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How to Take Advantage of the Latest SEO Strategies to Help Your Business Grow Online

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When you want to grow your business, one of the best things you can do is improve SEO ranking to drive traffic to your website and increase sales. SEO is complicated, but when you want to know how to improve your SEO ranking to scale your company, Unwired Web Solutions is here to help. Start by using these tips.

Build Links Into Website

Link building is one of the most important tools for SEO. Search engine algorithms pick up links to other websites, so if you include links to other companies with similar values, your site is more likely to move up in search engine ranking.

Remember that all links are not created equal in terms of value. Stuffing your content with links to obscure blogs has a less positive effect than linking to a single credible organization such as a government or university webpage. Thoroughly analyze the value of your links to benefit your SEO efforts.

It’s also worth noting that link-building improves your credibility within your industry. When you link to other web pages within your field, you position yourself as an expert in the industry so users are more likely to take your information seriously. More value in your content links to higher rankings on search engines.

Avoid Overusing Keywords

Search engine algorithms use keywords to pull specific content for users. Using a few keywords related to your content is a vital part of your marketing strategy if you want to rank highly on search engines. Using local keywords is especially effective for improving your search engine ranking.

However, keywords can often be clunky and affect the readability of your content. Using too many keywords detracts from the user experience and makes the information have to read and comprehend. You must find the right keyword density to improve your search engine ranking.

As a general rule of thumb, keywords should only make up 2% of your content. The rest of the content should be relative, engaging copy or videos that give users the information they need.

Measure Results

There are many tools available to help you analyze data about your customers to determine if your SEO efforts are paying off. Knowing valuable information about the types of customers that visit your site is crucial. Some analytical tools that help measure the results of your SEO efforts include:

Create a User-Friendly Website

Retaining traffic to your website is another crucial aspect of SEO. When a search engine drives users to your website, you will lose credibility if these users go to another site immediately because they cannot find the information they are looking for. It’s important to make your website as user-friendly as possible to retain customers.

Clearly indicate who you are and what you have to offer when people first visit your website. The use of headers improves credibility and helps people skim the page for the information they need. Finally, site speed also plays a role in creating a user-friendly website.

Improve Your SEO Ranking With the Help of a Professional

Having a thorough understanding of how your current marketing strategy affects your Google SEO ranking is crucial for growing your business. SEO is a complicated field, but working with a digital marketing partner such as Unwired Web Solutions can enrich your company while allowing you to focus on other aspects of running a business. Not only do we specialize in SEO services to help companies improve their rankings on search engines, but we also help with content and social media marketing and website design.

Contact Us Today

Building a successful business requires you to have a strong online presence and utilize the best SEO practices to drive traffic to your website. Unwired Web Solutions offers a variety of services, including search engine optimization, to help you strengthen your marketing campaign. Contact us today to get started.

How to Design a Website That Is User-Friendly and Easy To Navigate

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At the heart of a successful website is one that is designed with the user in mind. Websites that rank high in ease of use of having simple navigation may get more traffic and better results in the search engines. A user-friendly website starts with intelligent design choices. You need the help of an experienced SEO and website design firm, Unwired Web Solutions, to make your site more effective.

Learn About Your User’s Behaviour and Habits

First, businesses need to understand their user’s behaviour and habits while searching the web. Companies can work with their marketing team to develop a baseline demographic of their ideal customer. You can learn about your potential customers with marketing research into their habits and lifestyle.

Once you find out what is important to your customers, you should focus on that information and make it easy to find on your site. You should also have your web design team plan out the overall purpose of your site and ensure the flow of information is logical and makes sense to your users. Users that get frustrated with a website may leave and never return.

Create a Clear Structure for Your Site

Next, work with your web design pros to create a clear structure for your site. Web design trends have changed in the last few years, making it essential to revise your site’s structure if it’s older and tired. Use feedback forms and surveys to get information about how you can change the layout of your site to better serve your users.

Whatever structure you choose to go with, be sure that your site is functional in all types of internet browsers. Popular browsers like Chrome and Firefox may be fine, but users may have different browser preferences that are different, such as Opera, Safari or Edge.

Use Intuitive Navigation Menus

Your site’s navigation also needs to be updated to be more intuitive and user-friendly. Most successful sites start with a landing page that presents important information to users and instructs them with a specific call to action. Ideally, your landing pages will be able to convert users into customers and bring in more revenue.

