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Should You Be Using a Content Writing Service?

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As a small business owner, you may be writing content for your website. But there will come a point when you just don’t have enough time, or you just are not getting the conversions you should be. Not everyone is a born writer, and many people do not know how to create content for SEO. Our content marketing services Canada specialists suggest that our clients use a content writing service to get the full benefit for their marketing efforts. 

It is not only time-consuming but writing all content for your site can either make or break it when it comes to SEO. High-quality content on a website can result in more leads and conversions, and improved search engine rankings. But it isn’t easy to create an arsenal of timely, well-written content that will position your company as a leader in its field. 

Satisfy Market Demand

Approximately 65 percent of content marketers say their biggest challenge is producing enough content to satisfy market demand. This just further illustrates the demand for content and how businesses should be taking advantage of the lack of information available online. While it may seem as though the internet has more information than could ever be consumed, it is quite the opposite. 

Google indexes sites that have relevant, updated information and many sites just don’t live up to these standards. This is what is creating this gap in information, and the need for quality content online. The public wants information, and your business could be the one to provide it to them. 

Content Writing Service

Revenue from Content Marketing Services

Contrary to what some think, hiring a content writer doesn’t need to break the bank, and paired with an effective SEO strategy, it can actually bring revenue into the business. No matter if it is website copy, blog posts, SEO pages, white papers, or more, a content writer can extremely benefit your company.

The main goal of having quality content on your site is to boost ranking in SEO and yield high conversion rates. Content marketing services specialists in Canada understand what drives customers to click on those call to actions within the page. This can mean anything from downloading a free printable, attending an event, or contacting your office. By knowing exactly where to place the action and making it eye-catching, a content writer can get you more clicks. 

Things like headlines and meta descriptions are also vital in raising your search engine rankings. By including strategic keywords in your content, you can further prove its relevance to Google and reach your target audience. 

Overall, when a customer visits your website, they are interested in learning more about what it would be like to work with, or purchase from your company. Strong website content can help to establish your brand’s voice and maintain a consistent persona across all channels. 

The Value in Content Writing Services

The full value in hiring a content writing service isn’t always evident at first, but after a short time, you should start to see more views and conversions. Content writers know how to work keywords into content and use formatting that will gain the attention of Google crawlers which can rank your website accordingly. 

Free up your time spent on writing and contact our content writing specialists today. At Unwired Web Solutions our experts in SEO can create content for your business that can help get you noticed on Google and turn browsers into buyers.

Why You Should Be Using a Content Management System

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Running a business is hard enough even when simply focusing on the daily operations, but running a company in conjunction with a successful website creates many obstacles in the fight to remain relevant. A content management system can help reduce the headache of publishing and editing content, but it still requires discipline and upkeep from you or the IT department. To understand why you need a content management system, you need first to learn the importance of original content.

The Importance of Regularly Published and Relevant Content

Before even getting into the technical expectations of Google search rankings, it is necessary to understand the importance of content to your consumers. Whether your company is a small or large operation, your customers are essential for profits. You need to keep clients engaged in your activities through not only services and promotions but useful insights into the uses of your products. However, beyond your products, you want to contribute to your customer’s lives, making your business a vital addition. Providing relevant and frequently published content is an excellent way to establish customer loyalty above all else.

Using Strategies To Achieve Google Success

There was a time when all a business had to do was publish and spin content to several hundred platforms. Google analytics has improved since then, so to stay relevant, now you need to build a portfolio of high-quality material and backlinks. You want to ensure that your content is always being updated, so your company remains current. If you manage to build such a portfolio, then you will be rewarded through improved rankings in the search engines.

Why Originality Matters

Creating new content matters more than you may think. The more consistently you produce content, the more Google crawls your webpage. If your content is relevant and shows good consumer interaction with appropriate keywords, then Google and other search engines will presume you are an authority on those topics. However, be original in your content design. If Google suspects plagiarism, then your overall rankings could take a significant hit.

