Unwired Web Solutions

Success... Optimized.

How UWS Helps With SEO and Customer Engagement?

by

How UWS Helps With SEO and Customer Engagement

If you have a professional website, you need a search engine optimization strategy. One of the most basic forms of digital marketing, SEO takes advantage of search engine algorithms to boost your online visibility. Of course, creating and implementing a comprehensive strategy is a big undertaking, which is why you should hire an SEO company in Cambridge.

These third-party professionals are your dedicated digital marketing department, ensuring you’re always on top of the latest internet trends. Most importantly, SEO experts can explain how the strategy works, allowing you to make the best marketing choices for your enterprise.

SEO Drives Website Traffic

Search engine algorithms constantly crawl webpage text for keywords and phrases. This software then ranks pages according to undisclosed criteria. The goal of search engine algorithms is to offer internet users the most relevant answers to their queries.

SEO takes advantage of this system by identifying and using keywords that put your links in front of potential customers. For example, consumers interested in home improvement may search “hardware store near me.” By using “hardware store near me” in your content, your website will appear in those searches.

Of course, SEO isn’t as simple as stuffing keywords into your landing pages. Instead, it must be carefully implemented for maximum effect. Naturally incorporated keywords appeal to algorithms, boosting your rank and bringing more visitors to your website.

Trust Builds Your Customer Base

You can use SEO to target consumers at various stages in their purchasing journey. For example, “paint store near me” is a great targeting phrase for people at the end of the paint-buying process. However, you can build trust and encourage return visits by targeting consumers in the awareness and consideration stages of their purchasing journeys as well.

For example, you can target individuals in the awareness stage by creating a webpage about signs your house needs a new coat of paint. You can then create a blog about the best types of exterior paint to appeal to consumers in the consideration stage.

This strategy does two things: builds familiarity and establishes authority. The more consumers see your name, the more familiar your business becomes; the more helpful your content, the more consumers see your brand as an authority. Both factors build trust and bring customers back when they’re ready to purchase.

Customer Engagement Informs SEO Strategy

The best SEO uses data to target a specific audience. Customer engagement yields lots of fruitful data, making it a crucial resource for businesses. The first step to effectively using customer engagement is understanding the four types:

  • Social
  • Contextual
  • Emotional
  • Convenience

Social engagement occurs between consumers — essentially, it’s word of mouth. The better the customer experience, the more social engagement you’ll see as people talk positively about your brand.

Contextual engagement looks at customer behaviour within the context of your business. For example, you can create customized email offers based on previous purchases.

Emotional engagement recognizes that most consumer decisions have an emotional factor, even if it’s subconscious. When you build an emotional rapport with customers, they’re more likely to choose your branding in the future.

Convenience engagement illustrates that consumers are more likely to take the easy option. By lowering the threshold for conversions, you can encourage site visitors to act on impulse. A great example is the “one-click buy” button.

An SEO Company in Cambridge Offers Expertise

Do you want to boost your website conversions, but you’re unsure where to start? Unwired Web Solutions can help with our digital marketing expertise. We offer SEO, web design, social media marketing and content marketing services, ensuring we create a campaign that fits your unique needs. For more information, contact us online or give us a call today.

5 Benefits Of Hiring an SEO Company

by

Understanding the 5 Primary Benefits of Hiring an SEO Company

Search engine optimization is something most businesses know they need to compete in the digital landscape. Still, many do not know enough about the concept to pull it off alone effectively. An SEO company in Kitchener understands the intricacies of best web practices and can help a business successfully incorporate such practices into its digital operations, but the company must first seek out assistance. If you are unsure of the need for an SEO service, consider the five primary benefits of hiring these experts in web design and marketing. 

1. Audience Identification

While there is a lot that goes into effective SEO, identifying target markets is a significant aspect of it. To choose appropriate keywords and topics for pages and blog posts, a business needs to determine its key demographics. Does the company want to attract middle-aged, style-focused, politically active urbanites, or is it after young, chic, artistic city dwellers? 

Knowing the people who represent your business is critical to SEO success. An experienced web design firm will know how to dig into your analytics and identify your core market. 

2. Competition Research

While identifying a target audience is crucial to business and SEO success, identifying and understanding your competition is also critical. When looking at search engine rankings, you will often find that the advertisers with the most clout and fastest content development strategies make it to the top listings the most. For small businesses to make a dent in rankings, they need to be ahead of the competition. 

SEO firms can help businesses get ahead by diving into the topics competitors cover and identifying weak points in their strategy. Perhaps the firm can identify a keyword or set of phrases a competitor is using inadequately or not at all. Analyzing the competition often provides insights into your own strategy and potential improvements. 

3. Website Improvements

When you look at your website, what do you see and experience? Are you dealing with slow load times or static pages? An SEO firm can help you identify weak points in your web design and make corrections to improve performance.  

