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Using Social Media as an Effective Marketing Tool

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Effectively Market With Social Media

Effective marketing takes many forms, but social media is one of the most powerful tools available. Businesses can create strong relationships and gather valuable information by using social media to connect with existing and potential customers. Social media platforms are a great way to communicate with wider audiences. Still, they also provide substantial information about your company and its products and insight into the competition. Learn more about using social media platforms to benefit your business and who to contact for content optimization services in Canada.

Grow Your Audience With Social Media Marketing 

Social media marketing is an ultra-effective way to grow your audience. Using social media platforms, you can connect and develop relationships, fostering brand loyalty. You can also create content specific to your audience and share it on social media to reach even more people. With social media marketing, you can create a stronger connection with your customers and increase the chances of making a sale.

Employ Social Media To Promote Products and Services

Social media can be a powerful way to market and sell products and services in today’s market. By using social media correctly, businesses can reach their target audience and increase sales from the very social media platform where they connect with customers. Using product content optimization, companies can increase their ranking in search results. 

With so many different effective platforms, businesses can quickly reach a large audience in multiple ways to pedal their goods. Companies can create various pages, including Facebook pages or Twitter feeds, or link to other platform pages. Additionally, businesses can use social media to run their marketing campaigns and distribute ad content. 

Learn About Competitors Through Social Media 

Businesses typically want to be aware of what their competition is doing in the market. Social media monitoring tools are one way that allows you to track the posts and tweets of specific individuals or companies and can give you a wealth of information about what they’re up to currently.

Social media is also an efficient way to learn about your competitors and keep up with their latest developments. By simply using social media for its intended purpose, you can connect with them directly and even ask them questions. This information can help you better compete in the market.

Increase Brand Awareness With Social Media Marketing 

You can also use social media to increase brand awareness to help reach new customers. You or your team will have to work on creating a social media strategy, identifying your target audience, and developing marketing materials that will resonate. Typically increasing brand awareness also includes consistent content creation and following metrics to see if your strategies are successful. 

Content Creation

Social media marketing has become one of the most popular ways to reach out and connect with customers. However, creating content that is both engaging and useful can be difficult. The right mix of topic, tone and imagery can help your company stand out from the competition.

Quality Metrics

Many different metrics have been used to qualify the effectiveness of social media marketing; it depends on what you are trying to measure. The most common include interaction rate, likes, shares, and comments. Additionally, it is crucial to track the budget allocated to social media marketing to optimize results.

Social media can be an incredibly effective marketing tool when used correctly. By creating a solid social media strategy and targeting the right audience, businesses can see a significant return on investment. It is also essential to keep in mind that social media is constantly evolving, so companies need to be willing and committed to adapting their strategy.

Contact the professionals at Unwired Web Solutions today for more information about using social media as an effective marketing tool and expert SEO services. 

Social Media Tips For Local Small Business

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Owning a small business often means wearing many different hats. But there comes a time when it is imperative to hire an outside company to help with SEO. By working with a local SEO company, a small business can grow their local reach through Google ranking and through social media. 

Social media is becoming more important than ever when trying to grow a local business. But it isn’t easy. Many business owners simply don’t have time to spend on their social media accounts, let alone learn how to optimize them for more engagement from potential customers. This is why it is so important to hire a local team who understands your business and can help you grow your audience and customer base. 

There are a few simple steps that a local business can take to help promote and market their website through social media, even before contacting an SEO company for help. 

Break the Ice

Breaking the ice on social media is extremely important to be able to promote yourself. There’s no point in being too sophisticated and rigid when discussing what your business is all about. People want to see the human behind the business on social media, and they want it to be real.

Start by asking your customers questions and replying to their queries in a polite manner. Always use relevant content and keep things fun and engaging for your audience.

Don’t Look Desperate

Even if you are a struggling business, your social media campaign should not appear desperate. Try to stay away from terms such as ”like us on Facebook” as this may come across forced. If your customers truly believe in your products or services, they will follow you anyway.

People like to buy from an established brand that is doing well. Put the appearance out there that you are thriving, and people may feel like they’re missing out if they don’t also participate in what you are offering.

