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How To Use Marketing Analytics To Drive ROI?

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How To Use Marketing Analytics To Drive ROI

If you’re a small business owner or an entrepreneur who owns a startup, you’re certainly aware of the importance of using website design services and having a standout web presence. How do you begin attracting digital attention? It’s not as easy as it seems. 

It’s not enough to simply have an attractive website with a nice logo. You need to use marketing analytics like search engine optimization to ensure that Google and other search engines will do much of the advertising legwork for you. Learn more below about how to start this journey and reach out for SEO help if you need it.

How Can SEO Help Your Business Thrive?

What’s your expected return on investment for your first year? How about your first quarter? If you’ve been alarmed by your ROI not being met, it could be because your marketing analytics are off. For example, you might be using vanity metrics such as likes, shares, and comments to track whether your posts are gaining traction in the digital space.

Unfortunately, the amount of attention you’re getting on social media doesn’t always translate into how much money your business can eventually earn. This doesn’t mean that vanity metrics can’t be helpful — they can often point to whether real people are showing interest in a certain product more than others — but they are not always accurate measures of your ROI.

3 Steps to Getting Started With SEO for Optimal ROI Information

Are you confused about how to get started with SEO? Consider implementing the following steps by yourself before you reach out to a professional for help — or, if you’re feeling stuck, get in touch with an SEO team to talk through your options.

1. Learn SEO Terminology

Do you know what a sitemap is? Are you aware of how search engines such as Google “crawl” pages for information? It’s okay if you don’t fully understand the ins and outs of how to make SEO for your business — but it’s a great idea to learn the terminology surrounding SEO if you’re thinking about working with a professional team.

2. Locate Appropriate SEO Keywords

Do you know how your customers are finding you and what terms they’re using to search for services you offer? This is a huge part of whether your online presence translates into a solid ROI. Consider using an SEO keyword generator, using a keyword tool, or simply looking at your competition’s sites to determine which search terms are the current and most appropriate options.

3. Monitor Your SEO Analytics

A large part of using SEO correctly is optimizing your site, keywords, and content for the internet. Another area of attention should be following up with the marketing analytics on the back end. For example, your current SEO (if you have performed any) may have worked six months ago, but the landscape of the internet — including search terms, keywords, and content — changes rapidly. If your site is showing a downward slope in customer engagement and your ROI is not being met, consider updating your SEO with refreshed keywords and new content as soon as possible.

Get in Touch With Us for SEO and Website Design Services

Entrepreneurs and small business owners frequently perform multiple roles during their time at the office. You may function as a meeting leader, a graphic designer, and an accountant in the span of a day’s work. Growing your business, especially if you’re unfamiliar with the bulk of SEO work you may have to do to get your company noticed by search engines, can be difficult.

Let us help. Get in touch with Unwired Web Solutions to request a quote. We’ll determine the right course of action for optimizing your business for the digital age and assist you in attracting attention that will lead to true financial gains.

Website Design: Tips To Make Your Website More Engaging

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Your website is the face of your business. It’s the first impression that potential customers will have of you, and it’s important to make sure that it’s a good one. A well-designed and engaging website can help you attract more customers and boost your profits. In this blog post, we will discuss the top five tips for making your website more engaging. Follow these tips, and you’ll be on your way to creating a website that customers will love!

Focus On Being Mobile-Friendly

When it comes to website design, one of the most important things to keep in mind is the need to create a mobile-friendly site. In today’s world, more and more people are using their smartphones and other mobile devices to access the internet, and if your website is not designed with this in mind, you could be missing out on a lot of potential traffic. When creating a mobile-friendly website, there are a few key things to consider. First, the layout should be simple and easy to navigate. Second, all content should be easily accessible on a smaller screen. Finally, the website should be designed to load quickly on a mobile device. By keeping these things in mind, you can ensure that your website is designed with the mobile user in mind, making it more engaging for all visitors.

Include Videos, Images, And Graphics 

Website engagement can be significantly increased by the strategic use of videos, images, and graphics. When used correctly, these multimedia elements can help convey information in a more effective way, capture visitors’ attention, and encourage them to take action. In particular, videos are an increasingly popular way to engage website visitors. Research has shown that people are more likely to watch a video than read text and are also more likely to remember information presented in a video format. As a result, including videos on your website can effectively increase engagement and ensure that your visitors are getting the most out of your site.

Social Media To Boost Engagement

Social media is an essential tool for boosting engagement in today’s digital age. By sharing content from your website or blog on social platforms like Facebook, Twitter, and Instagram, you can reach a wider audience and encourage them to interact with your brand. When used effectively, social media can help to build relationships with potential and existing customers, fostering loyalty and trust. In addition, social media can be a great way to gather customer feedback and insights, helping you improve your products or services. When used effectively, social media is a powerful tool for driving engagement. Also, don’t forget to allow users to share your website content quickly and easily. 