Your web design team should be experts in advanced programming languages, such as DHTML, JavaScript, Motools and Ajax so they can build navigation menus that function smoothly. If you have a lot of information on your site, your team should be adding drop-down menus or other navigation tools to simplify the organization.

Optimize for Mobile Devices

Many users today browse the web on mobile devices, such as phones or tablets. The look and structure of your site may function differently when it’s not being displayed on a computer.

Your site needs to also be optimized for mobile devices with a different layout and structure that fits a smaller screen. Web design for mobile devices looks different from desktop designs and needs unique features, such as a condensed navigation bar, larger fonts and optimized images.

Improve Load Times

Modern internet users are also very impatient, so your site’s load time is critical in keeping them engaged with your content. Most web design experts recommend clearing sites of annoying add-ons that increase load time, such as videos, pop-ups and complicated widgets.

The average site has about four seconds of leeway for load time, so anything you add to your design needs to have a fast turnaround time in order to be effective for your audience. Our team works with our clients to test site load time and improve speed so you don’t turn off potential customers.

Make a User-Friendly Website

If you aren’t sure how to make a user-friendly website, that’s where we come in. Unwired Web Solutions understands the latest trends in web design and can apply them to usability. Our team of designers, programmers and testers can revamp your site so it not only looks great, but it generates leads and results. We combine this with our content marketing strategies to give you a comprehensive team approach to web design.

Contact the team at Unwired Web Solutions today for more information about our web design process. We approach design by first learning about your company’s goals for your site and then working with your existing structure to design something more effective.

The Importance of Having an Engaging and User-Friendly Website

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The importance of an engaging and user-friendly website cannot be overstated. A quick and easy-to-navigate website will encourage more people to visit and make purchases. A complicated website to use will result in fewer visitors and less profit. Learn more about UX design and who to contact for expert website design services.

Prioritizing a User-Friendly Site

Website usability is critical for both businesses and consumers. A website that is difficult to use will frustrate visitors and might also dismiss customers. In this competitive age, companies must make every effort to create websites for users that make it easy to find what they are looking for and to be able to complete their tasks quickly. Navigation should be simple, organized, and logical.

UX Design

A user-friendly website makes it simple for users to access information, no matter the platform. If your website is user-friendly and approachable, users will spend more time interacting with your website, eventually leading them to convert. When leads convert, you have a more significant ROI.

SEO

Search engine optimization (SEO) improves the quality and quantity of your website traffic. While there are a lot of SEO factors, search engines emphasize website user-friendliness by promoting updates such as Google’s Page Experience. Staying on top of tech updates can be challenging for users, and professional support is ideal.

Page Experience is considerably more critical than page content for search visibility, which implies it is vital to create a positive user experience for SEO optimization.

Time

Slow-loading websites will convince visitors to click away before engaging, thereby raising bounce rates. If search engines discover that you are not providing fair value to site visitors, their algorithms may push your website further down in search pages. Once this determination has been made, it is difficult to regain your standing.

Credibility

Increasing website credibility is crucial because it contributes to how folks are inclined to judge the entire company’s credibility. Web pages won’t be the company’s end, but they can be critical for success.

Reputation

A website’s reputation is based on how often it is recommended by others, while its loyalty is based on how frequently users revisit the site. A website’s content, aesthetics, design, and layout can also affect its reputation and loyalty.

Sales

Improving website design and user experience naturally leads to more sales. The easier it is to access products and services, the easier it is to buy them. Customers who spend more time on a website are more likely to convert.

To increase website engagement, consider using design elements such as clean typography, easy-to-navigate menus, and user-friendly navigation. Make sure your content is engaging and valuable. By providing helpful information and exciting products, you will encourage customers to stay longer on your site and potentially make a purchase.

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Creating a User-Friendly Site

There’s a very high probability site visitors will leave a website if it is slow-loading. Customers are now accustomed to rapid web page loading times. Slow loads or broken links are the root cause of quick abandonment. A slow-loading site may result in cart abandonment, no matter the initial level of excitement.

Accessibility

Make your website content accessible to as many people as possible. Accessibility increases access to people and their devices, primarily when catering to handheld devices. Globally, many people connect to the internet through their mobile devices. Accessible websites are user-friendly and meet the criteria for all accessibility guidelines.

To create a website that is both engaging and user-friendly, it is crucial to consider the needs of your target audience, design with user experience in mind, and test the website regularly. An engaging and user-friendly website will help your business achieve its marketing and sales goals.

For more information on increasing the user-friendly experience of your website and receiving a more promising ROI, contact the experts at Unwired Web Solutions today.