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Is SEO Worth It For Small Businesses?

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4 Reasons To Consider SEO Services for Your Small Business 

When you own a small business, drawing customers to your website and turning casual browsers into loyal customers is often a challenge, especially when you first start out and want to grow your business quickly. Effective search engine optimization can help you find people who may be interested in what your business has to offer, but with mobile apps and targeted social media ads, you may wonder if SEO for small business ventures can help boost your sales conversion rates. At Unwired Web Solutions, we can show you that optimization still has many advantages that may give you an edge in a market filled with competition.

1. Targeted Searches Reach Those Ready To Buy

Many individuals who use search engines to find a certain product or service are usually ready to spend money, and this is where SEO services for small business owners can help you increase your conversion rate. Using an optimization service can make your business website more visible, an important factor in a market where new small businesses and sales-based websites open almost every day.

The specifics of keyword optimization can reach those who want to buy a product after comparing company reviews and prices. For example, if you own a company that sells organic pet food, proper SEO keyword optimization can help your website rank high on search engine query results when potential customers search “organic food for pets” or “organic dog food.” This can increase your sales rate when customers who are ready to buy a product arrive at your site.

2. Ranking Increase Equals More Traffic 

You may have concerns about the cost of SEO, but the investment can pay off once your ranking increases. As your website climbs in search engine results, it becomes more visible to individuals interested in what you have to offer. Over time, using affordable SEO services for small business sales can become a powerful tool for you as a business owner, as increasing profits is a vital part of growing your company and for long-term stability as well.

Once your website ranks higher in search engine query results, the traffic SEO optimization provides can also offer free advertising and traffic from those who heard about your company from others who visited your site or who posted your website’s URL in a social media post. This type of traffic can be highly valuable, especially if your aim is to increase your conversion rate.

3. Increased Traffic May Raise Conversions 

Making conversions is the process of converting potential customers into those who make a purchase on your site. Targeted ads online or social media posts can accomplish this; however, with proper SEO optimization, potential customers searching for a specific product are more likely to visit your site when it ranks high in a query result.

Making conversions is often the most challenging aspect of running a successful small business, but the best SEO companies for small business services can increase traffic to your website and create a loyal customer base that makes repeat purchases. These customers can be essential to your business, especially during the first year when you will likely work to make a name for yourself.

4. Fewer Worries About SEO Rules 

Do-it-yourself SEO is usually a difficult road to navigate, especially if this is your first small business venture. There are rules and regulations regarding SEO usage, and many search engines may penalize you for errors such as repetitive or poor content and broken links. This can cause your ranking to fall significantly and have a negative effect on not only your conversation rates and sales but the future success of your business overall.

SEO for your small business does not have to complicate daily operations. Contact us at Unwired Web Solutions today for all your search engine optimization needs and grow your business with confidence.

How To Use Marketing Analytics To Drive ROI?

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How To Use Marketing Analytics To Drive ROI

If you’re a small business owner or an entrepreneur who owns a startup, you’re certainly aware of the importance of using website design services and having a standout web presence. How do you begin attracting digital attention? It’s not as easy as it seems. 

It’s not enough to simply have an attractive website with a nice logo. You need to use marketing analytics like search engine optimization to ensure that Google and other search engines will do much of the advertising legwork for you. Learn more below about how to start this journey and reach out for SEO help if you need it.

How Can SEO Help Your Business Thrive?

What’s your expected return on investment for your first year? How about your first quarter? If you’ve been alarmed by your ROI not being met, it could be because your marketing analytics are off. For example, you might be using vanity metrics such as likes, shares, and comments to track whether your posts are gaining traction in the digital space.

Unfortunately, the amount of attention you’re getting on social media doesn’t always translate into how much money your business can eventually earn. This doesn’t mean that vanity metrics can’t be helpful — they can often point to whether real people are showing interest in a certain product more than others — but they are not always accurate measures of your ROI.

3 Steps to Getting Started With SEO for Optimal ROI Information

Are you confused about how to get started with SEO? Consider implementing the following steps by yourself before you reach out to a professional for help — or, if you’re feeling stuck, get in touch with an SEO team to talk through your options.

1. Learn SEO Terminology

Do you know what a sitemap is? Are you aware of how search engines such as Google “crawl” pages for information? It’s okay if you don’t fully understand the ins and outs of how to make SEO for your business — but it’s a great idea to learn the terminology surrounding SEO if you’re thinking about working with a professional team.

2. Locate Appropriate SEO Keywords

Do you know how your customers are finding you and what terms they’re using to search for services you offer? This is a huge part of whether your online presence translates into a solid ROI. Consider using an SEO keyword generator, using a keyword tool, or simply looking at your competition’s sites to determine which search terms are the current and most appropriate options.

