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What is Website Hosting?

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What You Need To Know About Web Hosting

Whether you have products or services to sell or ideas to share, you need to have a website. The internet is everywhere and over 5 billion people use it regularly. A website puts you and your business in front of millions of customers, improving your visibility, credibility, and reach. The right website looks professional, loads quickly, and connects you to the right people. While having a plan for custom web development is important, one of the most important factors is how and where your site will be hosted. Here’s what you should know about web hosting.

Understanding Web Hosting 

When you think of a store or other business you can visit, there will be products or services the owner wants to sell to clients or customers. That store or business needs a facility to conduct its business, including equipment to conduct transactions, spaces to display goods or information about services, and a building that houses operations. You can think of web hosting as the service that makes your site and its elements accessible to internet users. Web hosts provide the space and technology necessary for your site to operate according to its purposes.

Taking a Closer Look

A web hosting service provides the server, which is a physical computer that stores the data, images, and other elements used for your website. When a user types a specific address or URL, your web host transfers all the files needed for your site. Your web host is responsible for making sure the right elements are transferred each time. Web hosting also covers security for site use as well as the maintenance necessary to keep the site running.  While you could build or operate a computer to act as a server for self-hosting, that could be a very expensive option. Many individuals and organizations use a third-party hosting service that takes care of the costs and responsibility of server maintenance and security.

Exploring Web Hosting Options

When it comes to third-party web hosting, there are different options available, each with its own advantages:

  • Shared hosting: This option involves multiple users sharing the same server resources, such as storage, memory, and computing power. Shared hosting is usually quite affordable and requires no technical expertise; however, you don’t have access to server settings and your site performance is impacted by other website traffic.
  • Virtual private servers: Generally more expensive than shared hosting, VPS hosting dedicates space and resources to your site’s files. Although you enjoy much more freedom to customize, you’ll likely need to hire a custom web development service to manage the technical details.
  • Dedicated hosting: This web hosting option comes with dedicated server space and boosted functionality. While you do have root access to the server, this type of service is usually very expensive and better suited for large businesses.
  • Managed hosting: This option comes with dedicated server space, but less control and responsibility than dedicated hosting. Typically you manage your site’s content using networked computer communication rules, also known as a file transfer protocol.
  • Cloud hosting: Although more expensive than shared and VPS hosting, cloud hosting uses multiple virtual servers reducing the chance that your website will be impacted by hardware failure or high traffic. Depending on your provider, you may not have root access to these services.

Finding the Right Custom Web Development Solution

You may seem overwhelmed by what’s available for web hosting. The good news is that Unwired Web Solutions offers a full suite of services to make your website dreams a beautiful and functional reality. Not only do we help you develop a website, but we also specialize in search engine optimization, helping to ensure your site is visible and accessible by the users that are in most need of the products or information you provide. Contact us today to get started!

6 Steps To Take Before Starting a Web Design Project

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What You Need To Produce a Successful Web Design Project

Web design requires a lot of hard work and dedication; it is not about creating a one-and-done, stagnant webpage. For most businesses, the objective of web design is to encourage consumers to buy products or services. If you want to push consumers through a proper sales funnel, you will likely need the experience of a custom web development team.

Still, whether using a professional service or not, a web development project requires several pieces to work on. Most professional web design firms will explain six essential steps every business must take before starting a major project.

1. Review Competition

While you might have ideas about how you want your pages to look and feel, you need to assess your ideas against those proven and working in the industry. The best place to start a web design project is by performing opposition research.

You want to review the websites and pages of your competition. Look at the design strategies of successful market opponents. Do they use videos on landing pages? What do their page layouts and menus have in common? What topics are they covering in their blogs?

Research creates an informed strategy. While you do not want to copy everything your competitors are doing, you do what to ensure you offer similar thoughts, services, and designs to ensure consumer crossover.

2. Use Keywords

While keywords are not the most critical web design element, they still hold power, especially in search engines. It is no longer true that you can rank with irrelevant content as long as your pages have the correct frequency of keywords. Now, the quality of content is the driving force of search engine rankings.

When doing keyword research, you want to focus on relevance to your business and your post or page. If the keywords do not seem to fit, it can hurt your SEO strategy.

