Your company’s Google SEO ranking is everything in terms of web traffic and consumer trust. The higher your site ranks, the more popular your pages become. Google SERPS adds credibility and authority to your website. Still, before Google throws its weight behind your page, putting it in front of consumer eyeballs, you need to prove your site’s worthiness. Backlinks help establish authority and relevance to the Google juggernaut, allowing you to shoot up the ranks and take the reins.
What Are Backlinks?
Put simply, a backlink is a link from a website separate from your own to your pages. Backlinking is a form of off-page SEO because it takes place away from your website. When high-quality, relevant websites link back to your webpage, those sites boost your credibility, increasing your Google rankings and improving visibility.
Why Are Backlinks Important for SEO?
Backlinks are important because they increase exposure and encourage website traffic or growth. Ultimately, when a site links back to your pages, it is lending credibility to your pages. Google sees this as a vote of confidence and boosts your rankings. Consumers trust websites that rank higher in Google; therefore, more users visit your site.
Backlinks also make it easier for consumers to find your site. The logic is the same, Google gives relevant, backlinked sites greater authority and higher rankings, meaning consumers can find your site in the top listing under various search terms.
What Are the Primary Benefits of Backlinks?
Backlinks also provide benefits beyond the SERPS. A quality backlink can offer referral visitors — a user that might not know your business other than through the backlink from another more popular site. Several other potential benefits of backlinks include:
- Brand awareness
- Domain authority
- Sales conversions
3 Ways To Get Valuable Backlinks to Your Site
Backlinks offer insight into how to improve SEO ranking, but how do you get relevant and authoritative backlinks? While there are organic ways to get links, primarily through publishing your own research and waiting for quality sites to pick it up, there are also more proactive means for acquiring relevant links from reputable sites.
1. Write Guest Blogs
Writing guest blog posts is one of the most effective ways to secure backlinks. Many quality websites need guest writers and are more than happy to allow those writers to provide a link back to their websites.
As you look for posting opportunities, consider the pages and the reputation of the sites. Also, consider your expertise when pitching the sites. For example, while a medical review site might have a lot of authority, they likely only want articles or posts from qualified medical professionals. Find sites that connect with your interests and your voice.
2. Create and Post Visual Content
From social media to video-sharing sites, there are many places to provide visual storytelling. If you can create a visual like an infographic or another type of data visualization aid, many sites might want to use the piece and give credit through a backlink. Again, your visual must demonstrate expertise. The world of online marketing is about reputation, and the way to build your reputation is by borrowing the authority of others; it is a circle that often leads to success.
3. Hire a Professional SEO Marketing Firm
Backlinks can improve SEO ranking, but they are not the only tool. SEO is a combination of on-site and off-site tools that help create authority and relevance. Contact Unwired Web Solutions to learn more about SEO strategy and how the service can help your business move up the Google ranks and earn a top placement in the results.