Unwired Web Solutions

Success... Optimized.

Archives for December 2022

Where To Invest In SEO For The Best Return On Investment

by

Learning Why and How To Invest in SEO for High ROI

Businesses often want a cut-and-dry approach to digital marketing efforts, especially with search engine optimization. Unfortunately, a one-size-fits-all approach to SEO does not exist, and content marketing services will be the first to tell businesses that their digital marketing investment depends on many factors, including a budget, campaign objectives, target audience, etc. Despite the absence of a universal SEO strategy, there are general tips for improving or focusing on a marketing budget.

SEO Is a Necessary Marketing Investment

Companies often underestimate the value of SEO strategies, thinking pay-per-click advertising is enough to secure visibility and visits. However, compared to SEO, PPC is inadequate. Paying for ads in search engines and across other sites and platforms is a necessary marketing strategy, but it is best for people who know your product or service.

SEO is a way to reach consumers through organic results. A company focuses on relevant queries and provides unique content to satisfy consumer curiosity or interest. In essence, SEO allows a company to establish a more organic relationship with a consumer.

Unfortunately, achieving high rankings in search engines is not as easy as it once was. A business needs a strategic plan, and it needs to understand that SEO is ongoing; it does not represent a once-and-done type of campaign.

While a business owner can create content across various channels for free, it is time-consuming and misuse of their valuable time. To make the most of SEO strategies and content creation, a company should partner with a qualified SEO company in Kitchener.

The Most Effective Ways To Invest in SEO

To make the most of your marketing budget, you must know how to spend on SEO. Thankfully, several steps exist to help you and your business narrow your budgetary focus.

1. Consider Marketing Objectives

SEO plays a vital role in digital marketing, but you need to figure out how big of a role you want it to play. Do you want to invest in an aggressive SEO plan? Do you want to invest in local or traditional SEO or a mix?

Understanding your marketing objectives and the role of SEO will help you determine a budget. A digital marketing firm can help you make the most of your investment.

2. Review the Competitive Landscape

Research the performance of key competitors in search engines. You can use tools to help you analyze the keywords and traffic volume your competition experiences.

An SEO tool or competitive analysis tool can help you determine if your audience searches for informational or transactional content. Knowing how your consumers search for competitor products will help you target your audience with SEO.

3. Evaluate Current Efforts

You will need to understand how you are ranking with existing strategies if you wish to make improvements. Google Search Console can help you analyze your site’s performance. However, a thorough evaluation of current marketing efforts is more challenging, and you might want the help of an experienced digital marketing agency.

4. Establish Realistic Expectations

SEO strategies take time. You cannot expect to put in a couple of months worth of work that will continue to pay out forever. SEO requires constant updating and changes, which means your company will need an in-house team or an off-site service to manage the strategy.

Working With a Digital Marketing Agency Is Cost-Effective

Hiring an in-house team is expensive. You must invest in recruiting, training, etc. Working with a digital marketing agency is the most cost-effective solution. Your company needs in-house staff to focus on critical operations, not marketing efforts, especially if it is a small business. Contact Unwired Web Solutions and learn what an experienced agency brings to the table.

Top 5 Benefits of Working With an SEO Expert

by

In the age of the internet, search engine optimization is essential for every business, no matter its size. While it’s possible to do the job yourself, trusting the experts offers a variety of benefits. In fact, here are six advantages to working with an SEO company in Canada.

1. Get Search Engine Expertise

First and foremost, SEO experts have a great deal of experience, allowing them to see the best path forward for your objectives. Additionally, these professionals must continually expand their knowledge as new technology emerges and search engine algorithms update. That means part of SEO experts’ jobs is watching the industry for subtle shifts that can significantly impact your search engine results page rankings.

2. Focus on Your Business

Content management is a full-time job, and as a business owner, you have a lot on your plate:

  • Overseeing daily operations
  • Planning for the future
  • Creating company strategy
  • Organizing enterprise structure

SEO experts handle the research and content creation necessary to improve your SERP rankings, ensuring you can invest resources toward running your company. Of course, the best marketing firms closely work with you to understand your brand and goals. The result is a campaign tailored to your needs, with frequent discussions to ensure SEO efforts remain on track.

