3 Ways To Improve Your Website’s Rank on Google

It’s a cliche, but when you’re running a business, time really is money. Anything that takes hours of the day contributes to the high cost of labour and creates an opportunity cost for something that could be a more lucrative use of time. Product content optimization and SEO strategies require daily effort and constant commitment. Business owners often struggle to keep up with the demands. If you’re curious about content optimization services in Canada but are just getting used to how to do this yourself, read below for three strategies that may help.

1. Post Authoritative, Relevant Content

Nothing can replace content that is well-researched, persuasive, exciting to your users, and relevant to your product line. Web writing skills have to be honed and crafted to increase clicks and keep driving customers to your site. When you write your content, use keywords and strings of keywords that are directly connected to your products. Imagine yourself as the person who is searching for your website. What are they likely to type into Google? Include those phrases in your content, and you should see your website ranking go up. You should also make sure that you…

• Use the same keywords more than once in the same posting. Pick a phrase and stick with it.
• Create a separate webpage for each of the keywords you are targeting.
• Make sure it is readable and user-friendly! Avoid the temptation to repeat keywords too frequently.

Finally, using formattings such as bold, italics, and headers creates relevance and dynamism in your content.

2. Upload New Content Regularly

Sharing departmental news on a blog, rich with keywords, may drive a better search ranking. It may help to have a ready-made bank of “evergreen” SEO articles ready to post at regular intervals. Use your downtime to create a healthy queue of these articles, so that you are not constantly scrambling for how to upload new content every day.

It will also help you to schedule regular audits of your past content. Customers’ needs change all the time, as do market conditions. It can be a boon to your web traffic if you set a reminder once a quarter or twice a year to scroll back through old blog posts and include more relevant keywords.

3. Maximize Your Metadata

This step is often overlooked but can create a significant edge against the competition. After all, there are dozens if not hundreds of websites competing for your customers’ loyalty. Titles, descriptions, and keywords are all valuable sources of metadata that increase Google search rankings.

Titles

By far your webpage’s most important metadata, the title appears at the top of a browser window and in the search engine headline. High-impact keyword phrases simply must be in your title metadata for successful product content optimization.

Descriptions

Use approximately two sentences here. This is what the search engine may show the user as a result after they hit enter on their search query.

Keywords

If you’ve read this far, it should not surprise you that keywords are crucial! You should take every opportunity to add rich keywords to every part of a website that makes sense. Even if the search engine sometimes overlooks this particular metadata, other times they won’t. A solid keyword phrase has three or four words, such as “Regina plumbing services.”

Contact UWS for Content Optimization Services in Canada

Get in touch with our team at Unwired Web Solutions today. If you are looking for solutions to bring more customers in to buy your products or gain a larger online presence we can help. By regularly adding relevant and engaging content plus the optimization of your website we can ensure great results. All our solutions will be personal to your needs. Don’t hesitate to get started, give us a call or email!