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How To Use Marketing Analytics To Drive ROI?

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How To Use Marketing Analytics To Drive ROI

If you’re a small business owner or an entrepreneur who owns a startup, you’re certainly aware of the importance of using website design services and having a standout web presence. How do you begin attracting digital attention? It’s not as easy as it seems. 

It’s not enough to simply have an attractive website with a nice logo. You need to use marketing analytics like search engine optimization to ensure that Google and other search engines will do much of the advertising legwork for you. Learn more below about how to start this journey and reach out for SEO help if you need it.

How Can SEO Help Your Business Thrive?

What’s your expected return on investment for your first year? How about your first quarter? If you’ve been alarmed by your ROI not being met, it could be because your marketing analytics are off. For example, you might be using vanity metrics such as likes, shares, and comments to track whether your posts are gaining traction in the digital space.

Unfortunately, the amount of attention you’re getting on social media doesn’t always translate into how much money your business can eventually earn. This doesn’t mean that vanity metrics can’t be helpful — they can often point to whether real people are showing interest in a certain product more than others — but they are not always accurate measures of your ROI.

3 Steps to Getting Started With SEO for Optimal ROI Information

Are you confused about how to get started with SEO? Consider implementing the following steps by yourself before you reach out to a professional for help — or, if you’re feeling stuck, get in touch with an SEO team to talk through your options.

1. Learn SEO Terminology

Do you know what a sitemap is? Are you aware of how search engines such as Google “crawl” pages for information? It’s okay if you don’t fully understand the ins and outs of how to make SEO for your business — but it’s a great idea to learn the terminology surrounding SEO if you’re thinking about working with a professional team.

2. Locate Appropriate SEO Keywords

Do you know how your customers are finding you and what terms they’re using to search for services you offer? This is a huge part of whether your online presence translates into a solid ROI. Consider using an SEO keyword generator, using a keyword tool, or simply looking at your competition’s sites to determine which search terms are the current and most appropriate options.

3. Monitor Your SEO Analytics

A large part of using SEO correctly is optimizing your site, keywords, and content for the internet. Another area of attention should be following up with the marketing analytics on the back end. For example, your current SEO (if you have performed any) may have worked six months ago, but the landscape of the internet — including search terms, keywords, and content — changes rapidly. If your site is showing a downward slope in customer engagement and your ROI is not being met, consider updating your SEO with refreshed keywords and new content as soon as possible.

Get in Touch With Us for SEO and Website Design Services

Entrepreneurs and small business owners frequently perform multiple roles during their time at the office. You may function as a meeting leader, a graphic designer, and an accountant in the span of a day’s work. Growing your business, especially if you’re unfamiliar with the bulk of SEO work you may have to do to get your company noticed by search engines, can be difficult.

Let us help. Get in touch with Unwired Web Solutions to request a quote. We’ll determine the right course of action for optimizing your business for the digital age and assist you in attracting attention that will lead to true financial gains.

4 Ways to Increase Traffic With Content Marketing

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When reviewing other businesses’ content, it is easy to assume that content strategy is easy: you write a few blog posts, insert some keywords, and, voila, traffic. Unfortunately, there is so much more that goes into content optimization.

Do not give up if you do not see the results you want with your content. Most people only need to tweak their strategy to improve their results drastically. On a fundamental level, you should be following a minimum of four rules when designing and developing your content.

1. Know Your Audience

When focusing on content marketing in Canada, one of the essential elements is knowing your audience. Too many business owners assume they know their target market and do not bother to research.

Market research is crucial to identifying areas of interest for your blog posts or content. Thankfully, most businesses have access to their audience for research. Do you have a mailing list? Why not take the time to ask your followers what they would like to hear from you and your company. By designing your content strategy around your current audience, you can pull in more like-minded individuals. 

2. Design Engaging and Relevant Evergreen Content

It is not enough to find an audience and its interests. You will also need to create valuable, engaging, and relevant evergreen content. 

Evergreen content is content that does not require constant changes or updates. The information is always relevant; it is evergreen. If you focus on evergreen content, remove the dates from blog posts. Failing to remove the dates will make people believe the information is no longer accurate, so they will likely try to find it elsewhere.

Content is king or queen in business. Search engines will not rank your website favourably without creative and informative content, and consumers will not spend time on your pages.

Additionally, you want to create engaging content. Therefore, do not only write blogs. You also want to comment and interact with clients in the comments section. Consumers spend more time on pages when they engage, and search engines look more favourably on businesses that engage with consumers. 

3. Follow Best SEO Practices

Additionally, your content must follow best SEO practices. Search engines use algorithms to crawl through the multitude of pages on the internet to find relevant results for users. If your pages do not comply with SEO standards, search tools will either not find your pages or will not list them near the top of the results.

Remember that SEO is about more than keywords. Search engine optimization is also about meta tags, descriptions, internal links, backlinks, quality of the content, etc. If you do not feel comfortable with SEO, it is likely best to seek guidance from someone more experienced or a web design service.

