Unwired Web Solutions

Success... Optimized.

How Well Is Your Content Performing Across All Audiences

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Optimized content marketing is about making your content as useful, easy to find, and easy to read as much as possible. But, like clothes, content marketing isn’t one size fits all. Just as you should wear clothes that fit the appropriate situation, all content should fit the audience you are trying to appeal to. 

The 5 Audiences

There are five primary audiences that your content should be optimized for. These include:

  • Customers
  • Social Media
  • Search
  • Influencers
  • Your business

By transforming your content to appeal to these five target audiences, you can improve your distribution results. Optimized content stands can easily stand out to your audience because you’ve tailored it to be contextually relevant to them. 

Customers

Keeping your content relevant to customers, it should be easy to read and not too challenging to consume. The best place to start is by creating marketing personas to determine your audience’s needs and wants. Start by adding an attractive title followed by an enticing image to stop readers. People see pictures 60,000 times faster than text, so it is vital to get the photo right. Think about your customer reading this content and use legible fonts, 12 point type or larger, and select an easy colour on the eyes.

Social Media

Integrate social sharing into your content by adding buttons for social media platforms your audience can easily use. Make photos pinnable for Pinterest, and incorporate reformatted text for Twitter. Think about each platform and how your content will be shared. Many experts suggest focusing on social media sharing in the first three days post-publication.

One area that many businesses overlook is the comment section on social media. Reward people who engage by responding to each and every comment. This will build relationships with your customers and show that you are a reliable, professional business.

By creating content that can transform across each social media platform, your customers will appreciate the ease and quality of the content you are providing.

Search

All content should be developed with SEO in mind. In creating content for your website, it should include keywords that will help you rank in Google when people search for what your business offers. Content should also include links to credible outside sources to increase trustworthiness.

Images should also be optimized with alt tags. Your site will gain a better ranking by describing the image for search engines and visually impaired visitors.

Influencers

A relatively new idea in digital marketing, influencers can help you advertise your business. By referencing specific thought leaders in your content, you can add credibility to your brand. Bringing influencers to your business can help distribute your content across multiple platforms.

Your Business

Don’t overlook the optimization of content to ensure visitors engage with your brand. Include a relevant call to action on each page to make it easier for your customers to know what the next step should be. Adding links to relevant products where appropriate can help customers shop easier. You can also keep up your customer’s purchasing power by adding bestsellers into the right-hand column of your site.

You must make it easy for your readers to contact you by including your physical address, phone number, and email on every page. Having a separate contact us page is also highly recommended.

Take All Audiences into Consideration

Successful, optimized content marketing should consider all audiences. For more information on content marketing, contact our experts today. At Unwired Web Solutions, we understand the complexities of reaching your target audience through content. 

How To Grow Your Blog

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Having a blog could be essential for your business. Many experts agree that it is vital for website content optimization. But when you put time and effort into a blog, you want people to read it. So how do you grow your blog and not only make it enjoyable and informative to your readers but to increase your number of visitors?

Should You Spend Time Writing Blog?

When starting a business, you may wonder if you should spend time building a blog and crafting content. While it may seem like a time-consuming job, having a business blog can be beneficial. One of the most important reasons to have a blog is to help drive traffic to your products, upping your customer numbers. Continual content using specific SEO keywords can help with ranking in Google. Aside from using keywords, inbound links and backlinks are a Google ranking factor that can be placed within blog content.

Blogs can also position you as an expert in your industry. It is a place where you can inform your consumers about your products and/or services. The more information you can share, the more it will inspire trust in your consumers and turn traffic into leads.

Make it User-Friendly

One of the most important things to remember when creating a blog is making it a user-friendly experience. Customers do not want to read articles on a website that is difficult to navigate, so make sure your blog and website as a whole are easy to use. Navigation should be simple, and a search box should be included so your customers can easily find what they are looking for.

Page speed is essential so your customers don’t get impatient, but it is now something that Google considers when ranking websites. Ensure your blog is running at top speed to ensure your potential customers can find you in a search. 

The Importance of Social Media

If you have a blog, social media should be an integral part of the marketing behind it. By promoting your blog on social media profiles, you reach more potential customers by driving more traffic to your website. Utilize all social media platforms available from Twitter to Pinterest and Facebook.

Social media platforms are not only a place to share your blog content, but they can also be a way for your readers to share your content as well. This is just another way for your content to reach more people. While it may sound simple, crafting engaging content that provides readers with a value they want to share with others involves taking time and marketing skills.

