Most businesses are scrambling to recover from the economic impact of the COVID-19 pandemic. The public health crisis has changed the way companies operate both internally and externally. More than ever, businesses need to connect with their customers by accelerating online marketing services and efforts. Maintaining a positive, consistent presence in your industry is vital to weathering the storm of the pandemic, recovering profits and continuing business development efforts. Read below for more information on why it is important to continue your marketing efforts during the pandemic:
What Is Content Marketing?
Content marketing is a digital form of marketing that helps companies establish and enhance brand visibility and build relationships with customers. This form of marketing aims to provide the customer with valuable informative content. Content marketing first started as blog posts and link building and has evolved to include more sophisticated strategies, including social media and SEO tactics.
Online marketing is not focused specifically on promoting products and services. Instead, current strategies involve providing the customer with relevant and timely information. It is important to offer valuable content especially during times of crisis. If you have useful information for your customers now, you can build a relationship that will be profitable in the future.
The Challenges of Marketing During COVID-19
While traditional marketing efforts involve travelling and in-person presentations, the pandemic has caused companies to reevaluate their efforts and redistribute budget funds. Because most companies can no longer attend large events, they need to refocus their efforts more on online marketing efforts.
Another challenge is shifting priorities within company leadership. Changing priorities may mean that you are forced to put a project on the backburner that you have been working on for a long time. The importance of projects must be reassessed and flexibility is more crucial now than ever.
Why Content Marketing Remains Important
Most people are spending more time than ever on the internet. Many people are working from home and few are leaving their homes as often as they normally would. A recent survey found that nearly 95% of people have bought something online in the past month. This demonstrates how online content marketing remains a successful way to reach customers. There are perhaps more opportunities than ever to expand your online strategy. You can turn in-person events to digital events and have the opportunity to scale them internationally and increase customer engagement.
The pandemic allows businesses to focus on online strategies they normally would not have considered. From paid advertising to social media advertising, this is the time to try new content delivery methods. In essence, the current market is an opportunity to experiment and find new content marketing strategies that help your business grow. You want your customers to know you are still open for business and are ready to engage with them. Here are content marketing strategies to consider implementing to remain engaged with customers during the pandemic:
- Create more targeted landing pages
- Perform market research on your audience
- Invest in social media marketing efforts
- Target younger audiences with adaptive content
- Create and take online training modules
- Use native advertising
Online content marketing during pandemic requires creativity and adaptability. If you make an effort to better serve your customers, they will recognize those efforts.
Contact Unwired Web Solutions Today
If you need assistance with your online marketing strategy, contact Unwired Web Solutions today. We want to help your brand expand its online visibility and grow sales. We offer services including SEO, web design, content marketing, and social media marketing to help your brand succeed in an internet environment. Contact us to find out how we can expand your company’s online presence.
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