Understanding the Reasons Your Business Needs a Website in 2022

Many small businesses understand the importance of having and maintaining a web presence through a dedicated website. Unfortunately, not all companies acknowledge the necessity of a website or content optimization services in Canada.

When developing a business plan in the modern era, it needs to contain a digital strategy, including a website. The digital era and the contemporary consumer demand some level of conformity to the times. If you want your business to have the reach and influence of your competitors, web development is vital. There are at least five reasons you should focus on web design and development if you haven’t already.

1. Customer Expectations

Customers expect businesses to have a functional and attractive website. They need web pages to be adaptive and conform to their chosen devices. Therefore, it is common sense for most businesses to ensure their websites and pages are mobile-friendly.

Many consumers will search for local businesses while out and about, meaning their smartphone is the closest device. If your pages do not meet the expectations of mobile design, the consumer will likely move on to one of your competitors.

2. Service Credibility

An active and adaptive website improves a business’s or brand’s credibility. If a customer goes to a static website with little design effort and minimal menus, information, and displays, they might think it is not trustworthy.

A robust website that includes interactive menus, videos, and vibrant menus and allows consumers to access the information they need easily and quickly is better for your business. When a website is professionally executed, it carries weight and exudes confidence. Consumers can feel the difference. They are more willing to interact with and spend money on a design that proves more capable and thought out.

3. Offer and Service Platform

While you need to worry about how the consumer will interact with your web pages, you also must remember that your website is a tool to sell your service or products. The home page should provide a space or showcase for you to highlight product or service features and benefits.

You want to take time to inform your customers, but you also want to inform them using as few words as possible. The modern consumer is all about instant gratification, so give them information but quickly.

4. Improved Accessibility

A website will provide greater access to a broader pool of consumers. Much of the accessibility stems from the 24/7 availability of your website and critical points of your business, including sales. A website increases your hours of operation without increasing your overhead with employees and overtime. A functional website should allow consumers to essentially serve themselves by making purchases or filling out contact forms, etc.

5. Communication and Rapid Solutions

A well-designed website will also allow a business to improve communication with customers. A company can use FAQs to help reduce the call volume to customer service centers, and they can include contact forms to organize customers’ questions and needs. Essentially, a website will result in more efficient communication between consumers and businesses, and it has the potential to reduce waiting times for consumers.

From web to product content optimization, modern business requires a digital presence. However, the change is not something to fret about. Creating a website and functional web pages has the potential to improve workflows and the overall efficiency of the company. Additionally, digitization can improve consumer-corporate relations, allowing for rapid response times and access to information. Is your company ready to embrace the digital age with effective web design and strategy? If so, contact Unwired Web Solutions to discuss what its team of qualified marketing and digital strategy professionals can do for your business.

When you hire content optimization services in Canada, you can request assistance with meta descriptions, a critical part of any listing on a search engine results page. Of course, you may wonder why you should go through the trouble, as most of them are auto-generated if left alone. Is it worth the effort of creating your own? You may be surprised by how much it affects your marketing campaign.

What Is a Meta Description?

You’ve seen meta descriptions before, but you may not have known it at the time. Meta descriptions are the handy paragraphs underneath links on SERPs. They describe what the page is about and help searchers find the right website to answer their questions.

As we mentioned, search engines automatically generate meta descriptions, but you also have the option to write them. Depending on the quality, Google may rewrite them to better serve the user experience. However, meta descriptions optimized with keywords are less likely to get rewritten, so it’s in your best interest to at least try creating your own.

It’s important to note that the meta description isn’t part of your web pages’ visible content but part of the metadata that works behind the scenes. As a result, you must access the HTML markup to change it. This process is relatively easy in most content management systems.

Why Are Well-Written Meta Descriptions Important?

Meta descriptions are a great place to flex your SEO muscles. Optimized descriptions appeal to internet searchers, who are the more likely to click on the associated link. The more clicks a link gets, the higher it ranks on SERPs. The higher it ranks on SERPs, the more clicks it’s likely to get, and so on. Basically, a well-written meta description is a way to jump into a high-ranking feedback loop.

How Can Content Optimization Services in Canada Help You Create Effective Meta Descriptions?

While there are meta description generators out there, professionals find that organic text is more effective. In fact, creating a unique description with strong branding can significantly impact how many people click your link. Of course, if you write a description the old-fashioned way, you have to keep a few things in mind.

First, make sure you stay within the character limit. Google only shows the first 160 characters of a meta description, including spaces. That means you have a tiny window to state your case.

Second, don’t stuff your description with keywords. While utilizing keywords is crucial for product content optimization, treating the meta description as a list of buzzwords won’t do you any favours. Searchers want to know what your webpage is about, and a description packed with keywords won’t tell them that.

Instead, only use one or two keywords as naturally as possible. This approach strikes a balance between appealing to search engine algorithms and providing value to consumers.

Third, prompt searchers to act with clear directions. Termed “calls to action,” these statements use active verbs such as the following:

Learn
Discover
Explore
Find
Buy

Which you use depends on the content of the webpage. For example, if the link leads to a blog, you’ll want to focus on words related to learning. In contrast, web pages listing products for sale should use terms related to shopping.

Finally, keep the consumer’s intent in mind. What is the user hoping to find by searching these terms? Try to present your webpage as the answer to searchers’ hypothetical questions.

Optimizing meta descriptions on your own is feasible when you’re a startup, but as your business grows, so will your website. Maintaining dozens of web pages takes time away from other essential operations. Fortunately, Unwired Web Solutions can help you strike a balance with our content optimization services. For more information, give us a call or reach out online.

Why Your Business Needs a Website In 2022