August 29, 2022 by David Henderson

How To Use Marketing Analytics To Drive ROI

If you’re a small business owner or an entrepreneur who owns a startup, you’re certainly aware of the importance of using website design services and having a standout web presence. How do you begin attracting digital attention? It’s not as easy as it seems.

It’s not enough to simply have an attractive website with a nice logo. You need to use marketing analytics like search engine optimization to ensure that Google and other search engines will do much of the advertising legwork for you. Learn more below about how to start this journey and reach out for SEO help if you need it.

How Can SEO Help Your Business Thrive?

What’s your expected return on investment for your first year? How about your first quarter? If you’ve been alarmed by your ROI not being met, it could be because your marketing analytics are off. For example, you might be using vanity metrics such as likes, shares, and comments to track whether your posts are gaining traction in the digital space.

Unfortunately, the amount of attention you’re getting on social media doesn’t always translate into how much money your business can eventually earn. This doesn’t mean that vanity metrics can’t be helpful — they can often point to whether real people are showing interest in a certain product more than others — but they are not always accurate measures of your ROI.

3 Steps to Getting Started With SEO for Optimal ROI Information

Are you confused about how to get started with SEO? Consider implementing the following steps by yourself before you reach out to a professional for help — or, if you’re feeling stuck, get in touch with an SEO team to talk through your options.

1. Learn SEO Terminology

Do you know what a sitemap is? Are you aware of how search engines such as Google “crawl” pages for information? It’s okay if you don’t fully understand the ins and outs of how to make SEO for your business — but it’s a great idea to learn the terminology surrounding SEO if you’re thinking about working with a professional team.

2. Locate Appropriate SEO Keywords

Do you know how your customers are finding you and what terms they’re using to search for services you offer? This is a huge part of whether your online presence translates into a solid ROI. Consider using an SEO keyword generator, using a keyword tool, or simply looking at your competition’s sites to determine which search terms are the current and most appropriate options.

3. Monitor Your SEO Analytics

A large part of using SEO correctly is optimizing your site, keywords, and content for the internet. Another area of attention should be following up with the marketing analytics on the back end. For example, your current SEO (if you have performed any) may have worked six months ago, but the landscape of the internet — including search terms, keywords, and content — changes rapidly. If your site is showing a downward slope in customer engagement and your ROI is not being met, consider updating your SEO with refreshed keywords and new content as soon as possible.

Get in Touch With Us for SEO and Website Design Services

Entrepreneurs and small business owners frequently perform multiple roles during their time at the office. You may function as a meeting leader, a graphic designer, and an accountant in the span of a day’s work. Growing your business, especially if you’re unfamiliar with the bulk of SEO work you may have to do to get your company noticed by search engines, can be difficult.

Let us help. Get in touch with Unwired Web Solutions to request a quote. We’ll determine the right course of action for optimizing your business for the digital age and assist you in attracting attention that will lead to true financial gains.

August 9, 2022 by David Henderson

How UWS Helps With SEO and Customer Engagement

If you have a professional website, you need a search engine optimization strategy. One of the most basic forms of digital marketing, SEO takes advantage of search engine algorithms to boost your online visibility. Of course, creating and implementing a comprehensive strategy is a big undertaking, which is why you should hire an SEO company in Cambridge.

These third-party professionals are your dedicated digital marketing department, ensuring you’re always on top of the latest internet trends. Most importantly, SEO experts can explain how the strategy works, allowing you to make the best marketing choices for your enterprise.

SEO Drives Website Traffic

Search engine algorithms constantly crawl webpage text for keywords and phrases. This software then ranks pages according to undisclosed criteria. The goal of search engine algorithms is to offer internet users the most relevant answers to their queries.

SEO takes advantage of this system by identifying and using keywords that put your links in front of potential customers. For example, consumers interested in home improvement may search “hardware store near me.” By using “hardware store near me” in your content, your website will appear in those searches.

Of course, SEO isn’t as simple as stuffing keywords into your landing pages. Instead, it must be carefully implemented for maximum effect. Naturally incorporated keywords appeal to algorithms, boosting your rank and bringing more visitors to your website.

Trust Builds Your Customer Base

You can use SEO to target consumers at various stages in their purchasing journey. For example, “paint store near me” is a great targeting phrase for people at the end of the paint-buying process. However, you can build trust and encourage return visits by targeting consumers in the awareness and consideration stages of their purchasing journeys as well.

For example, you can target individuals in the awareness stage by creating a webpage about signs your house needs a new coat of paint. You can then create a blog about the best types of exterior paint to appeal to consumers in the consideration stage.

This strategy does two things: builds familiarity and establishes authority. The more consumers see your name, the more familiar your business becomes; the more helpful your content, the more consumers see your brand as an authority. Both factors build trust and bring customers back when they’re ready to purchase.

