Local SEO Archives - Page 2 of 2 - Unwired Web Solutions

Why should you bother with local SEO? This is a common question that we often get asked here at Unwired Web Solutions. While it may not seem significant on the surface, if you want to gain any attention to your business from the internet, you need to focus on local SEO.

Think of it this way… when you are searching for a nearby restaurant, the first thing you do is go to Google and search for “restaurants near me.” This is where local SEO comes into play. If you are a local restaurant, you want to show up first in the listings. Our local SEO services Kitchener specialists can help your business rank higher in Google through local SEO search functions.

Local SEO services help to improve your business’s online visibility by people in the community who are searching for businesses like yours. In addition, having a higher ranking on local search results will attract many more potential customers in the vicinity, helping to achieve a better organic search presence. Local SEO is so important because 46% of all searches done on Google revolve around local information.

Local SEO practices can also improve overall online brand awareness and help to generate more website traffic, in-store traffic, and conversions for small businesses. Without local SEO, your business may struggle to stand out amidst the sea of competitors.

How To Build a Local SEO Strategy

Any local SEO strategy should start by creating a Google Business Profile page. This is the most effective way to rank higher in both Google search local results and Google maps. After filling in all the appropriate information, this information will be used by Google to provide users with essential details about your business. This information may include the company address, website, contact details, hours, and customer reviews.

Adding as much information as possible to Google Business Profile will make it possible to appear in Google search results at a higher ranking.

Boost Your Social Media

Although some people just don’t like social media, it is undeniably essential for small businesses. For local SEO, search ranking is not just determined by your profile on Google alone. Claim and complete your business profile on popular social media and listing sites such as Yelp and Facebook, just as you did with Google Business Profile.

By growing and nurturing your online presence across various sites, your business will maximize its local SEO and increase visibility across multiple search engines.

Optimize Local Content

Once people are directed to your business’s website, it is important to have up-to-date, relevant information. Content is the foundation of digital marketing strategies, and there is no better way to leverage that than by creating posts that relate to a local issue. This is a great way to attract attention to your business and drive customers to your site.

Some local content you could include on our website may consist of blogs centred around local news or events, videos about your personal services, or a page that addresses customer’s frequently asked questions. Look at competitors and see what content they may be using to drive more customers to your site.

Optimize for Mobile Devices

With most people now owning a smartphone, it is estimated that 60% of all people are now searching on a mobile device rather than a desktop or laptop computer. Studies have also shown that 61% of all mobile searchers are more likely to contact a local business if they have a mobile-friendly site.

When creating a website, many people don’t realize it may look different in mobile versions. A site needs to be optimized to work properly on a smaller screen, and if it isn’t, this can affect your SEO ranking.

Our local SEO services Kitchener specialists can help set up your website, so your business is included in local search results. Contact us today to learn how Unwired Web Solutions helps small businesses with local SEO.

Do customers know the areas you operate in? How effectively do you target customers within a 25-mile radius of your business locations? These are just two of the many questions you may need to answer when determining if you have an effective local SEO services plan. The good news is that, even if you don’t, it’s not too late to revise it or create a brand-new one.

What Is Local SEO?

Local search engine optimization refers to the ranking performance of your website at the local level. For instance, let’s say you own a cafe in Kitchener. You specialize in creating mainland-Spanish pastries and strong coffee. If someone does a search for “flan near me” while in Kitchener, your cafe should rank in the search results. This is local SEO.

This is different from when someone in Nashua, New Hampshire, searches for “famous Spanish desserts” and your website shares a listicle that ranks flan at the top of the list. This is a regular SEO. While it does bring traffic to your website, it may not bring you virtual traffic that quickly converts into foot traffic.

How Do You Know If Your Local SEO Is Effective?

The most important deciding factor is whether your local SEO converts viewers into customers. That said, you may not immediately know how the person placing an order on your website or walking through the front door came across your business.

You may ask, but customers have begun to feel overwhelmed by the frequency of marketing surveys.

In most cases, you can create location-specific marketing solutions to this problem. When customers follow these pipelines to your business, it lets you know exactly where they came from.

Branding is another important tell-tale sign of your local SEO. How well-known is your business in the area? When locals recommend businesses in your field, does yours rank near the top of the list? Are you the go-to option?

What Can You Do To Improve Local SEO?

To have an effective local SEO services plan, hiring professionals is the most important step in planning and strategizing. Once hired, professionals can work with you to execute some of the following tactics.

Google Business Profile

When Google ranks businesses in local results, it shows business listings based on a Google Business Profile. Claim yours online and fill out the information. To improve your chances of ranking ahead of your competitors, encourage your customers to post reviews. Forbes believes this is the biggest contribution you can make toward an effective local SEO strategy.

Localized Content

In the past, companies created localized content by managing multiple websites. Today, unless products differ across locations, companies use one website and multiple geo-location web pages. While some companies still use multiple websites when creating localized content, this may hurt your SEO in the long run.

Influencer Marketing

Are there any well-known people who have some sway with your target demographic? This may not always mean a local politician or celebrity. An influencer overseas may easily become popular among the target demographic in your area. Consider partnering with one for marketing.

Location-Specific Coupons

Do you send coupons to your customers by snail mail or email? Whatever option you choose, you can create different ones for each location. That way, you can determine what sales come from each coupon and where those sales come from.

Tracking Links

There are several ways to create special links that trackback to one specific source. You may use these for affiliate marketing or to link for specific pages, such as landing pages for each location you serve.

Our local SEO services can help you determine what strategies may work best for your online business needs in Kitchener. Contact Unwired Web Solutions to get started.