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How To Create Product Descriptions That Convert

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Chances are, at some point in time, you have purchased an item online because the product description convinced you to click the “buy” button. Companies that know how to write product descriptions that convert deserve a round of applause. This is a skill that most people are not capable of achieving. 

Our website design company Waterloo specialists, know how to write descriptions that can get your customers clicking. Offering some suggestions, they advise starting with making sure you have great photos before beginning with the description. Once you have a good image of your product or service, you can start working on your SEO-rich product descriptions. 

The Basics

Let’s start with the basics. A product description is a summary that gives customers the info they need to know about a particular product. This may include details like product features, benefits, and common uses. A good description will consist of the what, who, and how all in at least 300 words. 

Writing these descriptions may take a bit of time, but think of it as a smart content marketing investment. Each description, if done correctly, can drive traffic to your store. It can also improve SEO and eventually increase sales. If your product descriptions are written poorly, they can turn potential customers off and leave them frustrated. Chances are they will leave your site and purchase from a competitor. 

 What to Include

When starting out, think about your audience. This will help to tailor your tone and language so they can connect with the words. How do they speak? Is it formal or informal? Are they using technical terms or slang? Some of the best ways to gather information about the tone of your copy are by turning to social media groups forums or comments to see what your target audience is talking about.

Remember to always stay true to your brand. If you stay on brand, your voice and tone will already match your demographic. 

One of the most important things to remember when writing product descriptions is to make the text as easy to read as possible. Everybody is in a rush all the time, which means most people who click on your product want to be able to quickly and easily read your description. Many people will only skim through your product descriptions so make sure the most important information is at the beginning. You will want to use short words and give as much information in as much detail as possible in as few words as possible. Bullet points and highlighted text can also be utilized to get your most important points across. 

There is no one size fits all template for product descriptions, so you need to be creative. If this is not your strong suit, think about hiring a writer that can help. 

Let Your Personality Shine Through

By adding in additional information, including real reviews, comments or messages about how your product benefited other customers, you can add value to your description. Don’t get too caught up in sounding too polished. Writing your own product descriptions can be a great way to give your brand personality. 

Our website design company Waterloo specialists, can assist you from the very beginning when setting up your business. Whether you need web design or content creation and management, our experts can help. Contact us today and get your product descriptions to start converting “window shoppers” into buyers!

Top 5 WordPress Tricks and Tips for Beginners

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When starting with WordPress, it can be overwhelming. If you are beginning and are planning to dive into the wonderful world of WordPress, our experts have some tips and tricks to get you started. Creating your own website is no easy feat, so don’t be fooled by blog posts convincing you how easy it is. 

As a beginner, you will be able to learn some of the tricks of the trade, and with some help from a template, you may be able to create something you can be happy with. However, if you want a custom-designed WordPress site with all the bells and whistles, you may need to contact WordPress development company Canada experts. 

The first thing to remember when creating your WordPress site is that there is a lot of competition out there, so you will want to stand out from the crowd. By learning a few tricks and tips, you can make the most out of your new site. 

Choose the Right Theme

Start off right by choosing the best theme for your business. It may seem simple, but it is often the step that gets most overlooked. Don’t just choose a theme because it is the most popular. Choose one that suits your business best. Every business has different needs, so your theme should have features that fit whatever you are doing. 

Reduce Image Size

With Google’s new algorithm being released this month, your site must be running at the fastest speed possible. One way to do this is to make them smaller by compressing your images. This not only makes your site load faster, but it will also save on storage space. 

Several online tools can reduce the size of an image without reducing the quality. A couple of the best are ImageResize and Optimizilla. 

Harness the Power of SEO

Having a website optimized for SEO (search engine optimization) is critical for all online businesses. Having an SEO-friendly theme is a good start, but we also recommend using a plugin for SEO. There are many great options, but we like to recommend Yoast SEO, or The SEO Framework. These tools can help you to analyze your content and suggest improvements. They can also help with technical issues that can help make your life easier and get your site ranking better. 

Use Title Tags and Alt Text 

A picture can speak a thousand words, but only if it is appropriately tagged. Images can make your posts look good, and the site look professional. They can also help with SEO if they are labelled correctly. Alt-text is what your viewers are going to see if the image doesn’t load correctly. Title tags are working behind the scenes to help with SEO. Both should be short descriptions, just offering enough information about the picture. 

