Content Marketing Archives - Page 4 of 5

August 30, 2021 by David Henderson

Having a blog could be essential for your business. Many experts agree that it is vital for website content optimization. But when you put time and effort into a blog, you want people to read it. So how do you grow your blog and not only make it enjoyable and informative to your readers but to increase your number of visitors?

Should You Spend Time Writing Blog?

When starting a business, you may wonder if you should spend time building a blog and crafting content. While it may seem like a time-consuming job, having a business blog can be beneficial. One of the most important reasons to have a blog is to help drive traffic to your products, upping your customer numbers. Continual content using specific SEO keywords can help with ranking in Google. Aside from using keywords, inbound links and backlinks are a Google ranking factor that can be placed within blog content.

Blogs can also position you as an expert in your industry. It is a place where you can inform your consumers about your products and/or services. The more information you can share, the more it will inspire trust in your consumers and turn traffic into leads.

Make it User-Friendly

One of the most important things to remember when creating a blog is making it a user-friendly experience. Customers do not want to read articles on a website that is difficult to navigate, so make sure your blog and website as a whole are easy to use. Navigation should be simple, and a search box should be included so your customers can easily find what they are looking for.

Page speed is essential so your customers don’t get impatient, but it is now something that Google considers when ranking websites. Ensure your blog is running at top speed to ensure your potential customers can find you in a search.

The Importance of Social Media

If you have a blog, social media should be an integral part of the marketing behind it. By promoting your blog on social media profiles, you reach more potential customers by driving more traffic to your website. Utilize all social media platforms available from Twitter to Pinterest and Facebook.

Social media platforms are not only a place to share your blog content, but they can also be a way for your readers to share your content as well. This is just another way for your content to reach more people. While it may sound simple, crafting engaging content that provides readers with a value they want to share with others involves taking time and marketing skills.

An SEO Strategy

Writing for a blog requires a particular skill set, and part of this skill is knowing how to incorporate search engine optimization within the content. An SEO strategy within a blog can help users discover your content. Using keywords as part of your SEO strategy will enable web browsers to find your blog.

Another challenge in creating a blog is making sure your readers come back each time you publish an article. Tools that enable readers to subscribe to an email list are a great way to help ensure those people will return to your blog again. Interactive pop-ups are a crucial component in helping to gather potential customer information.

Nurture Your Blog

Growing a blog can take a lot of nurturing. This means building engagement by replying to comments. If a reader has taken the time out to leave a comment, a proper response should be made. By building a rapport with the commenter, they’re more likely to return to your blog in the future.

It is essential to know the many ways to help grow a blog, or you may find yourself writing to an empty audience. Our team at Unwired Web Solutions can help to grow your blog and ensure that it benefits your business, converting readers into customers. Contact us today to learn more about our services, including website content optimization

July 6, 2021 by David Henderson

Online marketing approaches can change quickly, so it is essential to stay on top of the trends to give your business a step up above the competition. With an abundance of platforms for your business to be found on, it is only expected that the newest trend in marketing involves tying them all together and making it a personalized experience. Our content marketing services Canada experts believe this new type of marketing can help to build brand loyalty.

Omnichannel marketing is an integrated approach that gives customers a personalized experience across various platforms. This can include Facebook, Instagram, email, SMS, and even brick-and-mortar.

A Personalized Approach

It is not only highly personalized, but it is also consistent, updated regularly and based on the customer’s needs. It offers customers a seamless experience across all channels and presents the information at the right time. In other words, it is a way to deliver curated content, offers, and recommendations based on their preference, at the exact moments they are most likely to buy.

By keeping in lock-step with the shopper at every stage of the buying process across every platform, you can help drive sales. Unlike segmentation that directly advertises to customers based on other customers like them, omnichannel offers a marketing approach designed specifically for them. This creates a unique shopping experience created with a specific customer in mind.

Omnichannel marketing is so effective because shoppers want a personalized experience. Experts have found that more and more, people feel that they want to be known by the brands they support. People remember brands that engage with them. With so many choices now in the marketplace, it is vital to connect with customers on a personalized level.

While some shoppers tend to be wary of brands collecting their data, they also appreciate it when it saves them time shopping. A recent Google study found that 32% of shoppers want retailers to remember past sizes they have ordered, while 33% would appreciate recommendations based on past purchases.

Grow Locally

Omnichannel marketing is a way of helping eCommerce merchants grow locally. It also holds an enormous opportunity for brands to increase a customer’s likelihood to continue shopping after an initial purchase. With a personalization strategy, brands can tap into shopper predictions and preferences that help persuade them to continue with multiple purchases. For example, a discount can be sent to a shopper in the way they prefer to interact. One shopper may receive a discount via email, while another may get it through SMS.

