Search Engine Optimization Archives - Page 9 of 14

February 16, 2022 by David Henderson

As more people than ever turn to the online world to access information, shop online, or stay in touch with friends and family, SEO is becoming more important than ever. But many business owners don’t understand how SEO strategies can help benefit modern businesses. Here at Unwired Web Solutions, we can help implement an SEO strategy that can help get your business found online. As part of our SEO plan, we are able to offer content optimization and like to think of ourselves as content marketing Canada experts! So, we have got you covered for any SEO or content marketing needs!

SEO Marketing Strategy

An SEO marketing strategy involves the process of planning and implementing specific steps to get better organic rankings for a website. It is also commonly known as an SEO approach. The easiest way to think of an SEO marketing strategy is like a digital road map that marketers create to drive traffic to sites that will ultimately help a business get maximum return on investment.

As online engagement continues to rise in 2022, businesses need to focus on their SEO strategies to stay ahead of their competition. We have put together our top ways to create a solid SEO plan for the year ahead. These strategies have shown results in helping many businesses increase their organic visibility, fulfill their target audiences’ needs, and improve the quality of traffic to their website.

Use Keywords With Proven Results

When starting an SEO strategy, the best place to start is by looking at keywords that have proven demand. There are many ways to gather keyword suggestions. One of the most popular is Google’s Keyword Planner. Here you can get search volume and traffic estimates for the keywords you’re considering.

Target Long-Tail Keywords In Posts

A long-tail keyword is a phrase generally made from three to five words and is more specific than generic terms. These keywords can help to allow you to target niche demographics.

An effective SEO strategy includes integrating long-tail keywords in posts because they have a lower search volume and can offer lower competition. They can also easily be ranked on search engines which will make your site more visible to potential customers.

Post Unique Keyword Oriented Content

For content optimization, consider using keyword-rich paragraphs to your website that potential customers may be searing for. Pages are a great place to include keywords and long-tailed keywords that web crawlers can see and quickly know what your site is all about.

When writing content for your website, no matter if it is for a blog or a static page, always keep in mind your most important keywords. Your primary keywords should be used at least every 200 words, and they should be placed in eye-catching and significant positions such as the title tag, H1 tag, and other headings.

Create A Great User Experience

Excellent user experience is not only vital for the happiness of your customer, but it can also affect your SEO ranking. Google’s algorithm has consistently taken user experience into account, but they are changing their views on content creation for user experience. This has a new, profound impact on how web content is planned, with the focus shifting from creating content around keywords to producing content for users. Google now understands when web pages can answer a search query that poses a question. So, make sure that your website is user-friendly and answers any questions your customers may have.

Use Multiple Media Types On Your Blog

Speaking of user experience, people want to see content in many different ways. This includes not only written content but also multiple other media types. Adding videos, GIFs, infographics, and audio to your website will automatically increase your website’s engagement rate and time that your customers are staying on your site. Google Analytics will see how much time is spent on your site, and you will be rewarded with a higher ranking.

Maintain Quality Links To Your Page

Backlinks have long been considered a hidden secret for SEO, but look out for spammy ones that can do more harm than good. Only ask for links back from top-quality sites, relevant websites, or popular influencers. Never pay for a backlink, as these sites are usually considered spam from an SEO standpoint.

Planning An SEO Strategy

When trying to plan your SEO strategy for 2022, start by looking at your competitors These are websites that you would be battling against in the search engine results pages. To outrank any of your competitors, you must first address their domain authority and identify any of their weak spots. See if you can figure out their keyword focus and compare it to your own. This can tell you if you are on the right track or give you some ideas for your keyword strategy. Also, take a look at their media. Are they using images, infographics, or videos to entice their customers? The better you know your competition, the more prepared you will be to create your SEO strategy.

SEO Doesn’t Need To Be Hard

Overall, improving your SEO this year doesn’t have to be that hard. By following these simple steps, you can be on the right track to improving your web presence and building an overall excellent online presence for your target customers.

For SEO marketing, contact our team at Unwired Web Solutions today. A member of our team will be happy to sit down and discuss an SEO strategy that will help put you on Google’s radar. Through content optimization, backlinks, and user experiences, we can help grow your online presence. Contact us today!

