Unwired Web Solutions

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4 Essential Ingredients for a Successful Website

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4 Essential Ingredients for a Successful Website

Building and maintaining a website can be challenging to do if you are not aware of what makes a successful website. Websites are much more sophisticated than they were just a few years ago. The Google algorithm keeps updating to help users get the information they want quickly. Laying a good foundation with your website now can help you keep up with the bots and how consumers are searching differently. Here are four ways UWS can help you stand out among your competitors with content optimization services in Canada.  

1. Design and Easy Navigation

An often-overlooked aspect of a website is its design and navigation path. You want your website to be attractive and inviting, kind of like your front door. When customers enter your site, they need to be able to get what they want quickly. The links should be easy to follow, to see where each link leads. The links should also set your customers up through your sales funnel. There’s no point in directing a customer to buy an item if they’re still gathering information. You have to lead them through the sales journey. Navigation is key to a successful website.

2. High Quality, Relevant and Engaging Content

There’s a good reason content is considered king. Customers want relevant content that keeps them interested. Search analytics notice when customers spend time consuming content on your website. You get ranked higher. When you invest in high-quality content, it makes customers stay on your site to see what else you have to offer. This product content optimization adds to your bottom line.

3. SEO Keywords to Get Noticed By Google

It used to be thought that “if you build it, they will come,” but search is changing. Google uses keywords to index sites and ranks your pages in search. Your content might be excellent, but if Google can’t determine what your page is about, it will be difficult to index. If no one comes to your website, what’s the point?

WSI uses deep research to find the most relevant keywords for your business. We build those into your content to help drive traffic to your business. We also look at your competitors, to see what keywords they’re ranking for. This information can help rank your site higher in local and global searches without spending all your budget on digital marketing.

4. Blog and Social Media Presence

Search engines like new content. Blogs are a great way to update your site with new information and to link back to evergreen content on your site that already ranks high. This helps the bots index your site and learn how to navigate your site to rank in search. Users like new information about your product, services and brand. It’s another way to break down your story into bite-size parts to get your message across.

Social media can’t be ignored as part of your website strategy. Promoting your website on social media can drive traffic to your site to build your customer base. With so many different platforms, it can be hard to decide where to start. The WSI team can help you analyze your customer lists by demographics and find out where they hang out on social media. You don’t have to be active on dozens of social media platforms, just one or two to start to gain a following. Once you’re established, you can always add another one. The important thing is to have a way to connect with your audience. 

Professional Online Marketing Support

WSI understands that there is a lot that goes into a successful website. We can help you bring all the parts together to create a harmonious symphony that gets an audience. Contact us for more information.

Using Social Media as an Effective Marketing Tool

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Effectively Market With Social Media

Effective marketing takes many forms, but social media is one of the most powerful tools available. Businesses can create strong relationships and gather valuable information by using social media to connect with existing and potential customers. Social media platforms are a great way to communicate with wider audiences. Still, they also provide substantial information about your company and its products and insight into the competition. Learn more about using social media platforms to benefit your business and who to contact for content optimization services in Canada.

Grow Your Audience With Social Media Marketing 

Social media marketing is an ultra-effective way to grow your audience. Using social media platforms, you can connect and develop relationships, fostering brand loyalty. You can also create content specific to your audience and share it on social media to reach even more people. With social media marketing, you can create a stronger connection with your customers and increase the chances of making a sale.

Employ Social Media To Promote Products and Services

Social media can be a powerful way to market and sell products and services in today’s market. By using social media correctly, businesses can reach their target audience and increase sales from the very social media platform where they connect with customers. Using product content optimization, companies can increase their ranking in search results. 

With so many different effective platforms, businesses can quickly reach a large audience in multiple ways to pedal their goods. Companies can create various pages, including Facebook pages or Twitter feeds, or link to other platform pages. Additionally, businesses can use social media to run their marketing campaigns and distribute ad content. 

Learn About Competitors Through Social Media 

Businesses typically want to be aware of what their competition is doing in the market. Social media monitoring tools are one way that allows you to track the posts and tweets of specific individuals or companies and can give you a wealth of information about what they’re up to currently.

Social media is also an efficient way to learn about your competitors and keep up with their latest developments. By simply using social media for its intended purpose, you can connect with them directly and even ask them questions. This information can help you better compete in the market.

