When you want to grow your business, one of the best things you can do is improve SEO ranking to drive traffic to your website and increase sales. SEO is complicated, but when you want to know how to improve your SEO ranking to scale your company, Unwired Web Solutions is here to help. Start by using these tips.
Build Links Into Website
Link building is one of the most important tools for SEO. Search engine algorithms pick up links to other websites, so if you include links to other companies with similar values, your site is more likely to move up in search engine ranking.
Remember that all links are not created equal in terms of value. Stuffing your content with links to obscure blogs has a less positive effect than linking to a single credible organization such as a government or university webpage. Thoroughly analyze the value of your links to benefit your SEO efforts.
It’s also worth noting that link-building improves your credibility within your industry. When you link to other web pages within your field, you position yourself as an expert in the industry so users are more likely to take your information seriously. More value in your content links to higher rankings on search engines.
Avoid Overusing Keywords
Search engine algorithms use keywords to pull specific content for users. Using a few keywords related to your content is a vital part of your marketing strategy if you want to rank highly on search engines. Using local keywords is especially effective for improving your search engine ranking.
However, keywords can often be clunky and affect the readability of your content. Using too many keywords detracts from the user experience and makes the information have to read and comprehend. You must find the right keyword density to improve your search engine ranking.
As a general rule of thumb, keywords should only make up 2% of your content. The rest of the content should be relative, engaging copy or videos that give users the information they need.
Measure Results
There are many tools available to help you analyze data about your customers to determine if your SEO efforts are paying off. Knowing valuable information about the types of customers that visit your site is crucial. Some analytical tools that help measure the results of your SEO efforts include:
- SpFu.com
- Moz
- Google Analytics
Create a User-Friendly Website
Retaining traffic to your website is another crucial aspect of SEO. When a search engine drives users to your website, you will lose credibility if these users go to another site immediately because they cannot find the information they are looking for. It’s important to make your website as user-friendly as possible to retain customers.
Clearly indicate who you are and what you have to offer when people first visit your website. The use of headers improves credibility and helps people skim the page for the information they need. Finally, site speed also plays a role in creating a user-friendly website.
Improve Your SEO Ranking With the Help of a Professional
Having a thorough understanding of how your current marketing strategy affects your Google SEO ranking is crucial for growing your business. SEO is a complicated field, but working with a digital marketing partner such as Unwired Web Solutions can enrich your company while allowing you to focus on other aspects of running a business. Not only do we specialize in SEO services to help companies improve their rankings on search engines, but we also help with content and social media marketing and website design.
Contact Us Today
Building a successful business requires you to have a strong online presence and utilize the best SEO practices to drive traffic to your website. Unwired Web Solutions offers a variety of services, including search engine optimization, to help you strengthen your marketing campaign. Contact us today to get started.