Load time, file size, images, content, keywords, meta tags, and more play a role in how search engines view and rank your website. A skilled web design firm can help your business get the recognition and views it deserves through page and image optimization for SEO. 

4. Experience

The main reason you should use a web design and SEO company is their experience. Most people understand that anyone can develop the fundamental skills to build and establish a website with time. Still, developing those skills takes a significant amount of time, which most businesses cannot afford. 

Working with a seasoned SEO company means you are getting access to people who know the fundamentals and have excelled at web design. Working with an SEO firm is the best way to ensure your digital marketing efforts are seen and effective. 

5. Website Usability

SEO and web standards are constantly changing and evolving. Usability and accessibility concerns are essential to business operations. Modern consumers want mobile-friendly designs and instant gratification. While you cannot always promise a gratifying experience, with the help of an SEO firm, it is possible to ensure usability and accessibility, providing a streamlined and confident consumer experience. 

When was the last time you updated your company’s website? Web development and SEO practices are constantly evolving and moving forward; if your website and its pages are stagnant, you need to start making changes, especially if you want to improve performance. Contact Unwired Web Solutions to discuss strategy options, web design techniques, and content marketing efforts. The company’s seasoned professionals can help you determine what’s next for your business. 

How to Reach Your Target Audience with SEO

by

SEO is primarily a keyword-driven process, but that is not all. To optimize your website, you need to focus on evergreen, dynamic, and quality content. However, no local SEO marketing effort is effective without an audience, people or users, to engage with the content.  

Finding your audience is only one part of the process; you also need to reach them and provide encouragement to engage with your content. The process of connecting with a target market is where most businesses struggle in terms of SEO. 

Engaging with your audience is about more than selecting the right long-tail keyword and moving up the search results in the SERPs. You need a customer to look at the heading and meta description and click through. When they land on the page, the content, images, and videos must be relevant, informative, and helpful, and the pull towards a sale cannot feel too forced. 

SEO and reaching your target audience is a delicate ballet requiring research, expertise, and understanding. While it is possible to work through the process and build effective strategies alone, working with a professional service is more cost-effective and time-effective. 

1. Understand Your Customer Base

Defining your audience is vital to effective content marketing and SEO strategies. To target individuals with information, you need to know what type of information they are looking for or interested in, and SEO services in Waterloo can help.  

Thankfully, as a business owner, you already have a built-in audience that you can use to determine a broader or more targeted market. You can talk to your sales division and ask about the motives behind purchases. Most customers will have a reason for buying your product or service. 

Additionally, the past is a prologue. Look at sales reports to determine which products sell the best. Understanding what people buy and why they buy can help develop a portrait of a typical customer, which you can use when creating content. 

Finally, if you have an existing website, look up Google analytics to understand how consumers are using your site. Are they engaging with the content? Do they spend more time on one page than another, why?  

Answering these questions and researching your current client base will help you understand existing buyers. The takeaway from the research will help you create more targeted campaigns in the future. 

2. Acknowledge the Competition

Do not spend too much time on your competitors. However, every business should spend a little energy investigating its competition’s performance and basic strategy. Thankfully, in the digital age, researching strategy is a straightforward process. 

You want to examine your competitor’s website. Look at the type of content they create and the layout of their pages. Do a deep dive into website analytics to determine the keywords they are using and any other helpful information. 

A quick analysis should help you identify the best-performing pages, other competitors, and best-performing keywords. With that information in hand, you can examine your site to find areas for improvement. 

3. Focus on the Right Questions

When creating content for your audience, you need to focus on answering the questions your audience actually has. Too many business owners write the content they want to read rather than what their clients want.  

There is an easy way to determine what your clients are asking by using Google searches. You can also use services like AnswerthePublic, SEMRush, or Buzzsumo. However, it is often more practical to hire a web service developer. 

Trying to reach your target market is not the most effortless process on your own. Thankfully, you do not have to do it alone. Contact Unwired Web Solutions to learn what the company can do for you, your website, and consumer engagement.

On-Page Optimizations For Local Organic SEO

by

When most people think of local SEO marketing, they default to their Google Business Profile, local citations, and backlinks. But many steps need to be taken on-page to help get your local SEO noticed by Google. 

When customers start searching for the best products and services near them, you want your business to appear at the top of the list. But local search engine optimization requires a strategic and targeted approach that starts on your website pages.

Local search optimization is important for businesses serving specific cities, regions, and even provinces. When done right, it can allow people to find the information they want to know about your business quickly and easily, putting them one step closer to a transaction.

Where To Start

When trying to capture those “near me” results, there are specific on-page optimizations that can play a significant factor in search engines finding and ranking your website. You first want to make sure your name, address, and phone number is consistent across all of your web pages. While it may seem simple, this information can make or break your local SEO strategy. Make sure you have this information displayed prominently on your site, such as in the footer, so that it will appear on every page. You can also display your information on your service area pages or your contact page in the body. But remember, consistency matters. So, it is important that this crucial business information is the same anywhere your potential customers will find you online, and anywhere Google may be using it for comparison to ensure its accuracy.