Increase Brand Awareness With Social Media Marketing 

You can also use social media to increase brand awareness to help reach new customers. You or your team will have to work on creating a social media strategy, identifying your target audience, and developing marketing materials that will resonate. Typically increasing brand awareness also includes consistent content creation and following metrics to see if your strategies are successful. 

Content Creation

Social media marketing has become one of the most popular ways to reach out and connect with customers. However, creating content that is both engaging and useful can be difficult. The right mix of topic, tone and imagery can help your company stand out from the competition.

Quality Metrics

Many different metrics have been used to qualify the effectiveness of social media marketing; it depends on what you are trying to measure. The most common include interaction rate, likes, shares, and comments. Additionally, it is crucial to track the budget allocated to social media marketing to optimize results.

Social media can be an incredibly effective marketing tool when used correctly. By creating a solid social media strategy and targeting the right audience, businesses can see a significant return on investment. It is also essential to keep in mind that social media is constantly evolving, so companies need to be willing and committed to adapting their strategy.

Contact the professionals at Unwired Web Solutions today for more information about using social media as an effective marketing tool and expert SEO services. 

Social Media Tips For Local Small Business

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Owning a small business often means wearing many different hats. But there comes a time when it is imperative to hire an outside company to help with SEO. By working with a local SEO company, a small business can grow their local reach through Google ranking and through social media. 

Social media is becoming more important than ever when trying to grow a local business. But it isn’t easy. Many business owners simply don’t have time to spend on their social media accounts, let alone learn how to optimize them for more engagement from potential customers. This is why it is so important to hire a local team who understands your business and can help you grow your audience and customer base. 

There are a few simple steps that a local business can take to help promote and market their website through social media, even before contacting an SEO company for help. 

Break the Ice

Breaking the ice on social media is extremely important to be able to promote yourself. There’s no point in being too sophisticated and rigid when discussing what your business is all about. People want to see the human behind the business on social media, and they want it to be real.

Start by asking your customers questions and replying to their queries in a polite manner. Always use relevant content and keep things fun and engaging for your audience.

Don’t Look Desperate

Even if you are a struggling business, your social media campaign should not appear desperate. Try to stay away from terms such as ”like us on Facebook” as this may come across forced. If your customers truly believe in your products or services, they will follow you anyway.

People like to buy from an established brand that is doing well. Put the appearance out there that you are thriving, and people may feel like they’re missing out if they don’t also participate in what you are offering.

Be Accessible

The whole point of social media is to make yourself accessible to your customers. Research has shown that businesses that make themselves more accessible are more popular. Their customers tend to purchase their products more often than businesses that don’t put themselves out there.

Make it easy for your viewers to remain in touch with you. Make use of social plugins that can show your viewers they can communicate with you with the click of a button.

By simply using some social media tips, you can help to promote and market your website and business. Small local businesses should always utilize Google Business Profile, local Facebook business groups, and hashtags of their local community. 

It may take a while to get the hang of using social media for a local small business, but even just by posting regularly, you can begin to grow your audience. 

If you have been doing your own social media and are ready to get some help from a local SEO company, contact Unwired Web Solutions today. Our team can create new local campaigns which will get your business found on social media.

How To Grow Your Blog

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Having a blog could be essential for your business. Many experts agree that it is vital for website content optimization. But when you put time and effort into a blog, you want people to read it. So how do you grow your blog and not only make it enjoyable and informative to your readers but to increase your number of visitors?

Should You Spend Time Writing Blog?

When starting a business, you may wonder if you should spend time building a blog and crafting content. While it may seem like a time-consuming job, having a business blog can be beneficial. One of the most important reasons to have a blog is to help drive traffic to your products, upping your customer numbers. Continual content using specific SEO keywords can help with ranking in Google. Aside from using keywords, inbound links and backlinks are a Google ranking factor that can be placed within blog content.

Blogs can also position you as an expert in your industry. It is a place where you can inform your consumers about your products and/or services. The more information you can share, the more it will inspire trust in your consumers and turn traffic into leads.

Make it User-Friendly

One of the most important things to remember when creating a blog is making it a user-friendly experience. Customers do not want to read articles on a website that is difficult to navigate, so make sure your blog and website as a whole are easy to use. Navigation should be simple, and a search box should be included so your customers can easily find what they are looking for.

