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Is Your Site Mobile Responsive?

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Most businesses focus on making their website mobile-friendly but not mobile-responsive. While it might seem like a subtle semantic difference, a responsive website makes a website more user-friendly and accessible, according to custom web development specialists.

Defining Mobile Responsive Websites

A mobile-friendly website only adjusts the page size on a smart device or tablet; it does not alter the layout. A mobile-responsive website changes the layout and may add buttons or tabs depending on the device. For example, a company can include a call button for a smartphone or mobile layout, allowing consumers to touch to dial.

Unlike traditional methods for creating mobile sites, a business no longer needs to maintain a different website for each device. A responsive website is a single system, meaning a company only needs one URL. The system allows for a flexible layout, allowing sites to change according to the screen size and device used.

More users than ever are using smartphones to access digital content. If a company fails to use mobile responsive designs, consumers will often abandon the web page. Also, if a website takes over three seconds to load, consumers will move on to the next search result.

Understanding the Benefits of a Mobile Responsive Design

A mobile-responsive web design is vital to marketplace success. Consumers want easy-to-navigate pages, regardless of the device they use. They also want companies to accommodate their shopping and viewing needs depending on their device. If your business has yet to update its website to a mobile-responsive design, consider the benefits of the upgrade.

Improved User Experience

The design provides a better user experience across multiple devices. The responsive approach ensures specific devices have appropriate features to make the experience more approachable. For example, smartphone users can scroll up and down to read or explore the website; they do not need to scroll horizontally or zoom in on text.

Increased Efficiency

With only one URL, companies can save money. Before RWDs, it was common for a business to have multiple URLs for different device sizes, meaning it had to pay for the hosting of multiple sites. Also, the company had to pay in-house or contracted designers to create each variation.

Also, a responsive design makes it easier to update your website. You or your team can make quick design edits once rather than several times across multiple sites.

Better Reach

Because the website automatically adjusts to the user’s device, it is more accessible. Satisfied phone and tablet users will convert more often. With over 57% of internet users accessing sites from multiple devices, a company is bound to expand its reach with responsive design.

Higher Search Rankings

Google announced mobile-friendliness as a ranking factor all the way back in 2015. It only makes sense that improved mobile responsiveness will increase your website rankings. Also, higher rankings typically equate to higher conversions and more profit.

Hiring a Web Development Company To Handle Responsive Design

People assume that a custom web development service is expensive. While specialized services do cost money, you always need to put the costs in perspective.

If you do not hire a web development company to design your new responsive website, you will need to hire an in-house team to do it. To hire a team, you will need to recruit talent, invest in training, pay benefits, etc. Your expenses skyrocket. While a large corporation might be able to eat the costs of an in-house team, most small and medium-sized businesses cannot.

Hiring an outside service is usually more affordable. If you want to learn more about responsive web design or digital marketing, contact Unwired Web Solutions, a reputable full-service digital marketing agency in Canada.

Is Facebook Marketing Still A Relevant Part Of Digital Marketing?

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Facebook remains a powerful advertising platform, but with the ever-shifting landscape of social media, it is natural to question the effectiveness of a Facebook-focused campaign. A Canadian digital marketing agency can help you utilize the social media behemoth and other growing sites to capitalize on broader reach and market share.

Is Facebook Still Relevant?

Facebook still represents one of the most powerful marketing and advertising tools for your business. Despite mounting competition from other platforms like TikTok, Facebook still boasts 2.7 billion active users, which is more than double that of competing platforms. While the platform might become less relevant in the future as Gen Z takes the social media reigns, it is still a vital component of corporate social media strategy.

Limited Organic Reach

Facebook changed its algorithm, making it more challenging for businesses to get eyes on their content organically. With the changes, a post might only reach a fraction of a page’s followers despite high engagement.

The limited reach of organic marketing is why many businesses opt for paid advertising on Facebook. However, many small and large companies will still need the help of an experienced digital marketing agency so that they don’t waste valuable and often limited budgets.

Targeting Advantages

Facebook changed some targeting options in 2021 to protect consumer privacy. Despite the changes, the platform still has some of the most advanced tools for marketing campaigns. While marketers can no longer target specific interests, such as health causes, religious or political beliefs, or sexual orientation, with the right agency behind your strategy, Facebook is a powerful tool.

Skeptical Users

Users are more informed than ever, and they are cautious about ads that pop up in their feeds. The social media giant consistently faces inquiries into how it uses or manipulates user data. Because of growing skepticism, your business might want to diversify its ad spending across several platforms.

What Other Platforms Matter?

Diversification is crucial for investment strategy, but it works much the same way for marketing. You do not want to commit all or a majority of your budget to one social media platform or digital channel. To maximize your return on investment and increase the odds of conversions, you need to spread your marketing budget across several sectors: video, social media, content creation, etc.

YouTube and TikTok are two of the most popular video and social media sites. While Facebook may take the crown for the number of active users, these two platforms are not too far behind when considering overall reach.

Video-sharing sites are quickly gaining traction, especially among younger consumers and demographics. Working with an experienced digital marketing agency will help a business focus on the right platforms for its audience.

How Do You Know Which Social Media Sites To Use?

Knowing which platforms to use for marketing efforts is about knowing your key demographic. If you are unsure of who your target consumer is, developing a cohesive marketing strategy is challenging.

A person’s age, gender, location, and many other factors can help you identify social media sites they might prefer. If you do not know how to narrow down your customer base, it’s okay. Many small businesses struggle to identify a target audience because they want to satisfy and reach everyone. A digital marketing agency can help your company narrow its focus and achieve more sales.

Every business can use help from marketing experts. If you are ready to take your business to the next level, contact Unwired Web Solutions, a recognized digital marketing agency in Canada. The service can get to work right away on developing a strategy to make the most of your marketing budget and improve conversions.