Add Facebook Comments

With over 2.5 billion users worldwide, Facebook is one of the most popular social media platforms. By integrating comments on your blog, users can easily leave a message. They may also be more likely to share it on Facebook later. 

When starting with WordPress, you may be overwhelmed with everything you will need to learn. But if you stick with it, you can create an exciting website that your customers will appreciate. 

If you decide that website design isn’t for you, our WordPress development company Canada specialists can help. Contact Unwired Web Solutions today and learn how we can use our expertise and experience to customize a site that both you and your customers will love. 

What You Need to Know About Content Delivery Networks

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With Google’s new Page Experiment set to roll out in June, our search engine optimization Waterloo specialists are spending more time and research into user experience improvements. One of the most important aspects that website owners should be aware of is the loading time and visual stability. 

Because of this new rollout by Google, many websites will drop in ranking due to poor site performance. However, for those who are ready for the changes, it could mean a rise in rankings. One of the best ways to ensure your site’s speed is up to Google’s standards is with a content delivery network (CDN).

What is a Content Delivery Network?

A content delivery network consists of various geographically distributed servers which can distribute website content. Websites that don’t use CDN’s rely on a single server to distribute content to all site visitors, no matter if they are located across the world or right down the street. On the other hand, a site that uses a CDN will get content delivered to them from the closest server. 

CDN servers are often placed at internet exchange points. Also known as IXPs, these physical locations are where internet service providers connect and exchange traffic. So, when a user requests a page, the content is delivered via the server that is closest geographically. This means that when the user requests a page, it can load faster. 

One of the main qualifiers for Google’s page experiment will be page loading times. This means it is time for SEO professionals and business owners to make loading speed a priority. By utilizing a CDN, not only will your pages will load faster, but you can increase bandwidth and lower overhead costs for servers. 

As SEO and user experience are intertwined, Google has long considered using each to determine search rankings. In the past, they have taken business owners by surprise by changing their algorithms which forced SEO professionals to conduct large-scale research to analyze the changes. This time around, Google is giving fair warning to what the changes will be, so you have plenty of time to get your site ready. 

Site Safety

Content Delivery Networks not only help to speed up the loading of website pages, but they can also include analytics and insight reports as part of the package. This important information may include audience analytics, security event analysis, and view diagnostics. 

Using a CDN can also help to protect sites against denial of service (DDoS) attacks. Since CDNs distribute content to numerous servers, it prevents DDoS attacks from affecting the original server. 

Another great security feature of a CDN is that if a server within the network is attacked suddenly or has more traffic than it can handle, the request will simply reroute to another server. By ensuring website security and improving user experience, SEO will be affected for the better. 

Plan Ahead

If you are unsure whether your website will hold up against Google’s new algorithm, our search engine optimization Waterloo specialists can help get it in order before you get penalized. It is important to audit your site and mark down any problems that may interfere with Google’s changes and get them cleared up before it is too late. 

After each new algorithm change, there are always sites that rise up the rankings and those that fall flat. Be sure your site is ready with the help of your experts. Contact us today before the new algorithm change undoes months of your SEO efforts overnight. 

How Black Hat Techniques Could Be Destroying Your SEO

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If you have never heard of black hat techniques, you are not alone. Most people do not know the name of these techniques, but they are still guilty of using them whether they realize it or not. While most SEO and website owners don’t intentionally deceive search engines, ignorance is no excuse. Using these unethical strategies to get ahead in search ranking will inevitably get you penalized. Turn to our team of content marketing services Canada specialists if you believe there are black hat techniques on your site that may be hindering your objectives. 

Appearing in search results is vital for business growth, but there is a right and a wrong way to climb the ranking ladder. The dark art of black hat SEO is a practice against search engine guidelines that are often used to get a site ranking higher in search results. Instead of earning the right to rank highly with search engines, black hat techniques use back door ways to trick the search engines into driving more traffic to your site. 

The purpose of search engines like Google is to provide the best results when someone searches. They want to provide results that meet their requests and ensure a great search experience. They want their products to include the most accurate information for the customer without having any spam. 

Search engine algorithms have gotten more sophisticated over time, which is why you should never use black hat SEO techniques at all costs. They will eventually recognize and penalize those engaging in black hat SEO which would be damaging to your site. 

