Why should you bother with local SEO? This is a common question that we often get asked here at Unwired Web Solutions. While it may not seem significant on the surface, if you want to gain any attention to your business from the internet, you need to focus on local SEO.
Think of it this way… when you are searching for a nearby restaurant, the first thing you do is go to Google and search for “restaurants near me.” This is where local SEO comes into play. If you are a local restaurant, you want to show up first in the listings. Our local SEO services Kitchener specialists can help your business rank higher in Google through local SEO search functions.
Local SEO services help to improve your business’s online visibility by people in the community who are searching for businesses like yours. In addition, having a higher ranking on local search results will attract many more potential customers in the vicinity, helping to achieve a better organic search presence. Local SEO is so important because 46% of all searches done on Google revolve around local information.
Local SEO practices can also improve overall online brand awareness and help to generate more website traffic, in-store traffic, and conversions for small businesses. Without local SEO, your business may struggle to stand out amidst the sea of competitors.
How To Build a Local SEO Strategy
Any local SEO strategy should start by creating a Google Business Profile page. This is the most effective way to rank higher in both Google search local results and Google maps. After filling in all the appropriate information, this information will be used by Google to provide users with essential details about your business. This information may include the company address, website, contact details, hours, and customer reviews.
Adding as much information as possible to Google Business Profile will make it possible to appear in Google search results at a higher ranking.
Boost Your Social Media
Although some people just don’t like social media, it is undeniably essential for small businesses. For local SEO, search ranking is not just determined by your profile on Google alone. Claim and complete your business profile on popular social media and listing sites such as Yelp and Facebook, just as you did with Google Business Profile.
By growing and nurturing your online presence across various sites, your business will maximize its local SEO and increase visibility across multiple search engines.
Optimize Local Content
Once people are directed to your business’s website, it is important to have up-to-date, relevant information. Content is the foundation of digital marketing strategies, and there is no better way to leverage that than by creating posts that relate to a local issue. This is a great way to attract attention to your business and drive customers to your site.
Some local content you could include on our website may consist of blogs centred around local news or events, videos about your personal services, or a page that addresses customer’s frequently asked questions. Look at competitors and see what content they may be using to drive more customers to your site.
Optimize for Mobile Devices
With most people now owning a smartphone, it is estimated that 60% of all people are now searching on a mobile device rather than a desktop or laptop computer. Studies have also shown that 61% of all mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
When creating a website, many people don’t realize it may look different in mobile versions. A site needs to be optimized to work properly on a smaller screen, and if it isn’t, this can affect your SEO ranking.
Our local SEO services Kitchener specialists can help set up your website, so your business is included in local search results. Contact us today to learn how Unwired Web Solutions helps small businesses with local SEO.