February 12, 2022 by David Henderson

When most people think of local SEO marketing, they default to their Google Business Profile, local citations, and backlinks. But many steps need to be taken on-page to help get your local SEO noticed by Google.

When customers start searching for the best products and services near them, you want your business to appear at the top of the list. But local search engine optimization requires a strategic and targeted approach that starts on your website pages.

Local search optimization is important for businesses serving specific cities, regions, and even provinces. When done right, it can allow people to find the information they want to know about your business quickly and easily, putting them one step closer to a transaction.

Where To Start

When trying to capture those “near me” results, there are specific on-page optimizations that can play a significant factor in search engines finding and ranking your website. You first want to make sure your name, address, and phone number is consistent across all of your web pages. While it may seem simple, this information can make or break your local SEO strategy. Make sure you have this information displayed prominently on your site, such as in the footer, so that it will appear on every page. You can also display your information on your service area pages or your contact page in the body. But remember, consistency matters. So, it is important that this crucial business information is the same anywhere your potential customers will find you online, and anywhere Google may be using it for comparison to ensure its accuracy.

The Content

The content on your website can be an opportunity to show customers and the search engines that you are the top provider in your area for the product or services you provide. You will want to include specific details in your content, such as street names and landmarks. Make it clear why your customer wants your product or needs your service in that specific area.

Try to think like your customer. If you were looking for your service near you, what terms would you search? You may want to include your local metro, city, or even neighbourhood. This can help you determine which type of content you need and the keywords to include in the content. This is how Google’s “near me” searches come into play.

These keywords can be optimized on targeted pages that are created specifically for your service or product in a certain area or all pages on your website. Customers who live in an area will know the common jargon and things that are native to the area. So don’t forget to do your research. If you can use some of these local terms or landmarks, your customers will know you are truly authentic and care about their local area.

Optimize Header Tags

Header tags are significant when it comes to SEO. Creating great header tags can give the visitors to your site and the web crawlers a basic idea of the overall structure of your page and what they can expect when they read through your content. Use your well-researched keywords in your header tags, but be careful not to overstuff them as this will come across as unnatural to your visitors and the web crawlers.

Is It Working?

Once you have everything optimized on your pages and are ready to go, you will want to know if your changes are having an impact on your local SEO strategy. With Google Business Profile Analytics you should see a boost in your metrics whether those are click throughs to your site, requests for driving directions, or calls to your business. As your visibility increases, you should naturally see an increase in traffic. But remember, when optimizing for on-page local SEO, keep it simple and relevant to your business and the area you serve. Once customers see that you provide what they want in their location, the rest will come naturally.

Even with rapid changes happening in local SEO, a solid on-page strategy can be a winner for both you and your customers. Contact our team at Unwired Web Solutions today to learn more about SEO services in Waterloo.

February 8, 2022 by David Henderson

In the competitive online world, having a website isn’t enough. You need to leverage your content to appeal to search engine algorithms. Fortunately, local SEO services can help. However, it’s essential that you understand the basics to work closely with professionals. Otherwise, you may not be able to communicate your goals effectively.

If you’ve never implemented search engine optimization before, the field can seem overwhelming. However, SEO is relatively straightforward, and since it’s been around for three decades, there are some tried-and-true approaches you can learn.

How Local SEO Services Find Keyword Ideas

A common question from SEO novices is: Which keywords will benefit my company, and how can I find them? The best way to start is a list.

To make your list of potential keywords, write down terms related to your industry, existing website content and blog posts. For example, if you sell sewing machines, “sewing machine” is a great phrase to list.

Expand each one into a potential topic once you have about 20 items. To continue our example, you can expand “sewing machine” into the following topics:

Top 10 sewing machine models
Best sewing machine features
Signs you need a new sewing machine
Sewing machine repair
Buy sewing machine
Sewing machine shops near me

Which topics you create depends on what you offer as a business. For instance, if you don’t provide repair services, you shouldn’t use topics including that word.

It’s also a good idea to see what keywords other businesses in your industry are using. While you shouldn’t copy competitors keyword-for-keyword, learning from their successes (and mistakes) is valuable. You can take an approach that generates high search engine results rankings and tweak it to fit your needs.