3. Find a Professional To Help

If you are new to web design, SEO, and digital marketing, you might consider hiring an experienced professional service. It is possible for an individual to learn everything they need to know to create beautiful and successful pages on their own, but it is quicker and more cost-effective to hire someone with existing knowledge.

Professionals and web design services already know the intricacies of SEO and digital marketing. They do not need to invest hours into the study of fundamentals because they are already ingrained in their work processes.

4. Include Contact Info

While it might seem obvious, all web pages should include your company’s contact information. Too many business owners forget this essential detail, especially when attempting to do everything themselves. 

Doing web design DIY is a quick journey to several beginner-level mistakes. To avoid simple errors, work with a professional service.

5. Include Testimonials

Testimonials are another critical aspect of fundamental web design. Consumers want to know what other people think of your product or service. Providing a page with testimonials gives consumers a place to review other customer experiences without leaving your pages. 

The longer you can keep a client or potential customer on your site, the more likely they will commit to your service or purchase a product. While page ranks are part of web design strategy, increasing the average time consumers spend on your pages is often more important.

6. Create Content Frequently

A stagnant website is the death of a digital business. You want search engines and consumers to see the constant improvement of your pages. Much of the success of pages is due to consistent content creation and updating. Still, it can also involve the linking strategy between pages, something else an expert can help with.

Web design is an involved process, and it is challenging to do it alone. If you want to spruce up your website or build a new one, contact Unwired Web Solutions to learn what it can do for you and your business.

Best Practices for Custom Web Application Development

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No matter your industry, custom web development has a significant impact on your business. In today’s tech-focused world, you’re at a massive disadvantage if you don’t have a functioning website.

Of course, creating a site that brings in new customers while contributing to your business goals is easier said than done. Fortunately, with enough knowledge and the right help, you can leverage your web pages to grow your enterprise.

What Does Web Development Include?

Custom web app development creates a digital framework for your website, but it’s more complex than writing a few pages. You need to design, launch and maintain backend and frontend elements, tasks that require specialized knowledge and ongoing education.

To simply things, let’s break down what “backend” and “frontend” mean. Backend development includes the programs that run your website. This side of the project requires programming skills in several languages:

  • Python
  • Java
  • PHP
  • HTML

Visitors never see the work that goes into backend development, but it’s responsible for all the things they do see, which we call “frontend.” This aspect includes webpage content, sitemaps, links and anything else visitors directly interact with. Graphic design plays a major role here, like layouts, colour choices and images contribute to successful frontend development.

Why Is Web Develop Essential for Growing Your Business?

Excellent web development has two significant benefits: Your website looks good and functions well. Both are essential to creating a phenomenal customer experience.

From a visual standpoint, your website should look professional and align with your branding. Sites with out-of-date visuals can set off alarm bells, so you need to stay modern, which means regular updates. Additionally, design impacts how well users can navigate your site. For example, visitors may find your content hard to read if the text and background colours are too outlandish. Even if your content offers exactly what they’re looking for, they won’t know because it’s difficult to access.

As far as functionality goes, visitors should be able to navigate your website with ease. That means minimal loading times and no broken links. You should also regularly update security, especially if you accept sensitive information such as credit card numbers.

While this may seem like a lot of effort, providing the best experience to potential customers is well worth it. The majority of internet users give a website about 15 seconds to impress them. If it doesn’t measure up, users move on.

What Are the Benefits of Custom Web Development?

Even if you’re a small business, you can enjoy the benefits of a dedicated web development team. It’s easier than ever to outsource website building, and you’ll find it’s better for your business. For one, you can dedicate your energy today daily operations knowing that your website is in good hands. For another, you don’t have to keep tabs on yet another industry, one that updates irregularly and without warning.

Your dedicated web development team can also help you take advantage of new technology in a way that makes sense for your customer base. They also know what add-ons are all flash and have no substance, saving you money on unnecessary upgrades.

This customization lets you create a website that supports your overall marketing and branding efforts. You never have to make do with awkward templates or cobbled-together solutions. If anything does go wrong, you have experts ready to help you identify and resolve the problem.

Whether you’re creating a website from scratch or need to revamp your current web pages, Unwired Web Solutions is here to help. Our experts have worked with a wide variety of companies, and we’re excited to create a site customized to your needs. For more information, call us or contact us online.