optimized content marketing Archives

The future of content marketing is already here, so it is vital to learn how it may impact your marketing strategy. Many businesses are still cranking out 500-word blog posts, but in many marketing circles for the past few years, the talk has been about how this will no longer be enough to get you on the first page of Google. It’s time for marketers and businesses to think about what the true state of optimized content marketing truly is.

This doesn’t mean content marketing is dead; it just means businesses need to start looking at the purpose of content marketing and understand how to use it beyond keywords and 500-word blog posts.

Build Trust

Content marketing has always been a great way to build trust with prospective customers and move them into sales funnels. While many people only think of blogs as content marketing, it was not invented solely for the Internet. It has existed for hundreds of years. Brands such as Betty Crocker had made fortunes using content marketing long before the first blog was ever invented. Content marketing can be direct mail, brochures, videos, and more. It is essentially a way of getting content out to consumers.

Find More Creative Ways to Reach Consumers

Recently, many marketers have gotten complacent and act as if Google will always drive organic traffic to websites if a few simple practices are followed. However, those days are long gone, and marketers need to find more creative content marketing methods.

While blogs can still be a powerful way to build a business, it now takes much longer to see a return on investment than in previous years. Marketing experts agree that blog posts need to be more detailed and longer than previously required. Blog content should now be between 2000 to 10,000 words long. Although these are much more expensive to produce, they can provide a much higher return on investment than short blog posts if used wisely.

How Your Content Strategy Needs to Change

Chances are, whatever you are writing about, someone has already posted something about it. With so much information available on the Internet, your content can easily get lost amongst the crowds. In today’s fast-changing world, your content needs to be something original and unique to be recognized.

Sharing life experiences and tying those experiences into your content can help your site rank better. By ditching the generic posts and writing more about your own experiences, they will become unique and popular. Whether your content is based on a personal experience or is data that people haven’t seen before, posts that are unique and can only be written by you will perform the best.

In other words, being original will get you noticed not just by Google but by people. This fresh quality content for your website can be a considerable investment, but experts urge that it’s worth it. By providing an original perspective, you will create a niche that your potential customers will be more willing to share on social media, giving you more exposure.

Some Still Do Well

Some businesses may still do well with generic content. However, their content is usually older, so they were one of the first to cover the topic, or they have high authority. Companies with high authority simply rank because they have lots of brand queries, social shares, and backlinks. It is vital for small businesses that cannot rely on high authority to have an up-to-date optimized content marketing strategy.

Content marketing is designed to show your audience what you can do and provide an entrance into your sales funnel. If your content only generates views, likes, and shares, you may be doing it wrong. Effective content marketing should collect contact information from your customers and generate email list signups. For help with your content marketing strategies, contact Unwired Web Solutions today.

Optimized content marketing is about making your content as useful, easy to find, and easy to read as much as possible. But, like clothes, content marketing isn’t one size fits all. Just as you should wear clothes that fit the appropriate situation, all content should fit the audience you are trying to appeal to.

The 5 Audiences

There are five primary audiences that your content should be optimized for. These include:

Customers
Social Media
Search
Influencers
Your business

By transforming your content to appeal to these five target audiences, you can improve your distribution results. Optimized content stands can easily stand out to your audience because you’ve tailored it to be contextually relevant to them.

Customers

Keeping your content relevant to customers, it should be easy to read and not too challenging to consume. The best place to start is by creating marketing personas to determine your audience’s needs and wants. Start by adding an attractive title followed by an enticing image to stop readers. People see pictures 60,000 times faster than text, so it is vital to get the photo right. Think about your customer reading this content and use legible fonts, 12 point type or larger, and select an easy colour on the eyes.

Social Media

Integrate social sharing into your content by adding buttons for social media platforms your audience can easily use. Make photos pinnable for Pinterest, and incorporate reformatted text for Twitter. Think about each platform and how your content will be shared. Many experts suggest focusing on social media sharing in the first three days post-publication.

One area that many businesses overlook is the comment section on social media. Reward people who engage by responding to each and every comment. This will build relationships with your customers and show that you are a reliable, professional business.

By creating content that can transform across each social media platform, your customers will appreciate the ease and quality of the content you are providing.

Search

All content should be developed with SEO in mind. In creating content for your website, it should include keywords that will help you rank in Google when people search for what your business offers. Content should also include links to credible outside sources to increase trustworthiness.

Images should also be optimized with alt tags. Your site will gain a better ranking by describing the image for search engines and visually impaired visitors.

Influencers

A relatively new idea in digital marketing, influencers can help you advertise your business. By referencing specific thought leaders in your content, you can add credibility to your brand. Bringing influencers to your business can help distribute your content across multiple platforms.

Your Business

Don’t overlook the optimization of content to ensure visitors engage with your brand. Include a relevant call to action on each page to make it easier for your customers to know what the next step should be. Adding links to relevant products where appropriate can help customers shop easier. You can also keep up your customer’s purchasing power by adding bestsellers into the right-hand column of your site.

You must make it easy for your readers to contact you by including your physical address, phone number, and email on every page. Having a separate contact us page is also highly recommended.

Take All Audiences into Consideration

Successful, optimized content marketing should consider all audiences. For more information on content marketing, contact our experts today. At Unwired Web Solutions, we understand the complexities of reaching your target audience through content.

The Future of Content Marketing