Be Accessible

The whole point of social media is to make yourself accessible to your customers. Research has shown that businesses that make themselves more accessible are more popular. Their customers tend to purchase their products more often than businesses that don’t put themselves out there.

Make it easy for your viewers to remain in touch with you. Make use of social plugins that can show your viewers they can communicate with you with the click of a button.

By simply using some social media tips, you can help to promote and market your website and business. Small local businesses should always utilize Google Business Profile, local Facebook business groups, and hashtags of their local community. 

It may take a while to get the hang of using social media for a local small business, but even just by posting regularly, you can begin to grow your audience. 

If you have been doing your own social media and are ready to get some help from a local SEO company, contact Unwired Web Solutions today. Our team can create new local campaigns which will get your business found on social media.

What Plugins Are Slowing Down Your WordPress Site?

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WordPress is a great platform to host a website. But from time to time, these websites can be slowed to a snail’s pace. Many times the speed of your website is slowing down due to plugins, So it is essential to figure out which ones are causing your site harm.

At Unwired Web Solutions our team of experts offer a selection of services from creating a content management system for small business to figuring out which plugin is slowing your WordPress site. No matter what your needs are for your business, our team is here to help.

Slow Site

Not only is a slow site annoying for your customers, but Google is also watching how fast your site runs and is ranking you according to your speed. When your business relies on the Internet, you cannot afford to ignore site speed issues. Experts believe that each time your website fails to load slower than three-second timeframe you risk losing a customer. Slow load time is one of the major contributors to site abandonment.

It is vital to monitor your site speed regularly to eliminate issues that could be slowing it down. When you use WordPress it is even more important as it relies on plugins to improve functionality and boost the user experience.

Don’t shy away from plugins simply because they could slow down your site. It is just essential that you identify which plugins may be the culprits of a decrease in speed in your website. While staying on top of these things can be tricky, our experts at Unwired Web Solutions are here to help.

Quantity or Quality?

You may assume that is the quantity of plugins that you have for your site that will slow it down; however, this is not always true. According to WordPress experts, it is common for business websites to have around 20 to 30 plugins installed, and for larger business sites it can quite easily reach 50 to 60 plugins.

With these websites regularly having a large number of plugins it stands to reason that it’s not the quantity that can cause the most damage to your site speed. It is truly about the quality of the plugins that are the real issue.

Always make sure you opt for plugins that are made by professionals and have a good reputation with great reviews. These plugins should follow WordPress coding standards and should not negatively impact your site speed or performance.

Regularly Check Speed and Performance

By regularly checking the speed and performance of your WordPress website you can be sure your customers are not being turned away because they are waiting too long for your page to load. Google offers an easy and simple way to check your site speed. Their page speed insights tool is free to use by simply entering your URL and letting it do the work analyzing your site.

If you do find that your site has dramatically slowed, chances are that it’s because of a rogue problem plugin. Our experts at Unwired Web Solutions can help find the plugin that may be causing the problems and help to get your site back up to speed. Contact us today to find out more about our WordPress services. We also offer various other services such as content management systems for small businesses, local SEO, website design, social media marketing, and more!

Do You Need A Website If You Have Social Media

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In this world of social media, one question that often comes up is, “Do I still need a website if I have social media?” The answer is simple. Yes. Our web design Kitchener experts explain why you still need a website, even if you have a business profile on all social media platforms. 

While social media is a great way to reach out to potential customers, a website is where you can educate people about your business. There is a long list of advantages to having your own website, even if you have a solid social media presence. 

Think of it this way; having your business on social media is like couch surfing. No matter how welcome you feel, you are always still in someone else’s home. With your website, you have your own home. 

Creative Freedom

When you have your own website, you get to choose the information that visitors see. You also get to decide how to present it in a way that reflects your brand. People will often remember your business based on the design of your website. With more creative freedom, you can present your information the way you desire. Twitter only has a 280 character limit, and Instagram stories max out at 15 seconds. On a website of your own, you can control how much you want to say or how long of a video you want your potential customers to see. 

Inspire More Trust

Having a website for your business and credibility among your customers go hand-in-hand. A 2017 Local Search Association survey found that search engines have a high level of trust with consumers. In fact, they recorded that when it comes time to make a purchase, the only source shoppers trust more than search engines is company websites. This compares to the steep decline found in the public’s trust of social media. Fake news scandals and data breaches are to thank for the lack of confidence in these platforms. 