Customer Engagement Informs SEO Strategy

The best SEO uses data to target a specific audience. Customer engagement yields lots of fruitful data, making it a crucial resource for businesses. The first step to effectively using customer engagement is understanding the four types:

Social
Contextual
Emotional
Convenience

Social engagement occurs between consumers — essentially, it’s word of mouth. The better the customer experience, the more social engagement you’ll see as people talk positively about your brand.

Contextual engagement looks at customer behaviour within the context of your business. For example, you can create customized email offers based on previous purchases.

Emotional engagement recognizes that most consumer decisions have an emotional factor, even if it’s subconscious. When you build an emotional rapport with customers, they’re more likely to choose your branding in the future.

Convenience engagement illustrates that consumers are more likely to take the easy option. By lowering the threshold for conversions, you can encourage site visitors to act on impulse. A great example is the “one-click buy” button.

An SEO Company in Cambridge Offers Expertise

Do you want to boost your website conversions, but you’re unsure where to start? Unwired Web Solutions can help with our digital marketing expertise. We offer SEO, web design, social media marketing and content marketing services, ensuring we create a campaign that fits your unique needs. For more information, contact us online or give us a call today.

July 27, 2022 by David Henderson

3 Ways To Improve Your Website’s Rank on Google

It’s a cliche, but when you’re running a business, time really is money. Anything that takes hours of the day contributes to the high cost of labour and creates an opportunity cost for something that could be a more lucrative use of time. Product content optimization and SEO strategies require daily effort and constant commitment. Business owners often struggle to keep up with the demands. If you’re curious about content optimization services in Canada but are just getting used to how to do this yourself, read below for three strategies that may help.

1. Post Authoritative, Relevant Content

Nothing can replace content that is well-researched, persuasive, exciting to your users, and relevant to your product line. Web writing skills have to be honed and crafted to increase clicks and keep driving customers to your site. When you write your content, use keywords and strings of keywords that are directly connected to your products. Imagine yourself as the person who is searching for your website. What are they likely to type into Google? Include those phrases in your content, and you should see your website ranking go up. You should also make sure that you…

Use the same keywords more than once in the same posting. Pick a phrase and stick with it.
Create a separate webpage for each of the keywords you are targeting.
Make sure it is readable and user-friendly! Avoid the temptation to repeat keywords too frequently.

Finally, using formattings such as bold, italics, and headers creates relevance and dynamism in your content.

2. Upload New Content Regularly

Sharing departmental news on a blog, rich with keywords, may drive a better search ranking. It may help to have a ready-made bank of “evergreen” SEO articles ready to post at regular intervals. Use your downtime to create a healthy queue of these articles, so that you are not constantly scrambling for how to upload new content every day.

It will also help you to schedule regular audits of your past content. Customers’ needs change all the time, as do market conditions. It can be a boon to your web traffic if you set a reminder once a quarter or twice a year to scroll back through old blog posts and include more relevant keywords.

3. Maximize Your Metadata

This step is often overlooked but can create a significant edge against the competition. After all, there are dozens if not hundreds of websites competing for your customers’ loyalty. Titles, descriptions, and keywords are all valuable sources of metadata that increase Google search rankings.

Titles

By far your webpage’s most important metadata, the title appears at the top of a browser window and in the search engine headline. High-impact keyword phrases simply must be in your title metadata for successful product content optimization.

Descriptions

Use approximately two sentences here. This is what the search engine may show the user as a result after they hit enter on their search query.

Keywords

If you’ve read this far, it should not surprise you that keywords are crucial! You should take every opportunity to add rich keywords to every part of a website that makes sense. Even if the search engine sometimes overlooks this particular metadata, other times they won’t. A solid keyword phrase has three or four words, such as “Regina plumbing services.”

Contact UWS for Content Optimization Services in Canada

Get in touch with our team at Unwired Web Solutions today. If you are looking for solutions to bring more customers in to buy your products or gain a larger online presence we can help. By regularly adding relevant and engaging content plus the optimization of your website we can ensure great results. All our solutions will be personal to your needs. Don’t hesitate to get started, give us a call or email!

July 20, 2022 by David Henderson

How To Use Analytics To Make Better Marketing Decisions

We hear it from business owners all the time: “How am I supposed to figure out these search engine algorithms?” With exasperation in their voices, they look to us for solutions. It is true that search engines like Google and Bing are changing their algorithms all the time. This makes it very difficult for just one person to keep up with maintaining their website’s search ranking. Fortunately, we can help troubleshoot your website and provide local SEO services using SEO analysis tools.

What Data Do We Use?

We use a mix of market data to help you make better long-term decisions. This mix may include data from sales, customers, competitors, and the market at large.

Sales Data

How much have sales grown over time? What is the net revenue after overhead is subtracted? How much profit are you making overall? All of this data can guide decision-making on which products to emphasize and overall brand strategy.

