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Top Reasons Why Your Site Isn’t Indexed on Google

January 21, 2022 by David Henderson

Having a website and making it visually appealing with easy functionality is only part of having an online business. You can create the best online experience for your customer, but if they can’t find your site, then what is the point? Unwired Web Solutions is an SEO company in Kitchener that can help get your website found.

If Google doesn’t index your site, you are not alone. Many sites are sitting idle because of various potential issues that are preventing Google from indexing. It is vital to know some of the most common problems causing your customers not to find your website. Our team has narrowed down the top reasons why this may be happening.

Your Site Is Not Mobile-Friendly

It is now mandatory to have a mobile-friendly website if you want to be indexed by Google. Since introducing its mobile-first indexing, you will lose rankings and traffic if your website is not optimized for viewing on a smartphone or tablet.

If your website is not mobile optimized, it doesn’t have to be complicated. You can add responsive design principles such as CSS media queries or fluid grids. These easy fixes can make sure that users find what they need without experiencing any navigation problems.

To find out if this is what may be causing your website not to be indexed by Google, try running your site through Google’s Mobile-Friendly Testing Tool.

Your Site Loads Slowly

Google is less likely to want to feature slow loading sites in the top results of their index. If your site takes too long to load, it could be due to various factors. Having too much content on a page for a user’s browser to handle could be a reason for slow loading time. It could also be due to an old-fashioned server with limited resources.

Many tools can help to let you know if your website is loading at a fast enough pace. Google Page Speed Insights is a helpful tool that could also identify what website sections need urgent attention. This tool can analyze a web page against five performance best practices such as minimizing connections, leveraging browser caching, reducing payload size, and more.

Your Content Needs Updating

Many people don’t realize how important well-written content is on a website. To succeed on Google, you must have minimal content that doesn’t have any significant issues and meets your competition levels. Content that is less than 1000 words does not do as well as content that is more than 1000 words.

The information on your website should be informative and needs to answer questions, provide information, or have a point of view that differs from other sites in the same niche as yours. If your content doesn’t meet these standards, Google will likely find another site with better quality content.

Good quality content should also incorporate SEO practices by adding relevant keywords throughout the text. Hiring an SEO company in Kitchener can ensure that your content is written correctly and can be indexed by Google.

Text isn’t the only thing that needs to be optimized for Google. Image optimization for SEO is also extremely important and can make or break your website views. If you have images on your website, they also need to be optimized, just like written content.

Your Site Isn’t Engaging

Believe it or not, Google can tell if your site is user-friendly and engaging. Your website will rank higher in search results if it’s easy for your customers to find what they’re looking for and navigate around your website without feeling frustrated.

Google doesn’t want to index sites with confusing navigation or ones that are just plain hard to use because there are too many distractions. If you have an eCommerce website and only have one product listed per category instead of several, this could also be why your content isn’t ranking well with Google.

Google wants to index sites that people enjoy sharing. If you can “wow” your readers with your content and have them share your blogs, you will rank better on Google. If your website is getting a lot of clicks and attention, Google knows it is something that people want.

All Domain Properties Are Not Added To GSC

You may have more than one variation of your domain, and this may be causing problems for you to be indexed on Google. Some older sites may have migrated from http:// to https:// But these variations may not have been added and verified in Google Search Console.

You will need to make sure that you’re not missing any of your domain variations when adding them to Google Search Console. You will also need to verify your ownership of all the domain properties to make sure that you are tracking the correct ones.

You Are Not Using A Sitemap

If you have a website, you need a sitemap. A sitemap is a list of all the pages on your site, which is one way for Google to find out what content you have. This tool can help to ensure that every page gets crawled and indexed by Google Search Console.

An informative sitemap can tell Google what the important pages of your site are and what you want to submit regularly for crawling and indexing. It is important to note the HTML sitemaps are depreciated in Google Search Console. XML sitemaps are now the preferred format.

It Can Be Challenging

Understanding why your site is not being indexed by Google can be a challenge. However, it is well worth solving if you want your customers to find you. Technical SEO, content, and links are all important in maintaining your site’s performance on Google. You will want to make sure you are getting your site out there in the correct manner.

Unwired Web Solutions can help make sure each page of your website is optimized for Google. The better Google can crawl, index, and rank your site, the better results you will see. Contact us today to learn how we can help get your indexed on Google, which means more potential customers coming your way!

More Traffic My Not Always Be Better for Business

April 21, 2021 by David Henderson

Driving traffic to a website is the goal of SEO, but sometimes getting more traffic may not always be good for business. Canadian content marketing experts agree that sites who have a lot of traffic may not always be the most profitable.

Quality visits to your site are ultimately what you are looking for. Yes, the job of SEO is to drive traffic to your site, but what people often don’t know is that the quality of traffic means just as much, if not more, than the quantity.

Google can tell how long someone stays on your site and this counts towards your ranking. If people are visiting your site and clicking off quickly because the page does not match what they were looking for, this tells Google that your site does not match the user’s intent.

Google’s algorithm is constantly improving to show the results that best match a user’s query, so if it finds that people are leaving your site quickly, it will downgrade its ranking.