3. Monitor Your SEO Analytics

A large part of using SEO correctly is optimizing your site, keywords, and content for the internet. Another area of attention should be following up with the marketing analytics on the back end. For example, your current SEO (if you have performed any) may have worked six months ago, but the landscape of the internet — including search terms, keywords, and content — changes rapidly. If your site is showing a downward slope in customer engagement and your ROI is not being met, consider updating your SEO with refreshed keywords and new content as soon as possible.

Get in Touch With Us for SEO and Website Design Services

Entrepreneurs and small business owners frequently perform multiple roles during their time at the office. You may function as a meeting leader, a graphic designer, and an accountant in the span of a day’s work. Growing your business, especially if you’re unfamiliar with the bulk of SEO work you may have to do to get your company noticed by search engines, can be difficult.

Let us help. Get in touch with Unwired Web Solutions to request a quote. We’ll determine the right course of action for optimizing your business for the digital age and assist you in attracting attention that will lead to true financial gains.

How Hiring an SEO Service For Your Business Will Benefit You?

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Unwired Web Solutions: How Your Business Benefits From Local SEO Services

Search Engine Optimization is a robust phrase for a universal concept: community. While local SEO services understand the intricacies of digital strategy — keywords, relevance, relational advertising, unique and evergreen content, etc. — they also know that promoting and establishing a brand’s authority is about creating user relationships.

A company cannot buy trust and popularity; it must invest in it. Like all successful investments, a company must analyze the value of various social media, demographics, and audiences. They must cater their digital marketing strategy to the correct algorithms, platforms, and people.

SEO is a complex and time-consuming process, but it is lucrative when correctly applied to digital marketing efforts. Executives do not have the time to work on SEO strategy, which is why it is better to trust the process to professionals who make it their business to know best practices.

Advantages of Hiring Local SEO Services

Unlike most commercial enterprises, SEO services do not need to focus on logistics, interdepartmental conflicts, product research and development, supply channels, etc. An SEO company has only one purpose: cultivating content and digital practices to ensure the business reaps the rewards.

1. Saves Money

Executives often underestimate the expense of in-house SEO services. Depending on the size of the operation, in-house SEO might require a dedicated team. A team equates to more employees, salaries, benefits, etc.

If a company does not use a dedicated team, current employees will need to split their time between tasks. Forcing a workforce to split their time can lead to burnout and production slowdowns.

Alternatively, a business can hire an SEO service. By outsourcing SEO work, the company eliminates additional expenses of in-house staff, only needing to pay for the services rendered. Also, an organization’s employees can focus on production, not promotion.

2. Provides Experience

Many people understand the SEO basics, but that does not make them experts. Having a grasp of fundamental principles does not equate to proficiency.

Organizations and their management teams often confuse theoretical and experiential knowledge. When executives or managers know SEO terminology and principles, they assume they can successfully implement a strategy.

SEO services have more than a fundamental and theoretical understanding of SEO concepts and best practices. The professionals working with these firms have experience with SEO strategy. They likely have portfolios and referrals to prove their knowledge and success.

When a business hires an SEO service, they are hiring qualified professionals. The professionals can help companies maximize and prioritize their budgets for actual results, not hopes.

3. Secures Advantage Over Competitors

A company needs to identify and understand its competition. Differentiation is the name of the game. To find business success, a company must invest in its unique attributes and capitalize on competitors’ weaknesses.

SEO is competitive, and much of modern business relies on effective digital strategy. A quality SEO service knows the stakes when creating a campaign.

Seasoned SEO professionals are kings of analytics and research. Given the time and resources, they will learn everything about a company’s competition, from strategy to pitfalls.

Learning about the competition means SEO professionals can guide clients, helping them identify a niche and establish authority. SEO services ensure a company has the tools and foundation to build a brand and create loyalty.

4. Achieves Better Results

Many organizations invest in beautiful website designs but fret over the lack of financial and social results. A beautiful, well-designed website is not a golden ticket to success, especially in the congested marketplace that is the internet.

Site design is about more than visual appeal. A company needs to invest in content and strategy. An SEO firm can assess business websites and pages to ensure SEO integration and future conversions.

Trust Unwired Web Solutions With All Your SEO Needs

Is your business in need of a trusted SEO company in Canada? Contact Unwired Web Solutions for a custom SEO strategy and leave your competition in the digital dust.

How to Use Analytics to Make Better Marketing Decisions

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How To Use Analytics To Make Better Marketing Decisions

We hear it from business owners all the time: “How am I supposed to figure out these search engine algorithms?” With exasperation in their voices, they look to us for solutions. It is true that search engines like Google and Bing are changing their algorithms all the time. This makes it very difficult for just one person to keep up with maintaining their website’s search ranking. Fortunately, we can help troubleshoot your website and provide local SEO services using SEO analysis tools.

What Data Do We Use?

We use a mix of market data to help you make better long-term decisions. This mix may include data from sales, customers, competitors, and the market at large.

