The Impact of Voice Search on Content Creation and How to Optimize For It

June 16, 2023 by David Henderson

Voice search is a rapidly growing trend, and it is having a major impact on how people search for information online. Voice search optimization is different from traditional text-based SEO in a number of ways. For example, voice searches are often longer and more conversational, and they are more likely to be used for everyday tasks, such as finding directions or checking the weather.

This shift to voice search is having a major impact on content marketing. In order to rank well in voice search results, it is important to create content that is optimized for voice search.

What Is Voice Search?

Voice search is a technology that allows users to search for information by speaking into a device. This is in contrast to traditional text-based search, where users type in their queries. Voice search is becoming increasingly popular, as it is more convenient and efficient than typing.

Voice search works by using a microphone to record the user’s voice. The audio is then converted into text, which is then processed by a search engine. The search engine then returns a list of results that are relevant to the user’s query.

Voice search is available on a variety of devices, including smartphones, tablets, and smart speakers. It is also becoming increasingly integrated into other devices, such as cars and televisions.

The Impact of Voice Search on SEO and Content Marketing

Voice search is having a major impact on SEO and content marketing. For example, long-tail keywords are becoming more important. Voice search content queries tend to be longer and more conversational than traditional text-based search queries. This means that long-tail keywords, which are more specific and less competitive, are becoming more important for SEO.

Additionally, content needs to be more conversational. Voice search queries are often spoken in a natural, conversational way. This means that content needs to be written in a way that is easy to understand and sounds natural when spoken aloud.

Content also needs to be relevant to the user’s intent. Voice search queries are often very specific, and users are looking for information that is relevant to their needs. This means that voice search marketing content needs to be relevant to the user’s intent in order to rank well in voice search results.

How to Optimize Your Content for Voice Search

There are a number of things you can do to optimize your voice search content marketing. Here are a few tips:

Use long-tail keywords. Long-tail keywords have more detail than short-tail keywords. This means that they are more likely to be used in voice searches.
Use conversational, natural language. When you are writing content for voice search, it is important to use conversational language. This means using natural-sounding phrases and avoiding jargon.
Use keywords in your titles and headers. The titles and headers are the first things that people will see when they are searching for information, so they are naturally some of the most important places to use keywords.

Why Hire Unwired Web Solutions for Voice Search Optimization Services

If you are not sure how to create a voice search content strategy, or if you don’t have the time to do it yourself, you can hire a professional SEO company like Unwired Web Solutions. We can help you identify the areas where your content can be improved and implement the necessary changes.

We have a team of experienced SEO experts ready to help you improve your website’s ranking in search engines. We’ll work with you to understand your business goals and develop a customized SEO strategy that will help you achieve them. Contact us today for a free consultation.

Tech Trends that will define 2020 and the Next Decade

August 13, 2020 by Ares Separa

The world continues to evolve and emergent technologies are leading the charge. In every aspect of our lives — from communication to work — the latest tech trends are innovating the way we do things.

Over the last decade, we’ve seen the rise of integrated techs such as Smart TVs, self-driving cars, drone deliveries, and advanced AI. Adoption rates to these new technologies have been phenomenal. It makes sense for businesses in Canada to take advantage of these digital trends, not just to remain relevant, but to stay ahead of the curve.

For 2020, an estimated $24 billion will be spent on the software industry alone, making Canada one of the global leaders when it comes to the software industry. Technology can help businesses update processes to become more effective and productive.

Adapt. Innovate. Lead.

Here are the top technology trends to watch out for in 2020:

Artificial Intelligence

AI is the driving force behind many other technological advancements, making it number one on our list. Artificial Intelligence has been widely used in many organizations to increase efficiency and operational productivity. The ability of machines to learn and act intelligently is already transforming our world.

SaaS and Cloud Computing

Complex digital infrastructure has become a thing of the past with Cloud Computing and Software as a Service (Saas). This is especially useful for small to medium enterprises that are not able to afford the more traditional setup. Saas is customizable according to specific needs and offers a variety of options that include payment processing, point of sale systems, digital marketing and so much more. This is made possible by cloud technology that stores data online making it accessible any time, from anywhere.

Mobile Evolution

Mobile adoption rates have been steadily increasing since the introduction of smartphones. You’d be hard-pressed to find an industry that does not have at least 50% of traffic coming from mobile users. People are constantly on their phone using it for different purposes ranging from entertainment to information, purchasing to and more — it touches all aspects of their personal and professional lives. The introduction of 5G will be a game-changer with people wanting even faster, more reliable network speed, bandwidth, and power. Our team at UWS works with you to help create an engaging and great user experience for mobile users. Our goal is to empower your brand’s success with strong mobile development services.