The Content

The content on your website can be an opportunity to show customers and the search engines that you are the top provider in your area for the product or services you provide. You will want to include specific details in your content, such as street names and landmarks. Make it clear why your customer wants your product or needs your service in that specific area. 

Try to think like your customer. If you were looking for your service near you, what terms would you search? You may want to include your local metro, city, or even neighbourhood. This can help you determine which type of content you need and the keywords to include in the content. This is how Google’s “near me” searches come into play.

These keywords can be optimized on targeted pages that are created specifically for your service or product in a certain area or all pages on your website. Customers who live in an area will know the common jargon and things that are native to the area. So don’t forget to do your research. If you can use some of these local terms or landmarks, your customers will know you are truly authentic and care about their local area.

Optimize Header Tags

Header tags are significant when it comes to SEO. Creating great header tags can give the visitors to your site and the web crawlers a basic idea of the overall structure of your page and what they can expect when they read through your content. Use your well-researched keywords in your header tags, but be careful not to overstuff them as this will come across as unnatural to your visitors and the web crawlers.

Is It Working?

Once you have everything optimized on your pages and are ready to go, you will want to know if your changes are having an impact on your local SEO strategy. With Google Business Profile Analytics you should see a boost in your metrics whether those are click throughs to your site, requests for driving directions, or calls to your business. As your visibility increases, you should naturally see an increase in traffic. But remember, when optimizing for on-page local SEO, keep it simple and relevant to your business and the area you serve. Once customers see that you provide what they want in their location, the rest will come naturally.

Even with rapid changes happening in local SEO, a solid on-page strategy can be a winner for both you and your customers. Contact our team at Unwired Web Solutions today to learn more about SEO services in Waterloo.

Using SEO Analysis Tools for Keyword Research

by

In the competitive online world, having a website isn’t enough. You need to leverage your content to appeal to search engine algorithms. Fortunately, local SEO services can help. However, it’s essential that you understand the basics to work closely with professionals. Otherwise, you may not be able to communicate your goals effectively.

If you’ve never implemented search engine optimization before, the field can seem overwhelming. However, SEO is relatively straightforward, and since it’s been around for three decades, there are some tried-and-true approaches you can learn.

How Local SEO Services Find Keyword Ideas

A common question from SEO novices is: Which keywords will benefit my company, and how can I find them? The best way to start is a list.

To make your list of potential keywords, write down terms related to your industry, existing website content and blog posts. For example, if you sell sewing machines, “sewing machine” is a great phrase to list.

Expand each one into a potential topic once you have about 20 items. To continue our example, you can expand “sewing machine” into the following topics:

  • Top 10 sewing machine models
  • Best sewing machine features
  • Signs you need a new sewing machine
  • Sewing machine repair
  • Buy sewing machine
  • Sewing machine shops near me

Which topics you create depends on what you offer as a business. For instance, if you don’t provide repair services, you shouldn’t use topics including that word.

It’s also a good idea to see what keywords other businesses in your industry are using. While you shouldn’t copy competitors keyword-for-keyword, learning from their successes (and mistakes) is valuable. You can take an approach that generates high search engine results rankings and tweak it to fit your needs.

SEO tools such as Ahrefs are another great way to generate topics. These tools are software designed to make SEO simple for small business owners. They can create lists of potential keywords, identify the best terms and even analyze their effectiveness.

What You Should Know About Keyword Basics

How do SEO tools determine which keywords work best for your company? They utilize principles to increase the likelihood your links end up at the top of the first SERP. As a business owner, it’s a good idea to review these principles so you can optimize your marketing strategies.

One principle is considering monthly search volume. Keyword searches fluctuate, but the MSV tells you how many individual searches were done for a particular keyword in the past month. While you may be tempted to choose keywords that have the highest MSV, this can backfire, as your content may get lost in the crowd.

At the same time, you don’t want to choose rarely searched keywords, as you won’t reach a large audience. Instead, you should aim for a happy medium with tens of thousands of searches, but not millions.

How To Analyze Keywords

While an SEO analysis tool can determine the best options for your purpose, you need to clearly state that purpose. Do you want to bring more visitors to your website? Do you want to sell more products? Do you want to develop your brand? Each of these purposes requires a different approach because internet searchers have varying intents.

The intent is the reason someone conducts an internet search. For example, individuals who want to buy a sewing machine may search “sewing machine for sale,” while people who are still researching their purchase may search “best sewing machines.” Once you know which consumers you want to bring to your website, your SEO tool can choose the appropriate keywords.

Do you want to improve your SERP rankings? If so, the experts at Unwired Web Solutions can help with our SEO services. To learn more, visit us online or give us a call.