Content Optimization Archives - Page 3 of 5

August 22, 2022 by David Henderson

4 Essential Ingredients for a Successful Website

Building and maintaining a website can be challenging to do if you are not aware of what makes a successful website. Websites are much more sophisticated than they were just a few years ago. The Google algorithm keeps updating to help users get the information they want quickly. Laying a good foundation with your website now can help you keep up with the bots and how consumers are searching differently. Here are four ways UWS can help you stand out among your competitors with content optimization services in Canada.

1. Design and Easy Navigation

An often-overlooked aspect of a website is its design and navigation path. You want your website to be attractive and inviting, kind of like your front door. When customers enter your site, they need to be able to get what they want quickly. The links should be easy to follow, to see where each link leads. The links should also set your customers up through your sales funnel. There’s no point in directing a customer to buy an item if they’re still gathering information. You have to lead them through the sales journey. Navigation is key to a successful website.

2. High Quality, Relevant and Engaging Content

There’s a good reason content is considered king. Customers want relevant content that keeps them interested. Search analytics notice when customers spend time consuming content on your website. You get ranked higher. When you invest in high-quality content, it makes customers stay on your site to see what else you have to offer. This product content optimization adds to your bottom line.

3. SEO Keywords to Get Noticed By Google

It used to be thought that “if you build it, they will come,” but search is changing. Google uses keywords to index sites and ranks your pages in search. Your content might be excellent, but if Google can’t determine what your page is about, it will be difficult to index. If no one comes to your website, what’s the point?

WSI uses deep research to find the most relevant keywords for your business. We build those into your content to help drive traffic to your business. We also look at your competitors, to see what keywords they’re ranking for. This information can help rank your site higher in local and global searches without spending all your budget on digital marketing.

4. Blog and Social Media Presence

Search engines like new content. Blogs are a great way to update your site with new information and to link back to evergreen content on your site that already ranks high. This helps the bots index your site and learn how to navigate your site to rank in search. Users like new information about your product, services and brand. It’s another way to break down your story into bite-size parts to get your message across.

Social media can’t be ignored as part of your website strategy. Promoting your website on social media can drive traffic to your site to build your customer base. With so many different platforms, it can be hard to decide where to start. The WSI team can help you analyze your customer lists by demographics and find out where they hang out on social media. You don’t have to be active on dozens of social media platforms, just one or two to start to gain a following. Once you’re established, you can always add another one. The important thing is to have a way to connect with your audience.

Professional Online Marketing Support

WSI understands that there is a lot that goes into a successful website. We can help you bring all the parts together to create a harmonious symphony that gets an audience. Contact us for more information.

February 16, 2022 by David Henderson

As more people than ever turn to the online world to access information, shop online, or stay in touch with friends and family, SEO is becoming more important than ever. But many business owners don’t understand how SEO strategies can help benefit modern businesses. Here at Unwired Web Solutions, we can help implement an SEO strategy that can help get your business found online. As part of our SEO plan, we are able to offer content optimization and like to think of ourselves as content marketing Canada experts! So, we have got you covered for any SEO or content marketing needs!

SEO Marketing Strategy

An SEO marketing strategy involves the process of planning and implementing specific steps to get better organic rankings for a website. It is also commonly known as an SEO approach. The easiest way to think of an SEO marketing strategy is like a digital road map that marketers create to drive traffic to sites that will ultimately help a business get maximum return on investment.

As online engagement continues to rise in 2022, businesses need to focus on their SEO strategies to stay ahead of their competition. We have put together our top ways to create a solid SEO plan for the year ahead. These strategies have shown results in helping many businesses increase their organic visibility, fulfill their target audiences’ needs, and improve the quality of traffic to their website.

Use Keywords With Proven Results

When starting an SEO strategy, the best place to start is by looking at keywords that have proven demand. There are many ways to gather keyword suggestions. One of the most popular is Google’s Keyword Planner. Here you can get search volume and traffic estimates for the keywords you’re considering.

Target Long-Tail Keywords In Posts

A long-tail keyword is a phrase generally made from three to five words and is more specific than generic terms. These keywords can help to allow you to target niche demographics.

An effective SEO strategy includes integrating long-tail keywords in posts because they have a lower search volume and can offer lower competition. They can also easily be ranked on search engines which will make your site more visible to potential customers.

Post Unique Keyword Oriented Content

For content optimization, consider using keyword-rich paragraphs to your website that potential customers may be searing for. Pages are a great place to include keywords and long-tailed keywords that web crawlers can see and quickly know what your site is all about.

When writing content for your website, no matter if it is for a blog or a static page, always keep in mind your most important keywords. Your primary keywords should be used at least every 200 words, and they should be placed in eye-catching and significant positions such as the title tag, H1 tag, and other headings.