Sales Data

How much have sales grown over time? What is the net revenue after overhead is subtracted? How much profit are you making overall? All of this data can guide decision-making on which products to emphasize and overall brand strategy.

Customer Data

You also need to know which types of customers are buying your product. How old are they? Where do they live? What is their median income? Their behaviour is also relevant, such as what time of day they browse your website most often, which products they click on but do not buy, and which they ultimately go home with.

Competitor Data

This data is valuable in combination with the sales data and customer data because it can help you bring back customers that may have been enticed by your competitor’s fresh angle. Does your competitor use more videos whereas you are using blog entries? What is your competition’s social media presence? How does what they do compare to what you do?

Market Research

This type of macro data gives you a birds’ eye view of the overall landscape in which your products are being sold. Consider supply and demand, social trends, and administrative barriers.

How Do We Use This Data?

One SEO analysis tool we use after gathering sales data is a revenue chart that shows yearly comparisons, quarterly contrast, and weekly figures. It’s pretty powerful to be able to make decisions in real-time based on hard evidence.

Gathering competitor data allows us to create comparative analysis templates as another SEO analysis tool. These visually show how different competitors stack up against each other in discrete categories such as:

  • Products and services they offer
  • Each company’s unique value proposition (UVP)
  • Their market share
  • Their strengths, weaknesses, opportunities, and threats (SWOT)

We can also compare segments of customer data for retention projections, loyalty, and whether it makes sense to try new markets.

Why Is This Important?

All of these data analyses should generate better leads, clicks, conversion rates, and profits! More specifically, however, research indicates that decisions made with data as a foundation are significantly more likely to generate sustainable results when compared with gut-level decisions and business experience alone. Humans can sometimes be unreliable, but numbers don’t lie. Data like this can also help you decide which products to discontinue, which types of customers are already warm leads, and create better use of your time.

UWS Provides High-quality Local SEO Services

Thinking about all this data may be overwhelming when you already have so much on your plate. That’s why we are happy to take these cumbersome tasks off your hands and come back to you with meaningful suggestions that clarify and tailor your marketing plans.

You can easily request a quote from us today. Let us help you create a Google Business Profile that will help you stand out from the competition, and entice customers to click your links.

Will SEO Make my Business Go Viral?

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Going Viral With SEO

There has been a sudden increase in businesses going viral. When a company goes viral, its message and popularity rapidly grow beyond its original target audience. It is difficult to determine precisely why because no two businesses are alike. As a result, the exact strategy isn’t always replicable from one business or industry to the next, since much of the content must be unique to the brand. 

Though there is a fundamental process that digital strategists can use for success. Some commonalities between successful viral businesses include being creative, tapping into a relevant trend, and having a passionate following. Learn how an expert SEO company in Kitchener can help create a frenzy of excitement around your product or service and then harness that interest to generate sales.

Viral Marketing Strategy Results 

One way to stoke the fires of viral response is to use viral marketing strategies. Viral marketing uses distribution channels like the internet and social media to cause a product or service to get frenzied attention or trend rapidly. This upswing of responses can refer to anything from a company creating a funny video about their product to an advertising campaign that generates so much buzz that it becomes impossible for people to ignore. 

Viral marketing has become an idealized way for businesses to build brand awareness, increase sales, and create word-of-mouth buzz. Some press reps suggest that any viral attention is good attention, but the best and most long-lasting businesses work to make sure their viral attention is positive. Negative press can damage a brand over time. 

Search Engine Optimization Results 

SEO is the critical process of improving the visibility and ranking of a web page in search engine results pages (SERPs). This series of steps can be done by optimizing different aspects of your website for certain purposes and measuring the results through analysis. Keyword and image optimization for SEO are two front runners in regular analysis. Research suggests that innovative and effective SEO services can also help your business go viral and grow. 

Traffic 

SEO helps to improve your visibility on search engines and attracts more web traffic to your site. This web traffic can then be converted into leads and sales opportunities. In addition, SEO can help you create a better online brand presence, attracting new customers. If you’re ready to take on more traffic and move your business to the next level, consider hiring an experienced SEO company to help you do so.

Conversion

There are many SEO services businesses can use to help them achieve higher conversion rates. Remember that a high conversion rate means that more customers are happy with their purchase and willing to communicate that with others. 

Value 

Adding value to the market is something that all businesses struggle with constantly. SEO can help your brand become more valuable, as it becomes easier for potential customers to find and learn about your company. With the right SEO strategy in place, your business can reach even greater heights and become a leading player in its industry, gaining credibility and value. 

Longevity 

Learning how to use SEO services to benefit your business and turn short-term successes into long-term profit growth is essential. A practical way to achieve long-term success with SEO is to use a mix of both organic and paid search engine optimization services.

Using a clever combination of SEO services and smart analysis will help you ensure that your site remains active in the search engines, drawing in more visitors over time. Contact the digital experts at Unwired Web Solutions to boost your visibility in specific niches or industries, resulting in increased traffic and sales.