Voice Search

Currently, 20% of mobile Google searches have been made through voice activation, and it is expected to escalate to 50% or more this year. This can affect the way businesses optimize their sites. People are now using normal speech patterns and questions in their search queries. Voice searches are more intuitive and convenient than typing out a request, so there is immense potential to design content that can be found easily when using voice searches.

Wearable Technology

This is still a hit-or-miss type technology at present (hello, Google Glass, we’re looking at you!). There are a few types of wearable tech that have had high adoption rates such as fitness trackers, smartwatches, and Apple’s AirPods. Wearable tech designed to make human lives healthier, safer, or more efficient seems to be doing well. Keep an eye out for it and see how it will evolve further.

Drones

Remotely or autonomously piloted aircraft have been used for delivery service, surveillance, and transport. We’ve seen many ways to innovatively use unmanned aerial vehicles for rescue missions, firefighting, and law enforcement. No doubt the future is bright for this type of technology.

Cryptocurrencies

Bitcoin, ether, and other cryptocurrencies have created a paradigm shift in the way we look at money. It is completely decentralized — meaning it is not governed by any central bank or monetary authority. While the concept of digital currencies is by no means perfect at this point, it is an emergent technology worth looking into. Even more so, at the heart of this technology, is blockchains and distributed ledgers, which are a super-secure method of storing, authenticating, and protecting data that can have many applications in the future (from medical records to government paperwork).

Cybersecurity

With advances in technology comes unparalleled threats to personal information and digital safety. Putting resources towards securing information and mitigating threats is a must for any business and will be critical to their success over the next decade.

There are many more advances in technology coming out every second of every day. It is vital to the survival of businesses to stay on top of the changes. At Unwired Web Solutions we understand the difficulty in keeping up to date with new trends whether that be for website development or changes to SEO. We will work with you to help answer any questions you may have and ensure your website is current with the latest mobile development and any advances that can further improve your marketing strategy.

Whats New with Search Engine Optimization for 2020

June 17, 2020 by David Henderson

Search engine optimization is one of the most important aspects of any marketing mix. By improving your website ranking in search results, you can also improve the efficacy of your other channels. In other words, when your business is easier to find, you earn more sales.

However, search engines are constantly changing. They update their algorithms regularly and introduce new features. These updates enhance the way that people search, but they also make optimization a moving target for businesses. Therefore, it is important to stay up to date with the latest trends. Furthermore, businesses must stay active with SEO in order to bring as many relevant visitors to their sites as possible.

Voice Search

It may be hard to believe that voice search first became part of the Google mix back in 2012. At the time, it seemed to many like a fad feature that would be fun to play with but that would never have a major impact on search. Of course, in 2020, we know that voice search is here to stay.

The growing popularity of home speakers and smartphone assistants has helped to make voice search not only a permanent fixture but also an important focal point of SEO. Today, tens of millions of searches are initiated by voice every month. To capture a slice of these, you need highly optimized content that plays well with Google’s voice search results.

Implementing structured data targeted at voice search and leveraging Speakable markup can increase your website’s visibility. Understanding Google Actions is also helpful for making the most of voice search.

Google Actions/Entities

Google is increasingly putting development time into more defined and structured data. Whereas search algorithms were once enough to provide valuable search results, today users expect more. Furthermore, there is so much data on the internet that Google expects businesses and developers to “play nice” with its functionality in order to rank well.

Actions on Google and entities are examples of this. The first is voice search actions that can be integrated into software to allow Google Assistant to control it. Entities are a well-defined thing or concept in Google’s search results. Websites and apps with data that are structured to work with these types of results tend to perform better.

Topics & Semantics Over Keywords

In years past, SEO involved a lot of gaming search engine results pages. People would pack their content with keywords to help it rank better. Today, Google and other search engines have gotten smarter. They are structuring their algorithms to more closely match what people want to see.

Perhaps the most significant example of this is the heightened focus on topics and semantics. Increasingly, Google can understand the meaning of users’ searches. The engine isn’t just matching keywords from search terms to words on web pages. Instead, it figures out what the user actually wants and finds content that is highly relevant to that topic.

For businesses, this means one thing: High-value, relevant content is king. To rank well on searches, there are fewer games to be played. Instead, the content needs to raise and answer questions that users are actually searching for. Webpages still need to be optimized so that Google can understand them. However, there is no replacing high-quality content.

Get Help Harnessing the Latest Trends

If your business needs help with SEO in 2020 and beyond, Unwired Web Solutions is here for you. We are a digital marketing agency that helps brands like yours compete online. Our services include web design, content management, social media, and search engine optimization. Contact us today to learn more about our services and how we can help your business succeed.