An SEO Strategy

Writing for a blog requires a particular skill set, and part of this skill is knowing how to incorporate search engine optimization within the content. An SEO strategy within a blog can help users discover your content. Using keywords as part of your SEO strategy will enable web browsers to find your blog.

Another challenge in creating a blog is making sure your readers come back each time you publish an article. Tools that enable readers to subscribe to an email list are a great way to help ensure those people will return to your blog again. Interactive pop-ups are a crucial component in helping to gather potential customer information. 

Nurture Your Blog

Growing a blog can take a lot of nurturing. This means building engagement by replying to comments. If a reader has taken the time out to leave a comment, a proper response should be made. By building a rapport with the commenter, they’re more likely to return to your blog in the future.

It is essential to know the many ways to help grow a blog, or you may find yourself writing to an empty audience. Our team at Unwired Web Solutions can help to grow your blog and ensure that it benefits your business, converting readers into customers. Contact us today to learn more about our services, including website content optimization

How to Make Newsworthy Content

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Most people are not reporters, and their business does not offer breaking news every day. So how can newsworthy content be created? A blog is an essential part of many online retailers, but it can be a struggle to develop constant newsworthy, engaging content. 

When you have quality articles, others will want to link to your site. This is what you want to strive for. Website content optimization can ensure that your information is presented in an SEO-friendly way. It is not just about having great content but also making sure it performs well. 

Relevant and Interesting News

Data is perhaps the most important part of the content process. Most people are not actual reporters and do not have breaking news that applies to their company. That is why doing some digging and finding news stories that are relevant and interesting are essential. 

Start by seeing if you have any internal data at your company that would be of interest to your readers. A lot of companies tend to overlook this aspect. You may have some interesting information and not even realize it. If you are not sure where to start, try emailing a list or audience that you can survey or poll to find out what information they may find interesting.

If you don’t have news within your company that would make a great post, look at outside sources. There is always news happening that could be pertinent to your business. You just need to start looking! Gather information that is relevant to your company and write about it from your perspective. 

Emotions are Crucial

You want your readers to feel something. If you are not sure which direction to go with this, try surprising your readers. Many journalists focus on things that are new and unexpected, and people are generally interested in these topics. 

You will obviously need to work with the data out there, but if you found the topic surprising, odds are someone else will too. Make sure your surprise about the news is highlighted in your article. 

Make An Impact

It goes without saying that you want your content to make an impact. This in itself can create a sense of newsworthiness. You basically want to ask yourself if it will affect the audience. When journalists decide what to write, they want to know, “Does this impact my readers?” and “How does this affect their daily lives?”

Your content should leave an impact on a reader. You want your content cited and backlinked on other websites, and by following these few simple strategies, you may have a chance. 

Always keep your audience in mind when creating content. If you are trying to get national news coverage, or appeal to a wider audience, keep the subject matter in mind and how it can impact many people. You may want to focus on something that everyone will relate to, or you can stick to a niche perspective. You don’t always need to appeal to everybody. But if you do go that route, you still need to keep the impact in mind. 

SEO’s are always looking for ways to get excellent links, but you need to earn those links by creating newsworthy content. Most business owners are not professional writers and just don’t have the time to research and develop topics that suit their customers’ wants and needs. This is where Unwired Web Solutions can help! Our experts in website content optimization can get your site noticed with newsworthy content. Contact us today to get started!

Are Thieves Stealing Your Content

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You may be utilizing content optimization services and feeling pretty secure about your website, including your blog articles.  But, even though you are doing everything right in the world of online marketing, you could be the victim of “scraping.” 

How do you know you are a victim? Perhaps one day, you come across an article that looks very familiar. It only takes a second to recognize it because it is your content! Someone has taken all your hard work and posted it on their blog. 

In most cases, they have taken the entire piece, including images and links. They do this by “scraping” your blog’s RSS feed. Occasionally, they may change it up a bit. But the majority of the writing, images and links are all yours. No matter the situation, it is never pleasant to realize that someone has stolen your hard work. It is even worse if you have not been given credit for it. 

What to Do

The first thing you need to do is decide if you are going to do anything at all. It can be extremely frustrating to know that someone has used your hard work for their own gain. But, the amount of work that may be needed to get the article taken down may not be worth it.  

On rare occasions, you may find that it is a new blog owner who copied all of your work because they didn’t know any better. In fact, they may even think they are doing you a favour. 

