A marketing strategy can include various types of content. But for your content marketing strategy to be successful, it needs to align with your brand’s message and identity. One great way to set your brand apart from others is through infographics. At Unwired Web Solutions, we offer content marketing services that include infographic design to help drive traffic and sales to your business.
Infographics can be an aesthetically pleasing way to share information and data in a more compelling, engaging way with consumers. They can tell a story that captivates readers in a way that words alone may fail to accomplish. But if that isn’t reason enough to utilize infographics, how about if we told you that infographics had seen the biggest increase in usage among B2B marketers in the last four years?
A Powerful Strategy
Marketers are now listing infographics as one of their most powerful strategies. For many customers, visuals can speed up the rate at which information is processed. So, the quicker your customer can process information, the faster they can make buying decisions. The mind processes information in pictures much faster than it does in words. This can help your business communicate its end goal quickly and more effectively, resulting in a higher investment return.
Infographics can increase your content exposure if done well with valuable information. Not every infographic requires original ideas, but if the information is useful enough, others may share it. By sharing your infographic, your business can get promoted, increasing your reach for potential customers.
To improve the likelihood of getting your infographic shared, you may want to:
- Send it in your monthly newsletter
- Submitted to infographic sites
- Enable highly visible social sharing buttons
- Share it with related influencers
- Post snapshots or specific sections on social media
Build Brand Credibility
One of the great things about infographics is that they can build your brand credibility. Creating exciting and informative graphics can help people learn more about your business and be seen as more oven authority. Positioning yourself as an expert in your industry can help you become a thought leader and build credibility for your brand. You can become this trustworthy source by creating original, informational infographics that are packed with valuable resources and relevant images.
If someone sees an infographic on social media or a third party site, they should be able to tell it came from your company because of its unique branded design. Take the time to customize every aspect of your infographic including colors and fonts to align with your branding. By doing so, you can build brand awareness and raise your credibility among your audience. When done right, your customers see your infographic and know it’s you.
Improve SEO
Many people don’t realize that infographics can also help to improve SEO. As an effective tool for driving more traffic to your site and improving your return on investment, an infographic can prove to be invaluable for many businesses.
Used exclusively online for various purposes, including email marketing, social media ads, and blog posts, Infographics are one of the most versatile types of content that can significantly improve visibility. They’re easy to create, share, and utilize across many different platforms. When done right, they can help to increase engagement and conversions. For SEO purposes, always add alt text, a title, and a description of the infographic. If these infographics get shared enough, people may link to them from their own sites and pages, improving your chances of more successful SEO.
High-Quality Backlinks
Getting ranked in Google’s organic search results requires a lot of marketing strategies, including link building. But, these links must come from relevant, quality websites with authority to propel your business forward in the search. So, if you can get a trusted website to include a link to your site, you will rise in Google ranks.
Even sites that may not be accepting post contributions may be interested in publishing an infographic as an alternative. Other sites may be interested in including a link to your infographic in a piece that’s already published, if relevant to their content. This would mean you will get high-quality backlinks and strengthen your domain authority while driving user engagement for their site. So, it is a win-win.
Complex Concepts
Infographics can be helpful for people to understand complex concepts by using visual aids such as charts, diagrams, or graphs. They can use both images and text to explain these concepts. infographics should strike a balance by using relevant data to create an attractive visual while using text that tells a compelling story.
Infographics can also help readers easily digest text heavy content and make it easier to understand for visual learners. Users who may have quickly clicked off of your page previously may now take time to look at your infographic and engage with the image. Google will take note of the amount of time someone has spent on your page and their interactions which can help you gain ranking in search engine results.
Easy To Track
As with any marketing effort, you need to invest time and resources to track how well your infographics perform. With the right tracking in place, you can easily determine how your infographic marketing efforts have improved and scaled your business.
To better understand how your infographics are performing, you must create a landing page for each infographic. This way, you can use an analytics platform to determine traffic sources, page visits, and the user’s site behaviour.
Overall, infographics are a great option to add to your content marketing strategy. Our team at Unwired Web Solutions offers content marketing services that include infographic creation. We understand what makes a great infographic and how it can greatly impact marketing for a business.
Having interactive content on your website is it great way to boost your SEO and to create a valuable user experience. These visual content pieces can help draw users’ eyes to the key points while telling the brand’s story. Contact us today to hear more about infographics and how they can help your business grow.