Keyword Stuffing

One of the most common types of black hat SEO techniques is keyword stuffing. Those creating their own websites often don’t understand the correct placement of keywords or how to use them. Stuffing keywords into the text on the page or filling content with irrelevant keywords will not only create a bad experience for users, it may also cause your page to rank for unrelated queries.  

Conduct regular keyword searches to find out what people are searching for, but don’t overuse them in your content. Try to concentrate on creating valuable content that focuses on topics over keywords. 

Poor Quality Content

Content is one of the most important factors in SEO. Google recently changed its algorithms to help find sites that offer great content while keeping the customer engaged. It recognizes sites that also provide original content. At one time, it could not acknowledge content that had been copied from other websites. However, Google and other search engines can now easily find sites that merely copy content from others to try and gain ranking status. 

Try and offer quality content with helpful information that will keep your customer engaged. Many businesses provide writing services to help with the text on your site. 

Link Farms

This may not seem like a bad idea to people just starting with their business, but Google will find you and punish you if you use a link farm. Link farms are collections of websites that are developed solely for the purpose of link building. Search engines rank websites by looking at the number of links that point to the site. The more links pointing give it credibility. 

People can pay a fee to a link farm and have a bunch of links pointed to their website. These link farms generally offer low-quality content and lots of links which makes them easily found by Google. While it may be tempting to pay for links to point at your website when you are a new business, having no links is better than getting punished by Google for being associated with a link farm. Once you have fantastic content, data, graphics and other valuable content on your site, you will naturally acquire backlinks over time. 

These are just a few examples of black hat SEO techniques that could likely damage your presence in search engines rather than improve it. By working with reputable content marketing services Canada experts, you can be assured that your site only utilizes white hat SEO techniques. These types of SEO techniques will enhance your ranking with search engines rather than hinder it. 

For more information on how we can help with your SEO, contact our team today!

More Traffic My Not Always Be Better for Business

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Driving traffic to a website is the goal of SEO, but sometimes getting more traffic may not always be good for business. Canadian content marketing experts agree that sites who have a lot of traffic may not always be the most profitable.

Quality visits to your site are ultimately what you are looking for. Yes, the job of SEO is to drive traffic to your site, but what people often don’t know is that the quality of traffic means just as much, if not more, than the quantity. 

Google can tell how long someone stays on your site and this counts towards your ranking. If people are visiting your site and clicking off quickly because the page does not match what they were looking for, this tells Google that your site does not match the user’s intent. 

Google’s algorithm is constantly improving to show the results that best match a user’s query, so if it finds that people are leaving your site quickly, it will downgrade its ranking.  

Quality Content

When thinking about what makes a user stay longer on a site, having a content strategy is key. If content marketing is the journey toward brand success, content strategy is the blueprint that directs it. If you don’t have a well-thought-out content strategy or are publishing poorly written content, visitors to your site are not likely to stick around. 

The design of your site also matters when it comes to keeping visitors on your site. If you have a site that loads at the rate of a tortoise, or it is not mobile-friendly people will click off in a hurry. 

This year Google will be launching the Page Experience update that will better measure how well each webpage serves the needs of organic search visitors. So, if it records high volume to a site, but small times spent on the site, it will negatively impact SEO and will drop a site’s ranking. 

Return on Investment

These points pose a classic debate between which is more important, more organic traffic, or more organic conversions. While many different points that can be made for both sides of the question, at the end of the day, businesses should be more concerned about their return on investment. Think of it this way, it would be better to attract 100,000 visitors to a site and have 50% of them convert, rather than 200,000 visitors and only 25% of them convert. 

There is more to SEO than just merely garnering more traffic. If that traffic doesn’t generate sales, then what is the point!? At the end of the day, ROI is the main goal. 

Spambots

Paying close attention to traffic sources in Google Analytics is crucial to know where your visitors are coming from. Some people experience false hope when they see an increase in traffic, only to find out that these visits were not even from humans. It is estimated that 37% of all website activity is created by spambots. This type of traffic to your site is generally illegitimate that is sent to a site that can skew and inflate traffic data. 

By understanding where your visitors are coming from and offering quality content, you will be able to keep people on your site longer, and hopefully see a higher conversion rate. By working with content marketing services Canada specialists at Unwired Web Solutions we can help to make sure your site is obtaining quality visitors. 

Contact us today to learn how we can help with conversions on your website and ensure quality visits.