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Top 5 WordPress Tricks and Tips for Beginners

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When starting with WordPress, it can be overwhelming. If you are beginning and are planning to dive into the wonderful world of WordPress, our experts have some tips and tricks to get you started. Creating your own website is no easy feat, so don’t be fooled by blog posts convincing you how easy it is. 

As a beginner, you will be able to learn some of the tricks of the trade, and with some help from a template, you may be able to create something you can be happy with. However, if you want a custom-designed WordPress site with all the bells and whistles, you may need to contact WordPress development company Canada experts. 

The first thing to remember when creating your WordPress site is that there is a lot of competition out there, so you will want to stand out from the crowd. By learning a few tricks and tips, you can make the most out of your new site. 

Choose the Right Theme

Start off right by choosing the best theme for your business. It may seem simple, but it is often the step that gets most overlooked. Don’t just choose a theme because it is the most popular. Choose one that suits your business best. Every business has different needs, so your theme should have features that fit whatever you are doing. 

Reduce Image Size

With Google’s new algorithm being released this month, your site must be running at the fastest speed possible. One way to do this is to make them smaller by compressing your images. This not only makes your site load faster, but it will also save on storage space. 

Several online tools can reduce the size of an image without reducing the quality. A couple of the best are ImageResize and Optimizilla. 

Harness the Power of SEO

Having a website optimized for SEO (search engine optimization) is critical for all online businesses. Having an SEO-friendly theme is a good start, but we also recommend using a plugin for SEO. There are many great options, but we like to recommend Yoast SEO, or The SEO Framework. These tools can help you to analyze your content and suggest improvements. They can also help with technical issues that can help make your life easier and get your site ranking better. 

Use Title Tags and Alt Text 

A picture can speak a thousand words, but only if it is appropriately tagged. Images can make your posts look good, and the site look professional. They can also help with SEO if they are labelled correctly. Alt-text is what your viewers are going to see if the image doesn’t load correctly. Title tags are working behind the scenes to help with SEO. Both should be short descriptions, just offering enough information about the picture. 

Add Facebook Comments

With over 2.5 billion users worldwide, Facebook is one of the most popular social media platforms. By integrating comments on your blog, users can easily leave a message. They may also be more likely to share it on Facebook later. 

When starting with WordPress, you may be overwhelmed with everything you will need to learn. But if you stick with it, you can create an exciting website that your customers will appreciate. 

If you decide that website design isn’t for you, our WordPress development company Canada specialists can help. Contact Unwired Web Solutions today and learn how we can use our expertise and experience to customize a site that both you and your customers will love. 

What Is a Featured Snippet?

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The featured snippet is the most coveted position pursued by search engine optimization Kitchener companies. Not every search option returns a featured snippet, but the most popular search questions do. Companies love to rank for this position because it provides the opportunity to distinguish themselves from competitors. It also confirms that they are the subject matter experts on the specific topic, which customers begin to notice when this ranking is consistent across related queries.

What Is a Google Snippet?

Featured snippets are the highlighted answers in search position zero. They illustrate what Google decides is the best answer to a query. Google displays this information without the need for a potential client to click on your website while still crediting you for the information.

Google also provides rich text associated with every other result provided. It increasingly highlights the specific text on web pages that answer a question, even if it does not rank in search position zero.

What Are the Different Types?

Google provides four main types of featured snippets. The main difference between all four is formatting.

Listicles

If you write a listicle article, Google might use the headings from the list to answer someone’s questions. For example, say you write an article on how to change a tire. Each step and its subheading would be another item on Google’s list.

Tables

Google might go a step further with formatting and present the information in the form of a table. The table does not always have visible lines, so you might confuse it with lists. A common query Google responds to with this format is when you look for the annual weather averages of an area. It provides a table showing the month, high and low temperatures and the inches of rain received.

Paragraphs

Not surprisingly, most featured snippets take the form of regular paragraphs. In some cases, Google will string together information from different paragraphs to create a new paragraph that answers the specific query.

Video

Sometimes, the best answer to your question is a video. Marketers believe that videos will become more prevalent as featured snippets, over time. Videos are most likely to rank in featured snippets for how-to queries, such as, “How to change windshield wipers”.

Google featured snippets

Is It Worth Ranking for This?

Some companies believe ranking for a featured snippet does not provide any real benefits to the business beyond exposure. After all, if clients can see the answer without clicking on the website, why would they visit? In spite of these concerns, one study showed that when companies rank for search position zero, they increased organic traffic by roughly 516%.

Another important reason to rank for featured snippets is the prevalence of voice search. Virtual assistants, such as Google Home, Siri and Alexa, have popularized the practice of asking Google questions by speaking to it.

These answers tend to come from featured snippets and rich text. Voice search does not immediately lead to sales conversions, but Google credits the website for the information. Over time, consumers notice when they hear the same subject matter expert’s name over and over again.

What Can I Do To Get Started?

The high competition for the featured snippet position makes it difficult to rank for, but that depends on the keywords. When you work with our search engine optimization Kitchener specialists, they complete keyword research and determine which keywords are easiest for you to rank for. Niche keywords, especially long-tail keywords are worth aiming for when the competition is too stiff for more popular search terms.

Are you looking for new ways to improve your website ranking performance? Unwired Web Solution can help you outrank your competitors and convert current onlookers into your best customers. Contact us for a quote.