SEO tools such as Ahrefs are another great way to generate topics. These tools are software designed to make SEO simple for small business owners. They can create lists of potential keywords, identify the best terms and even analyze their effectiveness.

What You Should Know About Keyword Basics

How do SEO tools determine which keywords work best for your company? They utilize principles to increase the likelihood your links end up at the top of the first SERP. As a business owner, it’s a good idea to review these principles so you can optimize your marketing strategies.

One principle is considering monthly search volume. Keyword searches fluctuate, but the MSV tells you how many individual searches were done for a particular keyword in the past month. While you may be tempted to choose keywords that have the highest MSV, this can backfire, as your content may get lost in the crowd.

At the same time, you don’t want to choose rarely searched keywords, as you won’t reach a large audience. Instead, you should aim for a happy medium with tens of thousands of searches, but not millions.

How To Analyze Keywords

While an SEO analysis tool can determine the best options for your purpose, you need to clearly state that purpose. Do you want to bring more visitors to your website? Do you want to sell more products? Do you want to develop your brand? Each of these purposes requires a different approach because internet searchers have varying intents.

The intent is the reason someone conducts an internet search. For example, individuals who want to buy a sewing machine may search “sewing machine for sale,” while people who are still researching their purchase may search “best sewing machines.” Once you know which consumers you want to bring to your website, your SEO tool can choose the appropriate keywords.

Do you want to improve your SERP rankings? If so, the experts at Unwired Web Solutions can help with our SEO services. To learn more, visit us online or give us a call.

February 4, 2022 by David Henderson

Not only are images integral for readers to successfully interact with your content, but they are essential for search engine optimization. Regardless of the topic you are presenting, the goal remains the same, to provide engaging images and content that will actually reach your audience and beyond. One way to improve your search engine rankings is to optimize your images to ensure your content is competitive. Learn tips for image optimization that boost engagement and find out who to contact for a reliable and innovative SEO company in Kitchener.

Reduce the File Size Without Sacrificing Quality

If keeping readers on your page is the primary goal, images can’t have a substantial delay while loading. For most customers, the average anticipated load time for images and other content is within two seconds. If images remain in the high-quality format that photographers often deliver, the load time can be far greater than either you or your customers will appreciate. The best way to combat a lag in loading is to reduce the file size in image optimization for SEO.

File Size vs. Image Size

Note that file size and image size are different. A common point of confusion is resizing an image to learn that load times remain slow. Resizing an image simply means that the image’s dimensions have been altered. The file size, the amount of space required for storage on the server, must be reduced for the load time to be affected.

Compression Tips and Tools

Compressing images will automatically resize files for better load times. However, be cautious about double-checking the images for quality. Too much compression can leave an image with poor rendering that falls flat with users. Many different tools are available for free and purchase that can help optimize images for web publication to make the process easier.

TinyPNG
Adobe Photoshop
Yoast SEO
ShortPixel
ImageOptim
SVG options

Maximize Alt Text And Understanding Its Purpose

Alternative text is a textual description of an image. Some website developers mistakenly cram keywords in alt text and are unaware that unnecessary packing leads to confusion and unmatched leads. The best SEO practice is straightforward, concise alt text that meets your site’s needs and increases accessibility for all users.

Google’s Directive

Google’s ranking system for alt text is based on clarity and accuracy with keywords in context with the site. Cramming makes it difficult, if not impossible, to meet Google’s crawling needs to properly index and rank your images and location.

Website Accessibility

Alt text wasn’t only created with search engine ranking in mind. The alternative text makes the internet a more accessible place for all users. With appropriate and accurate alt text, not only will you meet accessibility standards with your website, but you are more likely to reach more significant audiences than before.

Create a Sitemap Including Visual Content

Sitemaps help search crawlers pick out the appropriate information and index it carefully for ranking returns. Most websites already have sitemaps in place as part of standard contracts and organizational methods. However, image indexing is not always a part of the sitemap, but for SEO, it should be.

Organization Equals Location

Organizing images alongside other page information helps crawlers locate your data more efficiently. The way that people choose to set up sitemaps can vary, but keeping a friendly sitemap for your audience, rather than XML alone, is ideal for increasing user engagement and search results.

