May 4, 2022 by David Henderson

Optimization Analysis for Website Success

It’s no secret that website success is reliant on data analysis. However, many business owners don’t even know where to start analyzing their website’s data. If you fall into that category of bewildered business owners, you’re not alone. However, you must learn how to get started with data analysis and recognize how powerful it can be to help your business.

Gathering essential information about your website’s traffic and the audience will help you get started. Then, the objective will be to find out what factors are influencing those numbers. You will need to take action based on the results of the SEO analysis tool you choose to employ. Learn more about how local SEO services from Unwired Web Solutions can help boost your business and improve your website’s performance and drive success.

Setting SEO Goals and Using SEO Metrics

A website can be analyzed on many levels to determine different kinds of success depending on the specific goals set. At a broad level, metrics such as the number of unique visitors, pages viewed, and time on site can gauge visitor engagement.

When analyzing a website’s success at a micro-level, analysts might focus on how well it fulfills a demographic’s needs or in what ways it communicates its message effectively.

Several other components are used to analyze website success too. A few of these include:

Traffic analysis
Search engine optimization
Social media engagement.

Each of these metrics can measure different aspects of a website’s success, such as its traffic volume and how often it is being found on search engine results pages.

Additionally, social media analytics can help track how well a website is doing concerning its social media presence. Search engine optimization tracks returns and requires explicitly regular monitoring and updating for accurate analysis.

Using Search Engine Optimization Services

SEO enhances your website with better search engine visibility and, ultimately, increased user engagement. This process involves a series of steps to ensure that the website content is well-written, organized, and easy to find.

Hard work and dedication are a requirement to achieve good SEO, but the rewards are tremendous: improved traffic, more loyal customers, and higher profits.

Increase Traffic

Anyone interested in SEO will want to analyze their traffic sources. This report can improve website ranking, target potential new customers, and measure progress towards SEO goals. Follow routine website analytics reports, but track the following:

Search engine keywords (SERPs) that are driving traffic from those pages
Number of visits per page for each SERP
Percentage of all traffic coming from those keywords

Increase Loyalty

There are many considerations when optimizing a website for SEO, but one of the most important is content. By creating valuable and informative content, businesses can foster loyal customers who will return time and time again. You can also use various methods to measure customer loyalty, such as surveys or focus groups.

If you successfully create a loyal customer base, they’re more likely to refer your company to their friends and family.

Increase Profits

Using SEO analysis to return higher profits can take a few different turns, depending on what your profit goals are. The most common goal of SEO is to improve traffic to a website while increasing brand awareness, improving click-through rates (CTRs), and increasing site ranking. If these areas are optimized, it is easier for your audience to reach your product and consume it successfully, creating higher returns for your business.

Analyzing website data can help you to drive success for your business. By understanding how people interact with your website, you can make changes that will improve their experience and increase your sales. So, if you want to take your business to the next level, contact the digital experts at Unwired Web Solutions today.

April 25, 2022 by David Henderson

What You Need To Produce a Successful Web Design Project

Web design requires a lot of hard work and dedication; it is not about creating a one-and-done, stagnant webpage. For most businesses, the objective of web design is to encourage consumers to buy products or services. If you want to push consumers through a proper sales funnel, you will likely need the experience of a custom web development team.

Still, whether using a professional service or not, a web development project requires several pieces to work on. Most professional web design firms will explain six essential steps every business must take before starting a major project.

1. Review Competition

While you might have ideas about how you want your pages to look and feel, you need to assess your ideas against those proven and working in the industry. The best place to start a web design project is by performing opposition research.

You want to review the websites and pages of your competition. Look at the design strategies of successful market opponents. Do they use videos on landing pages? What do their page layouts and menus have in common? What topics are they covering in their blogs?

Research creates an informed strategy. While you do not want to copy everything your competitors are doing, you do what to ensure you offer similar thoughts, services, and designs to ensure consumer crossover.