Customer Data

You also need to know which types of customers are buying your product. How old are they? Where do they live? What is their median income? Their behaviour is also relevant, such as what time of day they browse your website most often, which products they click on but do not buy, and which they ultimately go home with.

Competitor Data

This data is valuable in combination with the sales data and customer data because it can help you bring back customers that may have been enticed by your competitor’s fresh angle. Does your competitor use more videos whereas you are using blog entries? What is your competition’s social media presence? How does what they do compare to what you do?

Market Research

This type of macro data gives you a birds’ eye view of the overall landscape in which your products are being sold. Consider supply and demand, social trends, and administrative barriers.

How Do We Use This Data?

One SEO analysis tool we use after gathering sales data is a revenue chart that shows yearly comparisons, quarterly contrast, and weekly figures. It’s pretty powerful to be able to make decisions in real-time based on hard evidence.

Gathering competitor data allows us to create comparative analysis templates as another SEO analysis tool. These visually show how different competitors stack up against each other in discrete categories such as:

Products and services they offer
Each company’s unique value proposition (UVP)
Their market share
Their strengths, weaknesses, opportunities, and threats (SWOT)

We can also compare segments of customer data for retention projections, loyalty, and whether it makes sense to try new markets.

Why Is This Important?

All of these data analyses should generate better leads, clicks, conversion rates, and profits! More specifically, however, research indicates that decisions made with data as a foundation are significantly more likely to generate sustainable results when compared with gut-level decisions and business experience alone. Humans can sometimes be unreliable, but numbers don’t lie. Data like this can also help you decide which products to discontinue, which types of customers are already warm leads, and create better use of your time.

UWS Provides High-quality Local SEO Services

Thinking about all this data may be overwhelming when you already have so much on your plate. That’s why we are happy to take these cumbersome tasks off your hands and come back to you with meaningful suggestions that clarify and tailor your marketing plans.

You can easily request a quote from us today. Let us help you create a Google Business Profile that will help you stand out from the competition, and entice customers to click your links.

May 25, 2022 by David Henderson

Going Viral With SEO

There has been a sudden increase in businesses going viral. When a company goes viral, its message and popularity rapidly grow beyond its original target audience. It is difficult to determine precisely why because no two businesses are alike. As a result, the exact strategy isn’t always replicable from one business or industry to the next, since much of the content must be unique to the brand.

Though there is a fundamental process that digital strategists can use for success. Some commonalities between successful viral businesses include being creative, tapping into a relevant trend, and having a passionate following. Learn how an expert SEO company in Kitchener can help create a frenzy of excitement around your product or service and then harness that interest to generate sales.

Viral Marketing Strategy Results

One way to stoke the fires of viral response is to use viral marketing strategies. Viral marketing uses distribution channels like the internet and social media to cause a product or service to get frenzied attention or trend rapidly. This upswing of responses can refer to anything from a company creating a funny video about their product to an advertising campaign that generates so much buzz that it becomes impossible for people to ignore.

Viral marketing has become an idealized way for businesses to build brand awareness, increase sales, and create word-of-mouth buzz. Some press reps suggest that any viral attention is good attention, but the best and most long-lasting businesses work to make sure their viral attention is positive. Negative press can damage a brand over time.

Search Engine Optimization Results

SEO is the critical process of improving the visibility and ranking of a web page in search engine results pages (SERPs). This series of steps can be done by optimizing different aspects of your website for certain purposes and measuring the results through analysis. Keyword and image optimization for SEO are two front runners in regular analysis. Research suggests that innovative and effective SEO services can also help your business go viral and grow.

Traffic

SEO helps to improve your visibility on search engines and attracts more web traffic to your site. This web traffic can then be converted into leads and sales opportunities. In addition, SEO can help you create a better online brand presence, attracting new customers. If you’re ready to take on more traffic and move your business to the next level, consider hiring an experienced SEO company to help you do so.

Conversion

There are many SEO services businesses can use to help them achieve higher conversion rates. Remember that a high conversion rate means that more customers are happy with their purchase and willing to communicate that with others.

Value

Adding value to the market is something that all businesses struggle with constantly. SEO can help your brand become more valuable, as it becomes easier for potential customers to find and learn about your company. With the right SEO strategy in place, your business can reach even greater heights and become a leading player in its industry, gaining credibility and value.

Longevity

Learning how to use SEO services to benefit your business and turn short-term successes into long-term profit growth is essential. A practical way to achieve long-term success with SEO is to use a mix of both organic and paid search engine optimization services.

Using a clever combination of SEO services and smart analysis will help you ensure that your site remains active in the search engines, drawing in more visitors over time. Contact the digital experts at Unwired Web Solutions to boost your visibility in specific niches or industries, resulting in increased traffic and sales.