Long-Tail Keywords Archives - Unwired Web Solutions

Perhaps you’ve built a great-looking website, worked with a graphic designer to create an eye-catching banner and installed a gigantic “checkout” button to make your customers’ navigation easier. Now, your site feels empty. Why is nobody visiting?

Many small business owners have no problem telling their story and making their business look as attractive as possible in the online space — but they do have substantial difficulty directing potential customers to their site. Using search engine optimization within your “frequently asked questions” section could be your next step here. Check out our FAQ SEO guide and reach out to us for help creating the perfect strategy.

Why Are FAQ Pages Important for SEO?

If you have a business website, there’s a good chance you are familiar with — and have already incorporated — a few basic SEO practices. You may have used keywords to direct traffic to your site, headers to break up the sections of your blogs, and links to important products to help your customers find information quickly.

Next, utilize long-tail keywords to develop SEO-friendly FAQ pages. Long-tail keywords are basically phrases (instead of one- or two-word keywords) that can direct traffic to your site. Many customers locate you by asking their search engine a question. They may type in “what paint colour goes best with mint green?” or “what supplements should I take for a migraine?” If you’ve got these questions and answers to them in your FAQ section, your page will rank higher in their results.

Tips for Incorporating Professional-Level FAQ SEO

If you’re struggling with the creation of your FAQ page, look no further. Consider the tips below for incorporating SEO-rich questions and answers to your business site.

Add In Keyword-Rich Questions and Answers for Higher Rankings

You’ve learned about the importance of long-tail SEO — now put it to practice by gathering the questions your customers or clients ask you the most. Look to your social media pages to start. For example, if you own a fabric company and you frequently field questions about colour matching or money-back guarantees, let potential customers know that you offer these services in your FAQ. You can also use social media to share frequently asked questions about products or upcoming services alongside a link to the answer on your site.

Use your long-tail keywords as questions or answers here, but remember not to stuff your content with keywords as it will begin to sound strange. Similarly, don’t write thirty or fifty frequently asked questions and answers as this will overwhelm the reader. Aim for five to ten.

Improve User Experience and Increase Conversion Rate With Quick Information

FAQ pages provide a secondary SEO benefit to your site and your business: They allow customers to find information and products quickly. Over time, this will bring more traffic to your site as you will gain a reputation for a clear, easy-to-read interface where customers can quickly find what they need — or contact you if they can’t.

Using an SEO-rich FAQ page may ultimately increase your conversation rates as well. Many customers will stick with you and your products when it’s clear that you have put time into helping them navigate your site, facilitate easy returns and exchanges, and answer their questions as honestly and promptly as possible.

Contact Us To Learn More About SEO FAQ

Unwired Web Solutions is proud to serve as a digital marketing industry leader in the realms of search engine optimization and content. Get in touch today to learn more about how we work with you to incorporate FAQ SEO boosters, create professional blogs, and improve your search engine ranking. We look forward to working with you!

Whether you’re an old pro at SEO strategies or you’re just diving into the waters of optimizing your business site for the internet, you may have heard of “long-tail” keywords. These particular keywords represent a new strategy within SEO that takes a supply-and-demand stance on keywords, SEO, and internet consumerism. Those who promote long-tail keywords assume that there is a customer for every niche — and that all they need is an easy way to find you. Check out the following facts to develop an understanding of search engine optimization Kitchener techniques for the local area and beyond.

How Do Keywords Affect SEO?

Beginners to website optimization and digital marketing should understand that websites are considered well-optimized for search engines when searchers can easily find what they are looking for by searching for terms that match a site’s keywords. There is no perfect SEO strategy, but there are many good ones, and there are a lot of mistakes that business owners make even when they’ve nailed their first batch of keywords.

For example, owners of a great website will research SEO keywords regularly. People evolve, the internet constantly changes, and what search engines look for in keywords alters on a rapid basis. When you target keywords that are too popular, many websites are using these and vying for the searcher’s attention. This ultimately means that your site may not be listed in the results despite having perfectly optimized keywords. Read on to learn more about short-tail and long-tail keywords and why long-tail keywords may be the key to cracking the SEO code for your site.

What Are Short-Tail Keywords?

Short-tail keywords, or searches composed of only one or two words, have been the norm for a while when it comes to SEO keyword research. As stated above, the problem many people run into when they only use short-tail keywords is that these search terms can be too competitive. If you are running a small brick-and-mortar bakery, for example, you’ll want your searchers to find you locally. If they type in “cupcakes” in a big city, they may receive geographical results from all over the town and opt to take their family to the search result that pops up first.

What Are Long-Tail Keywords?

If the family in our example wants to find a specific type of cupcake, they may choose to use a long-tail keyword, which is simply a keyword phrase designed to yield more specific results. For example, if they wanted to find “gluten-free and dairy-free cupcakes in Kitchener”, this long-tail keyword may net them one to five results. One of those results may be your site.

What you should take away from these examples is that long-tail keywords, though they are more specific, are far less competitive because of how customized they can be. When you optimize your website with short-tail keywords, your site may pop up in many searches, but whoever is searching may or may not be looking for whatever you or your company provides. They also may never come across your site due to the overpopulation of the internet in general. Long-tail keywords can narrow your audience base and target specific people who are searching for specific things.

How We Can Help

By understanding search engine optimization Kitchener techniques, you can boost your SEO tactics. Before you do anything else, try out a long-tail keyword or two to see if this tactic attracts customers in your area who are already looking for you. For more information about keywords and marketing strategies, get in touch with Unwired Web Solutions today.

How FAQ Pages Can Be an Essential Part of Your SEO Strategy