A logo is an excellent way to create a brand identity and build customer recognition. No matter what niche your business falls into there is plenty of competition out there. A logo will tell your customers that you are professional and in a position of authority for that product. In this blog, we will share some helpful tips to create a logo that makes a great first and lasting impression.
When it comes to designing logos for another business it can be quite tricky since logos are an important part of a company’s image and brand. A logo helps the reader identify with a specific product and is most of the time the first image a person sees when looking at the website. Here are some helpful tips for designers when it comes to creating a logo.
Understanding the Brand
Understand who you are creating a logo for and collect some background details about your client. Keep the customer involved in the process by asking and gathering information about what type of design they prefer. Bright colours? Bold Letters? Simple and Elegant? Be sure that the logo resonates with the specific target audience that will be visiting the website. For example, if you are creating a logo for a health food store, a design with a minimalist style and black and greys as the primary colours most likely won’t appeal to the audience it is intended to reach. Understanding the people that you are hoping to reach is key to a successful design.
First Impression is Key
To expand on the understanding of who the customer is, it is important to make the logo as enticing as possible to attract their specific audience. This includes the colour choices, text or taglines and what type of font to include. Making a good first impression is key to staying competitive in any market.
The colours you use in your logo should be consistent with the colour scheme of your website. In some situations, the customer may not have a website created yet. The logo then takes on another role and will be used as the starting point that the website’s overall theme will be built around. It is important to note that choosing certain colours tends to convey a specific set of emotions to your audience. Some may choose bold and bright colours to grab attention or a specific colour like blue which tends to bring out feelings of trust and power.
Check out your competition online for inspiration and how to clearly set yourself apart. There are so many websites out there and it’s good to understand what is working well for your audience and what you should stay away from. See what types of logos tend to grab your attention and work from there.
When customers see your logo for the first time you want it to be taken seriously. A professional looking logo gives them a feeling of trust and reliability and shows that you are a credible business.
Choosing your Style
Lastly, after you have done the research and received valuable input from your customer it’s time to choose a style. A classic and simple logo makes it versatile and easy to remember. It can also give you good staying power, a wider audience reach and shows that you are reliable and easy to work with.
There are many other styles out there to choose from whether it’s a retro, modern, fun, or handcrafted look each one has its pros and cons depending on the marketplace. Sometimes when a logo is more complex and too busy it can be confusing and hard to remember for the audience. There needs to be that easy and flexible flow so that the business name and purpose is memorable and clearly defined.
Oftentimes when designing a logo there are a lot of ideas running through your mind and because you never know what the client will prefer, it is best to make several options for them to choose from. Ask yourself these questions when evaluating your design options:
- Are you able to tell what it is in 2 seconds?
- Will others know what type of business you do right away?
- Is it memorable?
- Does it appeal to your target audience?
- Is it versatile?
Designing a logo goes way beyond personal preferences, it is solely about what is good for the brand and marketplace of your customer. Don’t forget to take a step back and look at the bigger picture before designing that logo. If you are looking for a graphic designer to create a new, fresh and memorable logo for your business give Unwired Web Solutions a call. Contact us today, we would love to chat with you about what we can do for you.