How To Grow Your Blog

August 30, 2021 by David Henderson

Having a blog could be essential for your business. Many experts agree that it is vital for website content optimization. But when you put time and effort into a blog, you want people to read it. So how do you grow your blog and not only make it enjoyable and informative to your readers but to increase your number of visitors?

Should You Spend Time Writing Blog?

When starting a business, you may wonder if you should spend time building a blog and crafting content. While it may seem like a time-consuming job, having a business blog can be beneficial. One of the most important reasons to have a blog is to help drive traffic to your products, upping your customer numbers. Continual content using specific SEO keywords can help with ranking in Google. Aside from using keywords, inbound links and backlinks are a Google ranking factor that can be placed within blog content.

Blogs can also position you as an expert in your industry. It is a place where you can inform your consumers about your products and/or services. The more information you can share, the more it will inspire trust in your consumers and turn traffic into leads.

Make it User-Friendly

One of the most important things to remember when creating a blog is making it a user-friendly experience. Customers do not want to read articles on a website that is difficult to navigate, so make sure your blog and website as a whole are easy to use. Navigation should be simple, and a search box should be included so your customers can easily find what they are looking for.

Page speed is essential so your customers don’t get impatient, but it is now something that Google considers when ranking websites. Ensure your blog is running at top speed to ensure your potential customers can find you in a search.

The Importance of Social Media

If you have a blog, social media should be an integral part of the marketing behind it. By promoting your blog on social media profiles, you reach more potential customers by driving more traffic to your website. Utilize all social media platforms available from Twitter to Pinterest and Facebook.

Social media platforms are not only a place to share your blog content, but they can also be a way for your readers to share your content as well. This is just another way for your content to reach more people. While it may sound simple, crafting engaging content that provides readers with a value they want to share with others involves taking time and marketing skills.

An SEO Strategy

Writing for a blog requires a particular skill set, and part of this skill is knowing how to incorporate search engine optimization within the content. An SEO strategy within a blog can help users discover your content. Using keywords as part of your SEO strategy will enable web browsers to find your blog.

Another challenge in creating a blog is making sure your readers come back each time you publish an article. Tools that enable readers to subscribe to an email list are a great way to help ensure those people will return to your blog again. Interactive pop-ups are a crucial component in helping to gather potential customer information.

Nurture Your Blog

Growing a blog can take a lot of nurturing. This means building engagement by replying to comments. If a reader has taken the time out to leave a comment, a proper response should be made. By building a rapport with the commenter, they’re more likely to return to your blog in the future.

It is essential to know the many ways to help grow a blog, or you may find yourself writing to an empty audience. Our team at Unwired Web Solutions can help to grow your blog and ensure that it benefits your business, converting readers into customers. Contact us today to learn more about our services, including website content optimization

4 Tips To Help Improve Your Website on a Small Budget

September 29, 2020 by David Henderson

Online marketing is an essential part of growing a successful brand in today’s world. There are thousands or millions of potential customers waiting for you online. However, many websites and business owners only have modest budgets at best. Therefore, it is helpful to know some effective promotional strategies that can be implemented without spending a lot of money.

1. Do Some Keyword-Based SEO

Search engine optimization is the process of improving your online content to ensure that it ranks highly on search engine results pages. Advanced SEO requires knowledge, experience and the right tools. However, you can get started with some basic keyword research. For example, Google offers the Keyword Planner, which can help you find some valuable keywords for your website.

Look for keywords that are highly relevant to your site but not overly competitive. You are going to have a hard time ranking highly for “athletic shoes,” but you may have some success with “running shoe store in Kitchener,” for example. Add these keywords naturally into your website content.

2. Create a Content Marketing Strategy

Content marketing is a technique that involves publishing informative blogs or articles that your audience is likely to search for. Returning to the athletic shoe example, you could publish some guides on how to find the right fitting shoe for different foot shapes and sizes. Another option may be a list of common foot injuries from running and how to resolve them.

With the right content management system for small business websites, you can easily create and share web content. This technique is completely free but can be time-consuming to do yourself.

3. Create a Google Business Listing

Google offers numerous tools to help businesses easily reach their customers. If your business relies on a local audience, a Google Business Profile listing may be one of the most valuable options for you. When you search for a business, you may have noticed that some have a box on the right side of the results. This includes key information about the company. You can control this with your Google business listing.

Sign up for Google Business Profile. From here, you can edit the information in your business listing, including address, open hours, website, phone number and more. This is something that every company should do. However, it is typically most impactful for local brands. It is a must-have local SEO tool.

4. Establish an Email Marketing Campaign

You can create an email marketing newsletter. Collect emails from current and potential customers and send them periodic messages that include information on sales promotions, new products, and special events.

The key to effective email marketing is providing value to your recipients. In other words, your emails should be about topics that attract your readers. It can be helpful to segment your email list based on interests.

Gather emails by offering something free in exchange for contact info. For example, you could provide some useful content or a webinar that requires registration using an email address. Alternatively, offer free tickets to an event in exchange for subscribing to your newsletter.

Get Professional Help

The above strategies are either cheap or free if you do them yourself. However, they can be time-consuming. If you are struggling to keep up with the marketing workload or want to achieve better results, consider hiring professional help. It is often a smart investment to hire a marketing agency and dedicate your time to running your business.

Unwired Web Solutions can help. Our team has empowered brands in Ontario and the rest of Canada to reach their growth goals. We offer options for SEO, web design, content marketing, and other services. Contact us today to learn more about these services and how we can help.

Tech Trends that will define 2020 and the Next Decade

August 13, 2020 by Ares Separa

The world continues to evolve and emergent technologies are leading the charge. In every aspect of our lives — from communication to work — the latest tech trends are innovating the way we do things.

