Website design and development services aren’t a one-time deal — after a while, pages become outdated and their search engine optimization not as effective. Fortunately, web design experts can help you stay current with refreshed layouts, upgraded code and high-quality content. If you see a dip in website traffic, professionals can reverse that trend with the following solutions.
Identify Outdated Site Content
Search engines update their algorithms frequently, and most of the time, the changes go under the radar unless you know what to look for. As a result, your webpages may start performing poorly without any changes on your end.
Website development experts track algorithm updates to align sites with new criteria. One of the first steps is reviewing your landing pages and blog posts to identify outdated pages. A good way to do so is by checking the analytics for each page; you should refresh pages with low visitations or click-through rates.
A refresh keeps the page’s information but introduces more effective keywords and SEO techniques. For example, if a blog post includes awkwardly used key phrases, a refresh integrates the new keywords more naturally. It’s also essential to keep refreshed content as evergreen as possible to remain relevant year-round.
Improve User Experience
When visitors arrive on your website, they shouldn’t have to think about navigation. Instead, it should be intuitive, allowing them to smoothly research and purchase their desired products or services. Website design can hinder or help the user experience through layout, font choices and even loading times.
One excellent way to ensure intuitive navigation is clear labelling. For example, your banner should explain its links in concise, straightforward language. Don’t use wordplay here, as it may confuse and frustrate visitors, causing them to bounce to another company’s website.
Additionally, you should prioritize functionality. All links should lead to a live page; broken links can make your business look unprofessional or even shady, so fix or remove them. Your pages shouldn’t take more than four seconds to load, as customers won’t wait around longer than that.
Create Consistent Messaging
Every aspect of your website should align with your brand:
- Landing pages
- Blogs
- Meta descriptions
- Meta tags
Depending on the scope of your website, this can be a big task. Fortunately, a professional web developer can ensure your content, design and metadata reinforce your company’s voice and values.
Additionally, expert assistance during a rebrand makes for a smooth transition, which means minimal interruption to your operations. As a result, you can hit the ground running, using that momentum to boost your metrics.
Hire Website Design and Development Services
While it’s possible to handle web development on your own, hiring custom website design services offers a wide range of benefits. For example, having a team analyze and update your content means you have more time for daily operations. You also get the advantage of experience and long-term trend tracking, ensuring your updates are on the cutting edge.
Of course, some business owners worry that outsourcing website development means cookie-cutter solutions, but that isn’t the case. In fact, working with professionals ensures you get a website tailored to your needs. The do-it-yourself approach can only take you so far if you don’t have a web design background, while a team works closely with your company to customize every detail of your site.
Unwired Web Solutions is the place to call if you’re looking for the best website design services. We can help you build a site from the ground up or refresh pages that aren’t performing well. We also offer other marketing services to boost website traffic, including content and social media marketing. For more information or to schedule a consultation, visit us online or give us a call today.