David Henderson

KPI tracking refers to the methods and tools that can be used to monitor the performance metrics of a website. KPI stands for “key performance indicator.” Measuring KPI’s involves collecting specific data and converting it into useful metrics. These metrics can then be reported and measured in easily readable charts and dashboards.

Determining KPI’s is a vital step for both new companies and those that have been in the marketplace for a long time. To help ensure successful growth after KPI’s are established certain steps may be needed, including product content optimization, social media management, or content optimization services in Canada.

KPI’s show the situation of a company at that point in time. It can help outline any problems or roughness and helps to lay out the steps that can be taken to eliminate them. Areas and subjects in which the company is successful are highlighted, and the methods that work can then be repeated.

Set Goals

In order for KPI’s to work, businesses first need to set goals for themselves. These goals should be as realistic and selective as possible, and it should be clear in which area growth is most important in the digital market. For example, it could be the number of visitors to the site, the amount of interaction they give, or even the number of incoming emails. Setting these targets will depend entirely on the owners’ goals and the product or services they are selling.

KPI’s are specifically for the digital marketing field to determine the ratios of different digital metrics to each other. Some determined KPI’s however, should be specific to channels used.

For example, social media tools and the conditions under which visitors interact with these channels may be different compared to how visitors interact on a website. Google Analytics is a great web analysis tool that can help you to understand the behaviour of your users entering your website. It can allow you to create custom dashboards to separate all of your different goals.

Each social media channel has built-in analytics that can help you with your KPI’s. There are also a number of reliable social media metric trackers that can help monitor your numbers over a specific period of time.

Which Ones To Monitor?

One of the main problems with KPI’s is choosing from the thousands that are possible. If you choose the wrong one, you may be measuring something that doesn’t align with your goals. So how should you go about selecting the correct KPIs for your organization?

Your business may have many moving parts that are integral to its operations and performance, but it’s impossible to track everything going on. Many of these measures are simply not important enough to follow, and monitoring too many could create unnecessary work that ultimately will not be useful.

Instead, you will want to choose one or two metrics for each of your objectives that can be most helpful in achieving them. In many cases, multiple metrics could apply, but only a couple of them will be impactful enough to improve the performance of your business.

Indicators of Performance

Once you have chosen your metrics, you will want to ensure that they meet the criteria for a good KPI. Your KPI’s should be accurate indicators of performance and have some additional characteristics that could signal their effectiveness. Ask yourself these questions about each KPI you may be considering:

Does this KPI connect to our objective?
Is it simple to understand and define?
Can it be easily quantified?
Can it be measured in a timely manner?
Will it still be relevant in the future

While KPI’s are an essential tool in measuring progress, they will only be helpful if done accurately and in a timely manner. Having an analyst responsible for collecting the data could be essential depending on the size of your business. An analyst should be able to analyze the results, put the data in context, and explain the performance. Our team at Unwired Web Solutions have the tools and experience needed to deliver the metrics that can help your business succeed.

Social Media KPI’s

What good is social media if you are not reaching your customers? But how do you know if your customers are responding to your posts, or if your posts are prompting a purchase? KPIs for social media can help you determine if your social media presence is doing its job.

There are specific KPI’s that should be measured across social media channels.

Impressions – this is the number of times that your post showed up in someone’s timeline or feed. However, this may not necessarily mean that the person who saw the post noticed it or even read it.

Follower count – this is the number of followers that your social channel has.

Audience growth rate – the growth rate demonstrates how your follower count is changing over time. You always want to make sure you are gaining followers, not losing them.

Reach – this measures how many people have seen your posts since it went live. This is a great metric to give you an idea of what your audience finds valuable and interesting. To calculate, divide your post views by total followers and times it by 100. This will give you your post reach percentage.

Likes– this is the number of times followers interacted with a social post by clicking the like button.

Comments – this tracks the number of times your followers commented on your posts.

Engagement rate – this metric helps to divide all the engagement a post receives, including likes, saves, comments, and favourites, by the total number of followers on your social channel. It helps to show how engaging your piece of content was. Add your likes, comments, and shares together and divide by your followers to find this metric. Then times by 100 to get your average engagement rate percentage.

Click-through rate – this is the percentage of people who viewed your post and clicked on your call to action. This metric can help provide insight into whether your content captures your audience’s attention and gets them to act. Get this calculation by dividing your total clicks by total impressions and times in by 100. This will give you your click-through rate percentage.

Conversion rate – conversion metrics show how effective your social media strategy is and whether it’s leading to sales, getting people to subscribe to a mailing list, visit a website or landing page, or other actionable outcomes. A high conversion rate shows that your social media marketing has delivered something valuable to your audience. To calculate it, divide your conversions by total clicks and times by 100. This will give you your conversion rate percentage.

Email Campaigns

If you run email campaigns as part of your marketing strategy, you will also want to track these. Many of the KPI’s for social media are the same for email campaigns. You will want to look at open rates, which are the metrics that will tell you how many people open your email. When looking at these metrics, it is important to note your email subject line to tell you if it is or is not an effective strategy. A catchy email subject line can make or break an email campaign.

