Whether you’re an old pro at SEO strategies or you’re just diving into the waters of optimizing your business site for the internet, you may have heard of “long-tail” keywords. These particular keywords represent a new strategy within SEO that takes a supply-and-demand stance on keywords, SEO, and internet consumerism. Those who promote long-tail keywords assume that there is a customer for every niche — and that all they need is an easy way to find you. Check out the following facts to develop an understanding of search engine optimization Kitchener techniques for the local area and beyond.
How Do Keywords Affect SEO?
Beginners to website optimization and digital marketing should understand that websites are considered well-optimized for search engines when searchers can easily find what they are looking for by searching for terms that match a site’s keywords. There is no perfect SEO strategy, but there are many good ones, and there are a lot of mistakes that business owners make even when they’ve nailed their first batch of keywords.
For example, owners of a great website will research SEO keywords regularly. People evolve, the internet constantly changes, and what search engines look for in keywords alters on a rapid basis. When you target keywords that are too popular, many websites are using these and vying for the searcher’s attention. This ultimately means that your site may not be listed in the results despite having perfectly optimized keywords. Read on to learn more about short-tail and long-tail keywords and why long-tail keywords may be the key to cracking the SEO code for your site.
What Are Short-Tail Keywords?
Short-tail keywords, or searches composed of only one or two words, have been the norm for a while when it comes to SEO keyword research. As stated above, the problem many people run into when they only use short-tail keywords is that these search terms can be too competitive. If you are running a small brick-and-mortar bakery, for example, you’ll want your searchers to find you locally. If they type in “cupcakes” in a big city, they may receive geographical results from all over the town and opt to take their family to the search result that pops up first.
What Are Long-Tail Keywords?
If the family in our example wants to find a specific type of cupcake, they may choose to use a long-tail keyword, which is simply a keyword phrase designed to yield more specific results. For example, if they wanted to find “gluten-free and dairy-free cupcakes in Kitchener”, this long-tail keyword may net them one to five results. One of those results may be your site.
What you should take away from these examples is that long-tail keywords, though they are more specific, are far less competitive because of how customized they can be. When you optimize your website with short-tail keywords, your site may pop up in many searches, but whoever is searching may or may not be looking for whatever you or your company provides. They also may never come across your site due to the overpopulation of the internet in general. Long-tail keywords can narrow your audience base and target specific people who are searching for specific things.
How We Can Help
By understanding search engine optimization Kitchener techniques, you can boost your SEO tactics. Before you do anything else, try out a long-tail keyword or two to see if this tactic attracts customers in your area who are already looking for you. For more information about keywords and marketing strategies, get in touch with Unwired Web Solutions today.
The most important deciding factor is whether your local SEO converts viewers into customers. That said, you may not immediately know how the person placing an order on your website or walking through the front door came across your business.