Page speed is essential so your customers don’t get impatient, but it is now something that Google considers when ranking websites. Ensure your blog is running at top speed to ensure your potential customers can find you in a search. 

The Importance of Social Media

If you have a blog, social media should be an integral part of the marketing behind it. By promoting your blog on social media profiles, you reach more potential customers by driving more traffic to your website. Utilize all social media platforms available from Twitter to Pinterest and Facebook.

Social media platforms are not only a place to share your blog content, but they can also be a way for your readers to share your content as well. This is just another way for your content to reach more people. While it may sound simple, crafting engaging content that provides readers with a value they want to share with others involves taking time and marketing skills.

An SEO Strategy

Writing for a blog requires a particular skill set, and part of this skill is knowing how to incorporate search engine optimization within the content. An SEO strategy within a blog can help users discover your content. Using keywords as part of your SEO strategy will enable web browsers to find your blog.

Another challenge in creating a blog is making sure your readers come back each time you publish an article. Tools that enable readers to subscribe to an email list are a great way to help ensure those people will return to your blog again. Interactive pop-ups are a crucial component in helping to gather potential customer information. 

Nurture Your Blog

Growing a blog can take a lot of nurturing. This means building engagement by replying to comments. If a reader has taken the time out to leave a comment, a proper response should be made. By building a rapport with the commenter, they’re more likely to return to your blog in the future.

It is essential to know the many ways to help grow a blog, or you may find yourself writing to an empty audience. Our team at Unwired Web Solutions can help to grow your blog and ensure that it benefits your business, converting readers into customers. Contact us today to learn more about our services, including website content optimization

Do You Need A Website If You Have Social Media

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In this world of social media, one question that often comes up is, “Do I still need a website if I have social media?” The answer is simple. Yes. Our web design Kitchener experts explain why you still need a website, even if you have a business profile on all social media platforms. 

While social media is a great way to reach out to potential customers, a website is where you can educate people about your business. There is a long list of advantages to having your own website, even if you have a solid social media presence. 

Think of it this way; having your business on social media is like couch surfing. No matter how welcome you feel, you are always still in someone else’s home. With your website, you have your own home. 

Creative Freedom

When you have your own website, you get to choose the information that visitors see. You also get to decide how to present it in a way that reflects your brand. People will often remember your business based on the design of your website. With more creative freedom, you can present your information the way you desire. Twitter only has a 280 character limit, and Instagram stories max out at 15 seconds. On a website of your own, you can control how much you want to say or how long of a video you want your potential customers to see. 

Inspire More Trust

Having a website for your business and credibility among your customers go hand-in-hand. A 2017 Local Search Association survey found that search engines have a high level of trust with consumers. In fact, they recorded that when it comes time to make a purchase, the only source shoppers trust more than search engines is company websites. This compares to the steep decline found in the public’s trust of social media. Fake news scandals and data breaches are to thank for the lack of confidence in these platforms. 

When people search for a business, they commonly ask their phone or Alexa to look it up. They will very rarely look it up across social media. In fact, over 80 percent of the population relies on search to find what they are looking for. Without a website, your business or page is a lot less visible to people outside of social media networks. 

A website also gives you the freedom to influence how your business will appear in search results. By incorporating SEO practices, you can get your website to rank higher for the keywords that your audience uses. By using a Google Business Profile listing, you can also get better visibility to local customers. 

The Disappearance of Social Media Pages

If your only point of contact with your customers is through social media, the information is available at the discretion of the social network. If, for any reason, your account becomes suspended, your information disappears from public view until things get sorted out. If the network decides to ban your account altogether or close it down, your information is lost for good. 

Of course, losing your social media account is rare. However, it does happen. It is not just the fringe figures who get banned for extreme speech. There have been many cases of business profiles being shut down for mistaken identity or because spam got into their account. 

Beautiful, Strategic Websites

Bottom line, you need a website. There are so many options available to create beautiful, strategic websites it has never been easier to have an online presence. Here at Unwired Web Solutions, we provide web design Kitchener businesses can trust. We know the local market and have experience in building a reach in the local community.

If you are looking for a reliable SEO company that you can count on, reach out to us today!