3. Avoid Common Mistakes

While SEO basics are relatively easy to learn, implementing them is another matter. The ever-shifting digital landscape means those new to keywords can make mistakes without knowing it. These missteps can cost time, money and lost revenue, putting your company at a disadvantage.

Fortunately, SEO experts know the most common mistakes:

  • Not optimizing for mobile
  • Not investing in quick webpage loading
  • Not including a call-to-action in the content
  • Not localizing your keywords
  • Not investing in high-quality content

4. Track Return on Investment

SEO should offer greater returns than what you put into it. While this includes money, measuring your return on investment isn’t as easy as comparing the cost of content creation to profit increases. Effective SEO also increases brand recognition, builds customer trust and positions your company as an authority — things you can’t easily quantify. However, SEO professionals understand the complex interactions between these factors and your profitability, allowing them to calculate an ROI that provides valuable insight.

Additionally, these experts can break down the ROI to examine each aspect of your campaign. For example, they can compare the performance of blogs shared via different social media platforms to gauge which has the best click-through rate. These detailed evaluations allow them to adjust courses to maximize exposure and allocate resources efficiently.

5. Get Insight Into the Competition

Remember that when you use SEO, you compete against other companies’ strategies. While you may research your competition’s products and services to optimize your own, studying SEO is slightly different. Since you don’t have access to your competitors’ marketing plans, you must look to their advertising for answers.

Fortunately, SEO experts are well-versed in data gathering and analysis, allowing them to learn from others in your industry. This information can help you expand your customer base, stand out from the competition and cement your market niche. Of course, this is an ongoing process, so it’s best to work with an SEO firm long-term.

If you’re looking for local SEO services, you’re in luck. Unwired Web Solutions is proud to work with businesses in a variety of industries; we’re excited to help companies take full advantage of their online presence. In addition to SEO, we offer website development, social media marketing and content marketing, ensuring you receive a comprehensive advertising plan tailored to your unique needs. From website graphics to keyword choice, we provide top-tier customer service. For more information or to request a consultation, contact us by phone or visit us online.

Is Your Site Mobile Responsive?

by

Most businesses focus on making their website mobile-friendly but not mobile-responsive. While it might seem like a subtle semantic difference, a responsive website makes a website more user-friendly and accessible, according to custom web development specialists.

Defining Mobile Responsive Websites

A mobile-friendly website only adjusts the page size on a smart device or tablet; it does not alter the layout. A mobile-responsive website changes the layout and may add buttons or tabs depending on the device. For example, a company can include a call button for a smartphone or mobile layout, allowing consumers to touch to dial.

Unlike traditional methods for creating mobile sites, a business no longer needs to maintain a different website for each device. A responsive website is a single system, meaning a company only needs one URL. The system allows for a flexible layout, allowing sites to change according to the screen size and device used.

More users than ever are using smartphones to access digital content. If a company fails to use mobile responsive designs, consumers will often abandon the web page. Also, if a website takes over three seconds to load, consumers will move on to the next search result.

Understanding the Benefits of a Mobile Responsive Design

A mobile-responsive web design is vital to marketplace success. Consumers want easy-to-navigate pages, regardless of the device they use. They also want companies to accommodate their shopping and viewing needs depending on their device. If your business has yet to update its website to a mobile-responsive design, consider the benefits of the upgrade.

Improved User Experience

The design provides a better user experience across multiple devices. The responsive approach ensures specific devices have appropriate features to make the experience more approachable. For example, smartphone users can scroll up and down to read or explore the website; they do not need to scroll horizontally or zoom in on text.

Increased Efficiency

With only one URL, companies can save money. Before RWDs, it was common for a business to have multiple URLs for different device sizes, meaning it had to pay for the hosting of multiple sites. Also, the company had to pay in-house or contracted designers to create each variation.

Also, a responsive design makes it easier to update your website. You or your team can make quick design edits once rather than several times across multiple sites.