You will also want to note your conversion rate and click-through rate the same as in social media. Bounce rate is also important to note for email campaigns as it will tell you how many people clicked on a link but then quickly left that page without taking any action. You want these numbers to be low as it signals that your content isn’t all that engaging or you have not provided an adequate user experience.

Don’t Put If Off

Many people put off measuring their KPI’s because they don’t know where to start or they think they may do it wrong. It’s not unusual for businesses to go off course as a result of using the wrong measures, but the sooner you uncover your mistakes, the better. At Unwired Web Solutions, our team of marketing experts can help to find the KPIs for your business and help with tracking. If your metrics show low numbers, you may need to rethink your marketing strategy, such as social media engagement changes or content rewrites. Contact us today for content optimization services in Canada or help with your social media marketing!

November 2, 2021 by David Henderson

Owning a small business often means wearing many different hats. But there comes a time when it is imperative to hire an outside company to help with SEO. By working with a local SEO company, a small business can grow their local reach through Google ranking and through social media.

Social media is becoming more important than ever when trying to grow a local business. But it isn’t easy. Many business owners simply don’t have time to spend on their social media accounts, let alone learn how to optimize them for more engagement from potential customers. This is why it is so important to hire a local team who understands your business and can help you grow your audience and customer base.

There are a few simple steps that a local business can take to help promote and market their website through social media, even before contacting an SEO company for help.

Break the Ice

Breaking the ice on social media is extremely important to be able to promote yourself. There’s no point in being too sophisticated and rigid when discussing what your business is all about. People want to see the human behind the business on social media, and they want it to be real.

Start by asking your customers questions and replying to their queries in a polite manner. Always use relevant content and keep things fun and engaging for your audience.

Don’t Look Desperate

Even if you are a struggling business, your social media campaign should not appear desperate. Try to stay away from terms such as ”like us on Facebook” as this may come across forced. If your customers truly believe in your products or services, they will follow you anyway.

People like to buy from an established brand that is doing well. Put the appearance out there that you are thriving, and people may feel like they’re missing out if they don’t also participate in what you are offering.

Be Accessible

The whole point of social media is to make yourself accessible to your customers. Research has shown that businesses that make themselves more accessible are more popular. Their customers tend to purchase their products more often than businesses that don’t put themselves out there.

Make it easy for your viewers to remain in touch with you. Make use of social plugins that can show your viewers they can communicate with you with the click of a button.

By simply using some social media tips, you can help to promote and market your website and business. Small local businesses should always utilize Google Business Profile, local Facebook business groups, and hashtags of their local community.

It may take a while to get the hang of using social media for a local small business, but even just by posting regularly, you can begin to grow your audience.

If you have been doing your own social media and are ready to get some help from a local SEO company, contact Unwired Web Solutions today. Our team can create new local campaigns which will get your business found on social media.

May 26, 2021 by David Henderson

In this world of social media, one question that often comes up is, “Do I still need a website if I have social media?” The answer is simple. Yes. Our web design Kitchener experts explain why you still need a website, even if you have a business profile on all social media platforms.

While social media is a great way to reach out to potential customers, a website is where you can educate people about your business. There is a long list of advantages to having your own website, even if you have a solid social media presence.

Think of it this way; having your business on social media is like couch surfing. No matter how welcome you feel, you are always still in someone else’s home. With your website, you have your own home.

Creative Freedom

When you have your own website, you get to choose the information that visitors see. You also get to decide how to present it in a way that reflects your brand. People will often remember your business based on the design of your website. With more creative freedom, you can present your information the way you desire. Twitter only has a 280 character limit, and Instagram stories max out at 15 seconds. On a website of your own, you can control how much you want to say or how long of a video you want your potential customers to see.

Inspire More Trust

Having a website for your business and credibility among your customers go hand-in-hand. A 2017 Local Search Association survey found that search engines have a high level of trust with consumers. In fact, they recorded that when it comes time to make a purchase, the only source shoppers trust more than search engines is company websites. This compares to the steep decline found in the public’s trust of social media. Fake news scandals and data breaches are to thank for the lack of confidence in these platforms.

When people search for a business, they commonly ask their phone or Alexa to look it up. They will very rarely look it up across social media. In fact, over 80 percent of the population relies on search to find what they are looking for. Without a website, your business or page is a lot less visible to people outside of social media networks.

A website also gives you the freedom to influence how your business will appear in search results. By incorporating SEO practices, you can get your website to rank higher for the keywords that your audience uses. By using a Google Business Profile listing, you can also get better visibility to local customers.

The Disappearance of Social Media Pages

If your only point of contact with your customers is through social media, the information is available at the discretion of the social network. If, for any reason, your account becomes suspended, your information disappears from public view until things get sorted out. If the network decides to ban your account altogether or close it down, your information is lost for good.

Of course, losing your social media account is rare. However, it does happen. It is not just the fringe figures who get banned for extreme speech. There have been many cases of business profiles being shut down for mistaken identity or because spam got into their account.

Beautiful, Strategic Websites

Bottom line, you need a website. There are so many options available to create beautiful, strategic websites it has never been easier to have an online presence. Here at Unwired Web Solutions, we provide web design Kitchener businesses can trust. We know the local market and have experience in building a reach in the local community.

If you are looking for a reliable SEO company that you can count on, reach out to us today!