Focus On Customer Experiences

With the massive shift towards digital over the past couple of years, companies are requiring a new level of collaboration between eCommerce and brand leaders. With omnichannel marketing, it is essential that the marketing for a brand is not disjointed across different platforms or in brick-and-mortar locations. By shifting focus to customer experiences and understanding your buyer persona, you will deliver the right message to the right user through the proper channels.

Omnichannel marketing is growing rapidly, and one of the most advanced tools is mobile location data combined with first- and third-party audience data. For example, with geofencing marketing or mobile GPS, your cell phone will know you have just stepped into a shop. These customers can now be targeted during the “moment of truth” as they make the decision whether to buy the product. Just be warned this technology can have the ability to turn some consumers off. Be sure to get shopper consent by using store WiFi or when a user downloads an app. It is then that it will make sense to the customer that they would receive an offer or suggestions because they are an active participant.

With technology expanding at a rapid pace, it is vital to keep your business up to date on the latest in marketing strategies. Our content marketing services Canada experts are always looking for the latest developments to help keep your business ahead of the competition. Contact us today for help building your customer brand loyalty.

March 31, 2021 by David Henderson

As a small business owner, you may be writing content for your website. But there will come a point when you just don’t have enough time, or you just are not getting the conversions you should be. Not everyone is a born writer, and many people do not know how to create content for SEO. Our content marketing services Canada specialists suggest that our clients use a content writing service to get the full benefit for their marketing efforts.

It is not only time-consuming but writing all content for your site can either make or break it when it comes to SEO. High-quality content on a website can result in more leads and conversions, and improved search engine rankings. But it isn’t easy to create an arsenal of timely, well-written content that will position your company as a leader in its field.

Satisfy Market Demand

Approximately 65 percent of content marketers say their biggest challenge is producing enough content to satisfy market demand. This just further illustrates the demand for content and how businesses should be taking advantage of the lack of information available online. While it may seem as though the internet has more information than could ever be consumed, it is quite the opposite.

Google indexes sites that have relevant, updated information and many sites just don’t live up to these standards. This is what is creating this gap in information, and the need for quality content online. The public wants information, and your business could be the one to provide it to them.

Revenue from Content Marketing Services

Contrary to what some think, hiring a content writer doesn’t need to break the bank, and paired with an effective SEO strategy, it can actually bring revenue into the business. No matter if it is website copy, blog posts, SEO pages, white papers, or more, a content writer can extremely benefit your company.

The main goal of having quality content on your site is to boost ranking in SEO and yield high conversion rates. Content marketing services specialists in Canada understand what drives customers to click on those call to actions within the page. This can mean anything from downloading a free printable, attending an event, or contacting your office. By knowing exactly where to place the action and making it eye-catching, a content writer can get you more clicks.

Things like headlines and meta descriptions are also vital in raising your search engine rankings. By including strategic keywords in your content, you can further prove its relevance to Google and reach your target audience.

Overall, when a customer visits your website, they are interested in learning more about what it would be like to work with, or purchase from your company. Strong website content can help to establish your brand’s voice and maintain a consistent persona across all channels.

The Value in Content Writing Services

The full value in hiring a content writing service isn’t always evident at first, but after a short time, you should start to see more views and conversions. Content writers know how to work keywords into content and use formatting that will gain the attention of Google crawlers which can rank your website accordingly.

Free up your time spent on writing and contact our content writing specialists today. At Unwired Web Solutions our experts in SEO can create content for your business that can help get you noticed on Google and turn browsers into buyers.

February 24, 2021 by David Henderson

When looking at how to improve SEO, doing a quarterly content marketing audit is essential. While this may be a new term from some people, it has been an important part of online marketing since day one. To get the most out of your website, experts recommend doing a quarterly audit of your content. If you are looking for content marketing services in Canada, the professionals at Unwired Web Solutions have the tools to make sure your content is helping your SEO.

The performance of any content website follows an 80/20 rule which means that 80% of traffic is a result of just 20% of content. This means that only a few articles are the ones pulling traffic and creating conversions. The trick is making sure your 20% is performing well and keeping up to date information.

Why You Should Do an Audit

A well-performed content marketing audit can provide deep insights into your marketing strategy in terms of the blog articles and content that are performing the best. Most people tend to write content and never go back to it once it is published. However, over time it may become outdated or completely irrelevant.

This is why it is a good exercise to keep revisiting your content quarterly to keep check on its usefulness and make sure all the information is up to date.

By performing a well-executed content audit, you will find out which pages or blog posts are your top performers. You will also find which topics your audience most engages with, and it can give you a chance to find any posts that have exceeded their expiry date. Your audit will provide insights that will enable you to increase the focus on future efforts to increase sales, provide lead generation, and give you details about your marketing progress.