Quality Content

When thinking about what makes a user stay longer on a site, having a content strategy is key. If content marketing is the journey toward brand success, content strategy is the blueprint that directs it. If you don’t have a well-thought-out content strategy or are publishing poorly written content, visitors to your site are not likely to stick around.

The design of your site also matters when it comes to keeping visitors on your site. If you have a site that loads at the rate of a tortoise, or it is not mobile-friendly people will click off in a hurry.

This year Google will be launching the Page Experience update that will better measure how well each webpage serves the needs of organic search visitors. So, if it records high volume to a site, but small times spent on the site, it will negatively impact SEO and will drop a site’s ranking.

Return on Investment

These points pose a classic debate between which is more important, more organic traffic, or more organic conversions. While many different points that can be made for both sides of the question, at the end of the day, businesses should be more concerned about their return on investment. Think of it this way, it would be better to attract 100,000 visitors to a site and have 50% of them convert, rather than 200,000 visitors and only 25% of them convert.

There is more to SEO than just merely garnering more traffic. If that traffic doesn’t generate sales, then what is the point!? At the end of the day, ROI is the main goal.

Spambots

Paying close attention to traffic sources in Google Analytics is crucial to know where your visitors are coming from. Some people experience false hope when they see an increase in traffic, only to find out that these visits were not even from humans. It is estimated that 37% of all website activity is created by spambots. This type of traffic to your site is generally illegitimate that is sent to a site that can skew and inflate traffic data.

By understanding where your visitors are coming from and offering quality content, you will be able to keep people on your site longer, and hopefully see a higher conversion rate. By working with content marketing services Canada specialists at Unwired Web Solutions we can help to make sure your site is obtaining quality visitors.

Top 5 SEO Trends For 2021

February 5, 2021 by David Henderson

With a new year comes all new trends in the world of search engine optimization (SEO). But for many business owners, SEO can be a confusing world filled with concepts that they may not be familiar with. However, by simply getting to know the top 5 trends for the new year, you can stay ahead of your competitors. For those looking for professional, reliable services for search engine optimization in Kitchener, Unwired Web Solutions has got you covered. Our team of leading experts can help improve your search results and expand your customer base.

A great search engine optimization strategy should be relevant and stay on top of trends. By taking a look at what is ahead for SEO professionals in 2021, you can get a good idea of what your business may be lacking. We have asked our top SEO experts what the top 5 trends will be for the new year.

1. Focus on The User

While this is not a new concept, it is important to refocus and fine-tune your approach as searcher behaviour and intent changes all the time. Getting into the head of your customers and understanding the nature of why people search the way they do can greatly benefit your business.

Part of this means that SEO pros will start to transition away from traditional practices that will hold less value as the algorithms get stronger. Writing meta descriptions for every single page will become a thing of the past while more focus will be put on better understanding of what is happening within the search engine results page and searcher intent.

By paying closer attention to search results, SEO pros can get a leg up in creating content in the way that searchers desire to consume it. It is now more important than ever to focus on learning what a user is looking for and learning how to fill their needs.

2. Mobile-Friendly Sites

Mobile-friendly sites are becoming more important than ever since Google rolled out mobile-first indexing in 2019. This means that the search engine looks primarily at the mobile version of a website, considering this the “primary” version instead of the desktop version. Moving forward, it is estimated that nearly 73% of internet users will access the internet solely via mobile devices by 2025. By checking how effective your mobile site is and monitoring your mobile usability, you will have better chances of staying on top of Google’s search results.

3. Utilize Video

For those who have been avoiding video, you better get over being camera shy. Online video seems to be the way forward. YouTube now has over 1 billion users and it is growing daily. According to Cisco, video is projected to surpass all other content forms in terms of consumption, so if you want to get your information heard, you better fire up the camera!

But video alone will not get you ranking on Google. Your videos must be optimized with a video channel name and description. Keep in mind that your description should not be crammed with keywords but provide a user-friendly overview of what your channel is all about.

4. Optimize for Voice Search

Voice search technology has come a long way thanks to innovations such as Google Assistant, Apple Siri, and Amazon Alexa. By 2022 it is estimated that 55% of all households will own a smart speaker.

Voice search is now something that needs to be considered for keyword creation. When people do a voice search, they tend to use longer more natural-sounding phrasing. For example, when using voice search a person may say “What are the new fashion trends for 2021?” by they may type the words, “new fashion trends 2021.” Keeping the way people will be searching in future in mind when creating keywords will help immensely with SEO.

5. Refer to the EAT Principal

More than ever, quality content is critical for ranking success. But what is “quality” in Google’s eyes? The easiest way to make sure your website stacks up is to refer to the EAT principal: expertise, authoritativeness, and trustworthiness. Google looks at these factors to decide if a webpage has useful, quality content.

The best way to ensure your site has quality content is to make sure you are publishing topics that your client values. Be sure to back up any claims you make with statistics and facts. Linking to reputable sites such as .edu and .gov and having credible sites linking back to yours are also ways to fulfill the EAT criteria.

By following these top 5 steps you may be able to improve your SEO and attract more customers to your site. Having a knowledgeable team in charge of SEO can ensure these new trends are applied to your site and stay on top of search results to stay relevant in your field. If you are looking for search engine optimization in Kitchener, contact Unwired Web Solutions and talk to one of our experts today.