Better Reach

Because the website automatically adjusts to the user’s device, it is more accessible. Satisfied phone and tablet users will convert more often. With over 57% of internet users accessing sites from multiple devices, a company is bound to expand its reach with responsive design.

Higher Search Rankings

Google announced mobile-friendliness as a ranking factor all the way back in 2015. It only makes sense that improved mobile responsiveness will increase your website rankings. Also, higher rankings typically equate to higher conversions and more profit.

Hiring a Web Development Company To Handle Responsive Design

People assume that a custom web development service is expensive. While specialized services do cost money, you always need to put the costs in perspective.

If you do not hire a web development company to design your new responsive website, you will need to hire an in-house team to do it. To hire a team, you will need to recruit talent, invest in training, pay benefits, etc. Your expenses skyrocket. While a large corporation might be able to eat the costs of an in-house team, most small and medium-sized businesses cannot.

Hiring an outside service is usually more affordable. If you want to learn more about responsive web design or digital marketing, contact Unwired Web Solutions, a reputable full-service digital marketing agency in Canada.

Is Facebook Marketing Still A Relevant Part Of Digital Marketing?

by

Facebook remains a powerful advertising platform, but with the ever-shifting landscape of social media, it is natural to question the effectiveness of a Facebook-focused campaign. A Canadian digital marketing agency can help you utilize the social media behemoth and other growing sites to capitalize on broader reach and market share.

Is Facebook Still Relevant?

Facebook still represents one of the most powerful marketing and advertising tools for your business. Despite mounting competition from other platforms like TikTok, Facebook still boasts 2.7 billion active users, which is more than double that of competing platforms. While the platform might become less relevant in the future as Gen Z takes the social media reigns, it is still a vital component of corporate social media strategy.

Limited Organic Reach

Facebook changed its algorithm, making it more challenging for businesses to get eyes on their content organically. With the changes, a post might only reach a fraction of a page’s followers despite high engagement.

The limited reach of organic marketing is why many businesses opt for paid advertising on Facebook. However, many small and large companies will still need the help of an experienced digital marketing agency so that they don’t waste valuable and often limited budgets.

Targeting Advantages

Facebook changed some targeting options in 2021 to protect consumer privacy. Despite the changes, the platform still has some of the most advanced tools for marketing campaigns. While marketers can no longer target specific interests, such as health causes, religious or political beliefs, or sexual orientation, with the right agency behind your strategy, Facebook is a powerful tool.

Skeptical Users

Users are more informed than ever, and they are cautious about ads that pop up in their feeds. The social media giant consistently faces inquiries into how it uses or manipulates user data. Because of growing skepticism, your business might want to diversify its ad spending across several platforms.

What Other Platforms Matter?

Diversification is crucial for investment strategy, but it works much the same way for marketing. You do not want to commit all or a majority of your budget to one social media platform or digital channel. To maximize your return on investment and increase the odds of conversions, you need to spread your marketing budget across several sectors: video, social media, content creation, etc.

YouTube and TikTok are two of the most popular video and social media sites. While Facebook may take the crown for the number of active users, these two platforms are not too far behind when considering overall reach.

Video-sharing sites are quickly gaining traction, especially among younger consumers and demographics. Working with an experienced digital marketing agency will help a business focus on the right platforms for its audience.

How Do You Know Which Social Media Sites To Use?

Knowing which platforms to use for marketing efforts is about knowing your key demographic. If you are unsure of who your target consumer is, developing a cohesive marketing strategy is challenging.

A person’s age, gender, location, and many other factors can help you identify social media sites they might prefer. If you do not know how to narrow down your customer base, it’s okay. Many small businesses struggle to identify a target audience because they want to satisfy and reach everyone. A digital marketing agency can help your company narrow its focus and achieve more sales.

Every business can use help from marketing experts. If you are ready to take your business to the next level, contact Unwired Web Solutions, a recognized digital marketing agency in Canada. The service can get to work right away on developing a strategy to make the most of your marketing budget and improve conversions.