2. Use Keywords

While keywords are not the most critical web design element, they still hold power, especially in search engines. It is no longer true that you can rank with irrelevant content as long as your pages have the correct frequency of keywords. Now, the quality of content is the driving force of search engine rankings.

When doing keyword research, you want to focus on relevance to your business and your post or page. If the keywords do not seem to fit, it can hurt your SEO strategy.

3. Find a Professional To Help

If you are new to web design, SEO, and digital marketing, you might consider hiring an experienced professional service. It is possible for an individual to learn everything they need to know to create beautiful and successful pages on their own, but it is quicker and more cost-effective to hire someone with existing knowledge.

Professionals and web design services already know the intricacies of SEO and digital marketing. They do not need to invest hours into the study of fundamentals because they are already ingrained in their work processes.

4. Include Contact Info

While it might seem obvious, all web pages should include your company’s contact information. Too many business owners forget this essential detail, especially when attempting to do everything themselves.

Doing web design DIY is a quick journey to several beginner-level mistakes. To avoid simple errors, work with a professional service.

5. Include Testimonials

Testimonials are another critical aspect of fundamental web design. Consumers want to know what other people think of your product or service. Providing a page with testimonials gives consumers a place to review other customer experiences without leaving your pages.

The longer you can keep a client or potential customer on your site, the more likely they will commit to your service or purchase a product. While page ranks are part of web design strategy, increasing the average time consumers spend on your pages is often more important.

6. Create Content Frequently

A stagnant website is the death of a digital business. You want search engines and consumers to see the constant improvement of your pages. Much of the success of pages is due to consistent content creation and updating. Still, it can also involve the linking strategy between pages, something else an expert can help with.

Web design is an involved process, and it is challenging to do it alone. If you want to spruce up your website or build a new one, contact Unwired Web Solutions to learn what it can do for you and your business.

April 7, 2022 by David Henderson

Your website is the face of your business. It’s the first impression that potential customers will have of you, and it’s important to make sure that it’s a good one. A well-designed and engaging website can help you attract more customers and boost your profits. In this blog post, we will discuss the top five tips for making your website more engaging. Follow these tips, and you’ll be on your way to creating a website that customers will love!

Focus On Being Mobile-Friendly

When it comes to website design, one of the most important things to keep in mind is the need to create a mobile-friendly site. In today’s world, more and more people are using their smartphones and other mobile devices to access the internet, and if your website is not designed with this in mind, you could be missing out on a lot of potential traffic. When creating a mobile-friendly website, there are a few key things to consider. First, the layout should be simple and easy to navigate. Second, all content should be easily accessible on a smaller screen. Finally, the website should be designed to load quickly on a mobile device. By keeping these things in mind, you can ensure that your website is designed with the mobile user in mind, making it more engaging for all visitors.

Include Videos, Images, And Graphics

Website engagement can be significantly increased by the strategic use of videos, images, and graphics. When used correctly, these multimedia elements can help convey information in a more effective way, capture visitors’ attention, and encourage them to take action. In particular, videos are an increasingly popular way to engage website visitors. Research has shown that people are more likely to watch a video than read text and are also more likely to remember information presented in a video format. As a result, including videos on your website can effectively increase engagement and ensure that your visitors are getting the most out of your site.

Social Media To Boost Engagement

Social media is an essential tool for boosting engagement in today’s digital age. By sharing content from your website or blog on social platforms like Facebook, Twitter, and Instagram, you can reach a wider audience and encourage them to interact with your brand. When used effectively, social media can help to build relationships with potential and existing customers, fostering loyalty and trust. In addition, social media can be a great way to gather customer feedback and insights, helping you improve your products or services. When used effectively, social media is a powerful tool for driving engagement. Also, don’t forget to allow users to share your website content quickly and easily.

