A social media strategy relies on several components, including goal-setting, audience identification, and content creation. Doing any one of these things well does not necessarily equate to marketing success. No, a successful social media campaign must successfully implement all components of a strategy and balance those against realistic outcomes.
Unwired Web Solutions is a digital marketing firm. With experience in web design and content creation, the service is beneficial to novice and experienced business owners.
5 Steps To Create a Social Media Strategy
Social media marketing relies on several techniques to achieve profitability or other advertisement objectives, like brand awareness. As with any marketing effort, it is a multi-faceted approach to consumer outreach and engagement.
Unwired Web Solutions is no stranger to social media campaigns, and it aims to help business owners and entrepreneurs through its service offerings and team experience. The fundamentals of a social media effort include five manageable steps.
1. Set Achievable and Realistic Goals
Too many business owners expect rapid results from marketing efforts. Most campaigns take time and testing before resulting in worthwhile profits.
When working with your digital marketing partner to create your first social media campaign, settle your expectations. What do you want to achieve? Maybe you want to hit your first 100 followers; that is a reasonable goal, especially for a small business with no existing social media presence.
The goals will vary based on business size and experience. A digital marketing partner like Unwired Web Solutions can help you create a realistic plan.
2. Identify Your Target Audience
Every effective social media strategy requires an audience. You want to research your specific consumer. It is not enough to say your audience is women; you need to get specific. For example, your target market is middle-class married women between the ages of 25 and 35 with children and a white-collar finance career. The more specific, the better.
A research partner can help. Unwired Web Solutions has experience with audience research and consumer analysis; the company can provide in-depth analysis of your target demographic.
3. Create a Content Strategy
Never post social media content on a whim; always think everything through. Companies get into a lot of trouble when they decide to wing it, resulting in significant consumer backlash.
Content strategy is a plan for content creation. It involves a development schedule and platforms you want to use. A digital marketing service can help you analyze your best options for social media campaigns and efforts.
4. Optimize Your Posts
Search Engine Optimization is not only for websites, pages, and blog posts. Social media channels and profiles can be optimized to improve visibility and perceived authority. For example, an optimized profile will include the business name, contact information, operating hours, and anything else your customers would want to know. You can also use keywords in profiles to improve SEO listings. Finally, you should use hi-res images.
Optimizing social media posts takes work, but it is well worth the effort, especially when your content starts ranking higher with users. Unwired Web Solutions can help your business create optimized content across various media channels, including social media platforms.
5. Measure and Analyze Success
As with everything in digital marketing, you need to check the data of your social media accounts and campaign efforts. Analytics is the only way to know if your efforts are worthwhile or if you need to tweak something to improve its performance.
Contact Unwired Web Solutions for Guidance
Are you looking for partners in social media marketing in Canada? Unwired Web Solutions is a leading digital marketing agency in the region. Contact the UWS team to discuss your social media efforts and how they can help.