Create A Great User Experience

Excellent user experience is not only vital for the happiness of your customer, but it can also affect your SEO ranking. Google’s algorithm has consistently taken user experience into account, but they are changing their views on content creation for user experience. This has a new, profound impact on how web content is planned, with the focus shifting from creating content around keywords to producing content for users. Google now understands when web pages can answer a search query that poses a question. So, make sure that your website is user-friendly and answers any questions your customers may have.

Use Multiple Media Types On Your Blog

Speaking of user experience, people want to see content in many different ways. This includes not only written content but also multiple other media types. Adding videos, GIFs, infographics, and audio to your website will automatically increase your website’s engagement rate and time that your customers are staying on your site. Google Analytics will see how much time is spent on your site, and you will be rewarded with a higher ranking.

Maintain Quality Links To Your Page

Backlinks have long been considered a hidden secret for SEO, but look out for spammy ones that can do more harm than good. Only ask for links back from top-quality sites, relevant websites, or popular influencers. Never pay for a backlink, as these sites are usually considered spam from an SEO standpoint.

Planning An SEO Strategy

When trying to plan your SEO strategy for 2022, start by looking at your competitors These are websites that you would be battling against in the search engine results pages. To outrank any of your competitors, you must first address their domain authority and identify any of their weak spots. See if you can figure out their keyword focus and compare it to your own. This can tell you if you are on the right track or give you some ideas for your keyword strategy. Also, take a look at their media. Are they using images, infographics, or videos to entice their customers? The better you know your competition, the more prepared you will be to create your SEO strategy.

SEO Doesn’t Need To Be Hard

Overall, improving your SEO this year doesn’t have to be that hard. By following these simple steps, you can be on the right track to improving your web presence and building an overall excellent online presence for your target customers.

For SEO marketing, contact our team at Unwired Web Solutions today. A member of our team will be happy to sit down and discuss an SEO strategy that will help put you on Google’s radar. Through content optimization, backlinks, and user experiences, we can help grow your online presence. Contact us today!

February 1, 2022 by David Henderson

When you hire content optimization services in Canada, you can request assistance with meta descriptions, a critical part of any listing on a search engine results page. Of course, you may wonder why you should go through the trouble, as most of them are auto-generated if left alone. Is it worth the effort of creating your own? You may be surprised by how much it affects your marketing campaign.

What Is a Meta Description?

You’ve seen meta descriptions before, but you may not have known it at the time. Meta descriptions are the handy paragraphs underneath links on SERPs. They describe what the page is about and help searchers find the right website to answer their questions.

As we mentioned, search engines automatically generate meta descriptions, but you also have the option to write them. Depending on the quality, Google may rewrite them to better serve the user experience. However, meta descriptions optimized with keywords are less likely to get rewritten, so it’s in your best interest to at least try creating your own.

It’s important to note that the meta description isn’t part of your web pages’ visible content but part of the metadata that works behind the scenes. As a result, you must access the HTML markup to change it. This process is relatively easy in most content management systems.

Why Are Well-Written Meta Descriptions Important?

Meta descriptions are a great place to flex your SEO muscles. Optimized descriptions appeal to internet searchers, who are the more likely to click on the associated link. The more clicks a link gets, the higher it ranks on SERPs. The higher it ranks on SERPs, the more clicks it’s likely to get, and so on. Basically, a well-written meta description is a way to jump into a high-ranking feedback loop.

How Can Content Optimization Services in Canada Help You Create Effective Meta Descriptions?

While there are meta description generators out there, professionals find that organic text is more effective. In fact, creating a unique description with strong branding can significantly impact how many people click your link. Of course, if you write a description the old-fashioned way, you have to keep a few things in mind.

First, make sure you stay within the character limit. Google only shows the first 160 characters of a meta description, including spaces. That means you have a tiny window to state your case.

Second, don’t stuff your description with keywords. While utilizing keywords is crucial for product content optimization, treating the meta description as a list of buzzwords won’t do you any favours. Searchers want to know what your webpage is about, and a description packed with keywords won’t tell them that.

Instead, only use one or two keywords as naturally as possible. This approach strikes a balance between appealing to search engine algorithms and providing value to consumers.

Third, prompt searchers to act with clear directions. Termed “calls to action,” these statements use active verbs such as the following:

Learn
Discover
Explore
Find
Buy

Which you use depends on the content of the webpage. For example, if the link leads to a blog, you’ll want to focus on words related to learning. In contrast, web pages listing products for sale should use terms related to shopping.

Finally, keep the consumer’s intent in mind. What is the user hoping to find by searching these terms? Try to present your webpage as the answer to searchers’ hypothetical questions.

Optimizing meta descriptions on your own is feasible when you’re a startup, but as your business grows, so will your website. Maintaining dozens of web pages takes time away from other essential operations. Fortunately, Unwired Web Solutions can help you strike a balance with our content optimization services. For more information, give us a call or reach out online.