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The Necessity and Advantages of a Content Management System

A content management system is more than an organizational tool. A CMS gives you ownership over your content portfolio, which improves the ease and efficiency of editing and uploading. When your content is accessible, you can streamline development across several user accounts and ensure that deadlines are adhered to.

Beyond the ease of editing and scheduling, a content management system allows you to eliminate redundancies and improve the flow of work. You can provide different levels of permissions, ensuring access to many writers and programmers.

Site maintenance becomes a breeze with CMS software. The underlying structure of your site is the same across all pages, making maintenance easy, even for those who are less technically literate.

Beyond the ease of access and maintenance, the primary advantage of CMS is the ability to manage and organize content. Anyone with any social media profile knows how permanent digital information can be. Still, a CMS setup makes it easy for companies to add or remove content from their website, helping a business remain relevant by quickly eliminating out-of-date information.

Finally, a system for content management is designed to improve your business. Through relevant and predictable publications, your company can experience more traffic, more leads, and more sales, but that all begins with the right content partner.

If you are interested in content management systems or if you would like to discuss the benefits of such a system further, contact Unwired Web Solutions and speak to a representative. Every business deserves an opportunity to thrive in the digital landscape. Stop just chasing potential and establish a system to help you achieve it.

Building a Website With a Better User Experience

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Google takes hundreds of elements into account when it ranks your website. Although keywords are one big factor, elements of user experience, aka UX, is also considered. UX is about the user and concerns how easy your website is to use and navigate.

When visitors come to your site, can they understand your site and find what they want? UX also takes into account your site’s credibility and accessibility. When your site is designed to meet expectations for users, search engines use that information for search rankings. More importantly, users come back to your site. 

Here are five tips for improving user experience.

1. How easy is it to read your website?

When users come to your website, the information needs to be organized in a way to let them easily find information. Use bulleted lists. Keep paragraphs short. Put in headings for easy skimming. The sad reality is that most people don’t read blocks of text; they’ll just scan the headers.

Use a conventional flow for your site:

  • Logo in the left-hand corner
  • Call-to-action at the top
  • Search feature at the top of the page
  • Contact information, social media icons and sign-up forms in the footer

Make sure your text stands out against the background. It’s okay to get creative, but keep UX in mind.

2. Is your content fresh and relevant?

Users who come to your site want updated information. Fresh content helps your site be found by search engines. Content that is up-to-date and interesting adds to your credibility. Create blog posts that offer new information about your industry and business to give customers insight. Meet consumers at any place along the sales journey, whether they’re just gathering information or ready to purchase.

3. Can users connect with you on social media?

Modern shoppers want to know about your business before walking into your store. Give customers a way to connect with you through social media. Your promotions and campaigns online can help you grow your customer base when you provide value. Giving ways for customers to easily find you on social media increases the user experience.

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4. Do you interact with your customers?

When customers post reviews, negative or positive, do you answer? You need to post responses to users who interact with your business on social media and through Google Business Profile reviews. Not only does this keep current customers, but potential customers are watching your brand. They’ll get to know you through your engagement on your social media. Demonstrate your commitment to customer service and support.

5. Is your website optimized for performance?

Content is king, but the technical side of your website is just as important to UX as what you post. If you want users to click on something, make it obvious. Optimize your site to make pages load quickly and get rid of features that cause slow load-times. Make sure your website looks great on different screen sizes. Add metadata that helps search engines find your pages. Although your users may not recognize these things, ignoring the technical aspects of SEO decreases UX.

Analyze How People Are Using Your Site

Use analytical data to see how you are doing. Test different versions of your pages to see which performs better. Have a plan for using your website. Set goals and constantly work to achieve those goals.

Building a website isn’t as easy as putting words up and waiting for people to come. You have to be proactive and work hard to grow a customer base that responds to your brand. Talk to an SEO company about making your website SEO friendly and customer-oriented. User experience boosts your online presence by increasing customer engagement, which in turn helps your search engine rankings.