Easy To Navigate

When designing a website, it’s important to keep the user experience in mind. One of the most critical factors in providing a good user experience is making sure the website is easy to navigate. Users should be able to quickly find the information they’re looking for without getting lost or frustrated. You can do a few key things to make sure your website is easy to navigate. First, make sure your menus are clear and organized. Second, use consistent branding throughout the site, so users know where they are and what they’re looking for. Finally, provide clear guidance with calls to action, so users know what to do next. By following these tips, you can ensure that your website is easy to navigate and provides a great user experience.

Clear Call To Action

When visitors arrive to your website for the first time, you need to tell them what to do on your site and why. It may seem obvious but people need to know what actions they should take. Whether it’s downloading a file, purchasing your product, or signing up for a free trial, make it obvious and visually prominent on your site. Try using different styles of buttons or highlighted links to see which ones work best for your customers.

Keep It Simple

Website visitors are often bombarded with information, whether advertisements, videos, pop-ups, or text. While it may be tempting to include as much information as possible on your website, it’s important to keep things simple. Too much information can overwhelm users and cause them to leave your site without taking any action. Instead, focus on providing just enough information to give users a clear idea of what your website is about. Then, provide easy-to-use navigation so that users can quickly find the information they’re looking for. By keeping things simple, you’ll improve the chances that users will stay on your site and take the action you want them to take.

By following these website design tips, you can create a more engaging website that will capture the attention of your visitors and encourage them to take action. By including multimedia content, using social media, and ensuring your website is easy to navigate, you can improve the user experience and ensure that your website is more effective. Keep these tips in mind as you design your website, and you’ll be on your way to creating a successful online presence. 

For more information on our website design services, contact us at Unwired Web Solutions today!

Why Your Business Needs a Website In 2022

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Understanding the Reasons Your Business Needs a Website in 2022

Many small businesses understand the importance of having and maintaining a web presence through a dedicated website. Unfortunately, not all companies acknowledge the necessity of a website or content optimization services in Canada.

When developing a business plan in the modern era, it needs to contain a digital strategy, including a website. The digital era and the contemporary consumer demand some level of conformity to the times. If you want your business to have the reach and influence of your competitors, web development is vital. There are at least five reasons you should focus on web design and development if you haven’t already.

1. Customer Expectations

Customers expect businesses to have a functional and attractive website. They need web pages to be adaptive and conform to their chosen devices. Therefore, it is common sense for most businesses to ensure their websites and pages are mobile-friendly.

Many consumers will search for local businesses while out and about, meaning their smartphone is the closest device. If your pages do not meet the expectations of mobile design, the consumer will likely move on to one of your competitors.

2. Service Credibility

An active and adaptive website improves a business’s or brand’s credibility. If a customer goes to a static website with little design effort and minimal menus, information, and displays, they might think it is not trustworthy.

A robust website that includes interactive menus, videos, and vibrant menus and allows consumers to access the information they need easily and quickly is better for your business. When a website is professionally executed, it carries weight and exudes confidence. Consumers can feel the difference. They are more willing to interact with and spend money on a design that proves more capable and thought out.

3. Offer and Service Platform

While you need to worry about how the consumer will interact with your web pages, you also must remember that your website is a tool to sell your service or products. The home page should provide a space or showcase for you to highlight product or service features and benefits.

You want to take time to inform your customers, but you also want to inform them using as few words as possible. The modern consumer is all about instant gratification, so give them information but quickly.

4. Improved Accessibility

A website will provide greater access to a broader pool of consumers. Much of the accessibility stems from the 24/7 availability of your website and critical points of your business, including sales. A website increases your hours of operation without increasing your overhead with employees and overtime. A functional website should allow consumers to essentially serve themselves by making purchases or filling out contact forms, etc.

5. Communication and Rapid Solutions

A well-designed website will also allow a business to improve communication with customers. A company can use FAQs to help reduce the call volume to customer service centers, and they can include contact forms to organize customers’ questions and needs. Essentially, a website will result in more efficient communication between consumers and businesses, and it has the potential to reduce waiting times for consumers.

From web to product content optimization, modern business requires a digital presence. However, the change is not something to fret about. Creating a website and functional web pages has the potential to improve workflows and the overall efficiency of the company. Additionally, digitization can improve consumer-corporate relations, allowing for rapid response times and access to information. Is your company ready to embrace the digital age with effective web design and strategy? If so, contact Unwired Web Solutions to discuss what its team of qualified marketing and digital strategy professionals can do for your business.

Elements of a Great Website Design

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Every business owner understands the importance of web design and SEO, even if they do not understand the intricacies of each. Website design services are vital to business operations because they employ IT professionals who understand the principles of design and engagement.

Engagement is the keyword when talking about web design. While personal preferences for layout might get you so far, you are not doing your business any favours if the pages of your site are not optimized for the modern consumer. There are at least five things you need to do to embrace modern and actionable web design.

