Artificial intelligence will significantly affect the future of SEO practices. Many agree the impact will impact every stage of optimization development. None of this should come as a surprise.
The SEO industry is ever-evolving, that is the state of anything digital. The environment continues to change, and business and marketing leaders must adapt. The problem with change is the flux state; an SEO leader’s tactics cannot stagnate, or they risk becoming obsolete.
The Importance of Adaptation
AI is nothing new. The tech development world saw this evolution coming long ago, but AI, up until now, was nothing to worry about.
The original iteration of AI tools was elementary and unsophisticated. The results of human language mimics were clearly machine-driven. Now, the tech is evolving, and mimics are more convincing.
Still, AI is not 100% effective from a marketing perspective, and adopters of the tech must be careful with how they implement it. Google and other search engines have tools to fight spam content and AI-generated gibberish, so if a business is going to use AI SEO tactics, it is best to know how.
AI’s Place in Digital Marketing
SEO best practices always lean toward originality, authenticity, authority, and value. Using AI tools to write blog posts or ads is anything but authentic or original.
Sure, the programs may make a piece that sounds human-like — if marketers are lucky, the bulk of the post or article may even make sense — but the machine is regurgitating from reams of copious data sets. Blog posts and advertisements made using only AI tools will have hiccups.
Still, SEO AI does have a place in digital marketing. Using AI for SEO is effective when used correctly. The best ways to use AI tools in marketing and SEO efforts include:
- Keyword research
- Voice search
- Traffic and website analytics
- Content creation
Content Creation and Keyword Analysis
Content remains king in SEO, and it relies on the creation of relevant, high-quality pieces. The idea of AI-generated articles or blog posts is controversial, and most search engines are taking measures against it. Still, despite the push for original and human-generated content, there continues to be a rise in the creation of tools using GPT-3 and GPT-4 developments.
A savvy marketer cannot ignore these developments, but they must also incorporate them wisely. AI SEO tools can save a significant amount of time for content creators. From keyword analysis to blog post outlines or drafts, the tools shave hours from creator schedules.
If marketers and creators can optimize their workflow using AI tools, why wouldn’t they? They would be fools not to.
AI as an Analytic Powerhouse
If there is one thing marketers thrive on, it’s data. Knowing how a campaign performs in real time is crucial to making effective budgetary and performance decisions.
AI tools revolutionized analytics. A marketer and business owner can now see website statistics and traffic numbers with the click of a button. They can also study growth metrics or predict rankings. AI always provides insight into the tactics of competition.
The current AI toolsets are unique and beneficial, but future iterations will make nightmares of Google penalization or blacklistings obsolete. The effect of Google’s algorithms is potential business revenue and traffic losses. Future AI analysis will include search engine algorithms, meaning companies can vet their content and websites before publishing, noting any possible red flags.
Unwired Web Solutions and AI Integration
As a leader in the digital marketing field, Unwired Web Solutions prides itself on implementing all new tools and techniques for business success. To learn more about how UWS is using AI or plans to integrate it into marketing efforts, contact the company and discuss how we can help improve your current business and marketing efforts.