4. Choose Engaging Images and Infographics

Your page will also rank based on the number of time users spend on your site. Suppose an internet user clicks on a search result but is only on the page for several seconds before clicking back for more results. In that case, the search engine will assume the site did not provide valuable information for the query. 

You want to encourage users to stay on your pages and interact with them. Providing images and infographics is an excellent way to promote more consumer interaction, resulting in more time spent on the pages.

Content marketing is about quality and engagement. Creating an effective strategy can be time-consuming, and not every business will have the in-house staff to handle the demands of SEO and client engagement. If you want to make the most of your website and content efforts, contact Unwired Web Solutions, the team with a reputation for improving and developing a business’s web presence.

How Infographics Can Benefit Your Content Strategy

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A marketing strategy can include various types of content. But for your content marketing strategy to be successful, it needs to align with your brand’s message and identity. One great way to set your brand apart from others is through infographics. At Unwired Web Solutions, we offer content marketing services that include infographic design to help drive traffic and sales to your business. 

Infographics can be an aesthetically pleasing way to share information and data in a more compelling, engaging way with consumers. They can tell a story that captivates readers in a way that words alone may fail to accomplish. But if that isn’t reason enough to utilize infographics, how about if we told you that infographics had seen the biggest increase in usage among B2B marketers in the last four years?

A Powerful Strategy

Marketers are now listing infographics as one of their most powerful strategies. For many customers, visuals can speed up the rate at which information is processed. So, the quicker your customer can process information, the faster they can make buying decisions. The mind processes information in pictures much faster than it does in words. This can help your business communicate its end goal quickly and more effectively, resulting in a higher investment return. 

Infographics can increase your content exposure if done well with valuable information. Not every infographic requires original ideas, but if the information is useful enough, others may share it. By sharing your infographic, your business can get promoted, increasing your reach for potential customers. 

To improve the likelihood of getting your infographic shared, you may want to:

  • Send it in your monthly newsletter 
  • Submitted to infographic sites 
  • Enable highly visible social sharing buttons
  • Share it with related influencers
  • Post snapshots or specific sections on social media

Build Brand Credibility

One of the great things about infographics is that they can build your brand credibility. Creating exciting and informative graphics can help people learn more about your business and be seen as more oven authority. Positioning yourself as an expert in your industry can help you become a thought leader and build credibility for your brand. You can become this trustworthy source by creating original, informational infographics that are packed with valuable resources and relevant images.

If someone sees an infographic on social media or a third party site, they should be able to tell it came from your company because of its unique branded design. Take the time to customize every aspect of your infographic including colors and fonts to align with your branding. By doing so, you can build brand awareness and raise your credibility among your audience. When done right, your customers see your infographic and know it’s you.

How To Create An Effective Infographic

Improve SEO

Many people don’t realize that infographics can also help to improve SEO. As an effective tool for driving more traffic to your site and improving your return on investment, an infographic can prove to be invaluable for many businesses.

Used exclusively online for various purposes, including email marketing, social media ads, and blog posts, Infographics are one of the most versatile types of content that can significantly improve visibility. They’re easy to create, share, and utilize across many different platforms. When done right, they can help to increase engagement and conversions. For SEO purposes, always add alt text, a title, and a description of the infographic. If these infographics get shared enough, people may link to them from their own sites and pages, improving your chances of more successful SEO.

High-Quality Backlinks

Getting ranked in Google’s organic search results requires a lot of marketing strategies, including link building. But, these links must come from relevant, quality websites with authority to propel your business forward in the search. So, if you can get a trusted website to include a link to your site, you will rise in Google ranks.

Even sites that may not be accepting post contributions may be interested in publishing an infographic as an alternative. Other sites may be interested in including a link to your infographic in a piece that’s already published, if relevant to their content. This would mean you will get high-quality backlinks and strengthen your domain authority while driving user engagement for their site. So, it is a win-win.

Complex Concepts

Infographics can be helpful for people to understand complex concepts by using visual aids such as charts, diagrams, or graphs. They can use both images and text to explain these concepts. infographics should strike a balance by using relevant data to create an attractive visual while using text that tells a compelling story.

Infographics can also help readers easily digest text heavy content and make it easier to understand for visual learners. Users who may have quickly clicked off of your page previously may now take time to look at your infographic and engage with the image. Google will take note of the amount of time someone has spent on your page and their interactions which can help you gain ranking in search engine results.

Easy To Track

As with any marketing effort, you need to invest time and resources to track how well your infographics perform. With the right tracking in place, you can easily determine how your infographic marketing efforts have improved and scaled your business. 

To better understand how your infographics are performing, you must create a landing page for each infographic. This way, you can use an analytics platform to determine traffic sources, page visits, and the user’s site behaviour.

Overall, infographics are a great option to add to your content marketing strategy. Our team at Unwired Web Solutions offers content marketing services that include infographic creation. We understand what makes a great infographic and how it can greatly impact marketing for a business.