1. Embrace Semi-Flat Design

Too many business owners believe that a website needs to be filled with dynamic images and video. While every website should have some dynamic and perceived three-dimensional objects, these elements should be used sparingly, primarily for the hero images.

Most of the website or a good portion of it should be flat — images without fancy drop shadows to represent depth. The flat design translates easily and loads quickly.

Readability is the name of the game. If your customer cannot read the page or understand what you want them to do, you lose a sale. Sometimes, simple design is the best strategy.

2. Include Quality Product Images

The reason for a website is to engage with customers and increase sales. The best way to increase sales is to show the customers what you have to offer. 

Many small business owners fall into the trap of having a text-heavy website. The internet is built for visual people. Take the time and invest the money in taking high-quality photos of your products. For example, instead of having a restaurant website with a text menu, fill the pages with gorgeous pictures of your food.

A quality image is worth 1,000 words. People’s eyes are automatically drawn to high-quality and colourful photos. Once you have their attention, give them the details.

3. Think Multi-Platform

People access the internet through several devices: desktops, laptops, tablets, smartphones, etc. You are doing yourself a disservice if your website is only optimized for one or two devices.

If you are going to go to the trouble of creating a website, the least you want to do is ensure that it is compatible with mobile devices. Most people will look for businesses, restaurants, and services with their phones, so a mobile-friendly design is crucial to website success.

4. Consider White Space

Another element of excellent web design is white space. Many people underestimate the value of a clean screen, but it helps bring attention to the areas that really matter.

Many people fear empty space or believe it is a sign of weak design. However, when done well, white space can accentuate purchase buttons and navigation items for a more streamlined and effective user experience.

Still, while white space is valuable, it should be used strategically. A web design service can help you make the most of your white space strategy.

5. Focus on Speed

Some of the best online tutorials explain the importance of dynamic images, videos, and other interactive content on websites. These elements allow for more engagement when on a page, but you need to consider your site’s download or processing speed.

Too many fancy elements will slow down the load time of the page. If a customer is met with an infinite spinning wheel, they will likely click the back button and find another service. Make sure your website loads quickly across multiple platforms.

Web design is a complex task that sounds simple. If you want to make the most of your current or future website, you should think about hiring a design service. Contact Unwired Web Solutions for a fast, dynamic, and user-friendly design.

Website Design Trends for 2022

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The new year is right around the corner, and it is time to consider how your business will stand out in 2022. With increased eCommerce and online presence over the past couple of years, there is more competition than ever. This is why it is so important to keep your online shops and websites as up-to-date as possible. Unwired Web Solutions offers custom web development and custom web app development to help your business thrive in the upcoming year ahead. 

One of the biggest trends for the upcoming year is an increased sense of playfulness in web design. Many designers have started creating sites that simply exist for play and delight. Web design is moving into the future by using advanced interactions and animations built with no-code tools, enabling designers to create them faster and easier than ever before.

Scavenger Hunts

Creating a scavenger hunt can work incredibly well when trying to make a website more fun and engaging. This new trend creates website structures that lend themselves to puzzles and scavenger hunts. Pages are daisy-chained and password-protected, making visitors provide answers or find clues to unlock the next page in the series.

Web designers are coming up with many creative ways to reveal prompts, clues, and answers. Some common ideas for clues include drawing a shape, finding a hidden clickable element on the page, and finding a word hidden in your main site.

Just remember to give your audience a workaround if you want everyone to be able to make it to the end. The scavenger hunt can be very useful for revealing a product launch, releasing a new video, or giving customers a hidden piece of information.

Art Deco Design Motifs

Art deco motifs have been trending over the past few years. Associations with the art deco style are often ornate Speakeasy sites or Gatsby-themed pages, all of which can make for beautifully minimalist designs.

For 2022, the trend takes inspiration from the curved, clean lines and repetitive graphic shapes of art deco illustration. These elements can inspire fonts, logos, spacer motifs, and illustrations in web design.

Oversized, Interactive Typography

A fresh new bold design trend for this year includes typography of unusual size. Beyond a specific size, text becomes more of a graphic element than simply part of the content. This unique technique can be used in minimalist or maximalist designs just as effectively and can suit many different styles.

Typography can be used as an overlay on a moving film or image, and the text can partially block the image making the viewer curious to see more. Or it can simply be used to create a sophisticated ultra-minimalist design on a neutral background.

But designers aren’t stopping there. Many are taking text even further and finding creative ways to make it move and play with the user’s mouse. In 2022 we will see more oversized typography that becomes animated when the cursor hovers over the text. This design element on a website has been shown to make the site feel more immersive.

Design In The New Year

While these are just a few examples of the web design trends for 2022, you can get an idea about the way designs are moving in the new year. At Unwired Web Solutions, we offer custom web development to incorporate some new trends for the new year. Staying up to date with your web design shows your customers that you care about your brand and always bring it into the future. For more information on our services, contact us today!