Before starting your quarterly audit, it is necessary to define your objectives. A content audit is not an easy task and can strike fear into the most experienced marketers. By clarifying your business needs you can objectively look at your content and see if it covers what you want to achieve.

By defining your business goals, you will be able to select performance parameters and list the best content classified into 4 categories. These categories include:

Engagement metrics
User behaviour metrics
SEO metrics
Sales metrics

Create Content Inventory

Before deciding on how to audit your content, it is important to decide what type of content you need to review. Internal content such as blogs, news, product reviews, landing pages, or external content can all be part of your audit.

Once you have decided where you will put your focus, you can start your inventory. Collecting the URLS’s of all the webpages you want to analyse is called a link analysis. This will provide a list of all pages that need to be checked for your audit.

As you analyse each page, recording your data in a spreadsheet will provide a quick and easy way to reference each one later in time. This will also allow you to get the full picture and draw inferences about your site by looking at your metrics as a whole.

Assessing Your Content

By evaluating each piece of content, you will be able to place them in one of three categories.

Keep: This category will contain pieces that perform well and will be kept as part of your future content marketing strategy.
Update: This content needs to be updated to make it more efficient or relevant to future searches.
Delete: This is content that is beyond improvement and updating it will take too much effort. This can contain content that was set up for seasonal marketing that has since lost its purpose.

While performing your content marketing audit it is necessary to keep your long-term marketing strategy in mind. By finding your successes and failures you will be able to understand what changes need to be made to reach your target audience and get better conversion rates.

In today’s fast-growing world, performing an audit regularly is necessary to stay relevant and improve your online engagement. A frequency of 3 to 4 times is recommended, though you can adjust this to suit your company. Performing a content marketing audit is no easy feat, and many people need content marketing services to help them perform the task. If you want to make sure your site is up to date and at peak performance, contact our experts at Unwired Web Solutions today. We will be happy to assist you with your audit to make sure you are getting the SEO exposure your business deserves.

September 29, 2020 by David Henderson

Online marketing is an essential part of growing a successful brand in today’s world. There are thousands or millions of potential customers waiting for you online. However, many websites and business owners only have modest budgets at best. Therefore, it is helpful to know some effective promotional strategies that can be implemented without spending a lot of money.

1. Do Some Keyword-Based SEO

Search engine optimization is the process of improving your online content to ensure that it ranks highly on search engine results pages. Advanced SEO requires knowledge, experience and the right tools. However, you can get started with some basic keyword research. For example, Google offers the Keyword Planner, which can help you find some valuable keywords for your website.

Look for keywords that are highly relevant to your site but not overly competitive. You are going to have a hard time ranking highly for “athletic shoes,” but you may have some success with “running shoe store in Kitchener,” for example. Add these keywords naturally into your website content.

2. Create a Content Marketing Strategy

Content marketing is a technique that involves publishing informative blogs or articles that your audience is likely to search for. Returning to the athletic shoe example, you could publish some guides on how to find the right fitting shoe for different foot shapes and sizes. Another option may be a list of common foot injuries from running and how to resolve them.

With the right content management system for small business websites, you can easily create and share web content. This technique is completely free but can be time-consuming to do yourself.

3. Create a Google Business Listing

Google offers numerous tools to help businesses easily reach their customers. If your business relies on a local audience, a Google Business Profile listing may be one of the most valuable options for you. When you search for a business, you may have noticed that some have a box on the right side of the results. This includes key information about the company. You can control this with your Google business listing.

Sign up for Google Business Profile. From here, you can edit the information in your business listing, including address, open hours, website, phone number and more. This is something that every company should do. However, it is typically most impactful for local brands. It is a must-have local SEO tool.

4. Establish an Email Marketing Campaign

You can create an email marketing newsletter. Collect emails from current and potential customers and send them periodic messages that include information on sales promotions, new products, and special events.

The key to effective email marketing is providing value to your recipients. In other words, your emails should be about topics that attract your readers. It can be helpful to segment your email list based on interests.

Gather emails by offering something free in exchange for contact info. For example, you could provide some useful content or a webinar that requires registration using an email address. Alternatively, offer free tickets to an event in exchange for subscribing to your newsletter.

Get Professional Help

The above strategies are either cheap or free if you do them yourself. However, they can be time-consuming. If you are struggling to keep up with the marketing workload or want to achieve better results, consider hiring professional help. It is often a smart investment to hire a marketing agency and dedicate your time to running your business.

Unwired Web Solutions can help. Our team has empowered brands in Ontario and the rest of Canada to reach their growth goals. We offer options for SEO, web design, content marketing, and other services. Contact us today to learn more about these services and how we can help.