Boosting your company’s website in search engine results requires creative thinking and a high level of understanding of Google’s powerful SEO tools. One of the most effective ways you can increase your organization’s visibility on search engine results is by mastering featured snippets on Google. The team at Unwired Web Solutions provides proven strategies to help you get closer to the top of the search engine listings, including using SEO featured snippets. Here is why snippets are a vital part of any SEO strategy.
What Are SEO Snippets?
SEO snippets started being used on Google’s search engine results page in 2014, and they continue to help drive more traffic to specific websites. The snippet is the box of text that appears at the top of a search engine query results page. Featured snippets lift text from a relevant page or article and present it in an “answer box” format at the top of the page, even before the first web page listing from the search.
Featured Snippets Results
Google search snippets usually feature the first few lines of text from a page or article, along with relevant images that answer the question in the search query. Depending on what was typed in the search box, the featured snippet may be presented in a variety of ways.
Some snippets are simply definitions of the term along with images. A snippet may also be shown as a table, especially if there is numerical information. Ranked or unranked lists may also be used in the featured snippet spot.
Research Keywords and Questions
So if you want to learn how to get featured snippets, there are some specific steps your team can do with your marketing campaign. Featured snippets are most often seen when there is a specific question asked in the search engine box.
Our team starts with researching keywords and essential questions related to the keyword when aiming for a featured snippet spot. We don’t just use the traditional search query methods when looking for information; we also go offline and delve deeper into the topic or question by asking real individuals.
Create High-Quality Answers
Once you have the right questions and keywords being used, you can then move on to developing high-quality answers that are thorough and engaging to users. Our approach develops answers into compelling content that fully answers multiple questions related to the keyword.
A comprehensive answer also needs to be concise and not overly wordy in order to make it to that coveted featured snippet spot. Additionally, content needs to be accurate and well-written in order to make an impact on Google’s algorithm.
Organize and Add Images
The last big part of getting on featured snippets is to have a well-organized article or page of content and memorable photos. Google knows that readers prefer content that is easier to digest, so organizational text features, such as subheadings, bullets, lists, bold print and other details, help make content rank higher.
Your images also matter when it comes to featured snippets. Your content has a higher chance of being chosen for snippets if you have original, high-quality images that are professional and clear.
The Power of SEO Featured Snippets
When you put all of these tactics together to create great content, you may also get featured in the Google snippet spot. Developing strong content that is optimized for snippets isn’t something to tackle on your own. Instead, you should look to the experts in SEO and featured snippets, Unwired Web Solutions.
Looking to give your web pages a boost and get a spot as a featured snippet? Your content may need a makeover to be SEO optimized as the top-quality piece that answers web users’ questions. Learn how content optimization with Unwired Web Solutions could work for you.