What is the Purpose of a Digital Marketing Agency?

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Marketing is a crucial aspect of any business. You can handle your marketing efforts internally, or you can hire a digital agency to do the work for you. Some Canadian businesses also decide to outsource certain aspects of their marketing efforts, while keeping some tasks in-house. Before you decide whether to work with a Canadian digital marketing agency, it is important to understand how these businesses operate. Here is an overview of services offered by these agencies and what they can do for you:

What Is a Digital Agency?

A digital marketing agency in Canada is a business that will handle your marketing efforts. They can provide you with solutions to promote your products or services online. Agencies can help you define your marketing goals and grow your business. Many marketing agencies work with a variety of clients and assign account representatives to handle the needs of each customer.

What Services Do Digital Agencies Offer?

Digital agencies employ social media and content marketing experts to help businesses achieve their marketing goals. Unlike traditional techniques such as billboards and magazine advertisements, digital marketing uses the internet to reach customers all over the globe. Depending on your needs and budget, a digital agency may provide the following services:

  • Strategy services for research, customer experience, brand positioning, and automation.
  • Marketing services for content creation, branding, paid media, lead generation, and SEO.
  • Design services for user testing, design, graphic print design, website design, and animations.
  • Development services for website building, website hosting, platform migration, and CRM implementation.

Depending on your needs, certain digital agencies can perform more specialized services for companies specializing in technology. Before your initial consultation, it is important to decide what services you need so you can determine if the agency can meet them.

Why Is It Important To Hire a Digital Agency?

There are many benefits to hiring a digital agency to oversee your company’s marketing efforts. Besides freeing up your employees to focus on other tasks, there are many advantages of hiring a marketing expert. Marketing agencies can help you define your marketing goals, outline an advertising strategy, and focus your efforts.  Here are some of the main benefits of hiring a digital agency for your marketing efforts:

  • Cost savings
  • Staff of industry experts
  • Save time and money
  • Insights into marketing trends
  • Dedicated account management

Agencies also offer businesses flexibility as it frees up employees to work on more urgent tasks.

How Do I Choose a Digital Marketing Agency?

Outsourcing your marketing efforts to an agency is a big step. You should do as much research as possible before choosing a partner. Read the agency’s capabilities and make sure that their competencies align with your company’s mission. If you specialize in e-commerce, do not pick up a company that primarily works with brick-and-mortar stores. Choose a company that has deep experience in the industry in which your business functions.

While cost should not be the main factor when choosing a dress, it is something to consider. Clarify your budget before contacting agencies and do not bother requesting appointments with agencies that are outside of your budget.

You should also choose an agency that has a sizeable portfolio and a list of past clients. Established companies have more concrete strategies and know how to work with clients. Ask to see a list of past clients and contact a few to see if they were happy with the services. If a company is hesitant to offer you a client list, do not bother working with them.

Work With Unwired Web Solutions

Are you looking for a digital marketing agency that can help you build your website and create a marketing strategy? Unwired Web Solutions is an experienced digital marketing agency that specializes in helping companies grow their businesses. Contact us today to learn more about our services.

Choose the Right Digital Marketing Agency With These Tips

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How To Choose a Digital Marketing Agency

Marketing is an important part of every business. However, many business owners are unaware of the ways that they can improve their marketing platforms and attract new customers. One way to get a head start is by consulting with a digital marketing company. A digital marketing company is a business that employs professionals who can guide others through the process of search engine optimization, social media advertising, email campaigns, and more. Here are some questions to ask yourself in order to help you choose a quality Canadian digital marketing agency.

Does the Company Have a Good Portfolio?

Companies that are going through the process of hiring marketers often learn about their prospects via word of mouth. In order to build up a good reputation among clients, a marketing agency should have a strong portfolio with clients who can say good things about the agency. While it may not necessarily be a bad thing if you cannot find a list of an agency’s past or current clients, it is better if you are able to do so. This way, you know for sure that there are businesses out there that can vouch for a digital marketing agency in Cambridge.

Do They Employ Experienced People? 

If you are new to the world of digital marketing, it is greatly beneficial to work with someone who is familiar with the industry. Being situated in a larger city, a digital marketing agency in London, Ontario is likely to attract many talented employees. However, with the rise in remote work, it is also very likely that firms in smaller towns will also employ experienced professionals who can assist you with the same amount of knowledge as someone working at a larger agency.

Because of this, it is necessary to get to know who works at each digital marketing company that you are considering working with. LinkedIn and other social media platforms are good ways to familiarize yourself with a business. In addition to seeing whether their employees have experience in the field, you can assess whether or not they have the skills and knowledge to assist you with your particular advertisement needs.

How Does Their Website Look? 

A large part of digital marketing consists of having a website that customers can easily navigate and want to visit time and time again. While there are many good companies that have subpar websites, when one of the products of the company is creating an online presence for other businesses, it is extremely important that they excel in website design themselves. A low-quality website may be a sign that they are understaffed or employ people who are less proficient at creating an engaging and easy-to-use platform. In these cases, it is best if you search for other candidates to do the job of assisting you with digital marketing.

Can You Reach the Company Easily? 

Some companies make lots of promises regarding what they can do for you but then neglect to answer questions and address client concerns. An important part of finding a good digital marketing agency is making sure that you can easily communicate with those overseeing your project. If a company is difficult to reach, that may be a sign that its clients are not its first priority.

If you have been going at it alone and feel that you are not attracting as many customers as you would like, consider consulting with a Canadian digital marketing agency. One such company is Unwired Web Solutions, and we would be more than happy to assist you with web design, search engine optimization, social media marketing, and more. Give us a call today to learn about how we can make your business even better.