What You Need To Produce a Successful Web Design Project
Web design requires a lot of hard work and dedication; it is not about creating a one-and-done, stagnant webpage. For most businesses, the objective of web design is to encourage consumers to buy products or services. If you want to push consumers through a proper sales funnel, you will likely need the experience of a custom web development team.
Still, whether using a professional service or not, a web development project requires several pieces to work on. Most professional web design firms will explain six essential steps every business must take before starting a major project.
1. Review Competition
While you might have ideas about how you want your pages to look and feel, you need to assess your ideas against those proven and working in the industry. The best place to start a web design project is by performing opposition research.
You want to review the websites and pages of your competition. Look at the design strategies of successful market opponents. Do they use videos on landing pages? What do their page layouts and menus have in common? What topics are they covering in their blogs?
Research creates an informed strategy. While you do not want to copy everything your competitors are doing, you do what to ensure you offer similar thoughts, services, and designs to ensure consumer crossover.
2. Use Keywords
While keywords are not the most critical web design element, they still hold power, especially in search engines. It is no longer true that you can rank with irrelevant content as long as your pages have the correct frequency of keywords. Now, the quality of content is the driving force of search engine rankings.
When doing keyword research, you want to focus on relevance to your business and your post or page. If the keywords do not seem to fit, it can hurt your SEO strategy.
3. Find a Professional To Help
If you are new to web design, SEO, and digital marketing, you might consider hiring an experienced professional service. It is possible for an individual to learn everything they need to know to create beautiful and successful pages on their own, but it is quicker and more cost-effective to hire someone with existing knowledge.
Professionals and web design services already know the intricacies of SEO and digital marketing. They do not need to invest hours into the study of fundamentals because they are already ingrained in their work processes.
4. Include Contact Info
While it might seem obvious, all web pages should include your company’s contact information. Too many business owners forget this essential detail, especially when attempting to do everything themselves.
Doing web design DIY is a quick journey to several beginner-level mistakes. To avoid simple errors, work with a professional service.
5. Include Testimonials
Testimonials are another critical aspect of fundamental web design. Consumers want to know what other people think of your product or service. Providing a page with testimonials gives consumers a place to review other customer experiences without leaving your pages.
The longer you can keep a client or potential customer on your site, the more likely they will commit to your service or purchase a product. While page ranks are part of web design strategy, increasing the average time consumers spend on your pages is often more important.
6. Create Content Frequently
A stagnant website is the death of a digital business. You want search engines and consumers to see the constant improvement of your pages. Much of the success of pages is due to consistent content creation and updating. Still, it can also involve the linking strategy between pages, something else an expert can help with.
Web design is an involved process, and it is challenging to do it alone. If you want to spruce up your website or build a new one, contact Unwired Web Solutions to learn what it can do for you and your business.