If it appears to be someone starting out who possibly didn’t know any better and their contact information is right out there in the open, you may want to try emailing them. You may be surprised at the quick response you get with an apology and offer to take down the copied blog post. If they are genuinely clueless and didn’t realize that what they were doing was wrong, they will more than likely own up to it and take it down immediately. It is acceptable to give them 24 hours to take down the content. 

If you can’t get an answer from them, you can try contacting their hosting company. There are a few websites that can help to locate a hosting company for a specific site. Hosting companies can get into legal trouble if they are hosting a site that is violating Copywrite laws, so they will likely act quickly to help issue a notice to the site in question. 

Take It Further

More often than not, they will know exactly what they are doing and why it is wrong. Some people prefer to take it further by putting pressure on the blogger or contacting advertisers on the blog who has stolen content. You can also issue a Digital Millennium Copyright Act (DMCA) takedown notice against the site in question. 

However far you wish to take action is up to you. Just remember that at the end of the day, it may not be worth your time. Check to see if your site still ranks higher than thieve’s site. Just search Google for a sentence from your blog post (in quotation marks) and see if your site still ranks above the other. If so, you can rest assured that you are still doing better than the thief, even with them ripping off your material. 

To reduce the risk of “scraping,” include at least one link in each blog that points to another one of your blog posts. That way, if readers come across the stolen content, they may click on the link and be redirected back to your original blog. 

If you are having trouble with “scraping” or just need some help with your content, contact us today! We offer content optimization services to make sure your site ranks on top, no matter how many thieves try to steal your content!

How Black Hat Techniques Could Be Destroying Your SEO

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If you have never heard of black hat techniques, you are not alone. Most people do not know the name of these techniques, but they are still guilty of using them whether they realize it or not. While most SEO and website owners don’t intentionally deceive search engines, ignorance is no excuse. Using these unethical strategies to get ahead in search ranking will inevitably get you penalized. Turn to our team of content marketing services Canada specialists if you believe there are black hat techniques on your site that may be hindering your objectives. 

Appearing in search results is vital for business growth, but there is a right and a wrong way to climb the ranking ladder. The dark art of black hat SEO is a practice against search engine guidelines that are often used to get a site ranking higher in search results. Instead of earning the right to rank highly with search engines, black hat techniques use back door ways to trick the search engines into driving more traffic to your site. 

The purpose of search engines like Google is to provide the best results when someone searches. They want to provide results that meet their requests and ensure a great search experience. They want their products to include the most accurate information for the customer without having any spam. 

Search engine algorithms have gotten more sophisticated over time, which is why you should never use black hat SEO techniques at all costs. They will eventually recognize and penalize those engaging in black hat SEO which would be damaging to your site. 

Keyword Stuffing

One of the most common types of black hat SEO techniques is keyword stuffing. Those creating their own websites often don’t understand the correct placement of keywords or how to use them. Stuffing keywords into the text on the page or filling content with irrelevant keywords will not only create a bad experience for users, it may also cause your page to rank for unrelated queries.  

Conduct regular keyword searches to find out what people are searching for, but don’t overuse them in your content. Try to concentrate on creating valuable content that focuses on topics over keywords. 

Poor Quality Content

Content is one of the most important factors in SEO. Google recently changed its algorithms to help find sites that offer great content while keeping the customer engaged. It recognizes sites that also provide original content. At one time, it could not acknowledge content that had been copied from other websites. However, Google and other search engines can now easily find sites that merely copy content from others to try and gain ranking status. 

Try and offer quality content with helpful information that will keep your customer engaged. Many businesses provide writing services to help with the text on your site. 

Link Farms

This may not seem like a bad idea to people just starting with their business, but Google will find you and punish you if you use a link farm. Link farms are collections of websites that are developed solely for the purpose of link building. Search engines rank websites by looking at the number of links that point to the site. The more links pointing give it credibility. 

People can pay a fee to a link farm and have a bunch of links pointed to their website. These link farms generally offer low-quality content and lots of links which makes them easily found by Google. While it may be tempting to pay for links to point at your website when you are a new business, having no links is better than getting punished by Google for being associated with a link farm. Once you have fantastic content, data, graphics and other valuable content on your site, you will naturally acquire backlinks over time. 

These are just a few examples of black hat SEO techniques that could likely damage your presence in search engines rather than improve it. By working with reputable content marketing services Canada experts, you can be assured that your site only utilizes white hat SEO techniques. These types of SEO techniques will enhance your ranking with search engines rather than hinder it. 

For more information on how we can help with your SEO, contact our team today!