Easy To Navigate

When designing a website, it’s important to keep the user experience in mind. One of the most critical factors in providing a good user experience is making sure the website is easy to navigate. Users should be able to quickly find the information they’re looking for without getting lost or frustrated. You can do a few key things to make sure your website is easy to navigate. First, make sure your menus are clear and organized. Second, use consistent branding throughout the site, so users know where they are and what they’re looking for. Finally, provide clear guidance with calls to action, so users know what to do next. By following these tips, you can ensure that your website is easy to navigate and provides a great user experience.

Clear Call To Action

When visitors arrive to your website for the first time, you need to tell them what to do on your site and why. It may seem obvious but people need to know what actions they should take. Whether it’s downloading a file, purchasing your product, or signing up for a free trial, make it obvious and visually prominent on your site. Try using different styles of buttons or highlighted links to see which ones work best for your customers.

Keep It Simple

Website visitors are often bombarded with information, whether advertisements, videos, pop-ups, or text. While it may be tempting to include as much information as possible on your website, it’s important to keep things simple. Too much information can overwhelm users and cause them to leave your site without taking any action. Instead, focus on providing just enough information to give users a clear idea of what your website is about. Then, provide easy-to-use navigation so that users can quickly find the information they’re looking for. By keeping things simple, you’ll improve the chances that users will stay on your site and take the action you want them to take.

By following these website design tips, you can create a more engaging website that will capture the attention of your visitors and encourage them to take action. By including multimedia content, using social media, and ensuring your website is easy to navigate, you can improve the user experience and ensure that your website is more effective. Keep these tips in mind as you design your website, and you’ll be on your way to creating a successful online presence.

For more information on our website design services, contact us at Unwired Web Solutions today!

April 1, 2022 by David Henderson

Understanding the Reasons Your Business Needs a Website in 2022

Many small businesses understand the importance of having and maintaining a web presence through a dedicated website. Unfortunately, not all companies acknowledge the necessity of a website or content optimization services in Canada.

When developing a business plan in the modern era, it needs to contain a digital strategy, including a website. The digital era and the contemporary consumer demand some level of conformity to the times. If you want your business to have the reach and influence of your competitors, web development is vital. There are at least five reasons you should focus on web design and development if you haven’t already.

1. Customer Expectations

Customers expect businesses to have a functional and attractive website. They need web pages to be adaptive and conform to their chosen devices. Therefore, it is common sense for most businesses to ensure their websites and pages are mobile-friendly.

Many consumers will search for local businesses while out and about, meaning their smartphone is the closest device. If your pages do not meet the expectations of mobile design, the consumer will likely move on to one of your competitors.

2. Service Credibility

An active and adaptive website improves a business’s or brand’s credibility. If a customer goes to a static website with little design effort and minimal menus, information, and displays, they might think it is not trustworthy.

A robust website that includes interactive menus, videos, and vibrant menus and allows consumers to access the information they need easily and quickly is better for your business. When a website is professionally executed, it carries weight and exudes confidence. Consumers can feel the difference. They are more willing to interact with and spend money on a design that proves more capable and thought out.

3. Offer and Service Platform

While you need to worry about how the consumer will interact with your web pages, you also must remember that your website is a tool to sell your service or products. The home page should provide a space or showcase for you to highlight product or service features and benefits.

You want to take time to inform your customers, but you also want to inform them using as few words as possible. The modern consumer is all about instant gratification, so give them information but quickly.

4. Improved Accessibility

A website will provide greater access to a broader pool of consumers. Much of the accessibility stems from the 24/7 availability of your website and critical points of your business, including sales. A website increases your hours of operation without increasing your overhead with employees and overtime. A functional website should allow consumers to essentially serve themselves by making purchases or filling out contact forms, etc.

5. Communication and Rapid Solutions

A well-designed website will also allow a business to improve communication with customers. A company can use FAQs to help reduce the call volume to customer service centers, and they can include contact forms to organize customers’ questions and needs. Essentially, a website will result in more efficient communication between consumers and businesses, and it has the potential to reduce waiting times for consumers.