When people search for a business, they commonly ask their phone or Alexa to look it up. They will very rarely look it up across social media. In fact, over 80 percent of the population relies on search to find what they are looking for. Without a website, your business or page is a lot less visible to people outside of social media networks. 

A website also gives you the freedom to influence how your business will appear in search results. By incorporating SEO practices, you can get your website to rank higher for the keywords that your audience uses. By using a Google Business Profile listing, you can also get better visibility to local customers. 

The Disappearance of Social Media Pages

If your only point of contact with your customers is through social media, the information is available at the discretion of the social network. If, for any reason, your account becomes suspended, your information disappears from public view until things get sorted out. If the network decides to ban your account altogether or close it down, your information is lost for good. 

Of course, losing your social media account is rare. However, it does happen. It is not just the fringe figures who get banned for extreme speech. There have been many cases of business profiles being shut down for mistaken identity or because spam got into their account. 

Beautiful, Strategic Websites

Bottom line, you need a website. There are so many options available to create beautiful, strategic websites it has never been easier to have an online presence. Here at Unwired Web Solutions, we provide web design Kitchener businesses can trust. We know the local market and have experience in building a reach in the local community.

If you are looking for a reliable SEO company that you can count on, reach out to us today! 

How Social Media Marketing and Branding Affects Your Online Presence

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For most modern-day businesses, social media plays a crucial role in how owners develop, expand and improve their online presence. In fact, many small businesses that do not have the resources to invest in a website use only social media accounts to get started. Social media websites also form part of your company’s search engine optimization opportunities. If you can use the same company that provides your SEO services to handle your social media, you have struck gold.

The Impact of Social Media on Your Brand

Companies have a love-hate relationship with social media. Build the right social brand and you could see website traffic soar through the roof for all the right reasons. Suddenly, your brand scores lots of free publicity through reviews on YouTube and photos on Instagram. However, in the wrong hands or after one mistake, social media followers can turn against the very brands they support.

So, what can companies do to ensure they experience more positive outcomes than negative ones? Here are a few tips:

  • Hire a diverse team to ensure people from various backgrounds vet messages that go out online.
  • Rely on experienced professionals to handle social media management accounts, so there are fewer mishaps.
  • Have a crisis management plan at the ready, just in case something does go amiss online or off.
  • Avoid sensitive topics that may lead to negative blowback you feel your company is unable to weather, whenever possible.
  • Focus on not just publishing posts but building a community and learning more about your current and potential customers.
  • Incorporate solid SEO strategies into your social media campaign.

How Social Media Affects Your Search Engine Optimization

Social Media Marketing

Did you know that social media posts now rank in Google search results? From Quora answers to Facebook business listings and Twitter posts, your social media content can attract good SEO for your brand. What does this mean for your company?

1. Social Media Platforms Act as Search Engines

Not only do social media posts rank in other search engines, but they provide search engines of their own. YouTube is an excellent example of this. Google’s champion social media platform is second only to itself as a search engine and completes more user searches than Ask.com, AOL and Yahoo combined. Hashtags form part of the internal search engine and make for great branding tools as well.

2. Social Media Backlinks May or May Not Count

There is an ongoing debate among social media gurus about whether social media backlinks count as credible backlinks that Google actually pays attention to. Many say no, they do not. However, if you have ever had a post go viral, you may also notice your SEO performance surging. At the very least, being super shareable online can’t hurt.

3. Social Media Accounts Can Refer Website Traffic

Even if your company’s social media backlinks do not provide direct SEO juice, they do help refer traffic to your website. This is likely one of the reasons that having a linked web page go viral can boost your business. Even if you do not have a link to your website in the post, links on your social media profile make it possible for interested parties to dig further.

How To Move Forward

If you have not created social media accounts or neglected the ones you do have, you may miss out on big opportunities in marketing. After all, roughly 40% of consumers online use social media as part of their product research process. To add to this, when people complain about a brand on Twitter, 78% expect the company to respond in an hour or less. Is your social media strategy up to the task?

Unwired Web Solutions can help you create an effective social media strategy. Reach out to us to find out what hiring a local SEO company can do for your business’s online presence.