August 3, 2021 by David Henderson

Most people are not reporters, and their business does not offer breaking news every day. So how can newsworthy content be created? A blog is an essential part of many online retailers, but it can be a struggle to develop constant newsworthy, engaging content.

When you have quality articles, others will want to link to your site. This is what you want to strive for. Website content optimization can ensure that your information is presented in an SEO-friendly way. It is not just about having great content but also making sure it performs well.

Relevant and Interesting News

Data is perhaps the most important part of the content process. Most people are not actual reporters and do not have breaking news that applies to their company. That is why doing some digging and finding news stories that are relevant and interesting are essential.

Start by seeing if you have any internal data at your company that would be of interest to your readers. A lot of companies tend to overlook this aspect. You may have some interesting information and not even realize it. If you are not sure where to start, try emailing a list or audience that you can survey or poll to find out what information they may find interesting.

If you don’t have news within your company that would make a great post, look at outside sources. There is always news happening that could be pertinent to your business. You just need to start looking! Gather information that is relevant to your company and write about it from your perspective.

Emotions are Crucial

You want your readers to feel something. If you are not sure which direction to go with this, try surprising your readers. Many journalists focus on things that are new and unexpected, and people are generally interested in these topics.

You will obviously need to work with the data out there, but if you found the topic surprising, odds are someone else will too. Make sure your surprise about the news is highlighted in your article.

Make An Impact

It goes without saying that you want your content to make an impact. This in itself can create a sense of newsworthiness. You basically want to ask yourself if it will affect the audience. When journalists decide what to write, they want to know, “Does this impact my readers?” and “How does this affect their daily lives?”

Your content should leave an impact on a reader. You want your content cited and backlinked on other websites, and by following these few simple strategies, you may have a chance.

Always keep your audience in mind when creating content. If you are trying to get national news coverage, or appeal to a wider audience, keep the subject matter in mind and how it can impact many people. You may want to focus on something that everyone will relate to, or you can stick to a niche perspective. You don’t always need to appeal to everybody. But if you do go that route, you still need to keep the impact in mind.

SEO’s are always looking for ways to get excellent links, but you need to earn those links by creating newsworthy content. Most business owners are not professional writers and just don’t have the time to research and develop topics that suit their customers’ wants and needs. This is where Unwired Web Solutions can help! Our experts in website content optimization can get your site noticed with newsworthy content. Contact us today to get started!

June 22, 2021 by David Henderson

You may be utilizing content optimization services and feeling pretty secure about your website, including your blog articles. But, even though you are doing everything right in the world of online marketing, you could be the victim of “scraping.”

How do you know you are a victim? Perhaps one day, you come across an article that looks very familiar. It only takes a second to recognize it because it is your content! Someone has taken all your hard work and posted it on their blog.

In most cases, they have taken the entire piece, including images and links. They do this by “scraping” your blog’s RSS feed. Occasionally, they may change it up a bit. But the majority of the writing, images and links are all yours. No matter the situation, it is never pleasant to realize that someone has stolen your hard work. It is even worse if you have not been given credit for it.

What to Do

The first thing you need to do is decide if you are going to do anything at all. It can be extremely frustrating to know that someone has used your hard work for their own gain. But, the amount of work that may be needed to get the article taken down may not be worth it.

On rare occasions, you may find that it is a new blog owner who copied all of your work because they didn’t know any better. In fact, they may even think they are doing you a favour.

If it appears to be someone starting out who possibly didn’t know any better and their contact information is right out there in the open, you may want to try emailing them. You may be surprised at the quick response you get with an apology and offer to take down the copied blog post. If they are genuinely clueless and didn’t realize that what they were doing was wrong, they will more than likely own up to it and take it down immediately. It is acceptable to give them 24 hours to take down the content.

If you can’t get an answer from them, you can try contacting their hosting company. There are a few websites that can help to locate a hosting company for a specific site. Hosting companies can get into legal trouble if they are hosting a site that is violating Copywrite laws, so they will likely act quickly to help issue a notice to the site in question.

Take It Further

More often than not, they will know exactly what they are doing and why it is wrong. Some people prefer to take it further by putting pressure on the blogger or contacting advertisers on the blog who has stolen content. You can also issue a Digital Millennium Copyright Act (DMCA) takedown notice against the site in question.

However far you wish to take action is up to you. Just remember that at the end of the day, it may not be worth your time. Check to see if your site still ranks higher than thieve’s site. Just search Google for a sentence from your blog post (in quotation marks) and see if your site still ranks above the other. If so, you can rest assured that you are still doing better than the thief, even with them ripping off your material.

To reduce the risk of “scraping,” include at least one link in each blog that points to another one of your blog posts. That way, if readers come across the stolen content, they may click on the link and be redirected back to your original blog.

If you are having trouble with “scraping” or just need some help with your content, contact us today! We offer content optimization services to make sure your site ranks on top, no matter how many thieves try to steal your content!