Having interactive content on your website is it great way to boost your SEO and to create a valuable user experience. These visual content pieces can help draw users’ eyes to the key points while telling the brand’s story. Contact us today to hear more about infographics and how they can help your business grow.

Why Product Content Optimization is Needed

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When it comes to selling your products online, the eCommerce industry has developed high standards. Whether you’re selling through a Google shopping product listing ad, an Instagram ad, or another site, you always need to provide accurate and up-to-date content. Making the most out of your revenue potential means your product data needs to be complete and informative as possible.

Product content optimization is anything that improves the product attributes in a feed to ensure you are producing high-end content for your sales channels. It not only helps drive SEO, but it also helps to build trust in your brand. Your content is unlikely to be found by your audience without content marketing optimization. Search engines, people, and potential customers can only find you when you rank well on search engine results pages.

Why Is It So Important?

In eCommerce, your business will be competing against product listings from thousands of different online merchants, and each sales channel only accepts products that meet the basic feed requirements. So, choosing not to optimize your product content means possibly missing out on thousands of sales.

Content optimization is part of every successful content marketing strategy. When you get your optimization right, your whole marketing function will be successful. Content optimization involves ensuring that the content is technically built, so it reaches the largest audience possible. Optimization means including relevant keywords, meta and title tags, links, headers and subheaders, calls to action, image sizes, and many other factors.

Consistency in product content is vital to a business brand. For example, suppose you display one set of information in a Facebook ad and an entirely different set on your phone website. In that case, you are guaranteed to gain a bad reputation and lose potential sales. Your content across all channels should be consistent, correct, and accurate, improving the overall shopping experience.

Feed Management Tool

Sometimes algorithms and requirements for optimization change, so it is important to be able to change all of your product listings easily. In some cases, it may be possible to carry out manual optimization of product content without help. However, for those who have many listings, a feed management tool may be helpful. This software can let you apply changes and alterations to hundreds or thousands of products all at once. 

For content optimization services in Canada, contact Unwired Web Solutions. Our experts can help to ensure your content marketing strategy is up to date, including your product listings. We understand the importance of optimization for products and ensure you are not leaving any sales behind. For more information on product content optimization, contact our team today!

The Future of Content Marketing

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The future of content marketing is already here, so it is vital to learn how it may impact your marketing strategy. Many businesses are still cranking out 500-word blog posts, but in many marketing circles for the past few years, the talk has been about how this will no longer be enough to get you on the first page of Google. It’s time for marketers and businesses to think about what the true state of optimized content marketing truly is.

This doesn’t mean content marketing is dead; it just means businesses need to start looking at the purpose of content marketing and understand how to use it beyond keywords and 500-word blog posts.

Build Trust

Content marketing has always been a great way to build trust with prospective customers and move them into sales funnels. While many people only think of blogs as content marketing, it was not invented solely for the Internet. It has existed for hundreds of years. Brands such as Betty Crocker had made fortunes using content marketing long before the first blog was ever invented. Content marketing can be direct mail, brochures, videos, and more. It is essentially a way of getting content out to consumers. 

Find More Creative Ways to Reach Consumers

Recently, many marketers have gotten complacent and act as if Google will always drive organic traffic to websites if a few simple practices are followed. However, those days are long gone, and marketers need to find more creative content marketing methods.

While blogs can still be a powerful way to build a business, it now takes much longer to see a return on investment than in previous years. Marketing experts agree that blog posts need to be more detailed and longer than previously required. Blog content should now be between 2000 to 10,000 words long. Although these are much more expensive to produce, they can provide a much higher return on investment than short blog posts if used wisely.

How Your Content Strategy Needs to Change

How Your Content Strategy Needs to Change

Chances are, whatever you are writing about, someone has already posted something about it. With so much information available on the Internet, your content can easily get lost amongst the crowds. In today’s fast-changing world, your content needs to be something original and unique to be recognized.

Sharing life experiences and tying those experiences into your content can help your site rank better. By ditching the generic posts and writing more about your own experiences, they will become unique and popular. Whether your content is based on a personal experience or is data that people haven’t seen before, posts that are unique and can only be written by you will perform the best.

In other words, being original will get you noticed not just by Google but by people. This fresh quality content for your website can be a considerable investment, but experts urge that it’s worth it. By providing an original perspective, you will create a niche that your potential customers will be more willing to share on social media, giving you more exposure.

Some Still Do Well

Some businesses may still do well with generic content. However, their content is usually older, so they were one of the first to cover the topic, or they have high authority. Companies with high authority simply rank because they have lots of brand queries, social shares, and backlinks. It is vital for small businesses that cannot rely on high authority to have an up-to-date optimized content marketing strategy.

Content marketing is designed to show your audience what you can do and provide an entrance into your sales funnel. If your content only generates views, likes, and shares, you may be doing it wrong. Effective content marketing should collect contact information from your customers and generate email list signups. For help with your content marketing strategies, contact Unwired Web Solutions today.