Facebook remains a powerful advertising platform, but with the ever-shifting landscape of social media, it is natural to question the effectiveness of a Facebook-focused campaign. A Canadian digital marketing agency can help you utilize the social media behemoth and other growing sites to capitalize on broader reach and market share.
Is Facebook Still Relevant?
Facebook still represents one of the most powerful marketing and advertising tools for your business. Despite mounting competition from other platforms like TikTok, Facebook still boasts 2.7 billion active users, which is more than double that of competing platforms. While the platform might become less relevant in the future as Gen Z takes the social media reigns, it is still a vital component of corporate social media strategy.
Limited Organic Reach
Facebook changed its algorithm, making it more challenging for businesses to get eyes on their content organically. With the changes, a post might only reach a fraction of a page’s followers despite high engagement.
The limited reach of organic marketing is why many businesses opt for paid advertising on Facebook. However, many small and large companies will still need the help of an experienced digital marketing agency so that they don’t waste valuable and often limited budgets.
Facebook changed some targeting options in 2021 to protect consumer privacy. Despite the changes, the platform still has some of the most advanced tools for marketing campaigns. While marketers can no longer target specific interests, such as health causes, religious or political beliefs, or sexual orientation, with the right agency behind your strategy, Facebook is a powerful tool.
Users are more informed than ever, and they are cautious about ads that pop up in their feeds. The social media giant consistently faces inquiries into how it uses or manipulates user data. Because of growing skepticism, your business might want to diversify its ad spending across several platforms.
What Other Platforms Matter?
Diversification is crucial for investment strategy, but it works much the same way for marketing. You do not want to commit all or a majority of your budget to one social media platform or digital channel. To maximize your return on investment and increase the odds of conversions, you need to spread your marketing budget across several sectors: video, social media, content creation, etc.
YouTube and TikTok are two of the most popular video and social media sites. While Facebook may take the crown for the number of active users, these two platforms are not too far behind when considering overall reach.
Video-sharing sites are quickly gaining traction, especially among younger consumers and demographics. Working with an experienced digital marketing agency will help a business focus on the right platforms for its audience.
How Do You Know Which Social Media Sites To Use?
Knowing which platforms to use for marketing efforts is about knowing your key demographic. If you are unsure of who your target consumer is, developing a cohesive marketing strategy is challenging.
A person’s age, gender, location, and many other factors can help you identify social media sites they might prefer. If you do not know how to narrow down your customer base, it’s okay. Many small businesses struggle to identify a target audience because they want to satisfy and reach everyone. A digital marketing agency can help your company narrow its focus and achieve more sales.
Every business can use help from marketing experts. If you are ready to take your business to the next level, contact Unwired Web Solutions, a recognized digital marketing agency in Canada. The service can get to work right away on developing a strategy to make the most of your marketing budget and improve conversions.