From web to product content optimization, modern business requires a digital presence. However, the change is not something to fret about. Creating a website and functional web pages has the potential to improve workflows and the overall efficiency of the company. Additionally, digitization can improve consumer-corporate relations, allowing for rapid response times and access to information. Is your company ready to embrace the digital age with effective web design and strategy? If so, contact Unwired Web Solutions to discuss what its team of qualified marketing and digital strategy professionals can do for your business.

March 22, 2022 by David Henderson

There’s a reason why businesses often stick to tried and true web design practices: because they work. But there’s also a reason to experiment, try new things, and see what might be possible if you push the boundaries. That’s where experimental web design comes in. By testing out new ideas and designs, you can find out what works and what doesn’t and adapt your website accordingly. This blog will talk about why not to be afraid to experiment – it could lead to some big improvements for business!

Experimenting Defies Traditional Layouts

Conventional web layouts are easy to spot. The homepages typically have a large header area with the navigation bar right below it. Then there’s usually the main body area where most of the content lives, followed by a sidebar and/or footer. If you were to ask someone to draw you a website, this is probably what they would sketch out. And while there’s nothing wrong with traditional layouts, sometimes it pays to break the mold and try something new. Experimental web design is all about testing out new ideas and seeing what works.

Grid System

One popular trend in experimental web design is breaking up the traditional layout and instead using a grid system. This means that instead of having one large body area, the content is broken up into smaller sections that are arranged in a grid. This can be a great way to organize content and make it more visually appealing. It can also make your website more responsive, as the content will resize itself depending on the screen size.

A grid system is known as a basic foundation for web design. It divides a webpage into columns and rows, making it easy to place content in specific locations. Grid systems can be custom-made or use pre-made templates. They’re popular because they make creating websites easier, as everything is already laid out for you. Plus, they create a cohesive look across all the pages of your website. If you’re interested in experimenting with web design, using a grid system is a great way to start!

Parallax Scrolling

Another trend that has been gaining popularity lately is parallax scrolling. This is where the background image moves at a different speed than the rest of the page, creating a sense of depth and movement. This can be a great way to add visual interest to your website and make it more engaging for visitors.

There are a few reasons why you might want to consider using parallax scrolling on your website: first, it can be visually appealing and help grab people’s attention; second, it can be used to direct focus to certain areas or content on the page; and third, it can add some interactivity and excitement to a website.

However, there are definitely times when parallax scrolling is not appropriate – for example, if you’re looking for a minimalist design or your website needs to be accessible on mobile devices. You should also avoid it if you’re worried about user experience, as it can be confusing and overwhelming for some people.

If you decide that parallax scrolling is right for your website, there are a few different ways to go about implementing it. You can use HTML and CSS to create the effect manually, or various plugins and frameworks are available that will do the heavy lifting for you.

These are just two examples of experimental web design trends that you could try out for your business. Of course, there are endless possibilities, and you should feel free to experiment with whatever you think might work. Just be sure to test everything out first to make sure it’s actually effective. Otherwise, you could end up making some changes that aren’t really necessary.

Push The Limits

Each day we perform actions that are so routine we barely register that we are doing them. Scrolling on a website gets no more thought than pushing an elevator button. Experimental web design challenges us to work outside those instincts. When thinking of your customers, they will remember your site because it pushed them to get outside their routine actions.

A site with an experimental design may ask customers to scroll horizontally or direct them to hold down the space bar to explore content. While these design elements can be viewed as playful, it is important to remember that they may also make a website less accessible. Building a website with the right accessibility and experimentation can be a challenge, but it is possible.

The Bottom Line

Don’t be afraid to experiment – it could lead to some big improvements for your business! By trying out new ideas and designs, you can find out what works and what doesn’t, and adapt your website accordingly. So go ahead and have some fun with experimental web design – the possibilities are endless!