Tips For Mapping Success

There are tools available that sitemap. If you choose to take on the task, be sure to include the following information about each image for best results:

Title
Description
URL Location
Caption
License information

To learn more about improving the ranking of your content images or other SEO optimization, contact the professionals at Unwired Web Solutions in Kitchener today.

January 31, 2022 by David Henderson

SEO can be complicated, and many people often wonder the difference between local SEO and organic SEO. Chances are you have heard about both types of SEO and may have a general idea of what they mean but cannot distinguish between the two.

It is essential for any business entering the digital marketplace to understand the differences between local SEO services and organic SEO services. For your online campaigns to be effective, it is vital to understand the difference in how they work and how success can be measured. When contacting an SEO company for help with your website, they are most likely to ask if you are looking for local or organic SEO help. Knowing the difference can save you a lot of time and money.

To understand the difference, it is essential to know the fundamental definitions of both local SEO and organic SEO. Organic SEO is a term for all the natural ways of making your website rank higher in search results. This includes searches performed on search engines such as Yahoo, Google, Bing, etc.

Local SEO is based on organic SEO but has a location-based focus. Local SCO is strictly built on making sure your local business appears higher when people in your area are looking for your product or service. When a potential customer searches for a type of business that matches yours, with proper local SEO, you will appear higher in the results on Google Maps, Bing Places, and so on.

Both types of SEO have to do with optimizing websites and online presence for search engines, but they deal with different rank factors and positions in search results pages. To understand how SEO works and how local is different from organic, we will go more in-depth into each to get a clearer understanding of what they involve.

Local SEO

Local SEO helps you to appear higher in local results. When someone searches for something locally, Google will show results that are based around what they think best matches the search query. So, if someone is searching for an Italian restaurant in Kitchener, they should see all of the choices around their area. There should be no Italian restaurants listed in Buffalo, NY or anywhere that is not near Kitchener, ON.

As you can see in this screen shot, Google will show the closest Italian restaurants on a map and then list each business. Google reviews will be shown along with the address, distance to the location, hours of operation, and other relative information. All of this information will be collected from a business providing it through local SEO.

Optimizing local SEO is generally based on building citations, generating positive reviews, and optimizing website content with local keywords. It is vital for those with a local business to work with someone who offers local SEO services which understands how important it is to be indexed by Google.

Our team at Unwire Web Solutions can help optimize your website to ensure your local business gets highly ranked for customers to find you. Our local SEO services offer several benefits to your online marketing efforts, which can significantly drive more foot and digital traffic to your store. When done right, you will gain more leads and sales from local customers and establish more of an identity within your community of trust and expertise.

Organic SEO

Organic SEO is focused on relevant and informative content. An organic search in Google is often someone searching for content and information who needs an answer to a question. They are doing research, not necessarily to make any transaction but just to know the facts and information to solve their current issue. This could be the latest news on a given topic, a food recipe, or DIY guide.

Organic SEO is based on links and keywords. With keywords, your website content can use specific words and phrases that people use in search engines. This is what tells the search engine that your content is relevant to what the user is searching for. When other websites that are topically relevant to your website link to you, it can help establish to Google that other people and websites thought you were relevant and authoritative.

Links and keywords both touch on the two central elements of organic SEO – relevance and trust. When Google sees that your website is relevant and trustworthy, your organic search rankings will increase.

Content

Content is a vital part of both local and organic SEO but in very different ways. Local SCO has content focused on location-based information, including the businesses city, town, or region. It can even include zip codes, streets, and intersections. Highly localized content can help attract a local audience and establish your geographic focus to search engines.

Organic SEO is more concerned with content focused on families of topics and the grouping of keywords that will help people find the information they are looking for. Instead of focusing on location-based keywords, organic SEO will have keywords that focus on the business or topic itself.

Both Are Important

Both local and organic SEO serve important but different purposes for businesses. They are both based on similar concepts of optimizing your business for search engine rankings. Still, there are differences between the two that you need to know if you want a successful marketing strategy. When SEO services are done together, you get the best of both worlds.

To know if your website is optimized correctly, many SEO analysis tools are available that can help give you an idea of if you are on the right track. If your site is not ranking the way it should be in Google, contact our experts today. We will be happy to sit down with you and discuss our organic and local SEO services.