Software development for apps may have just taken a surprise turn. With the majority of people using apps every day in some shape or form, they have proven to be extremely useful. No matter if you are checking your email, grabbing a ride to meet friends, or checking the weather, chances are, you are using an app.
Our experts on mobile development in Kitchener are informing clients about a recent change in apps and how it may affect their business. Regular apps are the ones that most people are currently downloading and using, but many people don’t understand the way they work or how they can be improved upon.
Short for applications, “apps” refer to programs that are downloaded and installed onto your phone or other mobile devices. These apps rely on available storage space on your system to run successfully.
Who Uses PWAs?
Progressive web apps (PWA) are the newest mobile development that many businesses are turning to, including Starbucks, Instagram, Uber, and Tinder. PWA’s are stored on a server and are always available as long as the server is up. This new type of app acts just like a mobile app, and users shouldn’t even be able to tell the difference.
Exceptional User Experience
The goal of a PWA is to deliver the best possible user experience. This means that no matter if a customer views the app on the latest iPhone or a much older one, it will always work the same. Some of the features of a well built PWA include:
- PWAs load instantly, meaning there is no downtime
- They act just like the standard app, complete with the same functions
- They can be installed on the user’s home screen without having to install through an app store
- PWAs are quick to respond to a user’s input
- They have smooth scrolling and animations
- They can take advantage of web push animations.
How a PWA Can Help Business
Perhaps one of the best things about PWAs is that they can help small businesses or those in a start-up phase tap into a much larger audience. By utilizing a PWA instead of a native app, users on multiple types of devices can be reached. These apps can allow businesses to showcase what they want to display using their preferred devices instead of a specific one. This means that the content can be accessed by people in a crowd, sitting at the office, or travelling on a plane.
Users of PWAs don’t need to worry about extra storage as these apps are not downloaded. Research has shown that 25% of users delete apps to install new ones on their devices. If yours isn’t a PWA, you may run the chance of being deleted.
Your customers will never miss out on the latest version since PWAs do not need to be updated by the user. Nobody likes having to update an app when opening it to use. But with PWAs, are like websites, so they always stay up to date.
For smaller businesses and start-ups who don’t yet have a loyal customer base willing to download an app, a PWA means that customers just need to find the website and immediately interact with your business.
The Right Digital Presence
To compete in your marketplace and gain your customers’ attention, you need the right mobile digital presence. For mobile development in Kitchener, the experts at Unwired Web Solutions can help make sure your business has the app best suited for your needs. Contact us today to learn more about our services and what we can offer.