Over the last decade, we’ve seen the rise of integrated techs such as Smart TVs, self-driving cars, drone deliveries, and advanced AI. Adoption rates to these new technologies have been phenomenal. It makes sense for businesses in Canada to take advantage of these digital trends, not just to remain relevant, but to stay ahead of the curve.

For 2020, an estimated $24 billion will be spent on the software industry alone, making Canada one of the global leaders when it comes to the software industry. Technology can help businesses update processes to become more effective and productive.

Adapt. Innovate. Lead.

Here are the top technology trends to watch out for in 2020:

Artificial Intelligence

AI is the driving force behind many other technological advancements, making it number one on our list. Artificial Intelligence has been widely used in many organizations to increase efficiency and operational productivity. The ability of machines to learn and act intelligently is already transforming our world.

SaaS and Cloud Computing

Complex digital infrastructure has become a thing of the past with Cloud Computing and Software as a Service (Saas). This is especially useful for small to medium enterprises that are not able to afford the more traditional setup. Saas is customizable according to specific needs and offers a variety of options that include payment processing, point of sale systems, digital marketing and so much more. This is made possible by cloud technology that stores data online making it accessible any time, from anywhere.

Mobile Evolution

Mobile adoption rates have been steadily increasing since the introduction of smartphones. You’d be hard-pressed to find an industry that does not have at least 50% of traffic coming from mobile users. People are constantly on their phone using it for different purposes ranging from entertainment to information, purchasing to and more — it touches all aspects of their personal and professional lives. The introduction of 5G will be a game-changer with people wanting even faster, more reliable network speed, bandwidth, and power. Our team at UWS works with you to help create an engaging and great user experience for mobile users. Our goal is to empower your brand’s success with strong mobile development services.

Voice Search

Currently, 20% of mobile Google searches have been made through voice activation, and it is expected to escalate to 50% or more this year. This can affect the way businesses optimize their sites. People are now using normal speech patterns and questions in their search queries. Voice searches are more intuitive and convenient than typing out a request, so there is immense potential to design content that can be found easily when using voice searches.

Wearable Technology

This is still a hit-or-miss type technology at present (hello, Google Glass, we’re looking at you!). There are a few types of wearable tech that have had high adoption rates such as fitness trackers, smartwatches, and Apple’s AirPods. Wearable tech designed to make human lives healthier, safer, or more efficient seems to be doing well. Keep an eye out for it and see how it will evolve further.

Drones

Remotely or autonomously piloted aircraft have been used for delivery service, surveillance, and transport. We’ve seen many ways to innovatively use unmanned aerial vehicles for rescue missions, firefighting, and law enforcement. No doubt the future is bright for this type of technology.

Cryptocurrencies

Bitcoin, ether, and other cryptocurrencies have created a paradigm shift in the way we look at money. It is completely decentralized — meaning it is not governed by any central bank or monetary authority. While the concept of digital currencies is by no means perfect at this point, it is an emergent technology worth looking into. Even more so, at the heart of this technology, is blockchains and distributed ledgers, which are a super-secure method of storing, authenticating, and protecting data that can have many applications in the future (from medical records to government paperwork).

Cybersecurity

With advances in technology comes unparalleled threats to personal information and digital safety. Putting resources towards securing information and mitigating threats is a must for any business and will be critical to their success over the next decade.

There are many more advances in technology coming out every second of every day. It is vital to the survival of businesses to stay on top of the changes. At Unwired Web Solutions we understand the difficulty in keeping up to date with new trends whether that be for website development or changes to SEO. We will work with you to help answer any questions you may have and ensure your website is current with the latest mobile development and any advances that can further improve your marketing strategy.

Unwired Web Solutions Receives a Facelift: Benefits of a Website Update

May 29, 2020 by David Henderson

We are proud to unveil the new look for Unwired Web Solutions’ website. After many years of using our previous website design, we knew it was time for a facelift. In fact, we knew much earlier. However, like a hairstylist who never has time to have her own hair cut, we put off updating our site so that we could focus on our customers’ success. Eventually, we decided it was time to move forward with our much-overdue redesign.

Like most brands, Unwired Web Solutions leverages its website as a marketing and informational tool. It is how many of our future customers learn more about our services. Below are three of the key reasons why we decided that updating our website would not only support our brand but would help us serve our customers better.

Staying Current Is Essential

Search engine optimization is an important part of modern digital marketing. It is an effective way to bring high-value visitors to your website. However, Google and other search engine companies are constantly changing their algorithms. This can significantly impact how much organic traffic your website receives.

At Unwired Web Solutions, we knew that our site was due for an update to improve its SEO performance. We spend so much time ensuring that our clients’ websites are up to date with the latest best practices in search marketing, we had fallen a little behind on our own. Fortunately, this update will help to spread the word to an even wider audience of businesses.

A Refresh Reflects Who We Are Now

Beyond content, updating the website helps us to keep our online brand in line with our business. When someone visits the Unwired Web Solutions website, we want that visitor to know exactly who we are. This facelift refreshes the look of our site to make it better reflect our brand.

A website is a lot more than just a marketing channel. It is the centerpiece of a business’s brand online. Therefore, we knew that our website needed a new coat of paint to better align with the company we have become since launching the previous version of our site. It is natural for brands to evolve over time. We encourage all businesses to make sure their websites evolve too.

Is It Time for Your Website Update?

Do some of the above reasons for our update sound familiar? Perhaps your team has been telling yourselves that your site is “good enough” for a little too long. Every business faces the question of whether it is time for a refresh. Fortunately, once you have decided it is time to pull the trigger, the rest can be easy.

Contact Unwired Web Solutions to learn about our website design services. Our team will work with you to review your current website and identify what you love and what you want to change. We’ll then get to work on a thorough redesign that helps to give your brand a refreshed look online. Get started today.